Oriental Group

What Oriental Group does

Oriental Group of Restaurants is a privately-held Malaysian restaurant group founded in 2000 that operates 14 wholly-owned Chinese dining outlets across the Klang Valley — eleven in Kuala Lumpur and three in Petaling Jaya, Selangor. The portfolio spans premium Cantonese fine-dining venues (Noble House, Noble Mansion, Oriental Pavilion), mall-anchored casual-to-mid-premium concepts (Tang Room, The Ming Room, The Han Room, Oriental Sun, Yuan Room, Oriental Parade, Oriental Landmark, Oriental Treasure), the Klang Valley's largest pillarless banquet hall at Oriental Star (up to 950 pax), two pork-free Modern Chinese concepts (Ruyi and Yu), and dedicated event spaces (Noble M, Noble Q, Noble House East). Specialisation centres on fine Cantonese cuisine, Hong Kong-style dim sum, and roasted dishes, with culinary heritage recognised by The Miele Guide, CNN Travel Guide's Kuala Lumpur Top 20, and a 2026 Malaysia Book of Records entry for the biggest siu mai dim sum.

The group runs a multi-channel revenue model: dine-in restaurant sales across the 14 outlets form the core stream, supplemented by wedding and corporate banqueting with customisable packages at venues of 80–950 pax, third-party delivery via GrabFood, an omnichannel loyalty programme (Oriental Cuisine Club) with Gold and Platinum tiers earning Oriental Ringgit (OR) currency, RM50 gift vouchers, and a small retail CPG line (handcrafted mooncakes with 25% Early Bird discount for 2026, frozen dim sum, and signature sauces such as Teochew Spicy Sauce and Top Grade 18-Month Aged First Draw Soya Sauce). Marketing and distribution leverage the corporate website, WhatsApp, Facebook, Instagram, and co-marketing partnerships with Malaysia Airlines Enrich and Expats Club KL. Technology is conventional hospitality stack: online reservation form (two working days' lead time), members portal, and navigation deep-links — no proprietary AI/ML or developer-facing API is in evidence. The group is privately held with no disclosed parent, external investor, or public funding; ownership and management commentary indicate founder-led operation with no recent M&A, leadership change, or restructuring signals in the available data.

Name

Oriental Group

Legal name

Oriental Group of Restaurants

Website

https://orientalrestaurants.com.my

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Oriental Group of Restaurants is a privately-held Malaysian operator of 14 Cantonese fine-dining, dim sum, banquet, and pork-free Chinese restaurants across the Klang Valley, founded in 2000 and serving affluent diners, corporate clients, and wedding organisers through dine-in, banqueting, GrabFood delivery, loyalty, and retail CPG.

Ownership category

akta.pro rank

Product category

Chinese Restaurant Dining

NAICS

Restaurants and Other Eating Places (7225), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Fine Cantonese dining
• Chinese restaurant group
• Banquet and events
• Hong Kong dim sum
• Loyalty programme hospitality

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from direct restaurant dining at 14 outlets across Klang Valley, offering fine Cantonese cuisine, Hong Kong-style dim sum, BBQ dishes, and premium dining experiences.
2. Banquet and Event Services: Wedding packages, annual dinner events, corporate launches, and private dining events generate revenue through dedicated banquet halls at multiple venues, with capacities ranging from 80 to 950 pax.
3. Food Delivery: Partnership with GrabFood for delivery services from multiple outlets, enabling off-premises dining and expanding customer reach.
4. Retail Products: Sale of branded products including The Oriental's Teochew Spicy Sauce (RM20/bottle, RM40/box), Top Grade Light Soya Sauce (RM38+), and Frozen Dim Sum products.
5. Gift Vouchers: RM50 cash vouchers sold for gifting purposes, valid for dining at any Oriental Group outlet.
6. Loyalty Program (Oriental Cuisine Club): Cardless loyalty program with Gold and Platinum tiers earning Oriental Ringgit (OR) currency. Gold earns 1.0 OR per RM10 spent; Platinum earns 1.5 OR per RM10 spent. OR can be redeemed for bill offsets.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The Oriental Group operates 14 Chinese restaurants across the Klang Valley (Kuala Lumpur and Petaling Jaya, Selangor) serving fine Cantonese cuisine, Hong Kong-style dim sum, roasted dishes, and pork-free Modern Chinese concepts. The group offers banqueting and event services with capacities from 80 to 950 pax, a cardless Oriental Cuisine Club loyalty programme with Gold and Platinum tiers, and ancillary retail products including handcrafted mooncakes, frozen dim sum, signature sauces/condiments, and RM50 gift vouchers, with delivery fulfilled through GrabFood.

