Guestlist
Guestlist is a cloud-based event management and guest check-in platform serving individual and SMB organizers across private, corporate, concert, and community events. It monetizes via freemium subscriptions, pay-as-you-go upgrades, and a 0%-fee ticketing product launched in 2025.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Guestlist does
Guestlist is a cloud-based event management platform and guest check-in application operated by Pixable s.r.o., a Slovak limited liability company headquartered in Bratislava with a commercial presence in New York. The platform serves individual and SMB event organizers across four primary verticals — private events (weddings, gala dinners), corporate events (conferences, seminars), concerts and festivals, and community gatherings — with a product suite covering event creation, branded event pages, RSVP collection, ticket sales, multi-device check-in, and real-time analytics. The underlying technology stack is a web platform with native iOS and Android applications, an offline-first architecture with automatic multi-device synchronization, QR-code-based ticket scanning, and integrations with Stripe and PayPal for payments, Twilio for email/SMS, AWS for email delivery, and Linode for cloud hosting.
The business model is multi-tiered and PLG-first: a free tier supports up to 30 guests per event, pay-as-you-go upgrades scale events to 10,000 guests on a one-time payment basis, and monthly/yearly subscriptions offer unlimited events with tier-based guest caps. Ticketing, launched in June 2025, charges organizers 0% platform fees on ticket sales, with monetization relying indirectly on Stripe processing economics and the conversion of ticketing users into subscription plans. The go-to-market motion is self-serve for SMBs and individuals (with mobile apps on Apple App Store and Google Play as primary acquisition surfaces), supplemented by an enterprise sales channel ([email protected]) and content marketing through SEO articles and social presence on X and LinkedIn. The company reports thousands of users, a 4.8-star mobile app rating across 521 reviews, and a 94% user satisfaction metric, with named customers including Sparkle Factory, Resonance, Elixir Events, and CPH used as testimonials rather than enterprise anchors.
Guestlist firmographics
Firmographics- Name
- Guestlist
- Legal name
- Pixable s.r.o.
- Website
- https://useguestlist.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guestlist is a cloud-based event management and guest check-in platform serving individual and SMB organizers across private, corporate, concert, and community events. It monetizes via freemium subscriptions, pay-as-you-go upgrades, and a 0%-fee ticketing product launched in 2025.
- Ownership category
- akta.pro rank
Guestlist industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Guest Management (Invitations, RSVPs, Seating, Check-in) (HSACAAAJ)
- akta.pro secondary industries
- Party Invitations, Stationery & Guest Management (HSACACAK), Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
Keywords
Where Guestlist is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guestlist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or yearly subscription plans with unlimited events and guest limits based on tier. Better value for users with 2+ events per month.
- Pay-as-you-go (Per-event): One-time payment per event upgrade. Free tier supports up to 30 guests per event. Paid upgrades range up to 10k guests. No periodic charges.
- Ticketing Transaction Fees: 0% platform fees on all ticket sales. Revenue generated through Stripe processing fees (2.9% + 30 cents per transaction).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Up to 30 guests per event |
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go - Per-event upgrades |
| Subscription | Monthly | Subscription Plans - Monthly or Yearly |
| Transaction based/ take rate | Pay-as-you-go | Ticketing - 0% Platform Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Guestlist product offering
Product offeringCore offering
Guestlist is a cloud-based event management platform with companion iOS and Android mobile apps that helps event organizers plan, coordinate, and host events of any size. It provides guest list management, RSVP collection, customizable branded event pages, ticket sales with 0% platform fees via Stripe, QR code-based check-in, real-time multi-device synchronization, full offline operation, role-based team access, and real-time attendance analytics.
Product overview
Guestlist is an event management platform and guest check-in application designed for events of all sizes. The core product consists of the main Guestlist platform which provides event creation, guest list management, and attendee check-in capabilities. This integrates with sub-products including Quick Check-in for fast attendee processing, Event Page for branded event websites with RSVP collection, Import for Excel/CSV guest data migration, and Ticketing for 0% fee ticket sales with Stripe integration. Guest management is supported through Guests & Plus Ones tracking, Groups for VIP/staff segmentation, and Collaborators & Auditing for team permissions. Communication tools include Invitation Emails for campaigns and Notifications for VIP arrival alerts. Operational features encompass Analytics for real-time insights, Synchronization for multi-device sync, Offline Mode for connectivity-free operation, Badge Printing via Brother printers, and Manage Events on the Go via mobile apps. The platform runs on iOS and Android with event data synchronized in real-time across all devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Guestlist Event Management Platform Cloud-based SaaS platform for event organizers to plan, coordinate, and host events of any size. Provides guest list management, RSVP collection, customizable branded event pages, multi-device check-in with QR code scanning, real-time attendance analytics, role-based team access, automated invitation emails, badge printing, and 0% platform-fee ticketing with Stripe-powered payments. Sold via a free tier (up to 30 guests per event) and tiered monthly/annual subscriptions, with one-time per-event upgrades.
