What Berton does

Berton (legal name: DIAGNÓSTICO A BORDO, S.L.; NIF B-86444882) is a Spanish private limited company founded in 1995 and headquartered in Argentona, Barcelona province. The company manufactures Universal Diagnostic Terminals (TDU) and proprietary multi-brand diagnostic software for the automotive and motorcycle aftermarket, serving independent repair workshops (talleres) primarily in Spain. Berton positions itself as the only Spanish manufacturer of Universal Diagnosis Terminals and diagnostic software, with over 30 years of continuous operation.

The core product ecosystem comprises two software applications — Bertondata CAR for automobiles and Bertondata BIKE for motorcycles — paired with proprietary hardware interfaces including THE_BOX (launched over 12 years ago and still supported) and the SAEJ2534-1/2 PASSTHRU-compliant ULTRABOX. These interfaces connect to vehicles via USB or Bluetooth through an extensive catalog of brand-specific cables covering major manufacturers such as BMW, Honda, Ducati, Yamaha, and Harley-Davidson. The system performs comprehensive ECU scanning, fault code reading, live parameter monitoring, actuator testing, and calibration across approximately 50 ECUs per vehicle, supporting Euro 6 (cars) and Euro 5 (motorcycles) compliance diagnostics. Auxiliary offerings include the OBD_CHECK connector/CAN-bus tester and a telephone-based technical advisory service (SAT) backed by 25+ years of documented repair consultations.

Berton monetizes through one-time hardware sales (ULTRABOX Pack at €1,799; cables priced €50–€90), perpetual software licenses, and professional technical advisory services. Distribution combines direct field sales via regional commercial delegates covering Spanish territories with a self-service e-commerce iShop. The go-to-market motion is sales-led, complemented by inside-sales technical support accessible via phone, WhatsApp, and email. The company is privately held with no external investment, no disclosed M&A activity, no partnerships, and operations concentrated domestically in Spain.

Name

Berton

Legal name

DIAGNÓSTICO A BORDO, S.L.

Website

https://berton.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Berton (DIAGNÓSTICO A BORDO, S.L.) is the only Spanish manufacturer of universal diagnostic terminals and multi-brand diagnostic software, serving independent automotive and motorcycle repair workshops across Spain since 1995.

Ownership category

akta.pro rank

Product category

Automotive Diagnostic Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Automotive diagnostic equipment
• Multi-brand vehicle diagnostics
• Motorcycle diagnostic tools
• OBDII diagnostic interfaces
• ECU scanning software

Headquarters

HQ city

Argentona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Hardware Sales: Sale of proprietary diagnostic interfaces (ULTRABOX, THE_BOX) and proprietary connection cables for specific vehicle brands. Hardware forms the core product ecosystem that enables the diagnostic software functionality.
2. Diagnostic Software: Bertondata CAR and BIKE diagnostic software applications sold as perpetual licenses. The software is designed to work with Windows operating systems and interfaces.
3. Specialized Connection Cables: Extensive catalog of brand-specific diagnostic cables priced at 75 EUR each (90 EUR for select models), covering motorcycle brands including Benelli, BMW, Ducati, Honda, Kawasaki, KTM, Kymco, Yamaha, and others. Battery adapter cables at 60 EUR and cigarette lighter adapters at 50 EUR.
4. Technical Advisory Service (SAT): Telephone technical support service providing diagnosis assistance, repair procedures guidance, and remote desktop diagnostic support (iSAT) for mechanics facing complex repair situations. Service includes hundreds of thousands of documented consultations over 25+ years of operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Berton designs and manufactures universal diagnostic terminals (hardware interfaces) and proprietary diagnostic software (Bertondata CAR and Bertondata BIKE) that enable multi-brand automotive and motorcycle workshops to read fault codes, monitor live ECU parameters, test actuators, and perform system calibrations across approximately 50 Electronic Control Units. The portfolio is anchored by the ULTRABOX SAEJ2534 PASSTHRU interface, the legacy THE_BOX interface, an extensive catalog of brand-specific cables, the OBD_CHECK connector/CAN bus tool, and a long-running telephone technical advisory service (SAT).

