Metform

What Metform does

Metform International Ltd. is a Canadian privately held OEM founded in 1968 and headquartered in Mississauga, Ontario, that designs and manufactures rollforming machines, coil processing equipment, and roll tooling. The company operates as a business unit within The Bradbury Group of companies, giving it access to a global sales and service network across North America, the UK, Australia, and Europe while retaining its own in-house engineering and Canadian production facility.

Its product portfolio spans three categories: rollforming equipment (deck, panel, purlin, heavy gauge up to 0.625"/16mm, door frame, telescoping shaft, side-by-side, racking lines), coil processing equipment (slitting, cut-to-length, embossing lines), and individual equipment components (PS Series and M Series tooling stands, uncoilers up to 60,000 lb, recoilers, presses 40–300 tons, stackers, weld boxes, coil cars, turnstiles, automated die change systems). Underlying technology includes proprietary rafted tooling systems (KwikConnect), Copra FEA-based tooling design, D2 tool steel manufacturing, and PLC/hydraulic control systems enabling line speeds up to 500 fpm and material thicknesses from 0.157" to 16mm. The company has built over 1,000 sets of roll tooling and claims 30+ years of equipment longevity in customer service.

Metform monetizes through one-time equipment and tooling sales, OEM-certified replacement parts, and professional services including preventive maintenance (Health Check), repairs, retrofits, and operator training. GTM is direct enterprise sales via a quote-based model to industrial manufacturers in automotive, metal building, heavy construction, rail, highway, solar, racking, and custom rollforming verticals. Pricing is custom and not publicly disclosed; contracts are multi-year. The company has no public listing, no disclosed funding rounds, and reports 11–50 employees.

Name

Metform

Legal name

Metform International Ltd.

Website

https://metformintl.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Metform International is a Canadian OEM, founded in 1968 and part of The Bradbury Group, that designs and manufactures rollforming machines, coil processing equipment, and roll tooling for industrial manufacturers in automotive, metal building, heavy construction, rail, and racking sectors worldwide.

Ownership category

akta.pro rank

Product category

Industrial Rollforming & Coil Processing Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Metalworkg Machinery & Equipment (3540), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Rollforming equipment
• Coil processing machinery
• Roll tooling stands
• Metal forming equipment
• Cut-to-length systems

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Rollforming Equipment Sales: Sale of standard and custom rollforming machines and complete turnkey rollforming systems. Equipment includes roll mills, tooling stands, presses, and integrated production lines.
2. Roll Tooling Design & Manufacturing: Design and manufacture of roll form tooling. All tooling is designed in-house and manufactured at Canadian production facility. Over 1000 sets of roll tooling built to date. Includes tool proving on in-house test mill prior to shipment.
3. Coil Processing Equipment: Sale of equipment for coil processing including slitting lines, cut-to-length lines, embossing lines, and related machinery.
4. Equipment Health Check Services: Preventive maintenance services including comprehensive equipment assessments, calibration, alignment checks, and detailed reporting by OEM technicians.
5. Equipment Services, Repairs & Upgrades: Technical services including troubleshooting, emergency repairs, scheduled maintenance, remote PLC troubleshooting, and equipment retrofits/upgrades including KwikConnect drive system conversions.
6. Replacement Parts & Components: OEM-certified replacement parts and engineered-to-order machine components. Includes spare parts packages for protection against unplanned downtime.
7. Training Services: Roll forming training services for operator education and skill development.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Metform International Ltd. designs and manufactures rollforming machines and coil processing equipment, including complete turnkey rollforming systems, custom roll tooling, and individual equipment components (stands, presses, uncoilers, recoilers, stackers). It sells these OEM products and supporting services (tooling design, equipment health checks, replacement parts, training) directly to industrial manufacturers in automotive, metal building, heavy construction, rail, solar, racking, and highway product sectors globally.

Product overview

Metform International is a Canadian-owned company (established 1968) providing rollforming and coil processing equipment as part of the Bradbury Group of companies. The product portfolio is organized into three main categories: (1) Rollforming Machines & Equipment including deck rollforming lines, panel lines (MetPanel), purlin lines, door frame rollformers, heavy gauge rollforming lines, and specialty systems like telescoping shaft and side-by-side configurations; (2) Coil Processing Equipment including slitting lines, cut-to-length lines (MetKut), and embossing lines; (3) Individual Equipment components including PS Series and M Series roll tooling stands, presses, stackers, uncoilers, recoilers, weld boxes, turnstiles, coil cars, and auxiliary units. The offering is complemented by roll tooling design and manufacturing services using in-house FEA software, equipment health check services, and replacement parts. The products range from entry-level single-high configurations to high-volume dual-drive systems, with material thickness capabilities from light gauge (26 GA) to heavy gauge (up to 0.625"/16mm).

