What Makelaarsland does

Makelaarsland Nederland B.V. is a privately held Dutch residential real estate brokerage founded in 2005 in Alkmaar, Netherlands. It sells and buys residential property on behalf of individual consumers through NVM-certified brokers, operating under a franchise model (Makelaarsland Agent Netwerk) that combines a centralized Alkmaar core (~15 brokers plus an 8-10 person contact center) with nationwide regional agents. Its central differentiator versus traditional Dutch brokers is a transparent all-in fixed fee (€1,750 promotional / €1,850 regular) rather than a percentage-of-sale-price commission, which the company markets as saving customers thousands of euros (€2,225+ on a €500,000 home at the 1.11% industry-average benchmark cited from IEX).

The core platform is the Mijn Makelaarsland customer portal, which enables self-managed viewing scheduling, digital document handling, and progress tracking for sellers and buyers. Systems are integrated with the NVM Brainbay national listing exchange, automatically syndicating listings to Funda, Huislijn, and Pararius; Funda customer reviews (9.2/10 from 967+) serve as the principal social-proof channel. Supporting capabilities include professional photography and millimeter-precision laser scanning for floor plans, a free NVM Zoekopdracht property alert service, and Woondiensten ancillary offerings such as mortgage consultation and valuation checks.

The revenue model is primarily transactional one-time fees per selling or buying engagement, with the fixed-fee structure removing variable pricing from the equation and enabling the self-service viewing discount tier. The GTM motion blends product-led growth (digital self-service tools on makelaarsland.nl) with inside sales via phone and WhatsApp contact center, supplemented by the franchise Agent Netwerk for local face-to-face presence. The company is founder-led (co-founder Roel de Hoop), bootstrapped, and operates without disclosed external funding or institutional ownership.

Name

Makelaarsland

Legal name

Makelaarsland Nederland B.V.

Website

https://makelaarsland.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Makelaarsland is a Dutch digital-first residential real estate brokerage founded in 2005 in Alkmaar, serving individual home sellers and buyers nationwide via NVM-certified brokers and a franchise Agent Netwerk, differentiated by a transparent flat fee versus percentage commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Real estate brokerage
• Fixed-fee broker
• Residential property sales
• NVM makelaar
• Dutch housing market

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fixed-fee selling services: Sellers pay a single, all-inclusive fixed fee regardless of property sale price. This is the primary revenue stream and core differentiator versus traditional percentage-based brokers. Fee tiers range from €1,750 (with customer-managed viewings) to higher for full-service. No startup costs, no hidden fees.
2. Fixed-fee buying/acquisition services: Aankoopmakelaar (buyer's agent) services provided at a fixed fee for buyers seeking property purchase assistance through the organization.
3. Woondiensten (housing services): Supplementary services including mortgage consultation (hypotheekgesprek), property valuation checks, and property search subscriptions for buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Makelaarsland is a Dutch real estate brokerage that sells residential property on behalf of homeowners and represents buyers, charging a transparent fixed all-in fee instead of a percentage-based commission. Its service spans valuation, professional photography, Funda listing, viewings coordination, negotiations, and legal administration, delivered through an online platform (Mijn Makelaarsland), a contact center, and a nationwide franchise agent network.

Product overview

Makelaarsland operates as a digital-first real estate broker offering residential property buying and selling services across the Netherlands. The core offering consists of two primary services: Huis Verkopen (selling services) and Aankoopmakelaar (buying services), both powered by the MijnMakelaarsland customer portal platform. The company differentiates through an all-inclusive fixed-fee pricing model rather than percentage-based commissions. Additional services include the NVM Zoekopdracht free property alert system and Woondiensten supplementary housing services. The business operates through a hybrid model combining centralized digital operations with a Makelaarsland Agent franchise network for localized expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Huis Verkopen (Selling Services) Full-service residential property selling service for homeowners, including valuation, professional photography and laser-scanned floor plans, prominent Funda listing, viewing management, price negotiations, and legal administration, delivered for a single fixed all-in fee of around €1,750.
• Aankoopmakelaar (Buyer Representation) Fixed-fee buyer's agent service for residential property purchasers, providing market expertise, property search assistance, viewing accompaniment, negotiation support, and transaction guidance through completion.
• Woondiensten (Living Services)

