Grand Imperial Group

What Grand Imperial Group does

Grand Imperial Group (喜粤饮食集团), legally operated as Trident Bridge Sdn Bhd (894993-K), is a Malaysian Chinese fine-dining restaurant group founded in November 2008 with its first outlet at Bangsar Shopping Centre in Kuala Lumpur. The group operates 9-10 outlets across Malaysia spanning Kuala Lumpur, Petaling Jaya, Shah Alam, and Genting Highlands, plus one international outpost (Grand Imperial London, opened 2022). Its portfolio centers on premium Cantonese cuisine delivered through à la carte, dim sum, BBQ, seafood steamboat, Hong Kong noodle, and fresh seafood menus, with set-menu offerings sized for individual, 4-pax, 6-pax, and 10-pax configurations. Sub-brand venues include Platinum Ballroom (Bukit Utama), Royale Ballroom (Sunway Pinnacle), and Iberico House (Genting Highlands).

The group's revenue model rests on two pillars: walk-in and set-menu restaurant dining, and wedding banquet services (approximately 30% of group turnover) that span venue rental, catering, and event coordination across dedicated ballroom venues capable of hosting up to 500 guests. Pricing operates on a unit-pricing basis — steamboat runs RM115-150 per person, weekday wedding packages start at RM2,188 per table, and a 10% service charge plus 6% SST apply on top of menu prices. Customer acquisition is predominantly offline through prime shopping mall locations, walk-in traffic, word-of-mouth, and a website enquiry form, supported by Facebook and Instagram presence. Wedding bookings flow through a website enquiry form confirmed by outlet managers by phone.

Since end-2021 the group has been 90%-owned and led by CEO Datuk Wong Nam Loong, who also controls mid-range chain Esquire Kitchen, enabling shared back-office synergies in IT, warehousing, logistics, and culinary expertise. The group recovered from two pandemic-era loss-making years to exceed pre-pandemic 2019 turnover by mid-2022. Datuk Wong has signalled a potential 2026 IPO combining Grand Imperial and Esquire Kitchen. There is no proprietary technology platform, no disclosed digital ordering, and no AI/ML capabilities — the business is anchored on physical retail, brand reputation, and culinary execution.

Name

Grand Imperial Group

Legal name

Trident Bridge Sdn Bhd

Website

https://grandimperial.com.my

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Grand Imperial Group is a Malaysian premium Cantonese fine-dining restaurant chain operating 9-10 outlets across Kuala Lumpur, Petaling Jaya, Shah Alam, and Genting Highlands, plus one London outpost, serving affluent families and wedding hosts with banquet services that account for ~30% of turnover.

Ownership category

akta.pro rank

Product category

Chinese Fine Dining Restaurants

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Venue & Banquet Hall Catering (THAFAIAC), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Chinese fine dining
• Wedding banquet services
• Cantonese restaurant chain
• Dim sum dining
• Seafood steamboat

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining - Food & Beverage Sales: Core revenue from dine-in restaurant services across all outlets, offering Chinese delicacies, Dim Sum, BBQ, Seafood Steamboat, Hong Kong noodles, and fresh seafood. Revenue generated from à la carte ordering, set menus (individual, 4-pax, 6-pax, 10-pax), and premium dishes such as Peking duck, suckling pig, abalone, and shark fin. Additional revenue from Chinese tea service, desserts, and mooncakes.
2. Wedding Banquet Services: Significant revenue stream (approximately 30% of group turnover) from wedding banquet bookings including venue rental, catering packages, and event coordination services. The group operates dedicated grand ballrooms at The Club Bukit Utama (Platinum Ballroom) and Sunway (Royale Ballroom), with capacities of up to 500 guests. Wedding packages start from RM2,188 and include traditional Chinese cuisine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grand Imperial Group operates a network of premium Chinese restaurants across Malaysia, specializing in authentic Cantonese cuisine including dim sum, BBQ, seafood steamboat, Hong Kong noodles, and premium dishes such as Peking duck, abalone, and shark fin. The group also runs dedicated grand ballrooms (Platinum Ballroom at The Club Bukit Utama and Royale Ballroom at Sunway) hosting full-service wedding banquets and large-scale celebrations, contributing approximately 30% of group turnover.

Product overview

Grand Imperial Group operates as a multi-outlet fine dining Chinese restaurant chain in Malaysia, established in 2008. The portfolio centers on Grand Imperial Restaurant as the core brand, offering Cantonese cuisine including dim sum, BBQ, seafood steamboat, and premium dishes. The company provides distinct venue concepts including standard restaurants, the Royale Ballroom and Platinum Ballroom for large-scale weddings, and Iberico House for specialty dining. Menu offerings span Ala Carte, Set Menu Packages (Individual, 4-Pax, 6-Pax, 10-Pax), Dim Sum, and Seafood Steamboat. Wedding banquet services constitute a major business segment, offering full-service event planning across 9 outlets nationwide. The company also offers dining vouchers and promotional packages.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Ballroom: Grand ballroom venue brand for wedding celebrations at The Club, Bukit Utama outlet
• Royale Ballroom
• Iberico House

