What Drive Green does

Drive Green (legal entity: Completely Green Ltd) is a UK used electric vehicle specialist founded in 2017, headquartered at a single forecourt location in Emborough, Somerset. It curates and retails pre-owned EVs across major marques including BMW, CUPRA, Fiat, Hyundai, Kia, MG, Nissan, Peugeot, Polestar, Renault, Skoda, Vauxhall, and Volkswagen, with vehicles priced roughly £9,595-£16,795. The business operates remotely as well as on-site, offering nationwide home delivery against a £500 reservation deposit.

The company is FCA-regulated as a credit broker (FRN 790525) and earns through multiple revenue streams: one-time sale of used vehicles (including commercial electric vans), finance commission from a panel of lenders led by MotoNovo, extended warranty subscriptions via Warrantywise, and home/workplace EV charge-point supply and installation (notably EO Charging eoMini). Differentiating capabilities include specialist battery health assessment, educational content (video reviews, blog, EV-vs-ICE cost calculator), a Drive Green Membership scheme offering discounts at partner green businesses, and an eco-built cabin office constructed from reclaimed materials with on-site SolarEdge solar PV and an integrated car charger — first-of-its-kind UK test deployment (Oct 2018).

Drive Green serves two main segments: individual UK consumers ranging from first-time EV buyers to experienced owners upgrading, and small businesses/tradespeople acquiring electric vans. GTM is sales-led from the forecourt and via remote purchasing, supported by content marketing, AutoTrader listings, and 5-star review reputation. The business claims carbon-neutral operations, a Carbon Literate Organisation accreditation pursuit, and has documented a 43% reduction in delivery carbon emissions with ~50% delivery cost savings (£1.08/mile via EV vs £2.17/mile via truck). The company is founder-led by Richard Norris, is privately held with no disclosed funding rounds, and operates at a 1-10 employee scale.

Name

Drive Green

Legal name

Completely Green Ltd

Website

https://drive-green.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Drive Green is the UK's largest used electric vehicle specialist (founded 2017, Emborough, Somerset), retailing pre-owned EVs across major marques with finance brokerage, warranty, battery health, and charge-point installation services to individual consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Emborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Used EV Sales: Sale of used electric vehicles including cars and commercial vans. One-time transaction revenue from vehicle sales.
2. Finance Broker Commission: Commission payments from finance lenders (MotoNovo, Evolution Finance, Blue Motor Finance, Tandem Motor Finance) for introducing customers. Fully disclosed commission model.
3. Warranty Products: Extended warranty offerings including 3-month basic warranty for vehicles outside manufacturer warranty, and specialist comprehensive EV extended warranties for 6, 12, 24, and 36 months through Warrantywise partnership.
4. Charge Point Installation: Home and workplace EV charge point installation services through approved installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Drive Green is a UK used electric vehicle (EV) dealership operating a physical forecourt in Emborough, Somerset alongside nationwide remote purchasing and home delivery. The company sells pre-owned EVs from manufacturers including BMW, CUPRA, Fiat, Hyundai, Kia, MG, Nissan, Peugeot, Polestar, Renault, Skoda, Vauxhall and Volkswagen, supported by an FCA-regulated credit broker service, EV extended warranties, battery health checks, home charge point installation, mobile EV servicing, and trade-in/upgrade services. Vehicles range from approximately £9,595 to £16,795, with finance options starting at £162.82/month from 6.9% APR.

