Los Olivos
Los Olivos is Colombia's largest funeral services network, operating funeral homes, cemetery parks, cremation units, pre-need plans, and grief-support services across all 32 Colombian departments through a direct-to-consumer model founded in 1974.
- Company typePrivate
- Founded1974
- HeadquartersBogotá, Colombia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Los Olivos does
Los Olivos (Asociación Los Olivos) is the largest funeral services network in Colombia, operating a direct-to-consumer platform that combines funeral homes, cemetery parks, cremation units, pre-need planning, and grief-support services. Founded in 1974 and headquartered in Bogotá, the company reports a presence across all 32 Colombian departments, with hundreds of specific service addresses spanning major cities (Bogotá, Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Cúcuta, Pereira, Manizales, Ibagué, Neiva, Villavicencio, Montería, Armenia, Palmira) and nationwide access via a toll-free line, regional PBXs, and WhatsApp.
The company's offering spans core deathcare products — Servicios Funerarios (funeral services with personalized tributes), Parques Cementerios (cemetery parks), Unidades Crematorias (cremation facilities in Palmira and Villavicencio) — and add-on modules including Previsión Exequial (pre-need funeral plans), Homenajes Personalizados (themed memorial spaces), Servicios Digitales (virtual wake, virtual masses, live streaming, technology-assistance screens), and grief-support content. The technology stack is not publicly specified and no proprietary technology is disclosed; the only certification referenced is ICONTEC quality certification held since 2013, making Los Olivos the first certified funeral operator in Colombia.
Los Olivos generates revenue through two primary mechanics: one-time payments for at-need funeral, cemetery, and cremation services, and recurring/subscription-style prepayments through pre-need funeral plans. Pricing is quote-based and not publicly disclosed. The company operates as a private association (Asociación Los Olivos) with no disclosed parent, private equity, or institutional investors, no subsidiaries, no M&A history, and no public listing. The competitive moat rests on national physical distribution, 50 years of brand trust, ICONTEC certification, and the multi-generational lock-in of cemetery plots.
Los Olivos firmographics
Firmographics- Name
- Los Olivos
- Legal name
- Asociación Los Olivos
- Website
- https://losolivos.co
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Los Olivos is Colombia's largest funeral services network, operating funeral homes, cemetery parks, cremation units, pre-need plans, and grief-support services across all 32 Colombian departments through a direct-to-consumer model founded in 1974.
- Ownership category
- akta.pro rank
Where Los Olivos is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices15 records
Markets served
Los Olivos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Funeral Services: Direct funeral service provision including wake services, cremation, and burial arrangements through their network of funeral homes
- Pre-need Funeral Plans: Pre-planning and pre-payment of funeral services allowing customers to arrange and fund their funeral in advance
- Cemetery and Cremation Services: Parque Cementerio (cemetery parks) and cremation unit services for final disposition of remains
Go-to-market motion1 record
Distribution channels1 record
Los Olivos product offering
Product offeringCore offering
Los Olivos is Colombia's largest funeral services network, providing funeral services (wake rooms and memorial ceremonies), cemetery parks (Parques Cementerios), cremation services (Unidades Crematorias), and pre-need funeral planning (Previsión Exequial) across all 32 Colombian departments. The company complements these physical services with personalized tributes, virtual wake and mass capabilities, live streaming, and grief support resources.
Product overview
Los Olivos is Colombia's largest funeral services network, operating as a unified platform combining funeral services, cemeteries, and grief support. The core offering includes funeral services (Servicios Funerarios) with personalized tributes and pre-planning options, a nationwide cemetery park network (Parques Cementerios), and cremation facilities (Unidades Crematorias). Digital services complement the physical offerings with virtual wake attendance, technology assistance, and grief counseling conferences. The company provides 24/7 national coverage across all Colombian departments.
Differentiator
Problem solved
Functional benefit
Products and services
- Servicios Funerarios (Funeral Services)
Companies that use Los Olivos
Customer profileSegments1 record
Ideal customer profiles1 record
Los Olivos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Los Olivos partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Los Olivos competitors and assessment
Company assessmentDirect peers
- Foundation Partners Group: Foundation Partners is a US funeral services platform with a network of branded funeral homes and cremation centers. Operates a similar multi-brand, locally branded national network model relevant to Los Olivos' positioning as a multi-city funeral/cemetery operator.
- Park Lawn Corporation: Park Lawn is a Canadian funeral, cemetery, and cremation operator with national reach and significant pre-need revenue. Direct comparable to Los Olivos' diversified death-care platform with growth via acquisition strategy in a fragmented market.
- Carriage Services: Carriage Services operates a network of funeral homes and cemeteries in the US, with a similar 'high-touch, locally branded' operating model. Comparable to Los Olivos in the sense of combining locally operated funeral homes under a national platform with cemetery/cremation assets.
- StoneMor Partners: StoneMor is a US-based cemetery and funeral services operator with significant cemetery real estate and pre-need sales capabilities. The cemetery-heavy mix and pre-need book make it a partial direct peer to Los Olivos' cemetery park portfolio.
- InvoCare Limited: InvoCare is the leading funeral services operator in Australia and New Zealand, with a national network of funeral homes, cemeteries, and crematoria, plus a large pre-need book. Closest geographic comparable outside Latin America to Los Olivos' business mix (funeral + cemetery + cremation + pre-need).
- Dignity plc: Dignity is the UK's largest funeral services operator with a national network of funeral homes and pre-need plans. Direct functional peer to Los Olivos: national physical network, pre-need recurring revenue, brand-led positioning, and cemetery/cremation services — the same operating model in a different geography.
Broad incumbents
- Service Corporation International (SCI): SCI is the largest funeral services and cemetery operator in North America, operating thousands of funeral homes and cemeteries. While Colombia-focused, Los Olivos is structurally comparable: a multi-brand, national funeral/cemetery/cremation platform with pre-need financing. SCI serves as the global template for what scaled death-care looks like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Los Olivos social profiles
Digital presenceLos Olivos compliance and trust
Trust signalCompliance1 record
Los Olivos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Olivos leadership team
Management profileNumber of profiles
Los Olivos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Olivos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Olivos
What does Los Olivos do?
Los Olivos is Colombia's largest funeral services network, providing funeral services (wake rooms and memorial ceremonies), cemetery parks (Parques Cementerios), cremation services (Unidades Crematorias), and pre-need funeral planning (Previsión Exequial) across all 32 Colombian departments. The company complements these physical services with personalized tributes, virtual wake and mass capabilities, live streaming, and grief support resources.
Is Los Olivos a public or private company?
Los Olivos is a private company. It is classified as management employee owned and is currently operating.
When was Los Olivos founded?
Los Olivos was founded in 1974. It employs 251 to 500 people.
Where is Los Olivos based?
Los Olivos is headquartered in Bogotá, Colombia, in the Latin America region.
How does Los Olivos make money?
Three revenue lines are on record. Funeral Services are the primary driver. The others are pre-need Funeral Plans and cemetery and Cremation Services.
Who are Los Olivos's main competitors?
Direct peers on record are Foundation Partners Group, Park Lawn Corporation, Carriage Services, StoneMor Partners, InvoCare Limited and Dignity plc. Service Corporation International (SCI) is listed as a broad incumbent.
Does Los Olivos have an API?
No public API is recorded for Los Olivos.