What Broersma Werken & Wonen does

Broersma Werken & Wonen (legal entity: Broersma Makelaardij b.v.) is a privately held Dutch real estate brokerage firm headquartered on Koningslaan 14 in Amsterdam. Founded nearly a century ago, the firm operates through three core divisions: Broersma Wonen (residential brokerage including purchase, sale, and rental), Broersma Werken (commercial brokerage for office, retail, and industrial space), and Broersma Nieuwbouw (new construction project marketing and consultancy). The firm serves a premium and high-net-worth client base in the Amsterdam and Greater Amsterdam market, with named institutional clients including the Municipality of Amsterdam, Woonstichting Lieven de Key, Stadsherstel, Rosewood Hotel Group, and APF International/Angelo Gordon.

The firm's revenue model is straightforward transaction-fee commissions on successful buy, sell, rent, and lease transactions. Supporting services include a registered off-market listings portal (Hidden Objects®), an editorial content platform (The Edit), a property news subscription (Broersma Alert), and a public procurement win with the Municipality of Amsterdam (2017). Distribution combines direct broker-led sales, Funda.nl listings (where the firm carries a 9.4/10 rating), and selective referral partnerships. The organization is structured as a partnership with 8 managing partners and approximately 40 total employees across sales, rental, marketing, and new construction teams. Long-tenor enterprise relationships, such as the 20-year collaboration with Cromwell Netherlands on the De Veemarkt business center (21,500 m², 128 units, 100% occupancy), underscore the relationship-driven nature of the business.

Broersma holds no proprietary technology, no disclosed AI/ML capabilities, and no external funding. Competitive positioning rests on brand heritage, the Hidden Objects® exclusive inventory, and a curated network spanning HNW individuals, creative-sector tenants, cultural institutions, and institutional investors. The firm's strategic posture is one of organic, partnership-led consolidation (the merger of KS Bedrijfsmakelaars into Broersma Werken) and selective vertical expansion into sustainable redevelopment with DME Amsterdam, while geographic scope remains intentionally restricted to the Amsterdam metropolitan area.

Name

Broersma Werken & Wonen

Legal name

Broersma Makelaardij b.v.

Website

https://broersma.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Broersma Werken & Wonen is a nearly century-old Amsterdam-based real estate brokerage offering residential, commercial, and new construction services to high-net-worth individuals, institutional investors, and corporate clients across the Amsterdam metropolitan area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate brokerage
• New construction sales
• Property advisory services
• Amsterdam real estate agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Real Estate Brokerage Commission: Broersma earns commissions on successful transactions for buying, selling, renting, and leasing of residential and commercial properties in Amsterdam. Services include: purchase of homes (aankoop woning), sale of homes (verkoop woning), rental of homes (verhuur woning), rental acquisition (aanhuren woning), commercial brokerage (bedrijfsmakelaar), new construction projects (nieuwbouw), investment properties (beleggingen), and renegotiations (heronderhandelingen).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Broersma Werken & Wonen is a Dutch real estate brokerage firm that provides advisory and intermediary services for buying, selling, renting, and leasing of residential and commercial properties in Amsterdam and Greater Amsterdam. The company operates three core divisions—Broersma Wonen (residential), Broersma Werken (commercial), and Broersma Nieuwbouw (new construction)—delivering services such as purchase/sale/rental brokerage, investment advisory, property consultancy, project marketing, and access to exclusive off-market listings (Hidden Objects).

Product overview

Broersma Werken & Wonen operates as a unified real estate brokerage with three core divisions: Broersma Wonen (residential), Broersma Werken (commercial), and Broersma Nieuwbouw (new construction). The company provides advisory and mediation services for buying, selling, renting, and letting properties in Amsterdam and surrounding areas. Supporting these core services are complementary products including Hidden Objects (exclusive off-market listings for registered users), The Edit (an editorial journal about Amsterdam living and working), Broersma Alert (market news subscription), and Cases (project showcases). The company serves clients across the residential and commercial real estate spectrum, with approximately 40 employees including 8 partners, operating from a location near Vondelpark.

Differentiator

Problem solved

Functional benefit

Products and services

• Broersma Wonen Residential real estate services including buying, selling, renting, and letting of homes in Amsterdam, serving affluent buyers, sellers, and tenants in the higher segment of the housing market.
• Broersma Werken Commercial real estate services including renting, selling, and buying of commercial spaces, offices, retail units, and business premises in Amsterdam, with over 20 years of experience serving corporate clients and investors.
• Broersma Nieuwbouw New construction project services including consultancy, project marketing, and sales guidance for new development properties in Amsterdam.

