Manaomea GmbH

Name

Manaomea GmbH

Legal name

manaomea GmbH

Website

https://manaomea.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fürstenfeldbruck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Manaomea sells pens directly to consumers through its e-commerce shop. Products include the EASY PEN line (€4-5) and FANCY PEN line (€28-36), with sales happening through the Shopify-powered online store with shipping within Germany.
2. Corporate Material & Licensing (B2B): The company offers its technology and material to corporate partners through programs like 'Don't Waste', 'Better Pens', 'Möbel', 'Interior', and 'Latten'. Companies can either license the technology, purchase manaomea® material, or have products manufactured using their textile waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Manaomea manufactures and sells premium writing pens made from a proprietary upcycled textile material (manaomea® Material). The company sells two collections — EASY PEN (€4-5) and FANCY PEN (€28-36) — through its own Shopify online shop to German consumers, and additionally licenses its material technology and offers contract manufacturing to corporate partners for sustainable office supplies, furniture, and interior products.

Product overview

Manaomea GmbH is a sustainable materials company that transforms textile waste into premium writing pens and other products. The company operates the manaomea® material system, converting textile waste into a material comparable to noble wood. The product portfolio consists of two pen lines: (1) EASY PEN collection — affordable pens in four variants (HE'E with colorful octopus-inspired patterns, NUDE with natural recycled yarn tones, SHADOW&LIGHT with piano lacquer elegance, and BLUE made from repurposed workwear); and (2) FANCY PEN collection — premium pens in matching variants with finer craftsmanship, interchangeable quality leads (4000m writing distance), German-made engraving, and premium storage cases. Both collections are manufactured at the manaomea workshop in Chiemgau, Germany using 100% eco-power from small-scale hydropower by polarstern, and use a biopolymer consisting of >95% agricultural raw materials. Each pen is designed to be recyclable back into the manaomea® material cycle for transformation into furniture or interior design products. The company also offers corporate programs for furniture (MÖBEL), interior design (INTERIOR), and other textile waste solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Better Pens: Sustainable pens made from recycled textile waste yarn. Includes EASY PEN and FANCY PEN collections with variants like HE'E, NUDE, SHADOW&LIGHT, and BLUE.

Products and services

• EASY PEN — HE'E A colorful sustainable pen from the EASY PEN collection, named after the Hawaiian word for octopus. The 15.5 cm body is made from over 120 colorful waste yarns and manufactured in Chiemgau, Germany using 100% eco-power, with interchangeable refill leads. Each pen is recyclable back into furniture or interior design materials through the manaomea® material cycle.
• EASY PEN — NUDE A sustainable pen from the EASY PEN collection in cream and brown tones. One side uses recycled yarns in natural nude tones; the other side uses fashion waste with a more textured aesthetic. Interchangeable refill, recyclable back into the manaomea® material cycle.
• EASY PEN — SHADOW&LIGHT A sustainable pen from the EASY PEN collection combining piano-lacquer black with light-toned luxurious textiles, including fine brocade with hand-woven Maya patterns from the Guatemala highlands and German upholstery fabrics. Interchangeable refill, recyclable.
• EASY PEN — BLUE A sustainable pen from the EASY PEN collection made from sorted workwear/clothing repurposed for office use, designed to convey security and reliability. Interchangeable refill, recyclable back into the manaomea® material cycle.
• FANCY PEN — HE'E A premium sustainable pen (13.5 cm length, 8 mm diameter) from the FANCY PEN collection, named after the Hawaiian word for octopus. Features an interchangeable quality lead with 4000 m writing distance, finely processed body with internal fine threads, recyclable stainless-steel tip, and German-made engraving on the shaft cap. Includes a case hand-sewn from black remnant materials by Bridge&Tunnel Hamburg. Recyclable back into the manaomea® material cycle.
• FANCY PEN — NUDE Premium sustainable pen from the FANCY PEN collection in nude color tones, featuring fine craftsmanship, interchangeable quality lead with 4000 m writing distance, German-made engraving, and a hand-sewn case from black remnant materials.
• FANCY PEN — SHADOW&LIGHT Premium sustainable pen from the FANCY PEN collection combining piano-lacquer black with light-toned luxurious textiles and fine brocade with hand-woven patterns. Interchangeable quality lead with 4000 m writing distance, German-made engraving, hand-sewn case from black remnant materials.

