Good Humor

Name

Good Humor

Legal name

The Magnum Ice Cream Company

Website

https://goodhumor.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Frozen dessert product sales (consumer): Revenue generated from sale of branded single-serve and multipack frozen dessert bars, cones, sandwiches, and ice pops (including the Holanda line) through grocery stores, convenience stores, mass retailers, stadiums, parks, and online delivery channels.
2. Wholesale distribution to mobile ice cream vendors: Sale of single-serve Good Humor products to independently operated ice cream truck and pushcart vendors via distributors, supplying the Neighborhood Joy vendor channel.
3. Limited-edition brand collaborations: Co-branded limited-edition product releases (e.g., f'real x Good Humor Orange Creamsicle Milkshake, spring 2026) sold across retail locations in the U.S., generating incremental revenue through partnerships.
4. Trademark licensing (inbound): License of the REESE'S trademark and dress, peanut butter cup design, and orange background color from The Hershey Company for use on certain Good Humor co-branded products.

Go-to-market motion4 records

Core offering

Good Humor manufactures and sells branded single-serve and multipack ice cream stick bars, cones, and sandwiches through U.S. grocery, convenience, mass, and online-delivery retailers, and supplies independently operated ice cream mobile vendors through the Neighborhood Joy program. The portfolio is anchored by heritage "Classics" (Strawberry Shortcake, Chocolate Éclair, Creamsicle), the proprietary Candy Center Bar, the Giant King Cone and Giant Cookies & Creme Cone, ice cream sandwiches, and the Holanda tropical sub-brand (Chemisse and Solero lines).

Product overview

Good Humor is a single consumer packaged-goods brand (rather than a multi-product software platform) operating under The Magnum Ice Cream Company — a Unilever spin-off — with a portfolio organized into ice cream stick bars (Strawberry Shortcake Bar, Creamsicle® Bar, Chocolate Éclair Bar, Cookies & Creme Bar, Candy Center Bar), ice cream cones (Giant King Cone, Giant Cookies & Creme Cone), ice cream sandwiches (Giant Vanilla Sandwich, Chocolate Chip Cookie Sandwich), and the Holanda tropical sub-brand (Chemisse Coconut & Pineapple Bar, Chemisse Coconut & Strawberry Bar, and the dairy-free Solero Lime Bar). Beyond its core freezer-aisle SKUs, the brand supports the Neighborhood Joy program of partnerships, grants, and resources for U.S. ice cream mobile vendors (including the Jiffy Lube "Keep Summer Rolling" preventive-maintenance partnership launched June 22, 2023), curates a Vintage Good Humor nostalgia archive (Bubble Play, Vampire's Secret, Screwball, etc.) with a consumer "request a comeback" feature, and extends the portfolio through limited-edition co-branded launches such as the spring 2026 f'real x Good Humor Orange Creamsicle® Milkshake.

Differentiator

Problem solved

Functional benefit

Brands

• Holanda: A frozen treats sub-brand offered under the Good Humor umbrella, featuring Chemisse Coconut & Pineapple, Chemisse Coconut & Strawberry, and Solero Lime bars, with roots in Mexico since 1927.