Quantifiable outcome

• 100% occupancy rate maintained for De Veemarkt business center (21,500 m², 128 units) over nearly 20 years

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• DME AmsterdamcoreStrategic or Co-development PartnerReal estate developer partnership for redevelopment projects with focus on sustainability. Jointly developed the Herontwikkeling case study showcasing sustainable redevelopment from casco to characterful properties.
• Griffe StudiocoreStrategic or Co-development PartnerInterior and brand studio collaboration in redevelopment projects, bringing design expertise to property transformations.
• Cromwell Netherlands B.V.coreStrategic or Co-development PartnerLong-standing partnership since 2005 for management and rental of De Veemarkt business center (21,500 m², 128 units). Broersma Werken handles property rental, tenant mix management, and quality standards.
• GerosesecondaryChannel Partner/ Reseller/ DistributorCollaboration on Amstel Business Park rental transactions (~3,500 m² completed).
• DRS MakelaarsminorChannel Partner/ Reseller/ DistributorCollegial collaboration on various rental transactions including those at Leidseplein.
• P van den Bosch BedrijfsmakelaarsminorChannel Partner/ Reseller/ DistributorCollegial collaboration on office space rentals at Leidseplein.
• Van Dijk & Ten CateminorChannel Partner/ Reseller/ DistributorCollegial collaboration on office rental at Herengracht 499 for La Salle.
• NVM (Nederlandse Vereniging van Makelaars en Taxateurs)coreOthersIndustry membership organization for Dutch real estate brokers. Broersma operates under NVM general brokerage terms and conditions.
• MVAsecondaryOthersDutch real estate association. Broersma holds MVA Nieuwbouwspecialist certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Makelaarsland: Dutch no-cure-no-pay online real estate brokerage operating nationally with Amsterdam presence. Represents the digital-first model that contrasts with Broersma's traditional premium service approach; relevant for understanding competitive pressure and fee compression risk.

Direct peers

• RE/MAX Netherlands: International franchise real estate network operating across the Netherlands including Amsterdam. Comparable brokerage model with residential focus, though serving broader market segments than Broersma's premium positioning.
• Engel & Völkers Amsterdam: Global premium real estate brand with strong Amsterdam presence, focusing on high-end residential brokerage. Directly comparable to Broersma Wonen in the premium residential segment with similar HNW client focus and offline-driven broker model.
• Sotheby's International Realty Amsterdam: Luxury real estate franchise operating in Amsterdam, serving ultra-high-net-worth buyers and sellers of premium properties. Direct peer in the premium residential segment with similar brand-driven differentiation strategy.

Broad incumbents

• Cushman & Wakefield Amsterdam: Global commercial real estate services firm with Amsterdam office providing brokerage, valuation, and advisory for office, retail, and industrial properties. Comparable to Broersma Werken at the commercial brokerage level with broader global reach and institutional client base.
• Colliers International Amsterdam: Major global commercial real estate services firm with Amsterdam operations covering office leasing, investment sales, and tenant representation. Direct overlap with Broersma Werken in commercial brokerage but with significantly broader geographic and service scope.
• Knight Frank Amsterdam: International luxury real estate consultancy with Amsterdam presence serving premium residential and commercial markets. Comparable to Broersma in premium positioning, with broader geographic footprint and global HNW client network.
• CBRE Amsterdam: World's largest commercial real estate services firm with Amsterdam office handling major commercial transactions. Comparable to Broersma Werken for institutional commercial deals but at much larger transaction scale and global reach.
• JLL Amsterdam: Global real estate services firm offering brokerage, property management, and advisory in Amsterdam across office, retail, and industrial. Overlaps with Broersma Werken on commercial transactions but operates at significantly larger scale and broader service scope.

Regional players

• DTZ Zadelhoff (now Cushman & Wakefield): Historically a leading Dutch commercial real estate firm now part of Cushman & Wakefield. Comparable historical peer for understanding the Dutch commercial brokerage landscape and competitive dynamics in Amsterdam's commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broersmamakelaardij
• LinkedInlinkedin.com/company/broersma-makelaardij-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broersma Werken & Wonen