Roulaison Distilling
Roulaison Distilling Co is a craft rum distillery in New Orleans founded in 2016, producing a portfolio of six traditional pot-distilled rums, liqueurs, and aperitifs. It sells direct to consumers through its tasting room and tours and wholesale through distributors in Louisiana, Florida, Illinois, and New York.
- Company typePrivate
- Founded2016
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roulaison Distilling does
Roulaison Distilling Co is a privately held, founder-owned craft rum distillery headquartered at 2727 S Broad Street in the Broadmoor neighborhood of New Orleans, Louisiana. Founded in late 2016 by Andrew Lohfeld (a Kings County Distillery alumnus who was named ADI's 2016 Craft Distillery of the Year alumnus) and Patrick Hernandez (Louisiana native and former finance professional), both University of Pennsylvania graduates, the company operates an intentionally small production facility using traditional copper alembic pot stills.
The portfolio spans six core products: Traditional Pot Distilled Rum (flagship unaged rum), Overproof Rum (Navy-strength unaged), Barrel Aged Reserve Rum (aged at 110 proof in ex-bourbon, rye, brandy, wheat whiskey, and single malt casks), Amer Herbal Rum Liqueur, Bottled in Bond Rum (over five years old, 100 proof, one distiller/season/distillery), and Canequina Aperitif (a Louisiana-inspired cane-juice quinquina aromatized with cinchona, gentian, orange peel, and chicory). Awards include American Distilling Institute Best of Class (2017), multiple ADI Bronze medals, and Wine Enthusiast 92 points and Top 100 Spirits of 2019 for Amer Herbal Rum Liqueur.
Roulaison monetizes through four channels: (i) direct-to-consumer sales from its tasting room (Mon-Sat 12-6pm) plus $15/person private distillery tours with tastings of five spirits; (ii) wholesale distribution through International Wine & Spirits in Louisiana and LibDib in Florida, Illinois, and New York; (iii) online retail partnerships with Spirit Hub, Seelbach's, and B-21 Spirits; and (iv) digital gift cards and tour vouchers sold via Square. Target customers are craft rum enthusiasts, bars/restaurants building differentiated cocktail programs, and tourists and locals in New Orleans.
Roulaison Distilling firmographics
Firmographics- Name
- Roulaison Distilling
- Legal name
- Roulaison Distilling Co
- Website
- https://roulaison.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roulaison Distilling Co is a craft rum distillery in New Orleans founded in 2016, producing a portfolio of six traditional pot-distilled rums, liqueurs, and aperitifs. It sells direct to consumers through its tasting room and tours and wholesale through distributors in Louisiana, Florida, Illinois, and New York.
- Ownership category
- akta.pro rank
Roulaison Distilling industry classification
Industry- Product category
- Craft Rum / Distilled Spirits
- NAICS
- Distilleries (312140)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Roulaison Distilling is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roulaison Distilling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Spirits Sales (Direct to Consumer): Direct sales of rum products to consumers at the distillery tasting room. Tour and tasting experiences at $15/person include tasting of five spirits.
- Wholesale/Distribution: Products sold through distributors (International Wine & Spirits in Louisiana; LibDib in Florida, Illinois, New York) to retailers and restaurants.
- Gift Cards and Tour Vouchers: Digital gift cards and tour vouchers sold directly to consumers for use at the distillery.
- Online Retail Sales: Products available through online retailers including Spirit Hub, Seelbach's, and B-21 Spirits for consumer delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Distillery Tour and Tasting |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Roulaison Distilling product offering
Product offeringCore offering
Roulaison Distilling Co is a craft rum distillery in New Orleans that manufactures and sells a portfolio of small-batch rum spirits produced via traditional copper alembic pot still distillation. The portfolio includes Traditional Pot Distilled Rum (flagship white rum), Overproof Rum, Barrel Aged Reserve Rum, Amer Herbal Rum Liqueur, Bottled in Bond Rum, and Canequina Aperitif. The company also operates a tasting room and offers paid distillery tours and tastings at its New Orleans facility.
Product overview
Roulaison Distilling Co is a craft rum distillery in New Orleans offering a portfolio of rum products including white rum (Traditional Pot Distilled Rum), Overproof Rum, Barrel Aged Reserve Rum, Amer Herbal Rum Liqueur, Bottled in Bond Rum, and Canequina Aperitif. The company operates a tasting room and offers distillery tours. Products are distributed through Louisiana distributors (International Wine & Spirits), other states (LibDib), and online retailers (Seelbach's, Spirit Hub, B-21 Spirits).
Differentiator
Problem solved
Functional benefit
Brands
- Traditional Pot Distilled Rum: Flagship white rum with notes of pineapple, bruised banana, cinnamon, mint, lemongrass, and lime.
- Overproof Rum
- Barrel Aged Reserve Rum
- Amer Herbal Rum Liqueur
- Bottled in Bond Rum
- Canequina Aperitif
Products and services
- Traditional Pot Distilled Rum Flagship white rum distilled in a copper alembic pot still with notes of pineapple, bruised banana, cinnamon, mint, lemongrass, and lime; intended for craft rum consumers, cocktail enthusiasts, and on-premise bar programs.
- Overproof Rum Unaged rum bottled at traditional Navy strength with notes of dried fig, strawberry jam, violets, bittersweet chocolate, lime oil, sea salt, and mint; for tiki and classic cocktail preparation as well as neat sipping.
- Barrel Aged Reserve Rum Rum aged in 5- to 53-gallon casks previously holding bourbon, rye, brandy, wheat whiskey, or single malt, placed at 110 proof to reduce bitter oak tannin; each barrel individually sampled for readiness; for sipping and premium cocktail use.
