Software of Excellence

What Software of Excellence does

Software of Excellence is a UK-headquartered provider of dental practice management software, founded in 1989 in New Zealand and now operating as a brand under Henry Schein One Inc. Its core product, EXACT, is a cloud-based practice management system used by thousands of dental practices across the UK, with additional commercial presence in Ireland, Australia, and New Zealand. The platform addresses NHS, private, mixed, and multi-site practice segments, offering patient records, scheduling, NHS compliance reporting, billing, and practice analytics as core functions.

The product architecture combines the central EXACT platform with 16+ add-on modules organized across four solution areas: practice efficiency (Examine Pro, Dentist Portal, MyPractice Cloud, MPC Pay, Workflow Manager), patient experience (Patient Portal, Second Opinion AI, Chairsyde, Online Booking, Clinipad), practice growth (Campaign+, Working Feedback, Channel Track), and patient retention (Automated Recall Manager, Communication Tools, Care Manager). Second Opinion AI, launched in 2024, represents the company's primary AI capability, applying computer vision to dental imaging for diagnostic decision support.

The company generates revenue primarily through recurring subscriptions to the EXACT platform and its modular add-ons, sold via a direct, sales-led go-to-market motion supported by dedicated Customer Success Consultants. Pricing is quote-based rather than publicly disclosed. The firm markets through content (blog, white papers), events (Practice Growth Workshops), webinars, and social channels, and maintains a strategic integration partnership with Working Feedback for online reputation management. The company is privately held as a subsidiary of Henry Schein One Inc. and does not disclose revenue or funding data.

Name

Software of Excellence

Legal name

Software of Excellence

Website

https://softwareofexcellence.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Software of Excellence provides cloud-based dental practice management software (EXACT) to thousands of NHS, private, mixed, and multi-site dental practices across the UK, Ireland, Australia, and New Zealand. It operates as a subsidiary of Henry Schein One Inc., selling subscriptions via a direct sales-led motion.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Eligibility & Benefits Verification (HLACACAD)

Keywords

• Dental practice management
• Dental software solutions
• Patient engagement software
• Clinical workflow automation
• Dental CRM marketing

Headquarters

HQ city

Gillingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dental Practice Management Software Subscription: Software of Excellence generates revenue through subscription-based licensing of its EXACT dental practice management software and associated modules. The company offers various software tiers including practice management, efficiency tools, patient experience solutions, and growth/retention tools, all delivered as recurring subscription services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Software of Excellence develops and licenses EXACT, a cloud-based dental practice management software platform used by dental practices for patient records, scheduling, billing, NHS reporting, and practice analytics. It extends the core EXACT system with an integrated suite of add-on modules covering practice efficiency, patient experience, practice growth, and patient retention, and offers dedicated Customer Success Consultant support.

Product overview

Software of Excellence offers a unified dental practice management platform called EXACT as its core product, supplemented by an integrated suite of add-on modules across four solution areas: Practice Efficiency (Examine Pro, Dentist Portal, MyPractice Cloud, MPC Pay, Workflow Manager), Patient Experience (Patient Portal, Second Opinion AI, Chairsyde, Online Booking, Clinipad), Practice Growth (Campaign+, Working Feedback, Channel Track), and Patient Retention (Automated Recall Manager, Communication Tools, Care Manager). The architecture combines a central practice management system with modular add-ons that can be implemented incrementally to address specific operational needs.

Differentiator

Problem solved

Functional benefit

Brands

• EXACT: The UK's leading dental practice management software system, providing comprehensive tools for practice management, patient experience, and business growth.

Products and services

• EXACT EXACT is the core cloud-based dental practice management software from Software of Excellence, providing comprehensive tools for patient management, appointment scheduling, clinical records, NHS reporting and billing, practice operations, and business analytics. It is sold to NHS, private, mixed, and multi-site dental practices in the UK and other supported regions.
• Second Opinion AI Second Opinion AI is an AI-powered dental diagnostic tool from Software of Excellence that provides artificial intelligence assistance for clinical decision-making, supporting second opinions and treatment planning through analysis of dental X-rays and images. It is targeted at dental practitioners using EXACT who want AI-augmented diagnostics within their existing workflow.

Quantifiable outcome

• 48% increase in private revenue over 12 months for practices using EXACT software
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Working FeedbackcoreTechnology or IntegrationWorking Feedback is an EXACT integration partner providing online reputation management and patient review collection services. The partnership enables practices to boost their online image and build a portfolio of reviews, with data analyzed in joint white papers such as the analysis of 851,267 patient reviews about UK dentistry.
• Henry Schein OneflagshipOthersSoftware of Excellence is a brand under Henry Schein One Inc., a global leader in dental software and solutions. The company leverages the Henry Schein One brand for careers, operates from Henry Schein One facilities, and benefits from the global distribution network and resources of the parent company.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Curve Dental: Cloud-native dental practice management software targeting the same SMB dental practice customer as EXACT. Competes on modern cloud architecture and subscription pricing.
• Dentrix: Henry Schein's flagship US dental practice management software. Direct peer under the same parent (Henry Schein One), offering the closest functional comparison to EXACT for a global audience.
• tab32: Cloud-based dental practice management platform with integrated imaging, charting, and patient communication — closely overlapping with EXACT's modular footprint.
• Open Dental: Open-source dental practice management software with a strong US install base. Competes on price and customization, particularly attractive to cost-sensitive practices.
• CareStack: Cloud dental practice management software for dental groups and DSOs. Targets the multi-site dental segment SOE also serves, with a modern cloud-native architecture.
• Eaglesoft (Patterson Dental): Patterson Companies' dental practice management system widely used across North America. Directly comparable to EXACT in core PMS functionality and customer base of dental practices.

Emerging players

• VideaHealth: AI-powered dental imaging diagnostics startup. Competes head-to-head with Second Opinion AI for AI-assisted chairside diagnostic workflows.
• Overjet: Dental AI platform for clinical and administrative use cases (diagnosis + claims). Competes in the same dental AI category as SOE's Second Opinion AI, with significant US DSO penetration.
• Pearl: AI dental diagnostics company specializing in radiographic analysis. Directly competes with Second Opinion AI and represents the emerging AI-native threat to legacy PMS platforms.

Broad incumbents

• Carestream Dental: Established dental imaging and practice management vendor (now under Envista). Overlaps with SOE in dental software but is broader in imaging hardware and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Softwareofexcellence
• LinkedInlinkedin.com/company/softwareofexcellence
• Instagraminstagram.com/softwareofexcellenceuk
• Xx.com/UKSOE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software of Excellence