Permodo

What Permodo does

Permodo GmbH is a German multiscreen marketing specialist headquartered in Düsseldorf, with additional offices in Munich, Hamburg, Frankfurt, and Berlin. Founded in 2015 and operating as a wholly-owned subsidiary of Ströer SE & Co. KGaA, the company positions itself as Germany's leading provider of mobile, desktop, and digital-out-of-home (DOOH) advertising campaigns for brand advertisers across diverse verticals including technology, retail, tourism, entertainment, automotive, and non-profit. Its proprietary Ad Tech Platform integrates an AdServer, Demand Side Platform (DSP), Data Management Platform (DMP), and an optimization engine, providing programmatic access combined with managed service delivery for thousands of campaigns annually.

The platform supports geo-targeting and geo-fencing via location data services, a (D)OOH Extension that bridges outdoor and mobile advertising for cross-media retargeting, and creative services for high-impact formats including Match Ads, Gamification Ads, and Mobile Interaction Video Ads. Supporting analytics include monitoring, brand studies, interaction reporting, and footfall analysis. Permodo claims reach of 50+ million unique users in Germany and 90% population coverage through DOOH, supported by IAB Europe TCF registration (ID 139) and GDPR compliance. Distribution operates through direct enterprise sales and programmatic platform access, with named customers spanning Sony Pictures Home Entertainment, Bauhaus, Hasbro, Norwegian Cruise Line, Garmin, and others, frequently in partnership with media agencies such as Universal McCann, Dentsu, and pilot.

Name

Permodo

Legal name

Permodo GmbH

Website

https://permodo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Permodo is a German multiscreen marketing specialist and Ströer subsidiary that operates a proprietary Ad Tech platform (DSP, DMP, AdServer, optimization engine) to deliver managed mobile, desktop, and DOOH advertising campaigns for enterprise brand advertisers across DACH.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising Services: Permodo generates revenue by delivering digital advertising campaigns across mobile and multiscreen platforms. They operate as a managed service providing exclusive all-round service, translating campaign goals into unique user experiences. Revenue comes from selling advertising space (inventory) from publishers to advertisers, facilitated by their proprietary DSP and DMP platforms.
2. Programmatic Advertising: Programmatic access to digital quality reach combined with expert consulting services. Enables dynamically scalable volumes and optimised inventory allocation through programmatic deals.
3. Creative Services: Creative service supporting clients in creating individual ideas, holistic strategic concepts, and programming of high-impact multiscreen ads. Additional revenue stream for customized campaign formats and content creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Permodo is a German multiscreen marketing specialist that delivers data-driven mobile and digital advertising campaigns through a proprietary ad tech platform combining AdServer, Demand Side Platform (DSP), Data Management Platform (DMP), and an advertising optimization engine. Operating as an exclusive managed service provider, the company executes thousands of data-based campaigns annually for enterprise brands across mobile, desktop, digital-out-of-home and CTV channels, reaching 50+ million unique users in Germany.

Product overview

Permodo is a leading multiscreen marketing specialist in Germany offering a unified platform-based offering centered on its proprietary Ad Tech Platform (combining DSP and DMP capabilities). The platform enables advertisers to execute data-based, high-impact multiscreen campaigns reaching over 50 million unique users in Germany. Supporting modules include Location Data Services for geo-targeting, (D)OOH Extension for combining digital out-of-home with mobile advertising, Creative Service for ad development, and Analytics suite (Monitoring, Brand Studies, Interaction Reporting, Footfall Analysis) for campaign measurement. The company also maintains a Showroom for showcasing ad formats and runs an annual 'Ad of the Year' award program.

