The Good Company
The Good Company (樂倍思特) is a Taiwan-based, privately held integrated marketing communications agency offering brand marketing, social media, KOL/celebrity influencer, media buying, and website design services to consumer brand clients across cosmetics, daily care, appliances, pet, healthcare, and automotive verticals.
- Company typePrivate
- Founded-
- HeadquartersTaipei, Taiwan
- Headcount—
- GTM typeB2B
- OfferingServices
What The Good Company does
The Good Company (legal entity: Base The Best Co.,LTD.) is a privately held, Taiwan-based integrated marketing communications (IMC) agency operating under the brand name 樂倍思特. The firm delivers professional services to consumer brand clients across six verticals — cosmetics, daily care, home appliances, pet, healthcare, and automotive — with a documented portfolio exceeding 100 case studies over 10+ years. Named clients include SENKA, TSUBAKI, SHISEIDO, Cetaphil, DHC, Honeywell, Sodastream, ELASTINE, AQUAIR, and HAC, among others. The company operates two Taipei offices, one in Da'an District and a listed address at TAIPEI 101 Tower, and is incorporated as a privately held limited company with no disclosed parent, institutional investors, or funding history.
The agency's service portfolio spans six core lines: integrated marketing communications strategy, brand marketing and re-marketing, media planning and buying, social buzz/viral campaign operations, word-of-mouth marketing (KOL, celebrity, and KOC influencer seeding), and website design and development. Campaign execution combines digital advertising, social media seeding, forum PR, live streaming, AR/interactive experiences, chatbot engagement, and offline event activations. The technology posture is service-led rather than product-led; the firm has no proprietary platform, no patents, no app presence, and no AI/ML capabilities disclosed. The business model is standard professional services — revenue is generated on a project or retainer basis with no publicly disclosed pricing, and the company does not sell physical products directly to consumers.
Commercially, the company positions itself as a one-stop IMC partner for both international brands entering Taiwan and domestic brands seeking to strengthen local market position. Case study evidence highlights recurring measurable outcomes, including media effectiveness exceeding 100% of targets, multi-million impression campaigns, and strong sales conversion results. Vertical concentration is heaviest in cosmetics, though expansion into pet food, healthcare, and home appliances indicates ongoing diversification. No M&A, funding events, leadership changes, or product-company pivots are documented.
The Good Company firmographics
Firmographics- Name
- The Good Company
- Legal name
- Base The Best Co.,LTD.
- Website
- https://thegoodcompany.com.tw
- Company type
- Private
- Operating status
- Operating
- Short description
- The Good Company (樂倍思特) is a Taiwan-based, privately held integrated marketing communications agency offering brand marketing, social media, KOL/celebrity influencer, media buying, and website design services to consumer brand clients across cosmetics, daily care, appliances, pet, healthcare, and automotive verticals.
- Ownership category
- akta.pro rank
The Good Company industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where The Good Company is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices2 records
Markets served
The Good Company business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Professional Marketing Services: The company generates revenue by providing integrated marketing communications, brand marketing, social media buzz operations, word-of-mouth/KOL campaigns, media planning and buying, and website design/build services to brand clients on a project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
The Good Company product offering
Product offeringCore offering
The Good Company is a Taiwan-based integrated marketing communications (IMC) agency that plans and executes brand marketing, social media buzz campaigns, KOL/celebrity word-of-mouth marketing, media planning and buying, and website design/build services for consumer brand clients. It delivers multi-channel campaigns spanning digital advertising, social media, PR seeding, KOL endorsements, live streaming, AR experiences, and offline activations across cosmetics, daily care, home appliance, pet, healthcare, and automotive verticals.
