CAPRI
CAPRI is a London-headquartered branding and creative agency with offices in Tel Aviv and New York, serving growth-stage tech, real estate, VC, defense, and nonprofit clients through brand strategy, identity, design, web development, and a tiered Design-as-a-Service subscription offering.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CAPRI does
CAPRI (legal entity WE ARE CAPRI Ltd.) is a London-headquartered branding and creative agency with additional offices in Tel Aviv and New York, founded in 2015 and operating across roughly twelve named professionals. The firm serves growth-stage and scaling organizations at brand inflection points — launches, market entry, and full-scale rebrandings — across verticals including AI/SaaS, deep-tech and quantum computing, real estate and hospitality, defense and compliance technology, venture capital, and nonprofit sectors. Documented clients include DealHub, Windward, Early, Quantum Art, Startup Nation Central, Protego Ventures, Gain, Conntour, Trigo, VinciWorks, Comete, Hetz VC, Gallions Place, The Threadworks, Stiles West, and Jewish Climate Trust, with the portfolio aggregating to 40 or more referenced brand engagements.
The agency's service surface combines strategy and execution: brand strategy and positioning, visual and verbal identity, graphic and digital design, UI/UX, web development (including Webflow), animation, motion graphics, and 3D media production. There is no proprietary technology stack or proprietary AI/ML capability disclosed; delivery rests on standard creative tooling applied by senior creatives under Creative Director oversight, with the agency's positioning emphasizing collaborative process, strategic clarity, and selective client rosters rather than technology defensibility. Two productized formats have been introduced to move beyond one-off project work: a tiered monthly Design-as-a-Service subscription (Essential at $5,200, Pro at $6,400, Studio at $7,850) and a 2-Week Brand Design Sprint at $3,500 fixed price.
Commercially, CAPRI runs a hybrid revenue model combining project-based branding engagements, subscription retainers, fixed-scope sprints, and prepaid hour blocks (starting at $164.50/hr). Distribution is direct-to-client only via the company website (wearecapri.com), LinkedIn, and Instagram, with a documented reliance on word-of-mouth referrals as a primary demand source. The company is privately held, founder-led (Rich Jenkins as Managing Director and Josh Saunders as Creative Director), with no disclosed external investors, funding rounds, or acquisitions on record. Notable reported client outcomes include the sale of 41 homes at a 9% premium within twelve months for the Stiles West residential project and off-plan reservations achieved for The Threadworks conversion.
CAPRI firmographics
Firmographics- Name
- CAPRI
- Legal name
- WE ARE CAPRI Ltd.
- Website
- https://wearecapri.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CAPRI is a London-headquartered branding and creative agency with offices in Tel Aviv and New York, serving growth-stage tech, real estate, VC, defense, and nonprofit clients through brand strategy, identity, design, web development, and a tiered Design-as-a-Service subscription offering.
- Ownership category
- akta.pro rank
CAPRI industry classification
Industry- Product category
- Branding & Creative Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where CAPRI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
CAPRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design-as-a-Service Subscription: Monthly subscription model offering dedicated creative team access with Creative Director oversight. Three tiers: Essential ($5,200/mo), Pro ($6,400/mo), Studio ($7,850/mo). Billed monthly on 31-day cycles with pause/cancel flexibility.
- Brand Design Sprint: One-time fixed-scope engagement for brand design work. Priced at $3,500 for 2-week outcome-based project covering specific tracks (Campaign, Pitch & Sales, Web, Content).
- Project-Based Branding Services: Full branding and identity projects for clients across various industries including brand strategy, visual identity, digital design, and media production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential plan for seed-stage startups and solo founders needing consistent quality design output |
| Subscription | Monthly | Pro plan for growing teams and scale-ups needing broader creative capabilities |
| Subscription | Monthly | Studio plan for brands needing full creative powerhouse including web development |
| One time/ perpetual license | Pay-as-you-go | 2-week Brand Design Sprint with defined, outcome-based engagement |
| Unit Pricing | Pay-as-you-go | Prepaid hour blocks for flexible usage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CAPRI product offering
Product offeringCore offering
CAPRI is a London-headquartered branding and creative agency (with offices in Tel Aviv and New York) that crafts brand identities and provides strategic creative execution for organizations at moments of change. Core services include brand strategy and positioning, visual identity, verbal identity, graphic design, UI/UX and web development (including Webflow), animation and media production. The flagship commercial offering is Design-as-a-Service (DaaS), a subscription model with three monthly tiers providing dedicated creative teams under Creative Director oversight, alongside a fixed-scope 2-Week Brand Design Sprint.
