Waydoo
Waydoo is a Shenzhen-based water sports hardware company that designs, manufactures, and sells electric hydrofoil (eFoil) boards and compact underwater scooters directly to consumers and the scuba/freediving community via DTC e-commerce and a dealer network.
- Company typePrivate
- Founded2018
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waydoo does
Waydoo is a Shenzhen-based water sports hardware company founded in 2018 that designs, manufactures, and sells electric hydrofoil (eFoil) boards and underwater scooters to individual consumers and small professional users (e.g., dive instructors, freedivers). Its two core product platforms are the Flyer EVO eFoil family (four models priced $4,899-$9,699, featuring a Smart Flight Assistance System) and the Subnado underwater scooter line (Standard, Lite, Plus at $399-$799, plus a $499 SUP Kit for paddle boards), with a FoilBoost assist kit extending the ecosystem. Underlying technology centers on electric propulsion, battery systems, modular mechanical design, and a wearable ring-form-factor underwater interface rather than any disclosed AI/software stack.
Waydoo sells primarily direct-to-consumer through its own Shopify storefront (waydoo.com) and supplements this with an authorized dealer network operated via a 'Find a Dealer' showcase and 'Become A Dealer' recruitment program. Pricing is structured as unit hardware sales across premium tiers, with accessories and add-ons (FoilBoost, SUP Kit, replacement parts) generating incremental revenue per customer. Go-to-market combines content marketing (blog, YouTube, Instagram, Facebook), earned media in outlets such as Forbes, Wired, Financial Times, and NBC, referral and affiliate programs, and community event sponsorship (SFT E-Foil World Cup). Customer base skews to individual water sports enthusiasts and the scuba/freediving community, with a secondary use case in paddle boarding; the company is privately held with no disclosed institutional funding, US customer service operations, and a small disclosed headcount of 1-10 employees.
Waydoo firmographics
Firmographics- Name
- Waydoo
- Legal name
- Waydoo
- Website
- https://waydootech.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waydoo is a Shenzhen-based water sports hardware company that designs, manufactures, and sells electric hydrofoil (eFoil) boards and compact underwater scooters directly to consumers and the scuba/freediving community via DTC e-commerce and a dealer network.
- Ownership category
- akta.pro rank
Waydoo industry classification
Industry- Product category
- Electric Hydrofoil Surfboards & Underwater Scooters
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Boat Dealers (441222)
- SIC
- Motorcycles, Bicycles & Parts (3751), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
- akta.pro secondary industry
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Waydoo is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Waydoo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Electric Hydrofoil Boards (eFoils): One-time purchase revenue from selling Flyer EVO eFoil boards at various price points ($4,899-$9,699) targeting different skill levels from beginner to advanced
- Underwater Scooters (Subnado): One-time purchase revenue from selling Subnado underwater scooter product line ($399-$799) including standard, lite, and plus variants plus accessories
- Accessories and Add-ons: Revenue from accessories including FoilBoost assist kit, replacement parts, and specialized kits like the SUP Kit for paddle board integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flyer EVO Lite - Intermediate eFoil for skill progression |
| Unit Pricing | Pay-as-you-go | Flyer EVO Pro Plus - Balanced control eFoil for all riders |
| Unit Pricing | Pay-as-you-go | Flyer EVO Max Plus - Stable eFoil for beginners |
| Unit Pricing | Pay-as-you-go | Flyer EVO Master Plus - Elite performance eFoil |
| Unit Pricing | Pay-as-you-go | Subnado Lite - Airline-approved travel underwater scooter |
| Unit Pricing | Pay-as-you-go | Subnado Standard - Compact portable sea scooter |
| Unit Pricing | Pay-as-you-go | Subnado Plus - High-power underwater scooter |
| Unit Pricing | Pay-as-you-go | FoilBoost - Assist kit for foiling |
| Unit Pricing | Pay-as-you-go | Subnado SUP Kit - Paddle board power assist |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Waydoo product offering
Product offeringCore offering
Waydoo manufactures and sells electric hydrofoil (eFoil) boards under the Flyer EVO line and compact underwater scooters under the Subnado line, alongside accessories such as the FoilBoost assist kit and Subnado SUP Kit. Products are sold direct-to-consumer online and through authorized dealers, with prices ranging from $399 for the entry-level Subnado Lite to $9,699 for the premium Flyer EVO Master Plus eFoil.
Product overview
Waydoo is a water sports technology company offering two main product lines: the Flyer EVO electric hydrofoil (eFoil) board series and the Subnado underwater scooter series. The Flyer EVO family comprises four models (Max Plus for beginners, Pro Plus for all riders, Lite for intermediate, and Master Plus for advanced) featuring Smart Flight Assistance System for stability control. The Subnado line includes four variants (Standard compact, Lite for travel, Plus with higher thrust, and SUP Kit for paddle board use) designed with a wearable ring-and-button interface for hands-free operation. The portfolio is complemented by the FoilBoost assist kit for foiling and dedicated accessories for both product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Flyer EVO: Electric hydrofoil (eFoil) board series for all skill levels, the first eFoil equipped with smart flight assistance system
- Subnado
- FoilBoost
- SFT
Products and services
- Waydoo Flyer EVO Max Plus eFoil Entry-level electric hydrofoil board designed for beginner riders, featuring the proprietary Smart Flight Assistance System to stabilize lift-off. Sold direct to consumers via the Waydoo e-commerce site at $6,499.
