ASD Market Week
ASD Market Week is a twice-yearly B2B wholesale retail merchandise trade show held at the Las Vegas Convention Center, aggregating 1,800+ vendors across 19+ categories for free-registering retail buyers and e-commerce sellers.
- Company typePrivate
- Founded1970
- HeadquartersCulver City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ASD Market Week does
ASD Market Week is a B2B wholesale retail merchandise trade show operated by Emerald X, LLC and held twice annually (March and August) at the Las Vegas Convention Center. Founded in 1961 and headquartered in Culver City, California, the show aggregates 1,800+ vendors across 19+ product categories — including Fashion + Accessories, General Merchandise, Beauty, Toy, Gift + Home, and Convenience Store — alongside the industry's largest closeout and liquidation section featuring 250+ specialized suppliers. Qualified retail buyers (SMB retailers, e-commerce sellers, wholesalers, closeout buyers) register free of charge, while vendors pay for booth space and sponsorship/advertising placements, forming a two-sided marketplace monetized through exhibitor fees. The company also operates SourceDirect, a year-round online wholesale sourcing platform, and the K-Goods Fair showcasing 150+ verified Korean manufacturers; supporting digital tools include a vendor directory, matchmaking service, mobile app with lead capture, exhibitor dashboard, and the ASD Newsroom editorial platform with the 'Let's Talk a Little Shop' podcast.
ASD Market Week firmographics
Firmographics- Name
- ASD Market Week
- Legal name
- ASD Market Week (operated by Emerald X, LLC)
- Website
- https://asdonline.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASD Market Week is a twice-yearly B2B wholesale retail merchandise trade show held at the Las Vegas Convention Center, aggregating 1,800+ vendors across 19+ categories for free-registering retail buyers and e-commerce sellers.
- Ownership category
- akta.pro rank
ASD Market Week industry classification
Industry- Product category
- Wholesale Trade Show & B2B Sourcing Events
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where ASD Market Week is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ASD Market Week business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Booth Sales: Vendors and manufacturers pay for booth space at the trade show. This is the primary revenue stream. Booth pricing varies by size, location, and placement within the show floor. Exhibitors can also purchase premium placements and additional marketing placements.
- Sponsorships & Advertising: Exhibitors and vendors can purchase sponsorships, advertising placements on the show website, emails, and event materials. A sponsorship gallery is available through the ASD a2z event management platform.
- Free Buyer Registration: Buyer registration is free for qualified retail professionals. The free registration model lowers the barrier for buyers to attend, maximizing foot traffic for exhibitors and thereby justifying booth pricing for vendors.
- SourceDirect Platform: SourceDirect operates as a separate online wholesale sourcing platform under the ASD Network umbrella, providing ongoing digital access to vendors beyond the physical show dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Buyer Registration |
| Transaction based/ take rate | Multi-year contract | Exhibitor Booth Packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
ASD Market Week product offering
Product offeringCore offering
ASD Market Week operates a twice-yearly B2B wholesale retail merchandise trade show at the Las Vegas Convention Center, bringing together 1,800+ vendors and manufacturers across 19+ merchandise categories for free-attendance retail buyers, wholesalers, and e-commerce sellers. The flagship in-person event is complemented year-round by the SourceDirect online wholesale sourcing platform, including the embedded K-Goods Fair featuring 150+ verified Korean manufacturers. Revenue is generated through paid exhibitor booths, sponsorships, advertising, and SourceDirect sourcing subscriptions.
Product overview
ASD Market Week is a B2B wholesale retail merchandise trade show operating as a unified platform-plus-events model. The core offering is the flagship ASD Market Week trade show in Las Vegas, featuring 1,800+ vendors across 19+ merchandise categories including the largest closeout and liquidation section in the industry with 250+ specialized suppliers. The platform is supported by SourceDirect (international/global trade division with 150+ Korean manufacturers through K-Goods Fair), IGES, a vendor directory, matchmaking services, free educational sessions, mobile app/lead capture tools, and exhibitor awards. The show operates twice yearly (spring and summer) at the Las Vegas Convention Center with exclusive Closeout Preview Day access for registered buyers.