- Guestlist Mobile Apps (iOS and Android) Native mobile applications for iOS and Android that extend the Guestlist platform to entry-point staff. Enable on-device guest lookup, QR code and ticket scanning, walk-up handling, real-time multi-device synchronization, offline mode with automatic resync, and badge printing via supported Brother label printers.
- Guestlist Ticketing (0% Platform Fees) Ticketing module bundled with the Guestlist platform that allows organizers to create multiple ticket types (free, fixed-price, flexible pricing), set capacity limits, track real-time sales, and deliver digital tickets with QR codes that work seamlessly with the check-in system. Supports Apple Wallet and Google Wallet digital ticket passes and is powered by Stripe for secure credit/debit, Apple Pay, and Google Pay transactions.
Quantifiable outcome
- 94% of users report loving the product
- +2 more outcomes
Companies that use Guestlist
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Guestlist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability1 record
Feature8 records
Guestlist partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- StripecorePayment processing integration for ticketing. Handles secure credit/debit card transactions. Manages payouts directly to organizers' bank accounts. Stripe Connect powers the entire payment flow with 2.9% + 30 cents per transaction fee.
- Apple WalletcoreDigital ticket integration enabling guests to add tickets to Apple Wallet for convenient event access on iOS devices.
- Google WalletcoreDigital ticket integration enabling guests to add tickets to Google Wallet for convenient event access on Android devices.
- Linode, LLCcoreCloud hosting and data storage provider. Subprocessor for data infrastructure.
- Twilio Inc.coreEmail and SMS service provider. Subprocessor for communication infrastructure.
- Amazon Web Services, Inc.coreEmail delivery service provider. Subprocessor for email infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Guestlist competitors and assessment
Company assessmentDirect peers
- Whova: Event management app with attendee engagement, agenda, check-in, and ticketing modules. Mirrors Guestlist's mobile-first check-in plus attendee-app positioning across conferences and community events.
- Eventzilla: Event registration and ticketing platform aimed at small and mid-sized event organizers. Competes with Guestlist on self-serve registration, ticketing, and attendee check-in.
- Bizzabo: Event experience platform serving B2B conferences and corporate events. Competes with Guestlist for enterprise event registration, attendee engagement, and on-site check-in workflows.
- Ticket Tailor: Low-fee ticketing platform emphasizing low organizer costs. Directly competes with Guestlist's 0% platform fee positioning and is the most comparable pricing-led alternative.
- Eventbrite: The dominant consumer ticketing and event registration platform. Directly competes with Guestlist on paid ticketing for music events, festivals, and community gatherings, and shares the same self-serve PLG funnel model.
- RSVPify: Online RSVP and event management platform with mobile check-in, branded event sites, and ticketing. Closely mirrors Guestlist's RSVP-driven PMF for private events, weddings, and corporate functions.
- Splash: Event marketing platform focused on branded event pages, RSVPs, and ticketing for marketers. Overlaps with Guestlist on event-page creation, RSVP collection, and guest check-in.
Broad incumbents
- Cvent: Large incumbent in event management and hospitality software. Targets the same corporate event and trade-show segment that Guestlist's Company Events persona addresses, with a much broader product suite.
Emerging players
- Hopin: Hybrid and virtual event platform that has re-focused on in-person and hybrid event tech after divesting other units. Competes with Guestlist on attendee registration and check-in for B2B events.
- Zoom Events: Native events module inside the Zoom collaboration suite. Bundles registration and ticketing into an existing communications stack that Guestlist's corporate events persona must compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Guestlist social profiles
Digital presenceGuestlist compliance and trust
Trust signalCompliance2 records
Guestlist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guestlist leadership team
Management profileNumber of profiles
Guestlist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guestlist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guestlist
What does Guestlist do?
Guestlist is a cloud-based event management platform with companion iOS and Android mobile apps that helps event organizers plan, coordinate, and host events of any size. It provides guest list management, RSVP collection, customizable branded event pages, ticket sales with 0% platform fees via Stripe, QR code-based check-in, real-time multi-device synchronization, full offline operation, role-based team access, and real-time attendance analytics.
Is Guestlist a public or private company?
Guestlist is a private company. It is classified as venture growth investor backed and is currently operating.
When was Guestlist founded?
Guestlist was founded in 2017. It employs 1 to 10 people.
Where is Guestlist based?
Guestlist is headquartered in New York, United States, in the North America region.
How does Guestlist make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are pay-as-you-go (Per-event) and ticketing Transaction Fees.
Who are Guestlist's main competitors?
Direct peers on record are Whova, Eventzilla, Bizzabo, Ticket Tailor, Eventbrite, RSVPify and Splash. Cvent is listed as a broad incumbent. Emerging players are Hopin and Zoom Events.
Does Guestlist have an API?
No public API is recorded for Guestlist.
What industry is Guestlist in?
Guestlist's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAJ, Guest Management (Invitations, RSVPs, Seating, Check-in), with a secondary code of HSACACAK, Party Invitations, Stationery & Guest Management. Its NAICS code is 561920 and its SIC code is 7370.