Verve The Live Agency
Verve The Live Agency is a Dublin-headquartered, privately held live events and experiential marketing agency founded in 1991, serving enterprise brand clients with event management, sponsorship activation, digital/creative technology, and creative studio services, with APAC delivery from a Singapore office.
- Company typePrivate
- Founded1991
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Verve The Live Agency does
Verve The Live Agency is a privately held, Dublin-headquartered live events and experiential marketing agency founded in 1991, employing between 101 and 250 staff and operating from a regional office in Singapore. It sells five integrated service lines — Event Management, Sponsorship Marketing, Digital & Creative Technology, Experiential Marketing, and a Creative Studio — primarily to enterprise brand marketers who want a single accountable partner across the full live/experiential campaign lifecycle, from strategy through creative build, on-site execution, and post-event measurement. Pricing is bespoke and quote-based; engagements begin via a website "Contact Us" funnel and a Calendly scheduling widget, with Stripe processing payments and Lead Forensics identifying anonymous B2B site visitors for sales outreach.
The agency's underlying technology stack is a conventional marketing/operations footprint rather than a proprietary platform: Calendly for scheduling, Stripe for payments, Cloudflare for edge and bot management, Vimeo and YouTube for hosted video/showreels, Google Analytics 4 and Microsoft Clarity for web analytics, Segment as a customer data pipeline, and paid acquisition pixels across Google, Meta, LinkedIn, and TikTok. Revenue is generated almost entirely through professional services — project-based fees for event and experiential production, sponsorship activation, and creative/digital production — with no disclosed SaaS, marketplace, or licensing component. The firm is positioned as part of The Opus Group (theopusgroup.com) via its site navigation, though the corporate relationship between the two entities is not detailed in the available material.
Verve is led by founder and CEO Ronan Traynor. No funding rounds, investors, parent-company ownership structure, or financial disclosures are present in the source data, and the firm shows no public-market signals, leaving equity ownership and capital history as material data gaps.
Verve The Live Agency firmographics
Firmographics- Name
- Verve The Live Agency
- Legal name
- Verve The Live Agency
- Website
- https://verve.ie
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Verve The Live Agency is a Dublin-headquartered, privately held live events and experiential marketing agency founded in 1991, serving enterprise brand clients with event management, sponsorship activation, digital/creative technology, and creative studio services, with APAC delivery from a Singapore office.
- Ownership category
- akta.pro rank
Verve The Live Agency industry classification
Industry- Product category
- Event Management Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
- akta.pro secondary industries
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Integrated Full-Service Creative Agencies (MPAAAAAA), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where Verve The Live Agency is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Verve The Live Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event & experiential production fees: Core revenue from end-to-end event management, sponsorship activation, experiential marketing campaigns, and creative/digital production delivered to brand clients. Typically project-based retainers or fixed-fee engagements rather than disclosed public pricing.
- Creative & digital technology services: Revenue from digital/creative technology deliverables and creative studio output supporting live campaigns and ongoing client programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / not publicly disclosed |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Verve The Live Agency product offering
Product offeringCore offering
Verve The Live Agency is a multi-disciplinary live agency that delivers end-to-end event management, sponsorship activation, experiential marketing, digital & creative technology, and in-house creative studio services for brand clients. Engagements span strategy, creative build, on-site execution, and post-event measurement, with regional delivery via a Singapore office and group-level affiliation with The Opus Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management
Companies that use Verve The Live Agency
Customer profileSegments3 records
Ideal customer profiles3 records
Verve The Live Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Verve The Live Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Verve The Live Agency competitors and assessment
Company assessmentDirect peers
- Freeman: Global events and experiences company covering live events, exhibits, brand experiences and digital production. Comparable to Verve across the full live campaign lifecycle for enterprise clients.
- MKG: Experiential marketing and events agency serving brands with creative, digital and live campaign capabilities. Comparable to Verve on multi-disciplinary live/experiential services for enterprise marketers.
- Jack Morton Worldwide: Global brand experience agency delivering live events, experiential marketing and sponsorship activation for enterprise brand clients. Closely comparable to Verve's bundled event/sponsorship/experiential offering and target customer.
- Iris Worldwide: Creative agency network offering brand experience, events and integrated marketing for global brands. Comparable to Verve on creative + experiential + digital bundling for enterprise clients.
- George P. Johnson Experience Marketing: Large experience marketing agency focused on live events, brand activations and integrated campaigns for global brands. Directly comparable on service mix (events + experiential + creative) and enterprise client base.
- Momentum Worldwide: Global experiential marketing agency with strong sponsorship activation and brand experience capabilities. Directly comparable on full-service live campaign bundling and target client profile.
- Wasserman: Sports, music and entertainment marketing agency with strong sponsorship, events and brand partnership capabilities. Comparable to Verve on sponsorship activation and live event delivery.
- Amplify: Brand experience agency combining events, content, design and digital campaigns. Closely comparable to Verve's integrated creative studio + live events + digital model.
- Sparks: Live brand experience agency specialising in events, exhibits, and immersive brand environments. Comparable to Verve's experiential/events core and enterprise delivery model.
Broad incumbents
- IMG (Endeavor): Global sports and entertainment company with events, experiential and sponsorship activation arms. Broader incumbent overlap with Verve on live brand experiences and enterprise event delivery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Verve The Live Agency social profiles
Digital presenceVerve The Live Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verve The Live Agency leadership team
Management profileNumber of profiles
Profiles1 record
Verve The Live Agency subsidiaries and ownership
Company hierarchySubsidiaries1 record
Verve The Live Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verve The Live Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verve The Live Agency
What does Verve The Live Agency do?
Verve The Live Agency is a multi-disciplinary live agency that delivers end-to-end event management, sponsorship activation, experiential marketing, digital & creative technology, and in-house creative studio services for brand clients. Engagements span strategy, creative build, on-site execution, and post-event measurement, with regional delivery via a Singapore office and group-level affiliation with The Opus Group.
Is Verve The Live Agency a public or private company?
Verve The Live Agency is a private company. It is classified as corporate owned and is currently operating.
When was Verve The Live Agency founded?
Verve The Live Agency was founded in 1991. It employs 101 to 250 people.
Where is Verve The Live Agency based?
Verve The Live Agency is headquartered in Dublin, Ireland, in the Europe region.
How does Verve The Live Agency make money?
Two revenue lines are on record. Event & experiential production fees are the primary driver. The others are creative & digital technology services.
Who are Verve The Live Agency's main competitors?
Direct peers on record are Freeman, MKG, Jack Morton Worldwide, Iris Worldwide, George P. Johnson Experience Marketing, Momentum Worldwide, Wasserman, Amplify and Sparks. IMG (Endeavor) is listed as a broad incumbent.
Does Verve The Live Agency have an API?
No public API is recorded for Verve The Live Agency.
What industry is Verve The Live Agency in?
Verve The Live Agency's product category is Event Management Services. Its primary akta.pro industry code is MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships, with a secondary code of MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 541810 and its SIC code is 7311.