Trace Technologies
Trace Technologies is an India-based software testing company that sells perpetual-license test automation, load testing, test management, and performance monitoring tools (TRACER, LOADTRACER, TRACKTEST, PERFTRACER) and delivers testing and development services to IT companies globally.
- Company typePrivate
- Founded2003
- HeadquartersTulsa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trace Technologies does
Trace Technologies Pvt. Ltd. is an India-incorporated private limited company founded in 2003 that develops and sells a suite of software testing tools and provides related testing and software development services. The company operates four core products targeting end-to-end software quality assurance: TRACER, a functional and regression test automation tool for Win32 applications built around a proprietary TraceIt Control that captures object properties and emits Lua-based test scripts; LOADTRACER, a zero-scripting performance, load, stress and scalability testing tool for web applications; TRACKTEST, a web- and mobile-based test management platform covering requirements tracing, test case management, defect management and metric reporting, available on iOS and Android; and PERFTRACER, a real-time resource and performance monitoring tool with threshold-based alarms and bottleneck analytics. Underlying technology is rule- and script-based (Lua, Win32 object introspection) with no disclosed AI/ML components.
The business model combines low-priced perpetual software licenses — TRACER at $500 and TRACKTEST at $250 — distributed directly via the tracet.net and loadtracer.com websites with free 15-day fully-functional trials, alongside professional services revenue from functional, regression, performance and load testing engagements plus custom software development in C/C++, Java, PHP and .NET. The company targets IT companies globally as its primary segment, with secondary verticals including preclinical research, Islamic banking, logistics/travel, and retail automation. Go-to-market is direct-to-customer with no disclosed channel partners, no named enterprise logos, no public funding, and 11-50 employees. The firm claims 50,000+ man-months of accumulated domain experience and approximately 200 completed projects and 5,000+ product downloads since inception.
Trace Technologies firmographics
Firmographics- Name
- Trace Technologies
- Legal name
- Trace Technologies Pvt. Ltd.
- Website
- https://tracet.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trace Technologies is an India-based software testing company that sells perpetual-license test automation, load testing, test management, and performance monitoring tools (TRACER, LOADTRACER, TRACKTEST, PERFTRACER) and delivers testing and development services to IT companies globally.
- Ownership category
- akta.pro rank
Trace Technologies industry classification
Industry- Product category
- Software Testing Tools
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)
- akta.pro secondary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where Trace Technologies is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trace Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Testing Tools Sales: Sale of functional and performance testing software tools (TRACER, LOADTRACER, PERFTRACER) as one-time perpetual licenses with pricing at $500 per license
- Test Management Tool Sales: Sale of TRACKTEST test management software at $250 per license
- Software Testing Services: Testing services and consultancy provided to software companies including functional testing, regression testing, performance testing, and test management
- Software Development Services: Custom software development services using C, C++, VC++, Java, PHP and .NET technologies for client-server and web-based applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | TRACER Starter - Free 15-day trial with full features |
| One time/ perpetual license | Pay-as-you-go | TRACER Pro - $500 unlimited license |
| One time/ perpetual license | Pay-as-you-go | TRACKTEST - $250 license |
| Other | Pay-as-you-go | LOADTRACER - Pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Trace Technologies product offering
Product offeringCore offering
Trace Technologies develops, sells, and supports a suite of software testing automation tools — TRACER (functional/regression testing for win32 apps), LOADTRACER (load/stress testing for web apps), TRACKTEST (web-based test management), and PERFTRACER (performance monitoring). The company also delivers complementary software testing, development, and maintenance services to IT companies worldwide, selling tools via perpetual licenses with a 15-day free trial model.
Product overview
Trace Technologies offers a complete suite of software testing products addressing end-to-end testing requirements. The portfolio consists of four core products: LOADTRACER for performance and load testing, TRACER for functional and regression testing automation, TRACKTEST for test management across the software testing life cycle, and PERFTRACER for performance monitoring. These products are designed to work together as an integrated testing solution, enabling zero scripting for load testing, automated script generation for functional testing, comprehensive test management with metric-based reporting, and real-time performance monitoring with alarm facilities.
Differentiator
Problem solved
Functional benefit
Brands
- TRACER: Functional and regression testing automation tool for win32 applications, priced at $500
- LOADTRACER
- TRACKTEST
- PERFTRACER
Products and services
- TRACER Functional and regression testing automation tool for win32-based window applications. Supports functional, GUI, regression, performance, and installation testing using Lua scripting with the proprietary TraceIt Control that captures object properties (class, caption, Handle, height, width) to enable automated test script generation. Designed for software testers seeking to reduce time-to-market and cost of testing.
- LOADTRACER Performance, load, stress, and scalability testing tool for web applications. Requires no scripting knowledge (zero scripting), is lightweight, browser-independent, and designed for easy use. Targets QA teams needing accessible load testing without specialized scripting skills.