Product overview

The Oriental Group of Restaurants is a restaurant group operating 14 Chinese restaurants across the Klang Valley (Kuala Lumpur and Petaling Jaya, Malaysia), established in 2000 and recognised as the best Chinese restaurant group in Malaysia specialising in fine Cantonese cuisine, Hong Kong-style dim sum, and roasted dishes. The portfolio consists of a core platform of 14 restaurant outlets spanning multiple price points and concepts — premium dining venues (Noble House, Noble Mansion, Oriental Pavilion), casual dining (Oriental Sun, Oriental Parade, Oriental Landmark), banquet halls (Oriental Star with capacity up to 950 pax), pork-free concepts (Ruyi and Yu), and event spaces (Noble M, Noble House East, Noble Q) — supported by a loyalty programme (Oriental Cuisine Club), banqueting services, packaged goods (handcrafted mooncakes, signature sauces, frozen dim sum), gift vouchers, and GrabFood delivery. The group positions itself as the top Cantonese cuisine operator in Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Oriental Cuisine Club: Cardless loyalty programme allowing members to enjoy exclusive privileges and rewards when dining at participating Oriental Group restaurants. Offers Gold and Platinum membership tiers with benefits including Oriental Ringgit (OR) earning, birthday e-vouchers, and priority reservations.

Products and services

• Oriental Pavilion (大港城酒家) Flagship fine Cantonese restaurant of the Oriental Group serving PJ's most popular dim sum for lunch, with signature dishes including Peking Duck, double-boiled fish maw soup and roast suckling pig. Capacity: 700 pax at PJ33, Petaling Jaya.
• Noble House (陽城酒家) One of the top fine dining Chinese restaurants in Kuala Lumpur, featuring a modern two-storey building with koi pond, main dining hall (100 pax) and 9 private dining rooms with karaoke. Capacity: 420 pax. Specialties include double-boiled fish maw in shark's bone soup, braised Australian abalone, and Japanese Miyazaki Wagyu.
• Noble Mansion (大陽城酒家) Modern interpretation of a Chinese traditional mansion at Plaza 33, Petaling Jaya, showcasing Shunde-inspired creations including charcoal-flamed claypot rice and roast suckling pig. Capacity: 600 pax, divided into sections including The Lantern, The Bamboo Courtyard, The Terracotta Rooms, and The Grand Hall.
• Oriental Star (港城酒家) The group's first Cheras-based venture and one of the largest and most modern banquet halls in Klang Valley, with capacity from 300 to 950 pax, hydraulic stage, LED screens, stage fireworks and lighting. Located at EkoCheras Mall, Kuala Lumpur.
• The Ming Room (名城酒家) Reputed as the most established Chinese restaurant in the Bangsar and Damansara area, serving authentic Cantonese cuisine with continuous new creative variations and Hong Kong dim sum. 8 private dining rooms; capacity: 500 pax.
• The Han Room (滿漢城酒家) Popular restaurant at The Gardens Mall serving dim sum and novel Cantonese dishes with modern interpretations of classic recipes and new creations. Features Peking Duck with Piggy Bun and an impressive dessert menu. Capacity: 400 pax.
• Oriental Treasure (宋城酒家) Restaurant at The Sphere, Bangsar South, serving dim sum, BBQ favourites, and group signature dishes including The Three Cones, miso baked cod fish, and fiery baby duck. Capacity: 310 pax; the only non-halal Chinese cuisine in Bangsar South.
• Ruyi (如意) Award-winning, pork-free Modern Chinese multi-concept restaurant at Bangsar Shopping Centre, featuring Instagram-worthy dishes such as pan-seared foie gras with caramelised watermelon, free-range sauna chicken, and mixed glutinous rice with crab and scallops. Includes fully equipped event space up to 380 guests. Total capacity: 490 pax.
• Yu (御) Award-winning pork-free Modern Chinese and Dim Sum restaurant at The Gardens Mall, featuring signature creations such as prawn medallion with crispy rice & wasabi cream, steamed ocean garoupa, and chilled coconut bunny pudding. Modern fine-dining setting. Capacity: 150 pax.
• Tang Room (唐城酒家) Popular Chinese cuisine restaurant at The Starling Mall, Petaling Jaya, featuring sophisticated rose gold and bronze infinity-knot décor. Signature dishes include crispy Okinawan sweet potato with white truffle, platter of chilled jelly chicken with abalone, and salt & pepper pork trotter. Capacity: 300 pax.
• Noble M