Product overview
The Good Company (樂倍思特/美麥) is an integrated marketing communications agency that provides comprehensive marketing services including integrated marketing communications, brand marketing, media strategy and buying, social buzz campaigns, word-of-mouth marketing, and website design and development. The company positions itself as understanding both consumers and brands to develop tailored integrated marketing strategies. Their client portfolio spans multiple industries including cosmetics (美妝), daily goods (日用), home appliances (家電), pet products (寵物), healthcare (保健), and vehicles (車類), working with brands such as SENKA, HAC, Honeywell, TSUBAKI, AQUAIR, ELASTINE, and many others.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- DHC e-commerce campaign: 8 million+ reach, 5 million+ video views, highest 5-year discussion volume
- +14 more outcomes
Companies that use The Good Company
Customer profileNamed customers21 records
Segments2 records
The Good Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INTEGRATE x CamaflagshipINTEGRATE (櫻特芮) beauty brand partnered with Cama cafe for a cross-brand collaboration, combining INTEGRATE's cosmetics with Cama's cafe locations across Taiwan. The collaboration included themed store decorations, co-branded beverages, and a joint press event to drive brand exposure for both brands ahead of the year-end shopping season.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Good Company competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Taiwan: WPP-owned full-service advertising network in Taiwan offering integrated brand, creative, media, and digital services. Directly competes for the same enterprise brand clients across the verticals The Good Company serves, but with global scale, proprietary tools, and cross-market capabilities.
- Publicis Taiwan: Publicis Groupe's Taiwan operations spanning creative, media (Starcom, Zenith), digital, and PR services. Competes for integrated enterprise mandates similar to those won by The Good Company.
- Wunderman Thompson Taiwan: WPP's integrated creative, data, and technology agency with Taiwan presence. Competes head-to-head on integrated brand campaigns, particularly for enterprise consumer-brand clients.
- Dentsu Taiwan: Dentsu Group's Taiwan operations provide integrated advertising, media, and digital services to brand clients. Competes for the same enterprise IMC engagements and has deeper relationships with Japanese parent brands — many of which (Shiseido, etc.) are also clients of The Good Company.
- Hakuhodo Taiwan: Japanese advertising holding company's Taiwan office offering creative, media, and digital IMC services. Strong in Japan-Taiwan brand marketing corridors; directly overlaps with The Good Company's cosmetics and daily care client base.
Direct peers
- Mindshare Taiwan: WPP-owned media agency operating in Taiwan with focus on media planning, buying, and connected commerce. Direct overlap with The Good Company's media strategy and buying offering for enterprise consumer-brand clients.
- PHD Taiwan: Omnicom-owned media buying and planning agency in Taiwan. Direct overlap with The Good Company's media planning and buying service line for enterprise consumer-brand clients.
- Carat Taiwan: Dentsu-owned global media agency with Taiwan operations. Directly competes for media planning and buying mandates in the same consumer-brand verticals The Good Company serves.
- Clickforce 域動行銷: Taiwan-headquartered digital marketing and ad-tech company providing programmatic, performance, and integrated digital marketing services. Comparable mid-sized Taiwan-based digital IMC operator serving similar brand-client segments.
- Isobar Taiwan: Dentsu-owned digital-first IMC agency with Taiwan operations. Closely aligned with The Good Company's digital, social, and e-commerce-led IMC model, serving similar brand-client verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Good Company social profiles
Digital presenceThe Good Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Company leadership team
Management profileNumber of profiles
The Good Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Company
What does The Good Company do?
The Good Company is a Taiwan-based integrated marketing communications (IMC) agency that plans and executes brand marketing, social media buzz campaigns, KOL/celebrity word-of-mouth marketing, media planning and buying, and website design/build services for consumer brand clients. It delivers multi-channel campaigns spanning digital advertising, social media, PR seeding, KOL endorsements, live streaming, AR experiences, and offline activations across cosmetics, daily care, home appliance, pet, healthcare, and automotive verticals.
Is The Good Company a public or private company?
The Good Company is a private company. It is classified as unknown and is currently operating.
When was The Good Company founded?
The Good Company was founded in -1.
Where is The Good Company based?
The Good Company is headquartered in Taipei, Taiwan, in the Asia region.
How does The Good Company make money?
One revenue line is on record: professional Marketing Services.
Who are The Good Company's main competitors?
Broad incumbents on record are Ogilvy Taiwan, Publicis Taiwan, Wunderman Thompson Taiwan, Dentsu Taiwan and Hakuhodo Taiwan. Direct peers are Mindshare Taiwan, PHD Taiwan, Carat Taiwan, Clickforce 域動行銷 and Isobar Taiwan.
Does The Good Company have an API?
No public API is recorded for The Good Company.
What industry is The Good Company in?
The Good Company's product category is Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.