What Paitson Bros. Heating & Air Conditioning does

Paitson Bros. Heating & Air Conditioning is a family-owned HVAC service company headquartered at 1200 Wabash Avenue in Terre Haute, Indiana, operating continuously under Paitson family ownership since its founding in 1922. The company sells, installs, and services residential and commercial heating and cooling equipment — primarily Lennox gas furnaces, air conditioners, and heat pumps — supplemented by Mitsubishi ductless mini-split systems, Generac whole-home standby generators, and Lennox SunSource solar energy systems. It also offers indoor air quality solutions (humidifiers, dehumidifiers, fresh-air ventilation, APCO UV air purifiers) and duct cleaning via a Stanley Steemer partnership, with all HVAC technicians NATE-certified and the company holding NATE HVACR Quality Circle Contractor status.

The company generates revenue through a diversified mix of one-time equipment sales and installations, transaction-based flat-rate repair services, and recurring Planned Service maintenance agreements priced at $18-$56/month across three tiers (C, B, A). Customer acquisition relies primarily on word-of-mouth referrals amplified by a formalized Raving Fans Referral Program offering $50-$300 cash bonuses. Service is delivered through free in-home comfort advisor consultations 24/7/365, phone and online scheduling, and a centralized dispatch operation. Paitson Bros. maintains an on-site full-service residential sheet metal shop enabling custom ductwork fabrication and operates one of the oldest Lennox Premier Dealerships in the nation.

Paitson Bros. serves a regional footprint spanning 10 Indiana counties (Vigo, Clay, Fountain, Greene, Montgomery, Owen, Parke, Putnam, Sullivan, Vermillion) and 3 Illinois counties (Clark, Crawford, Edgar), with commercial customers across healthcare, financial services, government, religious, retail, and food manufacturing sectors. The company differentiates on technician certification (100% NATE vs. ~20% national), 95-year brand reputation, multi-generational customer relationships, flat-rate pricing transparency via the Customer Assured Pricing program, and community engagement through the Operation Warm Christmas charitable campaign.

Name

Paitson Bros. Heating & Air Conditioning

Legal name

Paitson Bros. Heating and Air Conditioning

Website

https://paitson.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Paitson Bros. is a family-owned HVAC contractor in Terre Haute, Indiana, founded in 1922, providing residential and commercial heating, cooling, generators, solar, and indoor air quality services across 13 counties in Indiana and Illinois, with 100% NATE-certified technicians and a Lennox Premier Dealer legacy.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Service, Maintenance & Repair (BPABACAA)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Residential HVAC services
• Heating cooling installation
• Commercial HVAC services
• Home generator installation
• Indoor air quality solutions

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment Sales and Installation: Sale and installation of new HVAC equipment including furnaces, air conditioners, heat pumps, ductless mini-splits, whole-home generators, and solar energy systems. Revenue is generated one-time per installation with financing options available.
2. Repair Services: Flat-rate repair pricing for furnaces, air conditioners, heat pumps, and other HVAC equipment. Emergency and non-emergency service available 24/7, 365 days a year for most brands.
3. Planned Service Maintenance Agreements: Recurring revenue through annual maintenance agreements (Plan A, B, C) providing seasonal inspections, priority service, and discounts on repairs and new equipment purchases. Plans are billed monthly ($18-$56/month) or annually.
4. Duct Cleaning and Indoor Air Quality: Duct cleaning services via Stanley Steemer partnership, and indoor air quality products including humidifiers, dehumidifiers, fresh-air ventilation systems, UV germicidal lights, and APCO air purifiers.
5. Commercial HVAC Services: Commercial equipment sales, installation, planned maintenance agreements, and repair services for businesses including package units, rooftop units, custom duct work, VRF systems, and commercial indoor air quality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paitson Bros. sells, installs, services, and maintains residential and commercial heating, ventilation, and air conditioning (HVAC) equipment, including Lennox furnaces, air conditioners, and heat pumps, Mitsubishi ductless mini-splits, Generac whole-home standby generators, and Lennox SunSource solar energy systems. The company also delivers repair services, planned preventive maintenance agreements (Plan A/B/C), indoor air quality products (UV purifiers, humidifiers, dehumidifiers), and duct cleaning through its Wabash Valley service area spanning 13 Indiana and Illinois counties.

