What SevenOne Media does

SevenOne Media is the centralized advertising sales house of ProSiebenSat.1, Germany's largest private media conglomerate. The company monetizes ProSiebenSat.1's portfolio across linear TV channels, the Joyn ad-supported streaming platform — Germany's largest AVOD service — digital properties, podcasts, influencer and social channels, and retail marketing. It sells to enterprise and mid-market brand advertisers seeking premium entertainment audiences in the DACH region, offering cross-media campaigns that combine linear TV and digital video under a single buying interface.

The product architecture is platform-plus-modules: the core platform comprises Premium Entertainment (content inventory) and Premium Technology (marketing solutions), with specialized modules including Programmatic TV, Addressable TV, Total Video (based on NBC Universal's CFlight measurement standard), the Joyn streaming platform, Seven.One Audio, influencer marketing, social media, and retail marketing. The company has continued to extend its ad-format surface, most recently with a full-screen "pause ad" format on Joyn launched in May 2026. Distribution also extends internationally through Seven.One Media International (serving Austria and Switzerland) and via the European Broadcaster Exchange (EBX) for multi-country broadcaster VOD campaigns.

Revenue is generated almost entirely through advertising sales, with pricing handled via a registered customer portal (MY.SEVEN.ONE) rather than publicly disclosed rate cards. The company operates from Unterföhring, Germany, with 251-500 employees, and is governed by a six-member Executive Board drawn from the parent group.

Name

SevenOne Media

Legal name

Seven.One Entertainment Group GmbH

Website

https://sevenonemedia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

SevenOne Media is the centralized advertising sales house of ProSiebenSat.1, monetizing linear TV, the Joyn streaming platform, digital, audio, and influencer inventory for enterprise and mid-market brand advertisers across the DACH region.

Ownership category

akta.pro rank

Product category

TV and Video Advertising Sales

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• TV advertising sales
• Programmatic video advertising
• Addressable TV targeting
• Cross-media campaign services
• Streaming video advertising

Headquarters

HQ city

Unterföhring

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV Advertising Sales: Traditional and programmatic TV advertising inventory sales across ProSiebenSat.1 channels
2. Digital/Online Advertising: Online advertising across web properties and streaming platforms including Joyn
3. Cross-media Campaign Services: Integrated campaign offerings combining TV, digital, influencer marketing, social media, podcasts, and audio with full-service support

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

SevenOne Media operates as the centralized advertising sales house for German media group ProSiebenSat.1, monetizing its linear TV channels, the Joyn streaming platform, digital properties, podcasts, audio, influencer, social and retail media assets. It packages these into programmatic, addressable, and cross-media video advertising offerings for enterprise and mid-market brand advertisers.

Product overview

Seven.One Media operates as a platform-plus-modules architecture offering multifaceted video marketing solutions. The core platform encompasses Premium Entertainment (content) and Premium Technology (marketing solutions), supplemented by specialized modules including Programmatic TV, Addressable TV, Total Video, and the streaming platform Joyn. The portfolio spans from classic TV and online advertising to influencer marketing, social media, podcasts, audio, and retail marketing, with European Broadcaster Exchange enabling multi-country campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Joyn: Germany's largest ad-supported streaming platform offering streaming and world of entertainment in one app.
• Seven.One Audio
• Addressable TV
• European Broadcaster Exchange (EBX)

Products and services

• Joyn Streaming Platform Germany's largest ad-supported streaming platform offering streaming and the world of entertainment in a single app; used by brand advertisers to reach premium streaming audiences.
• Programmatic TV Programmatic booking of linear TV ads with audience targeting, combining the total reach of TV with full transparency; offered to enterprise and mid-market brand advertisers.
• Total Video based on CFlight Fully integrated Total Video solution enabling TV and digital video campaigns in coherent contact quality, where advertisers only pay for guaranteed audience contacts; co-developed with NBC Universal.
• Addressable TV Digital advertising delivered within the TV user experience, enabling targeted ads on television screens; offered to brand advertisers seeking precise audience targeting on TV.
• TV Advertising Traditional television advertising solutions sold across ProSiebenSat.1's linear TV channels; positioned as the company's core flagship advertising product.
• European Broadcaster Exchange (EBX) Multi-country broadcaster video-on-demand advertising campaigns offered in both programmatic and managed service models across participating European broadcasters.
• Seven.One Audio Podcast content production and audio marketing services, including podcast advertising and thought-leadership assets such as the Podcast Report 2025 and Podcast Whitepaper 2025.
• Pause Ad Format on Joyn Full-screen advertising format displayed when viewers pause video-on-demand content on the Joyn streaming platform, providing brand visibility during moments of high viewer attention without interrupting content consumption; targeted at brand advertisers.