Quantifiable outcome

• 12 kg CO2 saved per kg of manaomea® material produced
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Bridge&Tunnel, HamburgminorStrategic or Co-development PartnerBridge&Tunnel hand-sews the storage cases/etuis for FANCY PEN products from black residual materials in a socially fair manner in Hamburg, Germany.
• polarsterncoreOthersProvides 100% eco electricity from small hydropower that powers the manaomea Manufaktur in Chiemgau, ensuring the production facility operates on renewable energy.
• Shopify Inc.coreTechnology or IntegrationShopify powers the e-commerce platform (manaomea.myshopify.com) for the online store, including hosting, payment processing, and order management. Data is processed through Shopify International Limited in Dublin with backup to Shopify Inc. in Canada.
• Cloudflare Inc.coreTechnology or IntegrationProvides content delivery network services to improve website performance and security for faster delivery of media files and protection against threats.
• Deutsche Post AGminorOthersTransport and shipping partner for parcel delivery within Germany. Email address and phone number are shared with Deutsche Post before delivery for delivery scheduling and notification.
• DHL Paket GmbHcoreOthersPrimary shipping carrier for all orders via DHL GoGreen. All orders are handed to DHL after payment processing and typically delivered within 2-5 business days.
• PayPalcoreOthersPrimary payment service provider for processing online payments including PayPal, credit card, direct debit, and Buy Now Pay Later options through PayPal Checkout.
• rapidmail GmbHminorOthersEmail marketing service provider for newsletter distribution and campaign analytics including open rates and interaction tracking.
• PEAK (ciaopeak.com)minorOthersCorporate design partner responsible for the company's visual branding and design identity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Faber-Castell: Global incumbent in writing and drawing instruments with a long-running sustainability program (FSC wood, recycled materials). Competes with Manaomea in the same product category but with vastly larger distribution, scale, and brand recognition.
• Ecoalf: Spanish sustainable fashion brand building apparel from recycled ocean plastics and textile waste. Comparable in feedstock philosophy (recycled materials, CO2 claims) but operates at larger scale and broader product breadth than Manaomea.

Direct peers

• Sprout World: Sprout makes plantable pencils, crayons, and seed-paper stationery embedded with seeds. It overlaps Manaomea directly on sustainable writing instruments with a strong circular-economy and ESG narrative targeting both consumer gifting and corporate clients.
• Karst Stone Paper: Karst makes notebooks and stationery from a stone-derived alternative material (calcium carbonate + resin) rather than wood pulp — the same alternative-material substitution thesis Manaomea applies, just via mineral inputs rather than textile waste. Comparable premium sustainable writing-product D2C and B2B positioning.
• Bureo: Bureo upcycles discarded fishing nets into consumer products (skateboards, sunglasses, packaging). Same "waste feedstock → branded durable goods → circular economy" value chain Manaomea operates, with a comparable ESG-driven consumer brand.
• Elvis & Kresse: UK-based maker of luxury accessories from decommissioned fire hoses and other industrial waste. Shares Manaomea's "upcycled waste into premium durable goods" model, sustainability storytelling, and B2C/B2B corporate-gifting motion.
• Tide Ocean SA: Swiss company that upcycles ocean-bound plastic into a pellet feedstock sold to consumer-goods brands. Comparable "waste-to-material" licensing model and B2B go-to-market via partner brands, similar to Manaomea's licensing proposition.
• Paperblanks: Premium stationery and journal brand with strong design storytelling and a sustainability/circular economy positioning. Comparable end-product category (designer writing accessories) and B2B corporate-gifting channel overlap with Manaomea.

Emerging players

• Circ: US-based textile recycler separating polyester and cotton from blended fabrics for reuse. Comparable technology-driven circular-textile mission and feedstock overlap; relevant as either a peer or potential supplier in the textile-waste ecosystem Manaomea participates in.
• Renewcell (Circulose): Swedish textile-to-textile recycling company that dissolves old cotton/viscose garments into new dissolving pulp. Upstream of Manaomea in the textile-waste value chain and a potential technology or supply-chain peer in scaling circular textile inputs.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• LinkedInde.linkedin.com/company/manaomea-gmbh
• Instagraminstagram.com/manaomea
• Xx.com/manaomea
• Facebookfacebook.com/manaomea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manaomea GmbH