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Malaysia Book of RecordsminorOthers · 1 March 2026Guinness World Records-style achievement recognition for creating the Biggest Dumpling Siu Mai Dim Sum, establishing Oriental Group's culinary innovation credentials.
• Malaysia Airlines EnrichcoreGTM or Marketing PartnerLong-standing partnership with Malaysia Airlines' loyalty program Enrich. Members can redeem Enrich points via the Malaysia Airlines App for RM50 dining e-vouchers at all Oriental Group restaurants. The partnership celebrates travel, culinary experiences, and turning points into memorable dining moments.
• GrabFoodcoreChannel Partner/ Reseller/ DistributorGrabFood delivery partnership enabling customers to order Oriental Group's cuisine for home delivery. Available at multiple outlets including Oriental Pavilion, Noble House, Oriental Sun, Oriental Star, and others.
• Expats Club KLminorGTM or Marketing PartnerPartnership offering 10% discount exclusively for Expats Club KL members on à la carte and dim sum at all 14 outlets including Ruyi and Yu.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berjaya Food Berhad (Canton-i / Dragon-i): Berjaya Food is a Malaysian-listed F&B group operating Canton-i and Dragon-i, premium Chinese restaurant brands directly comparable to Oriental Group's fine Cantonese dining and dim sum positioning. Both target affluent Malaysian diners with full-service Chinese concepts in shopping malls.
• Grand Imperial Restaurant Group: Malaysian premium Chinese restaurant group operating multiple outlets, directly comparable to Oriental Group's fine Cantonese dining positioning, banquet facilities, and Klang Valley geographic footprint targeting affluent Malaysian Chinese diners.
• Imperial Treasure Restaurant Group: Singapore-based premium Chinese fine dining group with multiple outlets across Asia, comparable to Oriental Group's Noble House and Oriental Pavilion positioning. Competes for high-end Cantonese banquet and corporate event business.
• Paradise Group: Singapore-headquartered premium Chinese restaurant group (Paradise Dynasty, Paradise Classic) operating across Asia, directly comparable in fine Cantonese positioning, dim sum specialisation, and banquet/event service offerings.
• TungLok Group: Established Singapore-based Asian restaurant group with multiple Chinese dining brands including TungLok Signatures and LingZhi Vegetarian, directly comparable in premium Chinese cuisine, banquet services, and regional Asian dining positioning.
• Spring Court Restaurant Group: Long-established Singapore Chinese restaurant group with heritage positioning comparable to Oriental Group's 25+ year history. Both target multi-generational family dining, banquet events, and traditional Chinese cuisine in regional Asian markets.
• Din Tai Fung: Global Taiwanese dim sum and Chinese cuisine chain with strong presence in Southeast Asia. Comparable to Oriental Group's Hong Kong-style dim sum and fine Cantonese positioning, particularly at outlets like Oriental Landmark and Yu.
• Crystal Jade Culinary Concepts: Established Asian restaurant group operating premium Chinese dining brands across Asia, comparable in fine Cantonese cuisine, banquet/event services, and multi-brand portfolio approach similar to Oriental Group's 14-outlet strategy.

Broad incumbents

• JUMBO Group of Restaurants: Singapore-listed seafood and Chinese cuisine restaurant group with regional presence, comparable in banquet/event business model and premium dining positioning though specialising in seafood rather than Cantonese cuisine.
• Hai Di Lao International: Largest global Chinese hot pot chain with significant Asian dining presence, serving as a broad incumbent in the Chinese F&B space. Different cuisine format (hot pot vs Cantonese fine dining) but competes for similar premium Chinese dining occasions and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/FollowMeToEatLa
• Facebookfacebook.com/FollowMeToEatLa
• Instagraminstagram.com/ruyilyn
• LinkedInlinkedin.com/company/oriental-group-of-restaurants

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriental Group