Differentiator
Problem solved
Functional benefit
Brands
- ASD NETWORK: Parent brand encompassing ASD Market Week, SourceDirect, and IGES trade show platforms.
- SourceDirect
- IGES
Products and services
- ASD Market Week Trade Show The flagship twice-yearly B2B wholesale retail merchandise trade show held at the Las Vegas Convention Center, bringing together 1,800+ vendors across 19+ merchandise categories in one unified two-hall layout for retail buyers, wholesalers, distributors, and e-commerce sellers. Buyers register for free; vendors purchase booth space.
- Closeouts & Liquidations Section
- Closeout Preview Day An exclusive early-access day before ASD Market Week opens, granting registered buyers preferred access to the closeout and off-price vendor floor before the general show begins (e.g., August 24th for the August 2026 show).
- SourceDirect Online Wholesale Sourcing Platform A year-round online wholesale sourcing marketplace under the ASD Network (asdonline.com) that provides continuous digital access to vendors and products for buyers between physical show dates. Includes the K-Goods Fair.
- K-Goods Fair A specialized exhibit area within SourceDirect featuring 150+ verified Korean manufacturers across K-beauty, skincare, gift, home, and lifestyle products, providing buyers with curated access to Korean export manufacturers.
- IGES Trade Show A related trade show and exhibition brand operated under the ASD Network umbrella, providing trade show and exhibition services.
- Advertising & Sponsorship Packages Paid sponsorship and advertising placements sold to exhibitors and vendors for visibility on the show website, emails, event materials, and the ASD a2z sponsorship gallery.
Quantifiable outcome
- Potential retail markups of 200-300% on merchandise sourced at ASD Market Week (vs. traditional keystone markup of 50%)
- +2 more outcomes
Companies that use ASD Market Week
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles6 records
ASD Market Week technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASD Market Week partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Emerald X, LLCcoreEmerald X, LLC is the parent company and operator of ASD Market Week. © 2026 Emerald X, LLC. All Rights Reserved. Emerald X manages event operations, logistics, marketing, and the overall show experience for ASD Market Week.
- K-Goods Fair (150+ Korean Manufacturers)coreThe K-Goods Fair is a featured section within ASD Market Week's SourceDirect platform, showcasing 150+ verified Korean manufacturers specializing in K-beauty, skincare, gift, home, and lifestyle products. It operates as a co-sourced channel partnership at the August 2026 show (August 25-27, Las Vegas), providing buyers with curated access to Korean export manufacturers.
- Las Vegas Convention CentercoreThe Las Vegas Convention Center is the venue host for ASD Market Week's twice-yearly trade show events. The venue provides the show floor spanning 2 halls in a unified layout, with the August 2026 show running August 25-27.
- Official Hotel Partners (Resorts World and others)minorASD Market Week partners with Las Vegas hotels including Resorts World (Featured Hotel) to offer exclusive rates starting at $80/night for attendees booking within ASD's official housing block. These partnerships provide attendee discounts and streamline the event logistics.
- SourceDirect (ASD Network Platform)coreSourceDirect is a wholesale merchandise marketplace operated under the ASD Network (asdonline.com). It functions as a year-round online complement to the physical ASD Market Week trade show, providing continuous sourcing access to vendors between show dates. It also houses the K-Goods Fair for Korean manufacturer sourcing.
- ASD Exhibitor Vendors (250+ Closeout Suppliers)coreASD Market Week hosts 250+ closeout, off-price, and value suppliers as exhibitors on its show floor. Key named vendors include 7 Star Savings, Kole Imports, Regent Products Corp., West Coast Imports, A-Line Greetings, Gold Medal International, Gibson Homewares, Via Trading Corporation, and many others. These suppliers pay for booth space and bring exclusive closeout and liquidation inventory.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
ASD Market Week competitors and assessment
Company assessmentEmerging players
- Tundra: A zero-fee B2B wholesale marketplace serving retailers across home, gift, beauty, and general merchandise. Overlaps with ASD's buyer demographic and competes with the show's central value proposition of one-stop multi-category sourcing.
