570 KLIF

What 570 KLIF does

KLIF 570 (KLIF-AM) is a Dallas-based AM radio station broadcasting at 570 kHz, owned and operated by Cumulus Media Inc. (NASDAQ: CMLS). It serves the Dallas-Fort Worth metropolitan area with a 24/7 lineup anchored by local news (DFW's Morning News), traffic and weather reporting, and syndicated conservative talk programming including The Sean Hannity Show, The Brian Kilmeade Show, Fox Across America with Jimmy Failla, and Coast to Coast with George Noory. The station is positioned as a news/talk information utility for DFW commuters and adult listeners, with supplementary weekend specialty programming across financial, gardening, and lifestyle verticals.

The underlying technology stack combines a traditional over-the-air AM transmission at 570 kHz with a digital layer delivered through SoCast — powering the website, audio streaming infrastructure, content management, and the dedicated iOS and Android mobile applications. Distribution channels include the AM broadcast, website live stream, mobile apps, on-demand podcasts for select shows, and social media (Facebook, X/Twitter). Third-party data integrations include WillyWeather for radar/forecast, FlightAware for travel/aviation, Texas Lottery for engagement, and Nielsen for audience measurement. The station carries no public API and has no identified AI/ML capabilities.

KLIF's revenue model is advertising-supported and listener-free. Income is generated by selling airtime to local Dallas-Fort Worth businesses and national brands reaching the DFW audience, supplemented by contest and sweepstakes sponsorships (e.g., Live Nation concert ticket prizes). Distribution is non-transactional — there is no subscription, paywall, or listener-direct pricing. Reach is regional, anchored to the DFW metroplex, with digital channels extending accessibility beyond the AM signal footprint. In May 2026, the station's FCC license became subject to a transfer-of-control filing tied to Cumulus Media's ongoing corporate reorganization.

Name

570 KLIF

Legal name

CUMULUS MEDIA, INC.

Website

https://klif.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The station generates revenue primarily through selling advertising airtime to local and national businesses. Advertisers include local Dallas-Fort Worth businesses as well as national brands reaching the DFW metro audience.
2. Contest Sponsorships: Contest and sweepstakes programs are sponsored by various brands, generating revenue through partnership arrangements with sponsors including Live Nation, major music artists' promotional events, and consumer brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

570 KLIF is an AM radio station broadcasting at 570 kHz from Dallas, Texas, delivering news, weather, traffic, sports, and conservative talk programming to the Dallas-Fort Worth metropolitan area. Owned and operated by Cumulus Media Inc., the station distributes content through over-the-air transmission, digital streaming on its website, mobile applications, audio on demand/podcasts, and social media. The station's programming blends nationally syndicated conservative talk shows (Sean Hannity, Brian Kilmeade, Glenn Beck, Mark Levin, Ben Shapiro) with locally produced content such as DFW's Morning News and dedicated weather and traffic services.

Product overview

KLIF 570 is a traditional AM radio station in Dallas, Texas owned by Cumulus Media. The station operates as a broadcast radio station with an associated digital presence. The core offering is live AM radio programming including news, weather, traffic, and talk shows (such as The Sean Hannity Show, The Brian Kilmeade Show, DFW Morning News). Supporting digital products include a mobile app for iOS and Android enabling live listening and news access, DFW Weather Service with live radar imagery, DFW Traffic Information, and an Audio On Demand/Podcasts service for selected show replays. The station also provides 24/7 Newsroom content and various specialty programming on weekends. The station has no identified AI capabilities, no public API, and no modern software-as-a-service product features.