Products and services

• Strawberry Shortcake Bar Strawberry and vanilla-flavored frozen dessert center wrapped in Good Humor's signature cake crunch coating; sold in 6-count multipacks (3 oz bars) and as 4 oz single bars. Longstanding flagship SKU from the 1992 Classics re-launch.
• Creamsicle Bar (Orange Creamsicle / 50/50 Bar) Classic 100-calorie bar combining low-fat vanilla-flavored ice cream with orange-flavored sherbet; heritage product used as the basis for the spring 2026 f'real x Good Humor Orange Creamsicle Milkshake collaboration.
• Chocolate Éclair Bar Creamy chocolate and vanilla frozen dessert bar made with Good Humor's signature cake coating and a milk chocolate-flavored coating; available in 3 oz multipacks and 4 oz single bars. Part of the 1992 Classics re-launch.
• Cookies & Creme Bar Cake-coated frozen dessert bar loaded with chocolate cookie pieces and cookie crunch coating; available in 3 oz multipacks and 4 oz single bars.
• Candy Center Bar Vanilla frozen dessert bar featuring Good Humor's proprietary "candy center" technology: a crispy chocolatey coating surrounding a rich chocolate-hazelnut core, delivering three textures (creamy, crispy, velvety) in a single bar.
• Giant Vanilla Sandwich 6 oz ice cream sandwich with vanilla ice cream between two chocolate-flavored wafers; sold individually as a single-serve grab-and-go treat.
• Chocolate Chip Cookie Sandwich Frozen chocolate chip cookie dessert sandwich with vanilla ice cream and real chocolate chips; available in 4 oz multipacks and 4.5 oz single-serve sizes.
• Giant King Cone 8 oz cone combining vanilla and chocolate ice creams in a sugar cone, crowned with chocolate-flavored coating and roasted peanuts, featuring a chocolate tip.
• Giant Cookies & Creme Cone Ice cream cone with a chocolatey sugar cone, vanilla ice cream, and crumbled Cookies & Creme cookie pieces; available in 4.1 oz multipacks and 8 oz giant single-serve size.
• Chemisse Coconut & Pineapple Bar Holanda-brand frozen dairy dessert bar with creamy coconut frozen dessert coated in a pineapple water-ice shell; sold in 4-count multipacks.
• Chemisse Coconut & Strawberry Bar Holanda-brand frozen dairy dessert bar pairing creamy coconut frozen dessert with a strawberry water-ice outer shell; sold in 4-count multipacks.
• Solero Lime Bar Dairy-free lime ice pop made with sustainably grown limes from Colima, Mexico; approximately 60 kcal per serving and a source of Vitamin C. Good Humor's dairy-free option.
• f'real x Good Humor Orange Creamsicle Milkshake (Limited Edition) Limited-edition spring 2026 co-branded milkshake collaboration with f'real, transforming the Creamsicle flavor into a customizable, on-the-go milkshake sold at retail locations across the U.S. for a limited time.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Breyers: Unilever sibling brand with a broad U.S. frozen dessert portfolio including ice cream bars, sandwiches, and cones; competes head-to-head with Good Humor's core stick-bar and sandwich formats in mainstream grocery retail.
• Klondike: Unilever sibling brand producing chocolate-coated ice cream bars and sandwiches (e.g., Klondike Bar, Choco Taco) sold in the same U.S. grocery and convenience freezer aisle as Good Humor; directly comparable SKU formats, price tier, and distribution.
• Blue Bunny: Wells Enterprises' flagship U.S. frozen novelty brand producing ice cream bars, cones, sandwiches, and ice pops; directly comparable SKU formats and mainstream price tier sold through the same retail channels as Good Humor.
• Ben & Jerry's: Unilever sibling brand selling premium ice cream pints, bars, and cones in the same U.S. retail freezer; comparable branded novelty formats with stronger cultural and lifestyle marketing positioning.
• Turkey Hill: Conagra-owned U.S. frozen dairy brand with a broad novelty lineup (ice cream bars, cones, sandwiches, pints) sold in mainstream grocery at similar price points to Good Humor.
• Popsicle: Unilever sibling brand focused on ice pops and freezies; directly comparable frozen novelties, identical parent, and shared U.S. distribution channels to Good Humor.
• Häagen-Dazs: Nestlé-owned premium ice cream brand overlapping with Good Humor's bars and cones at a higher price tier; same grocery and convenience freezer set and similar single-serve grab-and-go occasions.

Emerging players

• Halo Top: Wells Enterprises' better-for-you premium ice cream brand (low-calorie, high-protein) challenging the entire U.S. frozen novelty category including Good Humor; competes on health-and-wellness positioning that Good Humor's portfolio does not currently address.

Broad incumbents

• Talenti: Unilever sibling gelato brand sold in pints and bars in the same U.S. freezer aisle as Good Humor; adjacent premium positioning with overlapping retail distribution.
• Nestlé Ice Cream (Drumstick, Outshine, Skinny Cow): Nestlé's broad U.S. frozen novelty portfolio (Drumstick cones, Outshine fruit bars, Skinny Cow) competes with Good Humor across cones, bars, and lighter/specialty sub-categories; overlapping retailer relationships and freezer-door footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoodHumor
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/goodhumor_icecream
• LinkedInlinkedin.com/company/good-humor-breyers-ice-cream

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Humor