Differentiator

Problem solved

Functional benefit

Brands

• MetPanel: Post-Cut Rollforming solution for producing high-precision panels in Single High and Double High configurations. Features tool steel tooling built for longevity, multi-profile capability, dual drive system, and precision series stands.
• PS Series
• M Series
• MetKut

Products and services

• PS Series Roll Tooling Stands Precision Series modular rafted roll tooling stand for roll forming applications with shaft diameters from 1.5" to 4.5", offering reduced cost and improved accuracy compared to traditional systems. Sold to industrial rollforming manufacturers.
• M Series Roll Tooling Stands Industry-standard roll form tooling stand with removable top cap for loading chock and shaft assemblies, and separate bottom chock for shaft alignment flexibility. Sold to industrial rollforming manufacturers.
• Deck Rollforming Lines Steel deck roll forming lines with line speeds up to 450+ fpm featuring KwikConnect rafted tooling for faster changeovers, producing roof deck, floor deck, bridge deck, composite deck, and dove tail deck profiles. Sold to metal building product manufacturers.
• MetPanel Panel Line Entry-level post-cut roll forming line for producing high-precision panels, available in Single High and Double High configurations with tool steel tooling, multi-profile capability, dual drive system, and precision series stands. Sold to metal building and panel manufacturers.
• MetKut Light Gauge Cut-to-Length System Low-cost light gauge cut-to-length system with servo-controlled flying cut-off and 7-roll flattener in compact unit, processing 12-26 GA steel at speeds up to 150 fpm with widths of 48" and 60". Sold to coil processors and light gauge manufacturers.
• Heavy Gauge Rollforming Lines Heavy gauge roll forming lines with 600 horsepower capability to cold form material from 0.157" (4mm) up to 0.625" (16mm), producing sheet piling, rail car profiles, and structural products. Sold to heavy construction and rail manufacturers.
• VersaFrame Metal Door Frame Rollformer Versatile metal door frame roll forming line meeting industry tight tolerances with variable rabbet width and door stop in masonry and drywall styles, handling 16-22 gauge material at 60 FPM line speed. Sold to door and frame manufacturers.
• Embossing Lines Enhanced embossing lines with robust design that can combine embossing, tension leveling, and slitting in one operation, leveraging partnership with Alliance Machine and Engraving for pattern requirements. Sold to coil processors and metal product manufacturers.
• Uncoilers Robust uncoiler units for coil decoiling with capacities from 6,000lb to 60,000lb, single or double mandrel, 1" to 72" wide strip, and line speeds up to 500 fpm with hydraulic side shift. Sold to rollforming and coil processing line operators.
• Recoilers Recoiler machines for coil-to-coil processing up to 55,000 lb coils with clamshell gripper, speeds up to 150 mpm, available with push-off plate and overarm separator configurations. Sold to coil processing line operators.
• Coil Cars Coil cars for safe and efficient transfer of coils onto uncoilers with pre-staging capabilities and capacities from 10,000-80,000 lbs, including scissor lift models for different loading configurations. Sold to rollforming and coil processing line operators.
• Turnstiles Coil handling turnstile equipment allowing pre-staging of up to 4 coils on arms for safe rotation presenting coils to coil car, significantly reducing coil changeover time. Sold to rollforming and coil processing line operators.
• Weld Boxes Standard and custom weld boxes for HFI (high-frequency induction) welding with 4, 5, or 6 roll configurations, also available for TIG, ERW, SAW, and laser welding applications. Sold to tube and pipe manufacturers.
• Presses Mechanical and hydraulic pre-punch and cut-off presses ranging from 40 to 300 tons, featuring automatic central lube system, nitrogen counterbalance, and quick die change options on mechanical models. Sold to rollforming line operators.
• Stackers Automatic stackers for metal forming equipment including panel and deck stackers with features such as push button width/length adjustment, air float cushion for non-marking, and specialized truck stackers for direct loading. Sold to rollforming line operators.
• Automated Die Change Systems Quick die change or automated die change systems that change dies in less than 10 minutes using pre-staged rolling die cart for automatic loading and clamping. Sold to rollforming manufacturers seeking minimal downtime.
• Smooth Curve Unit Portable smooth curve unit that curves profiles such as N-deck or B-deck in both concave and convex arc directions without wrinkles, designed for metal building roof applications. Sold to metal building contractors and deck manufacturers.
• QC Purlin Rollforming Lines CZ purlin roll forming lines with manual change or telescoping shaft quick change system, featuring Soft Punch hydraulic punching system, pre-punch system, and quick profile change from Cee to Zee profiles. Sold to metal building manufacturers.
• Telescoping Shaft Rollforming Lines Roll forming lines with adjustable width without tooling changes by moving the outboard stand, available in manual and servo adjustable versions for multiple width parts with same profile edges. Sold to rollforming manufacturers seeking flexibility.
• Side By Side Rollforming Systems Rapid changeover roll forming lines with two sides and common drive system allowing tooling change on one side while the other side runs production, with Metform's unique guarding system. Sold to high-mix rollforming manufacturers.
• Racking Rollforming Systems Custom racking rollforming systems designed to match production volume, with precision-formed uprights and beams, one-step four-sided shelf production, quick changeovers, and inline processes for punching, welding, and cut-off integrations. Sold to racking and shelving manufacturers.
• Roll Tooling Design and Manufacturing Service In-house roll tooling design and manufacturing service using D2 tool steel and Copra FEA software for optimized tooling design, with all tooling produced at the Canadian facility and proven on an in-house test mill prior to shipment. Sold to rollforming manufacturers globally.
• Equipment Health Check Services Preventive maintenance service with qualified OEM technicians performing comprehensive multi-step examination of mechanical, electrical, and hydraulic components, including detailed reporting on equipment condition and recommended upgrades. Sold to existing Metform equipment operators.