- TRACKTEST Comprehensive web-based test management tool covering the entire software testing life cycle: requirement tracing, test plan and test case management, defect management, traceability matrix, and report generation. Available on Android and iOS platforms in addition to web. Priced at $250 per license.
- PERFTRACER Comprehensive performance monitoring tool for collecting, monitoring, controlling, and optimizing critical resources under load and real-time scenarios. Provides graphical charts, threshold-based alarm facilities, and identifies resource leakage and bottlenecks in servers, networks, applications, memory, disk, processes, processor, cache, and network components.
- Software Testing Services End-to-end software testing services and consultancy for software companies, including functional, regression, performance, and load testing using Trace's proprietary metric-based process model and tools (TRACER, LOADTRACER, TRACKTEST, PERFTRACER). Targets IT companies seeking to minimize business risk and cost of producing quality software.
- Software Development Services Custom software development services using C, C++, VC++, Java, PHP, and .NET technologies for component-based, web-based, and e-commerce applications. Targets clients worldwide requiring development expertise for client-server and web applications.
- Software Maintenance Services Ongoing software maintenance services for large enterprise systems, providing cost-effective solutions that fine-tune performance, functionality, and usability over the software lifecycle.
Quantifiable outcome
- Reduce cost of testing through affordable tool pricing ($500 vs costly alternatives)
- +3 more outcomes
Companies that use Trace Technologies
Customer profileSegments4 records
Ideal customer profiles2 records
Trace Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trace Technologies partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Trace Technologies competitors and assessment
Company assessmentBroad incumbents
- Tricentis: Enterprise test automation platform with Tosca, qTest, and NeoLoad covering functional, test management, and performance testing. A larger incumbent competing across Trace's full suite at the enterprise tier.
- SmartBear: Established commercial vendor offering TestComplete (functional UI automation), LoadNinja (load testing), and TestRail (test management) — directly overlapping with all four of Trace's products as part of a broader portfolio.
- Micro Focus / OpenText: Enterprise software vendor offering Silk Test and LoadRunner — direct competitors to TRACER and LOADTRACER for functional and performance testing, particularly in large-enterprise Windows estates.
Direct peers
- Katalon: Commercial test automation platform offering functional, API, and performance testing tools with codeless and script-based options. Competes across Trace's full product portfolio and is its closest like-for-like commercial rival at the SMB/mid-market tier.
- Selenium: Open-source browser automation framework widely used for functional and regression testing of web applications. Directly competes with TRACER's functional automation capability, though free and community-driven rather than commercial.
- Apache JMeter: Open-source load and performance testing tool from the Apache Software Foundation. Directly competes with LOADTRACER for performance, load, and stress testing of web applications.
- Ranorex: Commercial GUI test automation tool with strong Win32/desktop automation capabilities — a direct competitor to TRACER for Windows desktop functional and regression testing.
- TestRail (by Gurock/IDERA): Web-based test management platform competing directly with TRACKTEST for test case, requirement, and defect management workflows across QA teams.
Emerging players
- Postman: API testing and collaboration platform with significant overlap to Trace's testing toolkit and adjacent to TRACKTEST for test management. Primarily API-focused but increasingly expanding into broader testing workflows.
- k6 (Grafana Labs): Modern open-source load testing tool with strong developer ergonomics and cloud execution. Emerging as a direct alternative to LOADTRACER for web application performance testing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trace Technologies social profiles
Digital presenceTrace Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trace Technologies leadership team
Management profileNumber of profiles
Trace Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trace Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trace Technologies
What does Trace Technologies do?
Trace Technologies develops, sells, and supports a suite of software testing automation tools — TRACER (functional/regression testing for win32 apps), LOADTRACER (load/stress testing for web apps), TRACKTEST (web-based test management), and PERFTRACER (performance monitoring). The company also delivers complementary software testing, development, and maintenance services to IT companies worldwide, selling tools via perpetual licenses with a 15-day free trial model.
Is Trace Technologies a public or private company?
Trace Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trace Technologies founded?
Trace Technologies was founded in 2003. It employs 11 to 50 people.
Where is Trace Technologies based?
Trace Technologies is headquartered in Tulsa, United States, in the North America region.
How does Trace Technologies make money?
Four revenue lines are on record. Software Testing Tools Sales are the primary driver. The others are test Management Tool Sales, software Testing Services and software Development Services.
Who are Trace Technologies's main competitors?
Broad incumbents on record are Tricentis, SmartBear and Micro Focus / OpenText. Direct peers are Katalon, Selenium, Apache JMeter, Ranorex and TestRail (by Gurock/IDERA). Emerging players are Postman and k6 (Grafana Labs).
Does Trace Technologies have an API?
No public API is recorded for Trace Technologies.
What industry is Trace Technologies in?
Trace Technologies's product category is Software Testing Tools. Its primary akta.pro industry code is BPAEAFAJ, Quality Engineering & Test Automation (QE/QA), with a secondary code of BPAEAGAI, Enterprise Application Testing & QA Services. Its SIC code is 7371.