Product overview
CAPRI is a branding and creative agency headquartered in London, Tel Aviv, and New York, operating globally. The company crafts brands for growing organizations at moments of change, offering strategic clarity and creative execution across branding & identity, graphic design, digital design (UI/UX and web development), and media services (animation, film, 3D). The core subscription offering is Design as a Service (DaaS), providing dedicated creative teams with Creative Director oversight through three tiers: Essential ($5,200/month), Pro ($6,400/month), and Studio ($7,850/month), covering 10+ service categories with 48-hour average turnaround and unlimited revisions. A 2-Week Brand Design Sprint ($3,500 one-time) offers a fixed-scope entry point for clients seeking defined outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Design as a Service (DaaS) Subscription-based creative service providing dedicated design teams with Creative Director oversight across graphic design, ads, social media, email, presentations, print, web design, illustration, motion design, video, branding, visual identity, and Webflow development. Available in three tiers: Essential ($5,200/month), Pro ($6,400/month), and Studio ($7,850/month). Includes unlimited revisions, ~48-hour average turnaround, dedicated Slack channel, and pause/cancel flexibility.
- 2-Week Brand Design Sprint Defined, outcome-based design engagement priced at $3,500 one-time for a 2-week project. Clients select one track: Campaign (10-15 ad creatives across 3 formats plus landing page design), Pitch & Sales (12-15 slide deck plus branded one-pager), Web (homepage plus 2 inner pages in Figma), or Content (up to 20-page e-book/report plus 5 social assets). CD-led kick-off and unlimited revisions included.
- Branding & Identity
Quantifiable outcome
- 41 homes sold in under 12 months at 9% premium to comparable SW19 stock for Stiles West project
- +1 more outcomes
Companies that use CAPRI
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
CAPRI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CAPRI partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
CAPRI competitors and assessment
Company assessmentDirect peers
- Character: Brand and experience design agency with a tech-forward client base. Comparable to CAPRI in serving venture-backed companies across brand strategy, identity, and digital.
- Mother Design: Design arm of the Mother network; comparable boutique positioning offering brand identity, campaign creative, and design systems for ambitious brands similar to CAPRI's target segments.
- Pentagram: Largest independently owned design studio; a direct peer offering branding, identity, and strategic design across sectors. Highly comparable positioning to CAPRI as a senior-led, partner-driven branding practice.
- Koto: Brand identity studio with global offices (London included) serving tech-forward clients. Closely comparable to CAPRI's tech-startup and venture-client roster and design-as-a-service positioning.
- Moving Brands: Independent brand and experience design consultancy with London HQ and global reach. Comparable to CAPRI in strategic branding, identity systems, and digital execution for growth-stage clients.
- COLLINS: Independent brand and design consultancy working across brand strategy, identity, and digital. Comparable to CAPRI in scope of services and emphasis on strategic clarity over pure visual output.
- &Walsh: Branding and design agency known for identity, campaign, and digital work across consumer and tech. Overlaps with CAPRI's blend of brand strategy, visual identity, and creative campaign execution.
- Civilization: Independent brand and design studio serving startups and growth-stage tech companies. Direct peer to CAPRI's startup/VC-heavy client mix and identity-led engagements.
Broad incumbents
- Landor & Fitch: Large global brand consulting and design network within WPP. Comparable services to CAPRI (strategy, identity, verbal identity, packaging) but at much larger scale and broader portfolio scope.
- Wolff Olins: Established global brand consultancy offering strategy, naming, visual identity, and verbal identity. Comparable capability set to CAPRI but with substantially deeper resources and enterprise client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CAPRI social profiles
Digital presenceCAPRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAPRI leadership team
Management profileNumber of profiles
Profiles4 records
CAPRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAPRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAPRI
What does CAPRI do?
CAPRI is a London-headquartered branding and creative agency (with offices in Tel Aviv and New York) that crafts brand identities and provides strategic creative execution for organizations at moments of change. Core services include brand strategy and positioning, visual identity, verbal identity, graphic design, UI/UX and web development (including Webflow), animation and media production. The flagship commercial offering is Design-as-a-Service (DaaS), a subscription model with three monthly tiers providing dedicated creative teams under Creative Director oversight, alongside a fixed-scope 2-Week Brand Design Sprint.
Is CAPRI a public or private company?
CAPRI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAPRI founded?
CAPRI was founded in 2015. It employs 11 to 50 people.
Where is CAPRI based?
CAPRI is headquartered in London, United Kingdom, in the Europe region.
How does CAPRI make money?
Three revenue lines are on record. Design-as-a-Service Subscription is the primary driver. The others are brand Design Sprint and project-Based Branding Services.
Who are CAPRI's main competitors?
Direct peers on record are Character, Mother Design, Pentagram, Koto, Moving Brands, COLLINS, &Walsh and Civilization. Broad incumbents are Landor & Fitch and Wolff Olins.
Does CAPRI have an API?
No public API is recorded for CAPRI.
What industry is CAPRI in?
CAPRI's product category is Branding & Creative Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.