Software of Excellence
Software of Excellence provides cloud-based dental practice management software (EXACT) to thousands of NHS, private, mixed, and multi-site dental practices across the UK, Ireland, Australia, and New Zealand. It operates as a subsidiary of Henry Schein One Inc., selling subscriptions via a direct sales-led motion.
- Company typePrivate
- Founded1989
- HeadquartersGillingham, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Software of Excellence does
Software of Excellence is a UK-headquartered provider of dental practice management software, founded in 1989 in New Zealand and now operating as a brand under Henry Schein One Inc. Its core product, EXACT, is a cloud-based practice management system used by thousands of dental practices across the UK, with additional commercial presence in Ireland, Australia, and New Zealand. The platform addresses NHS, private, mixed, and multi-site practice segments, offering patient records, scheduling, NHS compliance reporting, billing, and practice analytics as core functions.
The product architecture combines the central EXACT platform with 16+ add-on modules organized across four solution areas: practice efficiency (Examine Pro, Dentist Portal, MyPractice Cloud, MPC Pay, Workflow Manager), patient experience (Patient Portal, Second Opinion AI, Chairsyde, Online Booking, Clinipad), practice growth (Campaign+, Working Feedback, Channel Track), and patient retention (Automated Recall Manager, Communication Tools, Care Manager). Second Opinion AI, launched in 2024, represents the company's primary AI capability, applying computer vision to dental imaging for diagnostic decision support.
The company generates revenue primarily through recurring subscriptions to the EXACT platform and its modular add-ons, sold via a direct, sales-led go-to-market motion supported by dedicated Customer Success Consultants. Pricing is quote-based rather than publicly disclosed. The firm markets through content (blog, white papers), events (Practice Growth Workshops), webinars, and social channels, and maintains a strategic integration partnership with Working Feedback for online reputation management. The company is privately held as a subsidiary of Henry Schein One Inc. and does not disclose revenue or funding data.
Software of Excellence firmographics
Firmographics- Name
- Software of Excellence
- Legal name
- Software of Excellence
- Website
- https://softwareofexcellence.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Software of Excellence provides cloud-based dental practice management software (EXACT) to thousands of NHS, private, mixed, and multi-site dental practices across the UK, Ireland, Australia, and New Zealand. It operates as a subsidiary of Henry Schein One Inc., selling subscriptions via a direct sales-led motion.
- Ownership category
- akta.pro rank
Software of Excellence industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Eligibility & Benefits Verification (HLACACAD)
Keywords
Where Software of Excellence is headquartered
LocationHeadquarters
- HQ city
- Gillingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Software of Excellence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dental Practice Management Software Subscription: Software of Excellence generates revenue through subscription-based licensing of its EXACT dental practice management software and associated modules. The company offers various software tiers including practice management, efficiency tools, patient experience solutions, and growth/retention tools, all delivered as recurring subscription services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Software of Excellence product offering
Product offeringCore offering
Software of Excellence develops and licenses EXACT, a cloud-based dental practice management software platform used by dental practices for patient records, scheduling, billing, NHS reporting, and practice analytics. It extends the core EXACT system with an integrated suite of add-on modules covering practice efficiency, patient experience, practice growth, and patient retention, and offers dedicated Customer Success Consultant support.
Product overview
Software of Excellence offers a unified dental practice management platform called EXACT as its core product, supplemented by an integrated suite of add-on modules across four solution areas: Practice Efficiency (Examine Pro, Dentist Portal, MyPractice Cloud, MPC Pay, Workflow Manager), Patient Experience (Patient Portal, Second Opinion AI, Chairsyde, Online Booking, Clinipad), Practice Growth (Campaign+, Working Feedback, Channel Track), and Patient Retention (Automated Recall Manager, Communication Tools, Care Manager). The architecture combines a central practice management system with modular add-ons that can be implemented incrementally to address specific operational needs.
Differentiator
Problem solved
Functional benefit
Brands
- EXACT: The UK's leading dental practice management software system, providing comprehensive tools for practice management, patient experience, and business growth.
Products and services
- EXACT EXACT is the core cloud-based dental practice management software from Software of Excellence, providing comprehensive tools for patient management, appointment scheduling, clinical records, NHS reporting and billing, practice operations, and business analytics. It is sold to NHS, private, mixed, and multi-site dental practices in the UK and other supported regions.