- Waydoo Flyer EVO Pro Plus eFoil Balanced-control electric hydrofoil board marketed for all skill levels, featuring the Smart Flight Assistance System. Sold direct to consumers at $6,499.
- Waydoo Flyer EVO Lite eFoil Accessible electric hydrofoil board positioned for intermediate riders progressing in eFoil skills. Sold direct to consumers at $4,899.
- Waydoo Flyer EVO Master Plus eFoil Elite-performance electric hydrofoil board designed for advanced riders seeking maximum speed and maneuverability. Sold direct to consumers at $9,699.
- Waydoo Subnado Standard Underwater Scooter Compact and portable underwater scooter featuring a wearable ring design with single-button control, sold at $499 for freediving and recreational underwater use.
- Waydoo Subnado Lite Underwater Scooter Airline-approved compact underwater scooter designed for easy travel and casual underwater adventures, priced from $399.
- Waydoo Subnado Plus Underwater Scooter High-power underwater scooter with increased thrust for more demanding underwater activities and faster speeds, priced from $799.
- Waydoo FoilBoost 2-Way Assist Kit for Foiling Standalone 2-way design assist kit for foiling sold directly to consumers, enabling easier learning and assisted flight on hydrofoil boards.
- Waydoo Subnado SUP Kit Standalone power-assist kit designed to attach Subnado propulsion to a paddle board (SUP), sold at $499 to enable motorized stand-up paddleboarding.
Quantifiable outcome
- Subnado Standard rated 4.9 stars with 122 reviews on company website
- +3 more outcomes
Companies that use Waydoo
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Waydoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Waydoo partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Waydoo competitors and assessment
Company assessmentEmerging players
- Onean: Spanish/Basque electric surfboard brand offering the Carver and Manta jetboards. Competes for the same motorized water-sports buyer with comparable pricing.
- Lampuga: German electric jetboard maker with inflatable and rigid e-board models. Comparable premium positioning to Waydoo eFoils in the motorized surfboard category.
- JetSurf: Czech motorized surfboard brand offering petrol-powered and electric surfboards. Adjacent motorized water-sports competitor with overlapping customer base in action water sports.
- Scubajet: Austrian maker of modular underwater jet propulsion systems for diving, snorkeling and SUPs. Direct adjacency to Waydoo's Subnado and SUP Kit in the compact underwater propulsion category.
Direct peers
- Sublue: Established Chinese underwater scooter brand (WhiteShark Mix, Navbow) with global distribution. Direct competitor to Waydoo's Subnado line in the consumer-grade underwater scooter category.
- Geneinno: Underwater scooter/drone maker competing head-to-head with Subnado at similar price points ($400-$800). Direct competitor in the consumer underwater propulsion segment.
- Fliteboard: Australian premium eFoil manufacturer offering a comparable electric hydrofoil product line at similar price points. Directly competes with Waydoo's Flyer EVO across the same consumer segment and dealer channels.
- Awake Boards: Swedish maker of premium electric hydrofoil boards (Rävik series). Comparable to Waydoo on premium pricing, performance-oriented positioning, and global DTC distribution.
- Lift Foils: Pioneer in the consumer eFoil category with the Lift3 eFoil lineup. Closest direct competitor to Waydoo on product, target customer (affluent water-sports enthusiasts), and distribution model (DTC + dealers).
- Radinn: Swedish electric jetboard maker offering motorized water-propulsion boards. Competes for the same affluent water-sports enthusiast spending pool as Waydoo's eFoil line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Waydoo social profiles
Digital presenceWaydoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waydoo leadership team
Management profileNumber of profiles
Waydoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waydoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waydoo
What does Waydoo do?
Waydoo manufactures and sells electric hydrofoil (eFoil) boards under the Flyer EVO line and compact underwater scooters under the Subnado line, alongside accessories such as the FoilBoost assist kit and Subnado SUP Kit. Products are sold direct-to-consumer online and through authorized dealers, with prices ranging from $399 for the entry-level Subnado Lite to $9,699 for the premium Flyer EVO Master Plus eFoil.
Is Waydoo a public or private company?
Waydoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waydoo founded?
Waydoo was founded in 2018. It employs 1 to 10 people.
Where is Waydoo based?
Waydoo is headquartered in Shenzhen, China, in the Asia region.
How does Waydoo make money?
Three revenue lines are on record. Electric Hydrofoil Boards (eFoils) is the primary driver. The others are underwater Scooters (Subnado) and accessories and Add-ons.
Who are Waydoo's main competitors?
Emerging players on record are Onean, Lampuga, JetSurf and Scubajet. Direct peers are Sublue, Geneinno, Fliteboard, Awake Boards, Lift Foils and Radinn.
Does Waydoo have an API?
No public API is recorded for Waydoo.
What industry is Waydoo in?
Waydoo's product category is Electric Hydrofoil Surfboards & Underwater Scooters. Its primary akta.pro industry code is CRAMAIAG, Sailing & Rigging Retail (Sailboats, Sails, Hardware), with a secondary code of THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its NAICS code is 441227 and its SIC code is 3751.