Spottune
- Company typePrivate
- Founded2018
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Spottune firmographics
Firmographics- Name
- Spottune
- Legal name
- Spottune ApS
- Website
- https://spottune.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Spottune industry classification
Industry- Product category
- Commercial Audio Systems
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK)
- akta.pro secondary industries
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Bluetooth & Portable Speakers (CRACANAE)
Keywords
Where Spottune is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Spottune business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Primary revenue from selling wireless speaker systems including Omni Track, Omni Cord, Omni Recessed Kit speakers, Subwoofer, and Stream transmitters. Products are sold through authorized distributors globally. Spottune Cloud is offered as a free optional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Spottune product offering
Product offeringCore offering
Spottune designs, manufactures, and sells a wireless omnidirectional commercial audio system for retail and hospitality venues. The product line comprises Omni Track, Omni Cord, and Omni Recessed Kit speakers delivering 360° sound up to 75 m² each, a wireless Sub subwoofer, and the Stream audio transmitter operating on 1.9 GHz DECT, all managed centrally via the free Spottune Cloud platform and on-site via the Spottune Control mobile app.
Product overview
Spottune is a commercial audio infrastructure company offering a unified wireless speaker system for retail and hospitality brands. The core portfolio consists of three main Omni speaker variants — Omni Track (clip-mounted to 3-phase light tracks), Omni Cord (pendant-style with 5m cable), and Omni Recessed Kit (flush ceiling mount) — all delivering 360-degree omnidirectional sound coverage of up to 75 m² per speaker, approximately 50W amplification, and 50-15,000 Hz frequency response. The system is powered by the Stream transmitter unit, which broadcasts audio over 1.9 GHz wireless to speakers, and is optionally enhanced with the Sub subwoofer (~200W, 20-200 Hz) for bass extension. Centralized management is provided through the free Spottune Cloud platform, while the Spottune Control mobile app (iOS/Android) enables on-site adjustments. The Spottune Sales Tool supports resellers in project planning and visualization, and the Partner Portal provides marketing resources. Accessories include the Omni Cover for visual customization. The system integrates with third-party music services including Spotify Connect, Soundtrack Your Brand, and Beat via the Stream's AUX and streaming inputs.
Differentiator
Problem solved
Functional benefit
Products and services
- Omni Track Wireless omnidirectional speaker designed for 3-phase light track systems, delivering 360° sound coverage up to 75 m² per speaker with approximately 50W digital Class D amplification, Max SPL 100dB, and a 50–15,000 Hz frequency range. Mounts directly into existing lighting tracks via a tool-free clip mechanism, aimed at retail and hospitality venues needing fast, low-disruption installation.
- Omni Cord Wireless omnidirectional speaker equipped with a 5-meter power cable for pendant-style ceiling suspension, sharing the Omni Track acoustic specifications (~50W, Max SPL 100dB, 50–15,000 Hz). Designed for environments with elevated ceilings and standard power outlets, such as restaurants, hotel lobbies, and open retail spaces.
- Sub Wireless subwoofer with approximately 200W digital Class D amplification, Max SPL 100dB, a 20–200 Hz audio range, and a 10-inch long-stroke driver in a closed-box design. Operates wirelessly at 1.8–1.9 GHz with a 50–100 m range and includes volume control, zone selection, and AUX input for commercial venues needing deeper bass response.
- Stream Audio transmitter unit that broadcasts selected audio to all connected Spottune speakers with up to 100m radius coverage. Supports multiple inputs including AUX 3.5mm Minijack, USB A 2.0 (for .zip, .ogg, .mp3, .flac, .mp4, .m4a, .wma, .wav, .ra, .rm, .m4b, .aif, .aiff, .aifc, .dsf files), Ethernet for online streaming including Spotify Connect, and a prioritized PA/MIC input for announcements.
- Omni Recessed Kit Accessory kit enabling the Omni speaker to be installed flush into ceilings, resembling a recessed light or spotlight. Dimensions: 115 mm diameter × 200 mm height; cutout 155–160 mm; ceiling clearance heights of 45 mm (LOW) or 100 mm (MID); weight 1.9 kg including speaker. Aimed at design-led commercial interiors where a track-mounted speaker is not desired.
- Omni Cover Stylish cover accessory for all Omni speakers (Track, Cord, and Recessed Kit), available in black or grey, allowing users to customize the visual presentation of the speaker to complement interior aesthetics in retail, hospitality, and design-led commercial spaces.
- Spottune Cloud Optional free cloud platform for centralized audio control across single or multiple retail and hospitality locations. Features include zone management, volume adjustment, playlist management, scheduled routines, map view with geographic overview of stores, and user role management with headquarters, location, and restricted-location user types. Provided at no additional cost to Spottune hardware customers.
- Spottune Control App Mobile application for iOS and Android that enables on-site system setup, speaker pairing, zone configuration, real-time signal strength diagnostics, instant volume adjustments, zone muting, and speaker renaming. Connects via the local Wi-Fi network without requiring enterprise cloud login, allowing venue staff to make immediate adjustments.
