Anthony J. Jannetti

What Anthony J. Jannetti does

Anthony J. Jannetti, Inc. (AJJ), founded in 1972 and headquartered in Pitman, New Jersey, is a privately held, family-owned association management company (AMC) specializing exclusively in healthcare and nursing professional associations. The firm operates as a full-service national headquarters for its client associations, providing day-to-day administration, executive management, board development, membership services, database and website management, financial services, conference/event management (approximately 50 events per year), peer-reviewed journal publishing through its wholly owned subsidiary Jannetti Publications, Inc. (JPI), and corporate sales and marketing services including advertising, exhibits, and sponsorships. Across its client portfolio — which includes organizations such as AAACN, ANNA, ANIA, GAPNA, NSNA, ASRA Pain Medicine, and PCNA — AJJ manages associations collectively representing over 1,000,000 members, coordinates events serving 413,000 attendees, issues 503,000 certificates, and delivers 7,000,000 journal issues. JPI publishes three peer-reviewed nursing journals: MEDSURG Nursing ($80–$116/year), Nursing Economic$ ($117–$149/year), and Pediatric Nursing (published since 1975, inducted into the INANE Nursing Journal Hall of Fame in 2025).

AJJ's revenue model is diversified across managed services fees, event management professional services, recurring journal subscriptions, and advertising/exhibiting/sponsorship revenue. Its technology stack centers on an in-house Information Services department providing membership databases, website hosting, email marketing, event websites, mobile app management, and the jannettipublications.com online journal platform. Go-to-market is sales-led via direct outreach to healthcare associations, a Request-a-Proposal process on www.ajj.com, and dedicated business development (Vice President of National Accounts, Jack Edelman). The company holds AMC Institute accreditation — described as the highest recognition in the AMC industry — and employs 51–100 staff, including an executive management team of 9 averaging 28 years of tenure. Family leadership continuity is evident with Heidi Jannetti Wenzke (SVP) and Karen Jannetti Hester (SVP, executive director of the Nursing Economic$ Foundation) in senior roles. Subsidiary Mae Marketing channels corporate gift proceeds into nursing scholarships (over $440,000 awarded to date), creating a philanthropic flywheel tied to the company's nursing association network.

Name

Anthony J. Jannetti

Legal name

Anthony J. Jannetti, Inc.

Website

https://ajj.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Anthony J. Jannetti, Inc. is a privately held, family-owned association management company founded in 1972 that provides full-service management, event coordination, peer-reviewed journal publishing, and corporate marketing services exclusively to healthcare and nursing professional associations in the United States.

Ownership category

akta.pro rank

Product category

Healthcare Association Management Services

NAICS

Professional, Scientific, and Technical Services (54), Professional, Scientific, and Technical Services (541), Advertising Agencies (541810)

SIC

Services-Management Services (8741), Services-Advertising Agencies (7311)

akta.pro primary industry

Medical Affairs, Scientific Communications & HEOR FSP (HLAGAOAG)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Association management services
• Healthcare association management
• Nursing journal publishing
• Conference management services
• Association marketing services

Headquarters

HQ city

Pitman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Full-Service Association Management: AJJ provides comprehensive association management services including day-to-day administration, executive management, board development, membership services, database management, web services, and financial services. Revenue is generated through management fees charged to client associations.
2. Event Management: The company plans and coordinates conferences, conventions, symposiums, and meetings. This includes site research, contract negotiation, budget planning, on-site management, and facility arrangements. The events team brings over 75 years of combined experience.
3. Journal Subscriptions: Jannetti Publications, Inc. generates revenue through individual and institutional journal subscriptions. Current rates: MEDSURG Nursing ($80 individual, $116 institutional annually) and Nursing Economic$ ($117 individual, $149 institutional annually).
4. Advertising and Exhibiting: AJJ maximizes client marketing revenue through advertising sales in publications, conference exhibits, and corporate sponsorships. Services include ad sales in peer-reviewed journals, newsletters, email newsletters, conference program books, and websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Anthony J. Jannetti, Inc. (AJJ) is a national healthcare association management, marketing, communications, and publishing firm that functions as the corporate headquarters for healthcare professional associations. It delivers full-service association management (administration, executive leadership, board development, membership services, financial services, and database/web management), conference and event management for approximately 50 events per year, peer-reviewed nursing journal publishing through its subsidiary Jannetti Publications, Inc. (MEDSURG Nursing, Nursing Economic$, Pediatric Nursing), and advertising/exhibit/sponsorship sales on behalf of client associations.

Product overview

Anthony J. Jannetti, Inc. is an association management company offering a portfolio of integrated services centered on healthcare association management and nursing publications. The core offerings include Full-Service Management (administrative, executive, and financial services), Event Management (conference planning and coordination), Publishing Services, and Sales and Marketing. Their publishing division, Jannetti Publications, Inc. (JPI), produces three peer-reviewed journals: MEDSURG Nursing Journal, Nursing Economic$ Journal, and Pediatric Nursing Journal. These are complemented by information services (database and website management), creative design and production, education services, and financial services. Together, these services enable AJJ to serve as a complete national office solution for healthcare professional associations.

