Lift Foils
Lift Foils is a Puerto Rico-based, family-run manufacturer of premium electric hydrofoil surfboards (eFoils), selling its LIFT5, LIFT5 F, and LIFTX lines to recreational riders in 40+ countries through direct e-commerce, 300+ demo locations, and certified instructors and dealers.
- Company typePrivate
- Founded2010
- HeadquartersPuerto Rico, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lift Foils does
Lift Foils is a Puerto Rico-headquartered, family-run designer and manufacturer of electric hydrofoil surfboards (eFoils) and related foiling equipment. Founded in 2010 by brothers Nick and Michael Leason, the company launched the LIFT1 in 2018 as the world's first commercial eFoil and has since iterated through seven product generations to its current flagship lineup: the LIFT5 F (entry-level fiberglass, $10,999), the LIFT5 (carbon-fiber flagship with Quiet Ride direct-drive propulsion and up to 90 minutes of ride time, $14,999), and the LIFTX (hybrid electric-assist foil with a folding propeller for surf-style riding, $13,999). The proprietary Lift Connect System (LCS) standardizes batteries, masts, wings, and propulsion as tool-free, interchangeable modules across the lineup, enabling upgrade paths and recurring accessory sales.
Lift Foils firmographics
Firmographics- Name
- Lift Foils
- Legal name
- Lift Foils
- Website
- https://liftfoils.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lift Foils is a Puerto Rico-based, family-run manufacturer of premium electric hydrofoil surfboards (eFoils), selling its LIFT5, LIFT5 F, and LIFTX lines to recreational riders in 40+ countries through direct e-commerce, 300+ demo locations, and certified instructors and dealers.
- Ownership category
- akta.pro rank
Lift Foils industry classification
Industry- Product category
- Electric Hydrofoil Surfboards
- akta.pro primary industry
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
- akta.pro secondary industry
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where Lift Foils is headquartered
LocationHeadquarters
- HQ city
- Puerto Rico
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lift Foils business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- eFoil Hardware Sales: Primary revenue stream from selling complete eFoil boards including LIFT5 F, LIFT5, and LIFTX models with various sizes and configurations. Prices range from $10,999 to $15,499 depending on model and specifications.
- Surf Foil and Wing Sales: Sales of surf foil boards, masts, front wings, back wings, and complete foil setups. Includes specialty collections like Florence, Grubb, and Vario wings.
- Battery and Propulsion Components: Replacement and spare batteries (Gen5 Full Range, LIFTX Battery), propulsion units, chargers, and motor components. Batteries priced at $2,995-$3,880.
- Accessories and Parts: Hand controllers, board bags, cases, dry bags, hardware kits, cables, adapters, fuselage extenders, and other accessories. Accessories range from $14.99 to $1,260.
- Partner/Instructor Program: Revenue from selling eFoils and components to certified instructors and dealers at wholesale/partner pricing, who then provide lessons, demos, and retail sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LIFT5 F Cruiser 5'4 - Entry-level fiberglass eFoil for beginners |
| One time/ perpetual license | Pay-as-you-go | LIFT5 Cruiser 5'4 - Carbon fiber flagship eFoil |
| One time/ perpetual license | Pay-as-you-go | LIFTX eFoil - True hybrid for surf foilers |
| One time/ perpetual license | Pay-as-you-go | Laird 5'2 LIFT5 - Limited edition collaboration |
| One time/ perpetual license | Pay-as-you-go | Florence 4'7 LIFTX - Limited edition surf-tuned collaboration |
| One time/ perpetual license | Pay-as-you-go | Blowfish - Inflatable accessory |
| Unit Pricing | Pay-as-you-go | Gen5 Full Range Battery - Replacement battery |
| Unit Pricing | Pay-as-you-go | Elite Hand Controller - Premium remote |
| Unit Pricing | Pay-as-you-go | Lift Hand Controller - Standard remote |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Lift Foils product offering
Product offeringCore offering
Lift Foils designs, manufactures, and sells electric hydrofoil (eFoil) surfboards and related modular hardware. Its product line centers on three core boards — LIFT5 F (entry-level fiberglass), LIFT5 (flagship carbon-fiber), and LIFTX (hybrid surf/electric foil) — along with lithium-ion batteries, propulsion units, hydrofoil wings, masts, boards, hand controllers, and accessories united by a proprietary Lift Connect System (LCS) modular architecture.