- Spottune Sales Tool Professional reseller toolkit for audio project planning and proposal generation. Includes floor plan import and coverage visualization, speaker placement tools, sound dispersion visualization, project cost estimation, custom pricing configuration, PDF proposal generation, and creation of cloud accounts for end users. Used by authorized Spottune distributors during pre-sales.
- Partner Portal Portal for authorized Spottune partners providing access to marketing materials including logos, product images, sales materials, and co-branded templates. Supports distributor enablement and consistent global brand representation across the 40+ authorized Spottune partner network.
Quantifiable outcome
- 75m² coverage per speaker vs. multiple directional speakers required for equivalent coverage
- +3 more outcomes
Companies that use Spottune
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
Spottune technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Spottune partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BeatcoreMusic content provider that connects to Spottune Stream via AUX input. Used by Rains for music programming and playlist management across 48 stores worldwide.
- Soundtrack Your BrandcoreMusic streaming service integrated with Spottune Stream for online streaming. Used by Zeitgeist Brewing for automated playlist and atmosphere management.
- Audio & VisioncoreExclusive Spottune partner in Greece responsible for system installation and configuration. Installed audio system for Apollonion store renovation.
- Stage4AVcoreSpottune's certified partner in Singapore. Provides rental solutions for temporary activations including the Polo Ralph Lauren Racing Pop-Up during Singapore Grand Prix.
- Prolight DesigncoreUK-based Spottune partner responsible for River Island store installations. Partnered on specifying Spottune as standard audio for new River Island stores.
- Archii.dkminorDesign and installation partner for Zeitgeist Brewing's complete lighting and audio concept.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spottune competitors and assessment
Company assessmentDirect peers
- d&b audiotechnik: d&b audiotechnik provides premium professional audio systems used in retail flagship stores, hotels, and hospitality venues — competing with Spottune at the upper end of the commercial installed-audio market.
- Bose Professional: Bose's commercial division sells installed audio systems for retail, hospitality, restaurants, and hotels — directly competing with Spottune in in-store background music and multi-zone audio, with substantially larger channel scale and brand recognition.
- Biamp: Biamp provides commercial AV and networked audio solutions (including the Community and Apart brands) for retail, hospitality, and corporate environments, with centralized control platforms analogous to Spottune Cloud.
- L-Acoustics: L-Acoustics designs professional loudspeaker systems for premium venues and commercial spaces; while stronger in performance venues, it competes with Spottune for high-end hospitality and brand-experience installations.
- Apart Audio: Apart Audio specializes in fixed-install commercial audio for retail, hospitality, and F&B — a directly comparable European competitor in background music and multi-zone in-ceiling speakers.
- AtlasIED: AtlasIED manufactures commercial audio systems — including in-ceiling speakers, amplifiers, and mass-notification — for retail, hospitality, and large venues, with a distribution model comparable to Spottune's authorized distributor strategy.
- Yamaha Commercial Audio: Yamaha's commercial audio division offers loudspeakers, amplifiers, and networked audio systems widely deployed in retail chains, hotels, and restaurants — competing with Spottune for the same multi-location enterprise customers.
- JBL Professional: JBL Professional (HARMAN) provides installed loudspeakers, amplifiers, and networked audio for retail stores, restaurants, bars, and hotels — a directly comparable installed commercial audio portfolio competing on coverage, control, and price per square meter.
Emerging players
- QSC (Q-SYS): QSC's Q-SYS platform combines networked audio processing, loudspeakers, and cloud control for commercial spaces — increasingly targeting the same multi-location retail and hospitality customers with a software-centric architecture.
Broad incumbents
- Sonos: Sonos dominates consumer multi-room wireless audio and has expanded into commercial with Sonos Pro for Business, targeting retail and hospitality venues — overlapping with Spottune's customer base, albeit with a consumer-rooted product line and stronger brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spottune social profiles
Digital presenceSpottune financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spottune leadership team
Management profileNumber of profiles
Profiles4 records
Spottune funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spottune M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spottune
What does Spottune do?
Spottune designs, manufactures, and sells a wireless omnidirectional commercial audio system for retail and hospitality venues. The product line comprises Omni Track, Omni Cord, and Omni Recessed Kit speakers delivering 360° sound up to 75 m² each, a wireless Sub subwoofer, and the Stream audio transmitter operating on 1.9 GHz DECT, all managed centrally via the free Spottune Cloud platform and on-site via the Spottune Control mobile app.
Is Spottune a public or private company?
Spottune is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spottune founded?
Spottune was founded in 2018. It employs 1 to 10 people.
Where is Spottune based?
Spottune is headquartered in Aarhus, Denmark, in the Europe region.
How does Spottune make money?
One revenue line is on record: hardware Sales.
Who are Spottune's main competitors?
Direct peers on record are d&b audiotechnik, Bose Professional, Biamp, L-Acoustics, Apart Audio, AtlasIED, Yamaha Commercial Audio and JBL Professional. QSC (Q-SYS) is listed as an emerging player. Sonos is listed as a broad incumbent.
Does Spottune have an API?
No public API is recorded for Spottune.
What industry is Spottune in?
Spottune's product category is Commercial Audio Systems. Its primary akta.pro industry code is CRACANAK, Studio / Pro Monitoring Headphones & Reference Speakers, with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 334310 and its SIC code is 3651.