- Amer Herbal Rum Liqueur Herbal rum liqueur with complex nose, warm herbaceous mouthfeel, floral and citrus balance, and a prickly pepper finish; positioned as an alternative to traditional sweet rum liqueurs, suitable for sipping and cocktail use.
- Bottled in Bond Rum Premium aged rum meeting the Bottled-in-Bond standard: one distiller, one season, one distillery, at least four years in wood, bottled at 100 proof with no additives; for serious rum enthusiasts and collectors.
- Canequina Aperitif A cane-based aperitif produced via the mistelle method and aromatized with cinchona, gentian, orange peel, chicory, and other botanicals; for aperitif service and cocktail use, extending the brand beyond traditional rum categories.
- Distillery Tours and Tastings Private distillery tours priced at $15 per person, limited to 8 guests and offered Mondays, Thursdays, Fridays, and Saturdays, including a tasting of five spirits; walk-in tasting flights also available during Tasting Room hours (Monday-Saturday 12-6pm). For tourists, local residents, and rum enthusiasts aged 21+.
- Gift Cards and Tour Vouchers Digital gift cards and tour vouchers sold directly to consumers via the Square online storefront for redemption at the Roulaison distillery tasting room and tour experiences.
Quantifiable outcome
- Wine Enthusiast 92 Points and Top 100 Spirits of 2019 for Amer Herbal Rum Liqueur
- +3 more outcomes
Companies that use Roulaison Distilling
Customer profileSegments3 records
Ideal customer profiles3 records
Roulaison Distilling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Roulaison Distilling partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Wine & SpiritscorePrimary wholesale distribution partner for Louisiana market, enabling wide retail and restaurant distribution throughout the state.
- LibDib (Liberation Distribution)coreDistribution partner handling wholesale distribution in Florida, Illinois, and New York markets.
- Spirit HubminorOnline retailer offering delivery of Roulaison products in all U.S. markets.
- Seelbach'sminorOnline retailer offering delivery of Roulaison products in most U.S. markets.
- B-21 SpiritsminorOnline retailer serving CA, FL, ID, LA, MI, ND, NE, NH, NM, NV, OR, VA, WV, WY markets.
- Kings County DistilleryminorAndrew Lohfeld, co-founder, previously worked at Kings County Distillery, the American Distilling Institute's 2016 Craft Distillery of the Year. This alumni relationship represents talent and knowledge transfer.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Roulaison Distilling competitors and assessment
Company assessmentDirect peers
- Papa's Pilar: Papa's Pilar is a craft rum brand focused on American rum production with multiple aged expressions and on-premise and DTC distribution across the US. Direct peer in the small-batch craft rum category.
- St. Augustine Distillery: Florida craft distillery producing rum and other spirits with a strong tasting room/tourism focus and multi-state distribution. Comparable US craft distillery operating a similar producer-plus-experience business model.
- Koloa Rum Company: Hawaii-based craft rum producer with multi-state US distribution and a portfolio of flavored and aged expressions. Direct peer in the US small-batch rum category with broad distribution ambitions.
- Kings County Distillery: NYC-based craft distillery where co-founder Andrew Lohfeld previously worked; named ADI's 2016 Craft Distillery of the Year. Comparable business model: founder-led craft spirits with tasting room, tours, and direct-to-consumer sales.
- Privateer Rum: US-based craft rum distillery producing pot-distilled and barrel-aged rums with tasting room and DTC channels. Closest direct competitor profile to Roulaison: founder-led, small-batch, distribution through US states and on-premise accounts.
Emerging players
- Foursquare Rum Distillery: Barbados-based premium rum producer renowned for exceptional pot and column-still aged releases. Comparable craft/heritage rum approach with strong ratings and reputations among rum enthusiasts globally.
Broad incumbents
- Mount Gay Rum: Barbados-based legacy rum producer with global distribution and broad aged and flavored portfolios. Broad incumbent that competes for shelf and bar placement in the premium/aged rum segment where Roulaison plays.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roulaison Distilling social profiles
Digital presenceRoulaison Distilling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roulaison Distilling leadership team
Management profileNumber of profiles
Profiles2 records
Roulaison Distilling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roulaison Distilling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roulaison Distilling
What does Roulaison Distilling do?
Roulaison Distilling Co is a craft rum distillery in New Orleans that manufactures and sells a portfolio of small-batch rum spirits produced via traditional copper alembic pot still distillation. The portfolio includes Traditional Pot Distilled Rum (flagship white rum), Overproof Rum, Barrel Aged Reserve Rum, Amer Herbal Rum Liqueur, Bottled in Bond Rum, and Canequina Aperitif. The company also operates a tasting room and offers paid distillery tours and tastings at its New Orleans facility.
Is Roulaison Distilling a public or private company?
Roulaison Distilling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roulaison Distilling founded?
Roulaison Distilling was founded in 2016. It employs 11 to 50 people.
Where is Roulaison Distilling based?
Roulaison Distilling is headquartered in New Orleans, United States, in the North America region.
How does Roulaison Distilling make money?
Four revenue lines are on record. Spirits Sales (Direct to Consumer) is the primary driver. The others are wholesale/Distribution, gift Cards and Tour Vouchers and online Retail Sales.
Who are Roulaison Distilling's main competitors?
Direct peers on record are Papa's Pilar, St. Augustine Distillery, Koloa Rum Company, Kings County Distillery and Privateer Rum. Foursquare Rum Distillery is listed as an emerging player. Mount Gay Rum is listed as a broad incumbent.
Does Roulaison Distilling have an API?
No public API is recorded for Roulaison Distilling.
What industry is Roulaison Distilling in?
Roulaison Distilling's product category is Craft Rum / Distilled Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140.