Products and services

• Grand Imperial Restaurant (Dine-in Chinese Fine Dining) Premium Cantonese fine dining service offered across 9 Malaysian outlets, featuring dim sum, BBQ, seafood steamboat, Hong Kong noodles, fresh seafood, and signature dishes such as Peking duck, abalone, and shark fin. Targeted at individual diners, families, and corporate guests seeking authentic Chinese fine dining in elegant settings.
• Wedding Banquet Services Full-service Chinese wedding banquet packages including venue rental (with capacity up to 500 guests), catering, event coordination, and customizable traditional Chinese menus. Packages start from RM2,188 per table on weekdays. Wedding banquets contribute approximately 30% of group turnover.
• Set Menu Packages Curated Chinese set menus available in Individual, 4-Pax, 6-Pax, and 10-Pax configurations, featuring Cantonese favourites, dim sum, and premium ingredients. Pricing varies by outlet. Targeted at small to large groups seeking a fixed-price dining experience.
• Seafood Steamboat / Hotpot Dining Hot pot / steamboat dining experience featuring fresh seafood, premium meats, and various soup bases. Available at Bangsar, Hartamas, Sunway Velocity, and Sunway Pinnacle outlets. Approximately RM115-RM150 per person.
• Royale Ballroom Wedding Venue (Sunway) Large-scale wedding and event ballroom venue at Sunway Pinnacle with high ceilings, refined interior details, warm lighting, and AV capabilities for grand celebrations.
• Platinum Ballroom Wedding Venue (The Club Bukit Utama) Premium event ballroom venue at The Club Bukit Utama, Petaling Jaya, designed for large-scale weddings, receptions, and elegant celebrations with refined interior detailing.
• Iberico House (Specialty Dining at Genting Highlands) Specialty dining concept housed within the Genting Highlands outlet, featuring Iberico Spanish pork ribs and premium set menus targeted at highland resort visitors.
• Dining Vouchers & Gift Packages Purchasable gift vouchers and promotional dining bundles. Includes offers such as RM10,000 in Grand Imperial vouchers with a RM1,000 free dining voucher or a bottle of Hennessy XO (worth RM1,205), valid until 31 Oct 2025, limited to 300 sets.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trident Bridge Sdn Bhdparent companyOthersGrand Imperial Group is owned and operated by Trident Bridge Sdn Bhd (Company Registration No. 894993-K). The parent company is the legal entity behind the Grand Imperial Group restaurant chain.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Dragon-i Restaurant: A Malaysian premium Chinese dining chain specializing in dim sum and Cantonese cuisine across mall and city locations, competing head-to-head with Grand Imperial for affluent family and celebratory dining occasions.
• The Ming Room: A premium Chinese fine-dining brand in Malaysia offering Cantonese cuisine in elegant mall-based settings; overlaps with Grand Imperial on cuisine, premium positioning, and dine-in occasion-driven demand.
• Oriental Group (Oriental Restaurant): Long-established Chinese fine-dining restaurant group in Kuala Lumpur serving Cantonese cuisine with strong wedding and banquet credentials, directly comparable on cuisine, segment, and banquet use case.

Broad incumbents

• Zuan Yuan (One World Hotel): Chinese fine-dining restaurant at One World Hotel, Petaling Jaya, specializing in Cantonese cuisine and banquet events; overlaps directly with Grand Imperial's Sunway-area banquet offering within a hotel setting.
• Lai Po Heen (Mandarin Oriental Kuala Lumpur): Hotel-based Cantonese fine-dining restaurant at Mandarin Oriental KL serving the same affluent celebratory customer base; competes for high-end banquet and family dining occasions but as part of a luxury hotel's broader F&B portfolio.
• Secret Recipe: Major Malaysian casual family dining and cafe chain with broad mall presence; comparable on multi-outlet mall-based operating model and Malaysian consumer occasion-driven demand, though positioned in the casual rather than fine-dining tier.
• Shang Palace (Shangri-La Kuala Lumpur): Hotel-anchored Chinese fine-dining restaurant at Shangri-La Kuala Lumpur competing for the same premium Cantonese and banquet occasion demand, but operated within a broader international hotel portfolio rather than a focused F&B chain.
• Sushi King: Established Malaysian casual dining chain with extensive mall-based footprint; not a direct cuisine peer but operates in the same premium-mall real estate and middle-class dine-in category across Malaysia.

Emerging players

• Old China Cafe: Heritage-style Chinese dining concept in Kuala Lumpur with strong brand cachet among affluent diners; partially comparable on Chinese cuisine and ambience-led positioning, though smaller in scale than Grand Imperial.

Others

• Esquire Kitchen: Sister company under the same controlling owner (Datuk Wong Nam Loong) operating a mid-range Chinese restaurant chain with shared IT, warehousing, logistics, and culinary expertise — the closest operational analogue and synergy partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrandImperialGroup
• Instagraminstagram.com/grandimperialgroup/?hl=en
• LinkedInlinkedin.com/company/grand-imperial-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Imperial Group