- Faire: A fast-growing digital B2B wholesale marketplace connecting independent retailers with brands across dozens of categories. Competes with ASD's SourceDirect for the same SMB retail buyer and competes with the physical show by offering year-round online sourcing with no travel required.
Direct peers
- High Point Market: The largest home furnishings B2B trade show in the U.S., held semi-annually in High Point, NC. A direct peer for ASD's home and gift segments, with a similar twice-yearly cadence and large vendor concentration.
- MAGIC Trade Show: A large twice-yearly B2B apparel and accessories trade show held in Las Vegas, operated by Informa Markets. It directly competes with ASD for the same retail buyers in the fashion and accessories neighborhood and shares the same Las Vegas event cadence.
- Atlanta Market: ANDMORE-operated B2B gift, home, and lifestyle market held in Atlanta. Competes with ASD for the same retail buyer wallet share across gift, home, and general merchandise categories and offers a comparable vendor scale.
- Off-Price Show: A B2B trade show focused on off-price, closeout, and liquidation merchandise — directly competitive with ASD's 250-vendor closeout section. Most directly comparable for the off-price buyer segment that ASD claims as its #1 destination.
- Dallas Market Center: A major multi-category B2B trade center hosting apparel, gift, home, and lighting markets. Competes with ASD across multiple product categories and is a relevant peer for vendor volume and buyer attendance.
- Las Vegas Market: ANDMORE-operated B2B furniture, gift, and home décor market held semi-annually at the Las Vegas World Market Center. Overlaps with ASD on Las Vegas timing and competes for the same retail buyers in home and gift categories.
- Inspired Home Show (International Housewares Association): The IHA's flagship B2B housewares and home goods trade show held in Chicago. Directly comparable to ASD's home and general merchandise categories and a meaningful alternative for housewares vendors and buyers.
Broad incumbents
- NY NOW: A major B2B gift and lifestyle trade show also operated by Emerald X (ASD's parent), making it a sister brand. Overlaps with ASD in gift, home, and lifestyle categories and competes for the same retail buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASD Market Week social profiles
Digital presenceASD Market Week financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASD Market Week leadership team
Management profileNumber of profiles
ASD Market Week funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASD Market Week M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASD Market Week
What does ASD Market Week do?
ASD Market Week operates a twice-yearly B2B wholesale retail merchandise trade show at the Las Vegas Convention Center, bringing together 1,800+ vendors and manufacturers across 19+ merchandise categories for free-attendance retail buyers, wholesalers, and e-commerce sellers. The flagship in-person event is complemented year-round by the SourceDirect online wholesale sourcing platform, including the embedded K-Goods Fair featuring 150+ verified Korean manufacturers. Revenue is generated through paid exhibitor booths, sponsorships, advertising, and SourceDirect sourcing subscriptions.
Is ASD Market Week a public or private company?
ASD Market Week is a private company. It is classified as corporate owned and is currently operating.
When was ASD Market Week founded?
ASD Market Week was founded in 1970. It employs 51 to 100 people.
Where is ASD Market Week based?
ASD Market Week is headquartered in Culver City, United States, in the North America region.
How does ASD Market Week make money?
Four revenue lines are on record. Exhibitor Booth Sales are the primary driver. The others are sponsorships & Advertising, free Buyer Registration and sourceDirect Platform.
Who are ASD Market Week's main competitors?
Emerging players on record are Tundra and Faire. Direct peers are High Point Market, MAGIC Trade Show, Atlanta Market, Off-Price Show, Dallas Market Center, Las Vegas Market and Inspired Home Show (International Housewares Association). NY NOW is listed as a broad incumbent.
Does ASD Market Week have an API?
No public API is recorded for ASD Market Week.
What industry is ASD Market Week in?
ASD Market Week's product category is Wholesale Trade Show & B2B Sourcing Events. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 56192.