Product overview

Paitson Bros. Heating & Air Conditioning is a single-family-owned HVAC service company operating since 1922, offering a portfolio of heating, cooling, and related home comfort products. Its core product line centers on Lennox heating and cooling equipment (gas furnaces, heat pumps, air conditioners, air handlers) as a Lennox Premier Dealer, complemented by Mitsubishi ductless mini-split systems (as a Diamond Contractor), Generac whole-home standby generators, and Lennox SunSource solar power systems. These core equipment offerings are supported by add-on modules including indoor air quality solutions (Lennox Healthy Climate products, APCO UV air purifiers, Stanley Steemer duct cleaning), Planned Service maintenance agreements in three tiers (Plan C/B/A), commercial HVAC services, financing options, and free second-opinion assessments. The company operates as a service-first contractor rather than a software or platform business.

Differentiator

Problem solved

Functional benefit

Products and services

• Lennox Heating and Air Conditioning Systems Sale, installation, and service of Lennox residential and commercial HVAC equipment including gas furnaces, electric furnaces, heat pumps, air conditioners, and air handlers. Targeted at homeowners and businesses seeking high-efficiency heating and cooling systems from a long-established Lennox Premier Dealer.
• Mitsubishi Ductless Mini-Split Systems Mitsubishi Electric ductless mini-split systems installed as a Diamond Contractor, including wall-mounted, ceiling-mounted, ceiling-recessed, and floor-mounted indoor units with multi-head configurations. Targeted at homeowners needing targeted heating and cooling for additions, renovations, hard-to-condition spaces, or whole-home applications.
• Generac Whole-Home Standby Generators Generac automatic whole-home standby generators sold, installed, and serviced by Paitson Bros. as a Generac PowerPro Dealer and the Wabash Valley's only authorized Generac service dealer. Includes turn-key installation (site prep, gas piping, electrical work) and an extended comprehensive warranty above Generac's standard. Targeted at homeowners and businesses needing backup power.
• Lennox SunSource Solar Power Systems Lennox SunSource solar energy systems for residential and commercial heating and cooling, including design, installation, and ongoing maintenance. Excess energy can be sold back to the utility company. Targeted at homeowners and businesses seeking energy efficiency and tax credits.
• Commercial HVAC Services Full range of commercial HVAC services including planned maintenance agreements, system repair, HVAC sales and installation, rooftop units, package units, custom duct work, VRF systems, industrial ventilation, temperature and humidity control, and emergency service. Targeted at commercial businesses, healthcare facilities, banks, churches, schools, and nonprofit organizations.
• Planned Service Maintenance Agreements Three-tiered annual maintenance programs (Plan C at $18/month, Plan B at $34/month, Plan A at $56/month) providing scheduled 20-point seasonal inspections, priority emergency service, discounts on repairs (15%) and new equipment (5%), labor coverage, and parts coverage depending on plan level. Targeted at residential and commercial customers seeking preventive maintenance.
• Indoor Air Quality Solutions Indoor air quality products and services including Lennox Healthy Climate high-capacity pleated filters, humidifiers, dehumidifiers, fresh-air ventilation systems, APCO UV light air purification systems (UV-C light and activated carbon for germ/odor/VOC control), and thermostat recycling services. Targeted at homeowners and businesses concerned with indoor air quality.
• Duct Cleaning Services Professional duct cleaning services provided through a partnership with Stanley Steemer, covering coils, coil drain pans, plenums, air filters, ducts, fans, vents, and registers to improve indoor air quality and HVAC system efficiency. Targeted at homeowners seeking improved air quality and system efficiency.
• Equipment Financing Financing options facilitated through a third-party lender to help customers purchase new heating and cooling systems with flexible monthly payments at 11.99% APR. Targeted at residential and commercial customers who prefer to finance equipment purchases.
• HVAC Repair Services Flat-rate repair services for furnaces, air conditioners, heat pumps, and other HVAC equipment using an exclusive nationwide-average flat-rate pricing system. Emergency and non-emergency service available 24/7/365 for most brands. Targeted at residential and commercial customers needing HVAC repair.

