Durham Magazine
Durham Magazine is a privately held regional lifestyle magazine published six times per year covering food, arts, and community in Durham, NC. It serves local residents and Durham-area SMB advertisers and operates under Triangle Media Partners alongside Chapel Hill and Chatham magazines.
- Company typePrivate
- Founded-
- HeadquartersChapel Hill, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Durham Magazine does
Durham Magazine is a regional lifestyle magazine published six times per year, covering food and dining, arts, culture, and community in Durham, North Carolina (the 'Bull City'). It is owned and operated by Triangle Media Partners, a Chapel Hill, NC-based regional publishing company that also publishes Chapel Hill Magazine and Chatham Magazine and produces ancillary titles including The Triangle Weekender events guide, Heart of NC Weddings, and the annual Visitors & Relocation Guide. The publication's flagship recurring product is the annual Best of Durham reader poll, which in its 16th edition (2026) recognized over 430 winners across local business categories.
The company operates a print-plus-digital model with no proprietary technology. Revenue is generated through three streams: paid print subscriptions and newsstand sales (6 issues annually), local and regional advertising sold to Durham-area businesses via Triangle Media Partners' shared sales infrastructure, and free email newsletters distributed across the Triangle region. Distribution channels include physical magazine subscriptions, newsstand locator placements, the durhammag.com website archive, a weekly curated newsletter, and an Instagram presence (@durhammag). Marketing relies on content marketing through the website, organic social media, newsletter distribution, and community event coverage.
The customer base consists of Durham-area residents seeking local lifestyle content and Durham-region small and mid-sized businesses purchasing advertising. Headcount is reported at 11-50 employees, the company is privately held with no disclosed external investment, and no revenue figures have been publicly disclosed. The publication competes in a saturated local media market but differentiates through its long-running reader-voted Best of Durham franchise and its integration with Triangle Media Partners' regional publishing portfolio.
Durham Magazine firmographics
Firmographics- Name
- Durham Magazine
- Legal name
- Durham Magazine
- Website
- https://durhammag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Durham Magazine is a privately held regional lifestyle magazine published six times per year covering food, arts, and community in Durham, NC. It serves local residents and Durham-area SMB advertisers and operates under Triangle Media Partners alongside Chapel Hill and Chatham magazines.
- Ownership category
- akta.pro rank
Durham Magazine industry classification
Industry- Product category
- Local Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Home, Garden & DIY Magazines (MPAJAEAG), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Durham Magazine is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Durham Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Magazine Subscriptions and Newsstand Sales: Physical magazine sales through paid subscriptions and newsstand/retail distribution. The magazine is published 6 times per year.
- Advertising and Sponsorships: Local and regional advertising sold to businesses targeting the Durham consumer market. Sponsorships available through Triangle Media Partners.
- Newsletter Subscriptions: Free newsletter distribution to Triangle-area readers with curated content about food, events, and local news. Driven by email marketing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Durham Magazine product offering
Product offeringCore offering
Durham Magazine is a lifestyle publication published six times per year covering food and dining, the arts, and community in Durham, North Carolina. The magazine also produces the annual Best of Durham reader-selected awards issue, the Visitors & Relocation Guide, and weekly email newsletters curated for Triangle-area readers.
Product overview
Durham Magazine is a 6-times-a-year lifestyle magazine published by Triangle Media Partners, serving the Durham, North Carolina area. The publication has a high emphasis on food and dining, the arts, and community coverage. The magazine operates alongside related products including the annual Best of Durham awards issue, the annual Visitors & Relocation Guide, and The Triangle Weekender community events guide. Digital offerings include weekly newsletters covering events and new developments across the Triangle region.
Differentiator
Problem solved
Functional benefit
Products and services
- Durham Magazine
Companies that use Durham Magazine
Customer profileSegments1 record
Ideal customer profiles2 records
Durham Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Durham Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Triangle Media PartnerscoreTriangle Media Partners is the parent company that publishes Durham Magazine alongside Chapel Hill Magazine and Chatham Magazine. They also produce The Triangle Weekender, Heart of NC Weddings, and Visitors & Relocation Guides. Shared infrastructure includes advertising sales, newsletter distribution, and events.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Durham Magazine competitors and assessment
Company assessmentBroad incumbents
- Garden & Gun: National Southern lifestyle magazine with strong food, culture, and home/garden coverage. Comparable editorial verticals and print-plus-digital business model at much larger scale.
- Southern Living: Time Inc./Dotdash Meredith national Southern lifestyle brand covering food, home, garden, and culture. Operates a comparable multi-platform editorial model with significantly broader reach.
- Our State Magazine: North Carolina's flagship statewide lifestyle publication (food, travel, culture). Broader geographic scope than Durham Magazine but directly comparable in editorial category and ad-supported model.
Direct peers
- Charlotte Magazine: Long-running NC city lifestyle magazine covering dining, arts, and culture in Charlotte. Comparable business model and editorial mix; useful for benchmarking NC regional title economics.
- INDY Week: Durham-based alternative weekly covering local news, arts, food, and culture. Competes for the same Triangle audience and local advertiser dollars, though with a newsier editorial slant.
- Chapel Hill Magazine: Sister publication under Triangle Media Partners covering Chapel Hill with the same lifestyle format (food, arts, community). Operates on shared sales, newsletter, and events infrastructure—closest possible comparable.
- Chatham Magazine: Third Triangle Media Partners title, covering Chatham County, NC with a similar lifestyle editorial mix. Comparable business model, distribution cadence, and ad sales motion.
- Raleigh Magazine: Lifestyle magazine serving Raleigh, NC—just across the Triangle from Durham. Same consumer-lifestyle category, similar 6x/year print cadence, and competing for the same regional advertising pool.
Emerging players
- Edible Durham: Local food-focused publication in Durham covering restaurants, makers, and culinary culture. A direct vertical competitor within the magazine's strongest content pillar (Eat & Drink).
- Axios Raleigh: Digital-first local news brief covering Raleigh and the Triangle region. Represents the newer generation of local lifestyle/news coverage competing for Triangle-area reader attention and ad budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Durham Magazine social profiles
Digital presenceDurham Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Durham Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Durham Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Durham Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Durham Magazine
What does Durham Magazine do?
Durham Magazine is a lifestyle publication published six times per year covering food and dining, the arts, and community in Durham, North Carolina. The magazine also produces the annual Best of Durham reader-selected awards issue, the Visitors & Relocation Guide, and weekly email newsletters curated for Triangle-area readers.
Is Durham Magazine a public or private company?
Durham Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Durham Magazine founded?
Durham Magazine was founded in -1. It employs 11 to 50 people.
Where is Durham Magazine based?
Durham Magazine is headquartered in Chapel Hill, United States, in the North America region.
How does Durham Magazine make money?
Three revenue lines are on record. Magazine Subscriptions and Newsstand Sales are the primary driver. The others are advertising and Sponsorships and newsletter Subscriptions.
Who are Durham Magazine's main competitors?
Broad incumbents on record are Garden & Gun, Southern Living and Our State Magazine. Direct peers are Charlotte Magazine, INDY Week, Chapel Hill Magazine, Chatham Magazine and Raleigh Magazine. Emerging players are Edible Durham and Axios Raleigh.
Does Durham Magazine have an API?
No public API is recorded for Durham Magazine.
What industry is Durham Magazine in?
Durham Magazine's product category is Local Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.