- Second Opinion AI Second Opinion AI is an AI-powered dental diagnostic tool from Software of Excellence that provides artificial intelligence assistance for clinical decision-making, supporting second opinions and treatment planning through analysis of dental X-rays and images. It is targeted at dental practitioners using EXACT who want AI-augmented diagnostics within their existing workflow.
Quantifiable outcome
- 48% increase in private revenue over 12 months for practices using EXACT software
- +1 more outcomes
Companies that use Software of Excellence
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Software of Excellence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature15 records
Software of Excellence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Working FeedbackcoreWorking Feedback is an EXACT integration partner providing online reputation management and patient review collection services. The partnership enables practices to boost their online image and build a portfolio of reviews, with data analyzed in joint white papers such as the analysis of 851,267 patient reviews about UK dentistry.
- Henry Schein OneflagshipSoftware of Excellence is a brand under Henry Schein One Inc., a global leader in dental software and solutions. The company leverages the Henry Schein One brand for careers, operates from Henry Schein One facilities, and benefits from the global distribution network and resources of the parent company.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Software of Excellence competitors and assessment
Company assessmentDirect peers
- Curve Dental: Cloud-native dental practice management software targeting the same SMB dental practice customer as EXACT. Competes on modern cloud architecture and subscription pricing.
- Dentrix: Henry Schein's flagship US dental practice management software. Direct peer under the same parent (Henry Schein One), offering the closest functional comparison to EXACT for a global audience.
- tab32: Cloud-based dental practice management platform with integrated imaging, charting, and patient communication — closely overlapping with EXACT's modular footprint.
- Open Dental: Open-source dental practice management software with a strong US install base. Competes on price and customization, particularly attractive to cost-sensitive practices.
- CareStack: Cloud dental practice management software for dental groups and DSOs. Targets the multi-site dental segment SOE also serves, with a modern cloud-native architecture.
- Eaglesoft (Patterson Dental): Patterson Companies' dental practice management system widely used across North America. Directly comparable to EXACT in core PMS functionality and customer base of dental practices.
Emerging players
- VideaHealth: AI-powered dental imaging diagnostics startup. Competes head-to-head with Second Opinion AI for AI-assisted chairside diagnostic workflows.
- Overjet: Dental AI platform for clinical and administrative use cases (diagnosis + claims). Competes in the same dental AI category as SOE's Second Opinion AI, with significant US DSO penetration.
- Pearl: AI dental diagnostics company specializing in radiographic analysis. Directly competes with Second Opinion AI and represents the emerging AI-native threat to legacy PMS platforms.
Broad incumbents
- Carestream Dental: Established dental imaging and practice management vendor (now under Envista). Overlaps with SOE in dental software but is broader in imaging hardware and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Software of Excellence social profiles
Digital presenceSoftware of Excellence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software of Excellence leadership team
Management profileNumber of profiles
Profiles1 record
Software of Excellence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software of Excellence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software of Excellence
What does Software of Excellence do?
Software of Excellence develops and licenses EXACT, a cloud-based dental practice management software platform used by dental practices for patient records, scheduling, billing, NHS reporting, and practice analytics. It extends the core EXACT system with an integrated suite of add-on modules covering practice efficiency, patient experience, practice growth, and patient retention, and offers dedicated Customer Success Consultant support.
Is Software of Excellence a public or private company?
Software of Excellence is a private company. It is classified as corporate owned and is currently operating.
When was Software of Excellence founded?
Software of Excellence was founded in 1989. It employs 101 to 250 people.
Where is Software of Excellence based?
Software of Excellence is headquartered in Gillingham, United Kingdom, in the Europe region.
How does Software of Excellence make money?
One revenue line is on record: dental Practice Management Software Subscription.
Who are Software of Excellence's main competitors?
Direct peers on record are Curve Dental, Dentrix, tab32, Open Dental, CareStack and Eaglesoft (Patterson Dental). Emerging players are VideaHealth, Overjet and Pearl. Carestream Dental is listed as a broad incumbent.
Does Software of Excellence have an API?
No public API is recorded for Software of Excellence.
What industry is Software of Excellence in?
Software of Excellence's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLACACAD, Eligibility & Benefits Verification. Its NAICS code is 5132 and its SIC code is 7372.