Differentiator

Problem solved

Functional benefit

Products and services

• Multiscreen Managed Advertising Service End-to-end managed advertising service delivering data-based, high-impact multiscreen campaigns across mobile, desktop, digital-out-of-home and CTV for enterprise brand advertisers and their agencies.
• Proprietary Ad Tech Platform (DSP + DMP) In-house programmatic platform providing real-time bidding access to digital quality reach combined with expert consulting; enables dynamically scalable volumes and optimized inventory allocation for advertisers.
• Creative Service Creative development service producing individual campaign ideas, holistic strategic concepts, and high-impact multiscreen ad formats including Rich Media, Video, Interactive elements, and Voice for brand advertisers.
• Location Data Targeting Location-based targeting service enabling geo-targeting and geo-fencing across micro-locations and contexts, allowing personalized user approach based on physical presence and behavior.
• DOOH Extension Service Digital-out-of-home extension service combining outdoor advertising with mobile premium ads, enabling local targeting and smart retargeting for consistent cross-media brand communication reaching 90% of the German population via DOOH.
• Campaign Measurement & Analytics Analytics suite comprising campaign monitoring, brand awareness and emotional connection studies, user interaction reporting, and store footfall analysis to measure campaign effectiveness beyond clicks.

Quantifiable outcome

• More than 50 million unique users reached in Germany
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Ströer GroupcoreStrategic or Co-development PartnerPermodo is part of the Ströer Group, a large German media company. This relationship provides corporate infrastructure, shared services, and access to Ströer's broader media and advertising ecosystem. The Ströer Karriereseite serves as the central platform for Permodo's applicant management. Ströer provides compliance systems including the whistleblower system (Hinweisgebersystem).
• IAB Europe (Transparency & Consent Framework)coreTechnology or IntegrationPermodo participates in the IAB Europe Transparency & Consent Framework (TCF), adhering to its specifications and regulations for transparent data processing and consent management in digital advertising. Their identification number within the framework is 139. This enables compliance with GDPR requirements for programmatic advertising.
• Publishers (Digital Offerings)coreChannel Partner/ Reseller/ DistributorPermodo delivers advertising on publishers' digital offerings (apps, websites). This joint responsibility arrangement involves publishers' consent management platforms (CMPs) for user consent collection and data processing in accordance with TCF standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adform: European-headquartered independent ad tech platform offering DSP, DMP, AdServer and creative tools with strong DACH presence. Closest functional peer to Permodo's full-stack DSP+DMP+AdServer offering.
• YOC AG: Berlin-based independent mobile ad tech company offering programmatic mobile advertising solutions across the DACH region. Directly comparable to Permodo on geography, channel (mobile-first) and business model (independent mobile ad tech vendor).
• virtual minds (ProSiebenSat.1): German digital media marketer and ad tech provider owned by ProSiebenSat.1, offering programmatic advertising and data-driven targeting across multiple screens. Comparable to Permodo on DACH market focus, multiscreen capabilities and managed service model.
• SevenOne Media: Sales house of ProSiebenSat.1, one of Germany's largest media marketers for video, digital and cross-screen advertising. Comparable on the German cross-screen marketer positioning and on serving enterprise brand advertisers.

Broad incumbents

• Criteo: Global commerce media and retargeting platform with significant DACH operations, competing in performance-driven display and mobile retargeting — the same arena where Permodo's DMP-driven targeting operates.
• Google Display & Video 360: Google's enterprise DSP used by major advertisers for programmatic display, video and DOOH buying across Europe. The dominant global incumbent against which Permodo's DSP and managed service compete.
• The Trade Desk: Global independent demand-side platform with strong European presence, used by major advertisers for programmatic omnichannel buying including CTV and mobile. Competes with Permodo's DSP for enterprise brand budgets in Germany.
• GroupM (WPP): World's largest media investment group operating Wavemaker, Mindshare and other agency brands that frequently engage Permodo as a programmatic execution partner. Indirect peer through shared enterprise advertiser relationships and competing programmatic offerings.
• Ströer SE & Co. KGaA: Permodo's publicly listed parent company and Germany's largest out-of-home advertising operator with an expanding digital marketing portfolio. Ströer provides the broader media and OOH context in which Permodo operates and is the natural comparison for parent-level scale.

Emerging players

• Smaato: Mobile-first ad exchange and programmatic monetization platform headquartered in Hamburg, Germany. Comparable on DACH roots and mobile-first programmatic infrastructure; smaller and more focused on publisher monetization than Permodo's advertiser-side stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/permodo-gmbh
• Instagraminstagram.com/permodo_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permodo