Product overview

Berton is the only Spanish manufacturer of Universal Diagnostic Terminals (TDU) and diagnostic software for automotive electronics. The product portfolio consists of two main diagnostic software solutions—Bertondata CAR for automobiles and Bertondata BIKE for motorcycles—paired with hardware interfaces THE_BOX and the advanced ULTRABOX (SAEJ2534 PASSTHRU compatible). These components work together to enable comprehensive vehicle diagnostics including ECU scanning, fault reading, parameter monitoring, actuator testing, and system calibrations. The ecosystem is complemented by extensive brand-specific cable catalogs for both car and motorcycle segments, the OBD_CHECK diagnostic assistant tool, and a telephone advisory service (S.A.T.) providing remote technical support. The company has operated since 1995 and maintains backward compatibility with legacy products while continuously updating for new vehicle technologies including Euro 6 (cars) and Euro 5 (motorcycles) standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Bertondata CAR (TDU_for_PC CAR) Multi-brand automotive diagnostic software that runs on Windows XP SP3 and above and works with THE_BOX and ULTRABOX interfaces to perform vehicle identification, complete ECU scanning, fault reading, frozen parameter analysis, live data monitoring, actuator testing, and adjustments/calibrations across all Electronic Control Units (engine, ABS, airbags, transmission, traction control, climate control). It is sold to automotive repair workshops requiring universal diagnostic capability.
• Bertondata BIKE (TDU_for_PC BIKE) Multi-brand motorcycle diagnostic software that pairs with THE_BOX interface and brand-specific cables to provide comprehensive ECU scanning, fault code reading, frozen parameter analysis, live data monitoring, actuator testing, and sensor/motor/ECU calibration across motorcycle brands including Aprilia, BMW, Benelli, Ducati, Harley-Davidson, Honda, Husqvarna, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, and Yamaha.
• THE_BOX Multi-brand diagnostic interface hardware with Bluetooth wireless connectivity to PC or tablet terminals. Supports multiple vehicle brands and models through compatible proprietary cables and serves as the foundational hardware that runs Bertondata CAR and BIKE diagnostic software for automotive and motorcycle workshops.
• ULTRABOX (BER-H9000) Advanced SAEJ2534-1/2 PASSTHRU-compliant diagnostic interface that combines three functions in one device: Bertondata CAR software interface, PASSTHRU compliance for connecting vehicles to manufacturer diagnostic and reprogramming portals, and compatibility with PASSTHRU-based OEM software. Supports modern vehicles with approximately 50 ECUs and complex bus/channel interconnections. Pack BER-H9400 includes BER-H9000 interface, BER-H9001 OBD Smart Cable, and BER-H9002 USB Smart Cable, priced at 1,799 EUR excluding VAT.
• OBD_CHECK OBDII connector and CAN bus checker device that monitors battery status, verifies vehicle connector pin conditions, checks CAN bus activity, and functions as a junction box and extension cable for ULTRABOX and THE_BOX. Compatible with any diagnostic equipment, it serves workshops needing to verify connections and bus integrity before or during diagnosis.
• Brand-Specific Diagnostic Cables Comprehensive catalog of brand-specific connection cables covering automobile brands and motorcycle brands including Benelli, BMW, Ducati, Honda, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, Yamaha, and others. Cables are priced at 75 EUR (+ VAT) per unit for standard models and 90 EUR for premium variants. Battery adapter cables at 60 EUR and cigarette lighter adapters at 50 EUR are also available, ensuring stable ECU connections.
• S.A.T. (Servicio de Asesoría Telefónica) Telephone technical advisory service staffed by mechanical and electronic specialists providing remote diagnosis assistance, repair procedure guidance, and iSAT remote diagnostic terminal control. Accessible via phone, chat, WhatsApp, and email for workshops and mechanics handling complex repairs.

Quantifiable outcome

• Reparaciones más rápidas y seguras (Faster and safer repairs)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Autel Intelligent Technology: Autel is a leading global manufacturer of multi-brand automotive diagnostic tools (MaxiSys series) with similar multi-brand coverage and SAE J2534 PASSTHRU capability. Direct head-to-head competitor in the universal diagnostics category.
• Launch Tech: Launch Tech produces the X-431 series of multi-brand diagnostic tablets and interfaces, a direct competitor in universal automotive diagnostics with comparable PASSTHRU functionality and global distribution.
• Hella Gutmann Solutions: Hella Gutmann (part of HELLA) produces mega-macs diagnostic devices for European independent workshops, with similar multi-brand coverage and SAE J2534 PASSTHRU support — a direct peer in the European universal diagnostics segment.
• TEXA: TEXA is an Italian manufacturer of multi-brand diagnostic tools covering both cars and motorcycles (Navigator, AXONE), with strong European market presence — a close geographic and product peer to Berton.
• AVL DiTEST: AVL DiTEST specializes in European vehicle diagnostics and emissions testing equipment for workshops, a peer in multi-brand professional diagnostics with overlap in measurement technology and workshop software.

Broad incumbents

• Snap-on Diagnostics: Snap-on (including the Sun and Modis lines) sells diagnostic platforms to professional workshops globally. A broad incumbent with deep distribution, franchise network, and premium pricing power competing for the same independent workshop customer.
• Bosch Automotive Service Solutions: Bosch offers the KTS series and ESI[tronic] software for workshops worldwide. A broad incumbent with substantially larger scale, OE relationships, and comprehensive multi-brand coverage competing directly with Berton.
• Mahle Aftermarket (Brain Bee / Confortauto): Mahle's aftermarket division (incorporating Brain Bee diagnostics) sells multi-brand workshop equipment across Europe, overlapping with Berton's workshop customer base and product category.

Emerging players

• ACTIA Group: ACTIA designs and manufactures electronic diagnostic systems and vehicle interfaces (including multi-brand diagnostic tools) — an emerging European player with comparable technology and addressable customer base.
• Carly (motorcycle specialists): Carly offers consumer/professional diagnostic adapters for BMW, Mercedes, and other European brands with smartphone app interfaces. An emerging player with narrower but overlapping coverage in Bertondata BIKE's territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bertonspain
• YouTubeyoutube.com/user/bertondiagnosis
• Facebookfacebook.com/bertonspain
• Instagraminstagram.com/bertonspain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berton