Quantifiable outcome

• Podcasts exceed radio reach in 18-29 age group for the first time
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• CosmosDirektminorGTM or Marketing Partner · 18 May 2026Insurance company CosmosDirekt is the first advertiser to use the new pause ad format on Joyn streaming service, running its 'Immer schön direkt' campaign from May 18 to June 5, 2026.
• dentsu XminorGTM or Marketing Partner · 18 May 2026Media agency dentsu X cooperated with Seven.One Media and CosmosDirekt on the pause ad campaign launch.
• JoyncoreStrategic or Co-development PartnerGermany's largest ad-supported streaming platform, jointly operated with Discovery Communications. Seven.One Media sells advertising inventory for Joyn and developed the pause ad format on this platform.
• European Broadcaster Exchange (EBX)coreStrategic or Co-development PartnerSeven.One Media participates in EBX for European Broadcaster VOD Campaigns at scale, enabling multi-country broadcaster VOD campaigns in both programmatic and managed service.
• NBC UniversalcoreStrategic or Co-development PartnerPartnership for Total Video solution based on CFlight metric, providing fully integrated Total Video solution combining TV and digital advertising with coherent contact quality.
• AcastminorStrategic or Co-development PartnerAudio podcast platform partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.
• Audio AllianceminorStrategic or Co-development PartnerPodcast production partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.
• Axel Springer AudiominorStrategic or Co-development PartnerMedia company audio division partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.
• Studio BummensminorStrategic or Co-development PartnerPodcast production company partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.
• iq digitalminorStrategic or Co-development PartnerDigital media partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.
• Mit VergnügenminorStrategic or Co-development PartnerEditorial/media partner in Seven.One Audio Podcast Whitepaper 2025 collaboration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Spotify Ad Studio: Spotify's advertising platform is a global audio advertising competitor. While SevenOne Media monetizes podcast inventory through Seven.One Audio, Spotify offers its own self-service audio ad buying, competing for the same advertiser budgets in the audio/podcast advertising category in Germany.
• Netflix (Ad Tier): Netflix launched advertising-supported tiers in Germany and continues to scale its ad business globally. While not a direct advertiser sales house competitor, Netflix's ad tier competes with Joyn for both viewer attention and advertiser streaming video budgets in the German market.

Direct peers

• RTL AdConnect: RTL AdConnect is the international advertising sales house of RTL Group (Bertelsmann), SevenOne Media's primary direct competitor in German and European broadcaster ad sales. Operates the same sales house model monetizing linear TV, streaming (RTL+), and digital video inventory across European markets, making it the closest comparable.
• IP Deutschland: IP Deutschland is the advertising sales house of RTL Deutschland, directly competing with SevenOne Media for German linear TV and digital video ad budgets. Both monetize premium entertainment content from major German broadcast groups, making IP Deutschland the most direct head-to-head competitor in the German market.
• Acast: Acast is a leading global podcast advertising platform and one of SevenOne Media's strategic partners in the Podcast Whitepaper 2025. Both monetize podcast/audio inventory for advertisers and compete for podcast ad budgets in the German market, though Acast operates as a pure-play podcast platform.
• Ströer: Ströer is a major German digital out-of-home and online advertising company offering cross-media solutions to advertisers. Competes with SevenOne Media in digital video advertising and offers an integrated platform approach combining DOOH, online video, and cross-media campaign management in the German market.

Broad incumbents

• Dentsu: Dentsu is a major global advertising holding company with media buying operations across Germany. dentsu X (its media agency) is already a SevenOne Media partner on the Pause Ad launch with CosmosDirekt, illustrating the dual customer/competitor relationship inherent to holding companies buying broadcaster inventory.
• GroupM: GroupM is WPP's media investment group and the world's largest media buying agency, a major buyer of SevenOne Media's inventory. Functions as both customer and competitor: it plans and buys across all major German broadcasters and digital platforms, competing for advertiser mindshare and budget allocation decisions.
• Google Ad Manager (YouTube): YouTube is the dominant video advertising platform in Germany and globally, competing directly with SevenOne Media's digital video inventory. Google Ad Manager provides programmatic buying infrastructure that both competes with SevenOne Media's Programmatic TV offering and represents a major complementary channel for advertisers' video budgets.
• Publicis Groupe: Publicis Groupe is a major advertising holding company with significant German operations through agencies like Publicis Media and Zenith. Buys SevenOne Media's inventory as a major advertiser intermediary while competing for the cross-media campaign budget allocation decisions across broadcasters and digital platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sevenonemedia
• LinkedInlinkedin.com/company/sevenone-media-gmbh---prosiebensat.1-media-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SevenOne Media