Product overview
Lift Foils offers a comprehensive eFoil (electric hydrofoil surfboard) product portfolio centered around three core eFoil models: LIFT5 F (entry-level, fiberglass/aluminum construction for beginners), LIFT5 (flagship carbon-fiber model for all-around performance with 90-minute ride time), and LIFTX (hybrid electric foil for surf foilers wanting powered capabilities with 45-minute ride time). The products share the Lift Connect System (LCS) modular architecture enabling tool-free, wireless setup across all components including batteries, masts, wings, and propulsion. The ecosystem includes the Blowfish inflatable accessory for added stability, various batteries (Gen5 Full Range for LIFT5/LIFT5F, LIFTX-specific battery), hand controllers (standard and Elite), propulsion components (LCS Jet, folding propellers), surf foil boards, masts, and extensive wing collections. Athlete collaborations include the Laird Collection (Laird Hamilton signature), Florence Collection (John John Florence signature), and Grubb Collection (Brian Grubb wake/tow gear). The company positions itself as having pioneered the commercial eFoil category in 2018 and continues to innovate with modular, rider-focused design.
Differentiator
Problem solved
Functional benefit
Products and services
- LIFT5 F eFoil Entry-level eFoil with fiberglass board and aluminum mast, designed for beginners and shared use. Same power as LIFT5 with full upgrade path through LCS modular architecture and compatibility with Blowfish for added stability.
- LIFT5 eFoil Flagship carbon-fiber eFoil with Quiet Ride Technology and direct-drive motor delivering 90 minutes of full-throttle ride time, toolless wireless LCS integration, and category-defining all-around performance.
- LIFTX eFoil Hybrid electric foil combining surf foil agility with powered eFoil capabilities, featuring LCS Folding Glide Propeller, LCS 55 propulsion, and 45 minutes of powered ride time for intermediate to advanced riders.
- Blowfish Inflatable Accessory Inflatable rail system compatible with LIFT5 F and LIFT5 that adds volume, stability, and versatility. Converts eFoil into an all-purpose watercraft for learning, family use, dock activities, fishing, and diving.
- Laird Collection eFoil (LIFT5)
Quantifiable outcome
- 60-second setup time vs 10+ minutes for competitors
- +3 more outcomes
Companies that use Lift Foils
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Lift Foils technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lift Foils partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and regional.
- Laird HamiltonflagshipPro athlete collaboration with big wave surfing legend Laird Hamilton. Co-designed Laird 5'2 LIFT5 eFoil with 64L volume and 23.5" width for bigger riders and mixed conditions. Limited edition board priced at $15,499.
- John FlorenceflagshipPro surfer collaboration with 2x World Surf League champion John Florence. Co-designed Florence 4'7 LIFTX eFoil and Florence wing collection. Surf-tuned shape for experienced riders.
- John PyzelcoreCollaboration with professional surfboard shaper John Pyzel to create Florence collection shapes. Pyzel shaped the 4'7 with John and Nathan Florence for the LIFTX platform.
- Brian GrubbcorePro wake/tow foiler collaboration creating Grubb Collection. Two wake/tow boards (4'0 18L and 4'4 21L) and two wings (150 Grubb front wing, 16 Grubb back wing) for boat, eFoil, and ocean tow disciplines.
- Russell MarineregionalAlabama dealer partner hosting Foil Around Find Out Alabama event at Kowaliga Restaurant, Alexander City, AL.
- XL KitesregionalFlorida dealer partner hosting Foil Around Find Out Florida event at Fort Walton Beach, FL.
- Foil Gulf CoastregionalAlabama dealer partner hosting Foil Around Find Out Alabama event at Orange Beach, AL through AOAsurf.com.
- MACkite Surf ShopregionalMichigan dealer partner hosting MACkite Surf Shop eFoil Demo Day in Muskegon, MI.