Quantifiable outcome

• Systems with annual maintenance last on average 20% longer than systems without annual maintenance.
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• LennoxflagshipChannel Partner/ Reseller/ DistributorLennox is Paitson Bros.' primary equipment brand, with a 95-year relationship dating to 1922. Paitson Bros. holds Premier Dealer status, placing them among the elite Lennox dealers nationwide. The company sells Lennox furnaces, air conditioners, heat pumps, air handlers, and indoor air quality systems. Lennox also donates furnaces for the company's Operation Warm Christmas charitable campaign.
• Mitsubishi Electric Cooling and HeatingcoreTechnology or IntegrationPaitson Bros. is a Mitsubishi Diamond Contractor, specializing in ductless mini-split technology. The company promotes Mitsubishi ductless systems as the next breakthrough in home comfort, offering wall-mounted, ceiling-mounted, ceiling-recessed, and floor-mounted indoor units with multi-head configurations.
• Generac (PowerPro Dealer)coreChannel Partner/ Reseller/ DistributorPaitson Bros. is a Generac PowerPro dealer and the Wabash Valley's only authorized Generac service dealer. They offer Generac generator packages including all necessary installation equipment, turn-key installation (site prep, gas piping, electrical work), and comprehensive warranties above and beyond Generac's standard warranty.
• Stanley SteemerminorChannel Partner/ Reseller/ DistributorPaitson Bros. partners with Stanley Steemer to provide professional duct cleaning services, ensuring customers receive the cleanest air possible. Duct cleaning improves indoor air quality and HVAC system efficiency.
• Vectren EnergyminorGTM or Marketing PartnerVectren Energy offers a $200 utility rebate for customers purchasing qualifying HVAC equipment through Paitson Bros., reducing the total cost of new system installation for customers.
• Duke EnergyminorGTM or Marketing PartnerDuke Energy offers a $200 utility rebate for customers purchasing qualifying HVAC equipment through Paitson Bros. in Duke Energy service territories.
• Win Energy REMCminorGTM or Marketing PartnerWin Energy REMC offers a $200 utility rebate for customers purchasing qualifying HVAC equipment through Paitson Bros. in the Win Energy service area.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lennox International: Global HVAC equipment manufacturer and Paitson Bros.' flagship equipment partner under a 95-year relationship. Lennox sells residential and commercial heating, cooling, and refrigeration equipment through its dealer network, of which Paitson is an elite Premier Dealer.
• Rheem Manufacturing: Manufacturer of residential and commercial heating, cooling, and water heating equipment. Competes with Lennox, Carrier, and Trane for dealer relationships in the same product categories Paitson sells and installs.
• Trane Technologies: Major residential and commercial HVAC equipment manufacturer competing in the same product categories Paitson sells and services (furnaces, air conditioners, heat pumps). Operates its own dealer network that directly competes with Paitson's go-to-market model in overlapping territories.
• Carrier Global: One of the largest residential and light commercial HVAC equipment manufacturers, offering furnaces, air conditioners, heat pumps, and controls. Carrier's dealer network competes with regional Lennox dealers like Paitson Bros. in adjacent service areas.
• Mitsubishi Electric Trane HVAC US: Paitson Bros. is a Mitsubishi Diamond Contractor selling ductless mini-split systems. As the U.S. ductless joint venture between Mitsubishi Electric and Trane, this entity competes with and supplies Paitson in the ductless and VRF category.
• Generac Holdings: Manufacturer of residential and commercial standby generators. Paitson Bros. is a Generac PowerPro Dealer and the Valley's only authorized Generac service dealer, making Generac both a supplier and a broadly comparable peer in the home standby power category.

Others

• ServiceTitan: Software platform serving residential and commercial HVAC, plumbing, and electrical contractors with scheduling, dispatch, and customer management tools. An ecosystem enabler comparable to the operational infrastructure that Paitson Bros. would need to scale beyond its current regional footprint.
• APCO / Fresh-Aire UV: Manufacturer of UV germicidal and activated-carbon air purification systems installed in HVAC ductwork. Paitson is a partner installer of the APCO system and represents the IAQ ecosystem in which HVAC contractors participate.

Direct peers

• Comfort Systems USA: National provider of commercial HVAC installation, maintenance, and service. Comparable to the commercial segment of Paitson's business (rooftop units, package units, custom ductwork, VRF) though at substantially larger scale and public-company scope.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise network offering installation, repair, and maintenance through locally owned locations. Closest operating-model comparable to Paitson Bros. as a residential HVAC contractor delivering in-home service with subscription maintenance programs.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jeffpaitson
• Facebookfacebook.com/paitsonheating

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paitson Bros. Heating & Air Conditioning