Product overview

Drive Green operates as a single-location used electric vehicle dealership and sustainability-focused business, offering used EVs from multiple brands alongside supporting services. The core product is the curated used EV inventory with associated services including finance (via MotoNoto/Evolution Finance/Blue Motor Finance panel), warranties (via Warrantywise), battery health checks, home charge point installation, and EV servicing. The company differentiates through sustainability credentials including carbon neutrality and Carbon Literate Organisation accreditation. Educational resources (video reviews, articles) and the Drive Green Membership scheme (offering discounts at green businesses) complement the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Used EVs for Sale Core retail offering: a curated selection of pre-owned electric cars and commercial vans from multiple manufacturers (BMW, CUPRA, Fiat, Hyundai, Kia, MG, Nissan, Peugeot, Polestar, Renault, Skoda, Vauxhall, Volkswagen), priced from £9,595 to £16,795 and sold from the Emborough forecourt or via nationwide remote purchase with delivery.
• EV Finance Brokerage FCA-regulated credit brokerage arranging EV purchase finance through MotoNovo, Evolution Finance, Blue Motor Finance, and Tandem Motor Finance with rates from 6.9% APR and monthly payments from £162.82.
• EV Extended Warranties Specialist Comprehensive EV Extended Warranty supplied via Warrantywise partnership, available in 6, 12, 24, and 36-month terms; a 3-month Drive Green basic warranty is included on vehicles outside manufacturer warranty.
• Home Charge Point Installation Supply and installation of home EV charging solutions (including EO Charging eoMini and SolarEdge combined inverter/charger) via approved installers, typically under £400 after the government OLEV grant.
• Mobile EV Servicing Mobile EV maintenance and servicing provided to electric vehicle owners.
• Sell Your EV Service allowing customers to sell their existing electric vehicle directly to Drive Green as part of an upgrade or outright sale.
• Upgrade Your EV Trade-in / upgrade service enabling customers to move from one used EV to another using Drive Green's stock.
• Drive Green Membership Recycled-plastic membership card provided to car buyers offering discounts at partner green businesses, including solar PV installers, green cleaning product suppliers, and green energy providers.

Quantifiable outcome

• 43% reduction in delivery carbon emissions through electric vehicle driving instead of diesel transporters
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WarrantywisecoreStrategic or Co-development Partner · 7 April 2025Selected as EV warranty partner providing comprehensive specialist EV warranty with great coverage backed by Warrantywise's expertise.
• SolarEdgecoreTechnology or Integration · 1 October 2018UK test site for SolarEdge combined inverter and car charge point - first of its kind in the world. Partnership for testing and demonstrating integrated solar PV and EV charging technology.
• The Carbon Literacy ProjectcoreStrategic or Co-development PartnerCharity partnership where Drive Green advocates for climate change awareness and pursues Platinum level Carbon Literate Organisation accreditation. Staff complete Carbon Literacy training courses.
• EcotricityminorOthersGreen electricity supplier providing 100% renewable energy to the business. Drive Green is located near Ecotricity turbines.
• Rockaway ParkminorStrategic or Co-development PartnerLocal artists and fabricators who designed and built the eco cabin office structure entirely from reclaimed and recycled materials, including the solar car port.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Carwow: UK online car marketplace connecting buyers to dealers for new and used cars. Comparable as a digital car-buying channel, though Carwow operates as an intermediary marketplace rather than holding inventory itself.
• Auto Trader: UK's largest car marketplace where Drive Green already lists inventory and customer reviews. Comparable as the dominant used car discovery channel rather than a competing retailer; Auto Trader is an enabling channel rather than a direct competitor.
• WeBuyAnyCar: UK used car buying service offering instant online valuations and quick purchase. Comparable in the sense that Drive Green's 'Sell Your EV' and 'Upgrade Your EV' services overlap with this part of the market, though WeBuyAnyCar operates at significantly larger scale and broader vehicle coverage.

Broad incumbents

• Inchcape: International automotive retailer with significant UK presence distributing new and used vehicles including EVs. Comparable as a broad used EV distribution channel via OEM relationships, though much larger and not specialist EV-focused.
• Marshall Motor Group: Large UK car dealer group operating across multiple franchises including EV brands. Comparable as a multi-site used and new EV retailer, but lacks Drive Green's specialist-EV positioning and battery-health expertise.
• Lookers: Major UK car dealer group selling new and used vehicles including EVs through a national network. Comparable as a broad used car retailer with EV offerings, but operates at much larger scale than Drive Green's specialist single-site model.
• Arnold Clark: UK's largest independent car retailer, selling new and used vehicles including a growing range of EVs from a national dealer network. Comparable as a broad multi-brand used car retailer with EV offerings, but operates at much larger scale and does not specialise in EVs.
• Hendy Group: Large UK car dealer group with new and used vehicle operations including EV franchises. Comparable as a multi-brand used car retailer offering EVs, but lacks a specialist EV-only focus.

Direct peers

• Carvana: US online used car retailer with used EV inventory, finance, and home delivery model. Closely comparable operating model (browse online, finance, deliver), though US-focused and operating at meaningfully larger scale than Drive Green's UK specialist position.
• Cinch: UK online used car retailer that sells used electric vehicles alongside petrol and diesel cars with home delivery. Closely comparable online purchase model and finance/warranty adjacencies, although Cinch operates at significantly larger scale and broader inventory than Drive Green's specialist EV focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drivegreenUK
• Xx.com/drivegreenuk
• LinkedInlinkedin.com/company/drive-green-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Green