Differentiator

Problem solved

Functional benefit

Brands

• Jannetti Publications, Inc. (JPI): The publishing division of Anthony J. Jannetti, Inc., publishing specialty nursing journals including MEDSURG Nursing, Nursing Economic$, and Pediatric Nursing

Products and services

• Full-Service Association Management Comprehensive outsourced national-office solution for healthcare professional associations, providing day-to-day administration, executive management, board development, membership services, database management, web services, and financial services. Designed for associations, certification boards, and foundations seeking an external corporate headquarters.
• Event Management End-to-end planning and execution of conferences, conventions, symposiums, and meetings for healthcare associations, including virtual events, on-site management, site research, contract negotiation, budget planning, and speaker arrangements. AJJ plans approximately 50 conferences and meetings per year with a team bringing more than 75 years of combined experience.
• Publishing Services Complete publication management including copy editing, peer-review coordination, design, layout, printing, and distribution for journals, newsletters, books, podcasts, meeting brochures, and digital content for healthcare organizations and publisher clients.
• Sales and Marketing Services Advertising sales, exhibit sales, and corporate sponsorship management for healthcare and nursing associations across peer-reviewed journals, newsletters, email newsletters, conference program books, and websites. Designed for client associations seeking to maximize non-dues revenue.
• MEDSURG Nursing Journal Peer-reviewed clinical journal for medical-surgical nursing, offering clinical articles, research, and continuing education content. Subscriptions priced at $80/year individual and $116/year institutional in the United States.
• Nursing Economic$ Journal Peer-reviewed nursing journal focused on healthcare administration, economics, and leadership topics. Subscriptions priced at $117/year individual and $149/year institutional in the United States. The Nursing Economic$ Foundation, supported by the journal, has awarded over $440,000 in graduate-level nursing scholarships.
• Pediatric Nursing Journal Peer-reviewed journal dedicated to evidence-based pediatric nursing practice, published continuously since 1975 and inducted into the INANE Nursing Journal Hall of Fame in 2025.
• Information Services Data management and internet services for client associations including membership processing, product orders, conference registrations, database management, website design and hosting, email marketing, event websites, and mobile app management.
• Creative Design and Production In-house graphic design services producing logos, journals, newsletters, conference brochures, textbooks, and marketing materials while maintaining brand-identity consistency for client associations.
• Education Services Design and implementation of nursing continuing professional development activities, including live and virtual conferences, webinars, online enduring offerings, and certification review courses; supports client certification bodies such as NNCC and CBUNA in delivering continuing-education programs.
• Mae Marketing Division of AJJ providing competitive pricing on corporate gifts and membership products for client associations and partners; all proceeds are donated to the Nursing Economic$ Foundation to fund nursing scholarships.

Quantifiable outcome

• 413,000 conference attendees managed across client events
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Springer Publishing CompanyminorGTM or Marketing PartnerAJJ manages marketing opportunities for Springer Publishing Company's Minority Nurse and Neonatal Network publications. This is a marketing services relationship where AJJ handles advertising and marketing support for these healthcare publications.
• Foundation for Neonatal Research and Education (FNRE)coreStrategic or Co-development PartnerAJJ manages FNRE, a nonprofit foundation established in 1992 to ensure ongoing funding for neonatal research. AJJ's Mae Marketing division donates proceeds to FNRE to fund nursing scholarships. Over $440,000 has been awarded in scholarships. Karen Jannetti Hester serves as Executive Director of the foundation.
• Nursing Economic$ Foundation (NEF)coreStrategic or Co-development PartnerAJJ manages the Nursing Economic$ Foundation which raises funds for and awards scholarships to nursing students at the graduate level. Karen Jannetti Hester serves as executive director.
• Mae Marketing (Division of AJJ)coreStrategic or Co-development PartnerMae Marketing is a division of AJJ that specializes in providing competitive pricing for corporate gifts and membership products. All proceeds from Mae Marketing are donated to the Nursing Economic$ Foundation to help fund nursing scholarships.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Association Management Center (AMC): Mid-sized AMC serving healthcare, scientific, and professional associations with full-service management. Directly comparable to AJJ in size, accreditation status, and service mix, and competes for the same mid-sized healthcare association prospects.
• Virtual Inc. AMC focused on technology, scientific, and healthcare associations offering management, event, and publishing services. Comparable to AJJ in full-service association management and conference capabilities, with some overlap in healthcare-adjacent clients.
• Kellen Company: Multi-vertical AMC providing full-service management, government affairs, and meeting services to trade and professional associations. Comparable to AJJ in core association management services, with deeper reach in healthcare and science-based organizations.
• Management Solutions Plus: AMC serving national and international associations with full-service management, meetings, and publishing. Comparable in scale and service portfolio, competing with AJJ for mid-sized healthcare and scientific associations.
• SmithBucklin: The largest association management company in the US, serving hundreds of associations across healthcare and other verticals. Directly comparable to AJJ as a full-service AMC competing for the same healthcare association clients, with significantly greater scale.
• Association Headquarters, Inc. (AHI): Mid-Atlantic-based AMC providing full-service management to professional and trade associations, with healthcare exposure. Direct competitor to AJJ for healthcare association clients in the eastern US.
• Association Management Group (AMG): AMC providing full-service management to healthcare and professional associations, including certification boards. Comparable to AJJ in size, healthcare focus, and service offerings.

Emerging players

• Marketing General Incorporated (MGI): Specialized firm providing advertising sales, exhibit/sponsorship management, and marketing services to associations. Adjacent competitor to AJJ's Sales & Marketing service line, often used as a specialist by AMCs.
• Burgess Advertising & Marketing: Specialized firm handling ad sales and exhibit/sponsorship for healthcare and nursing associations. Competes directly with AJJ's corporate marketing service for healthcare publication and conference advertising budgets.

Regional players

• Wyman Center: Nonprofit management and consulting organization providing association-style services to youth and human services organizations. Less directly comparable but operates in the association management and outsourced nonprofit services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AJJInc
• YouTubeyoutube.com/channel/UCmP1iYPDXa7cLoywITwOclQ
• Facebookfacebook.com/AJJInc
• LinkedInlinkedin.com/company/anthony-j.-jannetti-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony J. Jannetti