Quantifiable outcome

• For a €500,000 property, customers save approximately €2,225 compared to traditional brokers charging 1.11% commission
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerMakelaarsland is an NVM-certified broker (NVM-makelaar). The partnership provides access to the NVM Brainbay exchange system for property listings, buyer databases, and professional certification standards. NVM is the largest Dutch association of real estate brokers and manages the national exchange system. Makelaarsland is described as one of the largest NVM offices in the Netherlands.
• FundacoreTechnology or IntegrationFunda is the dominant Dutch property listing platform. Properties sold through Makelaarsland are prominently placed on Funda as a standard included service. Customer reviews are collected and displayed on Funda, with Makelaarsland maintaining a 9.2 rating from 967+ reviews.
• Makelaarsland Agent Netwerk (franchise partners)coreChannel Partner/ Reseller/ DistributorIndependent local real estate agents who join the Makelaarsland franchise formula, operating under the brand name in their own regions. They benefit from the national brand, fixed-fee pricing model, digital platform, and NVM infrastructure while maintaining local market presence.
• Brainbay B.V. (NVM subsidiary)coreTechnology or IntegrationBrainbay B.V. is the technology subsidiary of the NVM that operates the national real estate data exchange system. Makelaarsland's systems are connected to this exchange, enabling real-time property listing distribution across all NVM brokers and Funda.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Funda: Dominant Dutch property listing platform. Critical infrastructure partner for Makelaarsland's distribution and customer reviews; comparable as a broader incumbent shaping the Dutch residential real estate ecosystem in which Makelaarsland operates.
• Zillow: US-based digital-first real estate platform offering flat-fee and percentage-based brokerage options. Comparable to Makelaarsland as a digital brokerage disruptor, though operating in a different geography with a different market structure.
• De Hypotheker: Largest Dutch mortgage broker chain. Comparable through Woondiensten-related mortgage consultation services and as a complementary rather than directly competing service that addresses similar customer pain points around home transaction costs.
• Ooms Makelaars: Established traditional Dutch real estate broker operating across multiple regions. Comparable as a competing NVM-affiliated brokerage in the Dutch residential market, contrasting with Makelaarsland's digital-first model.

Direct peers

• Eigen Huis Makelaar: Dutch real estate broker affiliated with the Vereniging Eigen Huis consumer organization. Competes with Makelaarsland in residential brokerage with a national presence and member-based value proposition.
• iQ Makelaars: Dutch real estate broker operating a franchise model with local agents across the Netherlands. Comparable to Makelaarsland in combining franchise distribution with national brand and NVM-affiliated brokerage services.
• ERA Nederland: Dutch arm of the global ERA real estate franchise network. Operates a franchise-based residential brokerage model in the Netherlands with multiple local agents, comparable in scale and structure to Makelaarsland's Agent Netwerk.
• Eerlijk Bieden: Dutch online real estate broker offering fixed-fee selling services with transparent pricing. Directly competes with Makelaarsland on the same cost-efficiency and digital-first value proposition in the residential market.
• VBO Makelaar: Dutch real estate association and member broker network. Many VBO-affiliated brokers operate on transparent, lower-fee structures that overlap with Makelaarsland's value proposition of cost-efficient professional brokerage.
• RE/MAX Netherlands: Dutch subsidiary of the global RE/MAX real estate franchise. Competes directly with Makelaarsland in residential brokerage, particularly through its franchise model and national listing presence on Funda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/makelaarsland
• Facebookfacebook.com/makelaarsland
• LinkedInlinkedin.com/company/makelaarsland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makelaarsland