Quantifiable outcome

• Equipment longevity of 30+ years of continuous service
• +5 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• The Bradbury GroupcoreStrategic or Co-development PartnerMetform is part of The Bradbury Group of companies, which includes multiple rollforming and metal processing equipment manufacturers: Bradbury Company, Bradbury Group Australia, Bradbury UK International, CRC (Custom Rollforming Components), Hayes (Rollforming Equipment), Marion Die and Fixture, ATHADER, Alliance Machine and Engraving, Beck (Bradbury Group Controls), and Puma/Gradiant (Insulated Metal Panel Lines). The group enables leveraging of shared resources and global service capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hayes International: Bradbury Group sister company specializing in roll forming equipment with overlapping product portfolio in purlin and structural forming lines. Comparable because it addresses the same metal building and construction customers with similar roll forming technology.
• Howick: New Zealand-based manufacturer of roll forming equipment, particularly for light gauge steel framing and drywall studs. Comparable as a roll forming equipment specialist serving construction and steel framing customers globally.
• Lockformer: US roll forming equipment manufacturer with long heritage serving HVAC duct, roofing, and metal building customers. Comparable as a roll forming OEM with similar product categories (lock forming, Pittsburgh lock, duct lines).
• Gasparini: Italian manufacturer of roll forming lines and tube/pipe processing equipment serving automotive, construction, and HVAC customers in Europe and globally. Comparable in custom roll forming technology and international enterprise sales model.
• Formtek (Mestek): US-based manufacturer of roll forming equipment, coil processing, and metal forming machinery serving HVAC, construction, and automotive customers. Closest independent US competitor with comparable product breadth and direct sales model.
• Red Bud Industries: US manufacturer of coil processing equipment including cut-to-length, slitting, and multi-blanking lines. Directly comparable to Metform's coil processing equipment division for the same steel service center and metal processor customers.
• ATHADER: Bradbury Group sister company specializing in tube and pipe forming, slitting, and cut-to-length equipment. Comparable as a Bradbury Group affiliate addressing adjacent metal processing workflows with similar enterprise customer base.
• Bradbury Company: Parent group sister company supplying roll forming and metal processing equipment to the same industrial customers as Metform. Directly comparable in product category (roll forming lines, coil processing, tooling) and customer verticals (construction, automotive).

Broad incumbents

• SMS group: Large German-based engineering group supplying plant, machinery, and rolling mill equipment for the metals industry globally. Comparable as a broad incumbent in metal forming and processing capital equipment, though significantly larger and more diversified.
• Danieli: Italian multinational supplying plants and machinery for the metals industry, including rolling mills and processing lines. Comparable as an established broad incumbent in metal processing equipment with overlapping customers in steel production and processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metformintl
• Facebookfacebook.com/Metformintl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metform