Differentiator

Problem solved

Functional benefit

Products and services

• KLIF-AM 570 News & Talk Radio

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cumulus Media Inc.coreChannel Partner/ Reseller/ DistributorCumulus Media Inc. is the parent company and operator of KLIF-AM. Cumulus provides corporate infrastructure, advertising sales support, digital technology platforms, contest administration through Cumulus National Contest platform, and regulatory compliance including FCC license management.
• Associated Press (AP)coreStrategic or Co-development PartnerKLIF carries Associated Press news content and wire services for breaking news coverage including national and international stories.
• Westwood OnecoreChannel Partner/ Reseller/ DistributorWestwood One, a Cumulus Media subsidiary, provides syndicated radio programming including The Brian Kilmeade Show and other national talk shows aired on KLIF.
• Fox News RadiocoreChannel Partner/ Reseller/ DistributorFox News Radio provides syndicated conservative talk programming including The Sean Hannity Show, Fox Across America with Jimmy Failla, and Coast to Coast with George Noory.
• Live NationminorGTM or Marketing PartnerLive Nation provides concert and festival ticket prize opportunities for KLIF national contests including shows at Sphere Las Vegas, amphitheaters, and music festivals across the country.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WBAP 820 AM: WBAP 820 AM is a Fort Worth-based news/talk radio station also owned by Cumulus Media, serving the same DFW metropolitan area with conservative talk and local news programming. It is KLIF's sister station under Cumulus and a direct peer in format, market, and parent ownership.
• KFI AM 640: KFI 640 AM is a major-market news/talk radio station in Los Angeles, owned by iHeartMedia, carrying syndicated conservative talk and local news/traffic programming. Comparable to KLIF in format (news/talk), signal type (AM), and audience demographic (commuter, news-oriented adults).
• WABC 770 AM: WABC 770 AM is a New York City news/talk radio station owned by Cumulus Media, airing conservative talk programming including syndication from Westwood One. It is a sister station to KLIF under the same parent and shares a similar conservative talk format aimed at large-market commuters.
• WBBM Newsradio 780: WBBM 780 AM is a Chicago all-news radio station owned by Audacy, delivering round-the-clock local news, traffic, weather, and sports to the Chicago metro. Comparable to KLIF as a major-market AM station focused on news/traffic/weather with local ad sales as the primary revenue model.
• WGN 720 AM: WGN 720 AM is a Chicago news/talk radio station operated by Nexstar Media, offering local news, traffic, weather, and syndicated talk programming. Comparable to KLIF as a top-market AM news/talk station monetized through local ad sales and premium syndicated content carriage.
• KRLD 1080 NewsRadio: KRLD 1080 AM is the primary direct competitor to KLIF in the Dallas-Fort Worth market, operating an all-news format serving the same DFW metro with news, traffic, weather, and sports. Operated by Audacy, it competes head-to-head with KLIF for local news advertisers and commuter listeners in the same geography.
• WINS 1010 (1010 WINS): 1010 WINS is a New York City all-news AM radio station owned by Audacy, providing continuous news, traffic, and weather coverage to the NYC metro. Comparable to KLIF as a major-market AM news station monetized through local ad sales for time-sensitive news/traffic/weather content.
• WTAM 1100 Newsradio: WTAM 1100 AM is a Cleveland news/talk radio station owned by iHeartMedia, featuring local news, traffic, weather, sports, and conservative syndicated talk. Comparable to KLIF in format, AM band, and reliance on local ad sales to monetize news/talk content in a regional market.

Broad incumbents

• Cumulus Media Inc. Cumulus Media is the publicly traded parent company of KLIF (NASDAQ: CMLS) and one of the largest U.S. radio broadcasters, operating hundreds of stations across news/talk, country, and sports formats. Relevant as the broad incumbent that controls KLIF's corporate infrastructure, ad sales, and syndicated programming supply.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and operator of major news/talk AM stations (KFI, WTAM, etc.) that directly compete with KLIF for national ad budgets and syndicated content. Relevant as a broad incumbent in the same broadcast radio space with overlapping news/talk format portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/570KLIF
• Facebookfacebook.com/570KLIF
• LinkedInlinkedin.com/company/klif-talk-radio-570

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 570 KLIF