- Big WindsregionalOregon dealer contact for AWSI Board Sports Expo in Hood River, OR.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Lift Foils competitors and assessment
Company assessmentDirect peers
- Onean: Spanish eFoil manufacturer offering electric jet-powered surfboards. Direct competitor in the same eFoil category with comparable target customers and product positioning.
- Awake Boards: Swedish eFoil manufacturer with a focus on premium electric surfboards. Direct competitor in the same product category and customer base, with overlapping technology in electric propulsion and modular design.
- Waydoo: China-based eFoil manufacturer offering electric hydrofoil boards with competitive pricing. Competes directly with Lift Foils in the same eFoil category targeting affluent recreational riders, though typically positioned at lower price points.
- Slingshot Sports: Hydrofoil and water sports equipment manufacturer producing foil boards, wings, and components for surf, wake, kite, and SUP foiling. Comparable across Lift Foils' non-powered surf foil product line and overlapping customer segments in the foiling community.
- Fliteboard: Australian-founded direct competitor in the premium electric hydrofoil (eFoil) category. Offers comparable eFoil products across price points and is Lift Foils' most direct global head-to-head rival in the same product category, customer segment, and retail channel.
- GoFoil: Pioneer in stand-up paddle and prone surf foiling, producing hydrofoil boards, masts, and wings. Comparable as a craft-focused hydrofoil manufacturer serving the same surf-foil customer base that Lift Foils addresses with its non-powered surf foil line.
- Takuma: French eFoil and hydrofoil brand offering electric foil boards at premium price points. Direct competitor targeting the same affluent water sports consumer segment with similar battery-powered hydrofoil products.
Broad incumbents
- North Kiteboarding: Large established water sports brand producing kiteboarding, wing foiling, and hydrofoil equipment. Comparable as a broader incumbent in the water sports space with overlapping hydrofoil wing and board products, though eFoils are not their core focus.
- F-One: French water sports brand producing kiteboarding, wing foiling, and hydrofoil equipment including wings, boards, and masts. Comparable as a broad incumbent in foiling with overlapping products in the hydrofoil space that complement or compete with Lift Foils' non-powered surf foil lines.
- Cabrinha: Established kiteboarding and foiling brand with hydrofoil wings, boards, and components. Comparable as a broad incumbent in the foiling space with overlapping product categories in hydrofoil wings and boards, particularly relevant to Lift Foils' wing and foil collections.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Lift Foils social profiles
Digital presenceLift Foils financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lift Foils leadership team
Management profileNumber of profiles
Profiles5 records
Lift Foils funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lift Foils M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lift Foils
What does Lift Foils do?
Lift Foils designs, manufactures, and sells electric hydrofoil (eFoil) surfboards and related modular hardware. Its product line centers on three core boards — LIFT5 F (entry-level fiberglass), LIFT5 (flagship carbon-fiber), and LIFTX (hybrid surf/electric foil) — along with lithium-ion batteries, propulsion units, hydrofoil wings, masts, boards, hand controllers, and accessories united by a proprietary Lift Connect System (LCS) modular architecture.
Is Lift Foils a public or private company?
Lift Foils is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lift Foils founded?
Lift Foils was founded in 2010. It employs 11 to 50 people.
Where is Lift Foils based?
Lift Foils is headquartered in Puerto Rico, United States, in the North America region.
How does Lift Foils make money?
Five revenue lines are on record. eFoil Hardware Sales are the primary driver. The others are surf Foil and Wing Sales, battery and Propulsion Components, accessories and Parts and partner/Instructor Program.
Who are Lift Foils's main competitors?
Direct peers on record are Onean, Awake Boards, Waydoo, Slingshot Sports, Fliteboard, GoFoil and Takuma. Broad incumbents are North Kiteboarding, F-One and Cabrinha.
Does Lift Foils have an API?
No public API is recorded for Lift Foils.
What industry is Lift Foils in?
Lift Foils's product category is Electric Hydrofoil Surfboards. Its primary akta.pro industry code is THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps), with a secondary code of THAJABAK, Surf, Kitesurf & Wind Sports Adventures.