Walsh & Associates
Walsh & Associates is a privately-held, fee-only Registered Investment Adviser founded in 1986 that delivers comprehensive wealth management — investment advisory, retirement, and estate planning — to affluent individuals and families with at least $500,000 in investable assets across offices in Florida and Illinois.
- Company typePrivate
- Founded1986
- HeadquartersSarasota, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Walsh & Associates does
Walsh & Associates is a privately-held, fee-only Registered Investment Adviser founded in 1986 by Joe Walsh Jr. and headquartered in Sarasota, Florida. The firm delivers comprehensive wealth management — investment advisory, retirement planning, estate planning coordination, and tax strategy — to affluent individuals and families with at least $500,000 in investable assets, segmented across HNW households, retirees, and pre-retirees. The advisory team is multi-generational, with the founder joined by his three sons (Joe III, Michael, and Tom) and additional credentialed advisors (CFP, CFA, CPWA, AIF, CIMA, ChFC), supported by client relationship managers and operations staff across three offices in Sarasota FL, DeKalb IL, and Schaumburg IL.
The firm's core technology stack consists of LPL Financial as custodian and broker-dealer (a partnership in place since 1995), proprietary financial planning methodologies, and the proprietary Red Flag Audit assessment tool used at onboarding to identify client financial risks and gaps. The firm operates no proprietary software platform, mobile app, or API surface and is not an AI-native operator; workflows rely on conventional advisor-client interactions delivered in person, by phone, or via videoconference.
Walsh & Associates generates revenue through tiered, recurring AUM-based fees: 1.5% annually for accounts under $1M, 1.0% for $1M-$5M, and 0.75% above $5M, supplemented by ancillary commissions or flat fees on certain products. Go-to-market is relationship-driven: affluent prospects are acquired through referrals, content marketing (blog, Facebook, X, LinkedIn), and the personal brand of CEO Joe Walsh Jr., who has received Forbes Best-In-State Wealth Advisors recognition consecutively from 2020 through 2026 and Financial Times 400 Top Financial Advisers recognition in 2019-2020. The firm has no external institutional ownership and is structured for steady, organic, multi-generational client stewardship.
Walsh & Associates firmographics
Firmographics- Name
- Walsh & Associates
- Legal name
- Walsh & Associates
- Website
- https://walshandassociates.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walsh & Associates is a privately-held, fee-only Registered Investment Adviser founded in 1986 that delivers comprehensive wealth management — investment advisory, retirement, and estate planning — to affluent individuals and families with at least $500,000 in investable assets across offices in Florida and Illinois.
- Ownership category
- akta.pro rank
Walsh & Associates industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Walsh & Associates is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Walsh & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Assets Under Management (AUM) Fees: The firm charges an ongoing fee based on the value of investments in client advisory accounts. The fee schedule is tiered based on assets under management, with lower rates for higher asset levels. This creates a recurring revenue stream that grows with client assets.
- Commission and Flat Fee Products: For certain financial products or account types, the firm receives a commission or an annual flat fee instead of an ongoing AUM fee. These represent ancillary revenue streams but are not the primary focus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Under $1,000,000 AUM: 1.5% annual fee |
| Subscription | Annual | $1,000,000 to $5,000,000 AUM: 1.0% annual fee |
| Subscription | Annual | Over $5,000,000 AUM: 0.75% annual fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Walsh & Associates product offering
Product offeringCore offering
Walsh & Associates is a fee-only fiduciary Registered Investment Adviser that delivers comprehensive wealth management and financial planning services to affluent individuals and families with at least $500,000 in investable assets. The firm provides investment management, retirement planning, estate planning coordination, and tax strategy through an ongoing advisory relationship, supported by their proprietary Red Flag Audit assessment tool and LPL Financial as custodian and broker-dealer.
Product overview
Walsh & Associates is a fee-only Registered Investment Advisor offering a unified wealth management platform built around comprehensive financial planning. The core offering consists of Wealth Management services supplemented by the proprietary Red Flag Audit assessment tool. Additional service modules include retirement planning, estate planning coordination, and investment advisory services managed through their LPL Financial partnership. The firm charges ongoing fees based on assets under management, with tiered pricing from 1.5% for assets under $1M down to 0.75% for assets over $5M.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management
- Red Flag Audit
Companies that use Walsh & Associates
Customer profileSegments2 records
Ideal customer profiles1 record
Walsh & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Walsh & Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LPL FinancialcoreLPL Financial serves as Walsh & Associates' registered investment adviser custodian and broker-dealer since 1995. LPL is one of the nation's largest independent broker-dealers and the company's sole focus is on supporting advisors so they can serve clients. LPL has no proprietary products to sell, no investment banking relationships to promote, and does not engage in market-making activities or speculative trading for their own account. LPL provides technology, compliance, clearing services, and access to research and practice management resources. As of February 2016, LPL served $460 billion in advisory and brokerage assets and supported over 14,000 independent financial advisors.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Walsh & Associates competitors and assessment
Company assessmentEmerging players
- Wealthfront: Leading automated investment platform; represents the digital/robo competitive threat to traditional RIAs like Walsh, particularly as it pushes further up-market into the HNW segment.
- Facet Wealth: Tech-enabled flat-fee RIA serving HNW clients virtually; competes with Walsh for the same HNW cohort but at lower price points and through a digital-first delivery model that pressures traditional advisor economics.
Direct peers
- Buckingham Strategic Wealth: Fee-only fiduciary RIA focused on evidence-based financial planning for HNW households; structurally and philosophically the closest mid-market direct peer to Walsh & Associates' LPL-affiliated RIA model.
Others
- LPL Financial (Advisor Channel): Walsh's custodian and broker-dealer partner; not a competitor for client AUM but the platform on which the firm runs, and the broader LPL-advisor community is Walsh's structural peer group for benchmarking.
Broad incumbents
- Fisher Investments: Large fee-based investment management firm serving HNW and institutional clients; comparable fee model and asset-based revenue, though much larger scale and more institutional product orientation than Walsh.
- Edelman Financial Engines: Largest independent RIA in the U.S., serving a broad range of clients including HNW households with fee-based fiduciary advice; comparable business model and SEC-registered RIA status to Walsh & Associates.
- Mariner Wealth Advisors: National fee-based RIA offering wealth advisory, tax, and estate services to affluent families — competes for the same HNW cohort as Walsh and uses a similar advisor-acquisition growth playbook.
- Carson Wealth: National RIA platform built by acquiring advisor teams and providing back-office support; highly comparable growth-by-acquisition model to Walsh's recent Musachio/Schaumburg office addition.
- Mercer Advisors: National RIA providing wealth management, tax, and estate planning to HNW clients; competes for the same customer segment and shares the multi-advisor-acquisition growth strategy.
- Creative Planning: Large, fee-only RIA serving HNW and ultra-HNW clients with comprehensive wealth, tax, and estate planning — directly comparable fiduciary business model and fee structure to Walsh & Associates, but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Walsh & Associates social profiles
Digital presenceWalsh & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walsh & Associates leadership team
Management profileNumber of profiles
Profiles8 records
Walsh & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walsh & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walsh & Associates
What does Walsh & Associates do?
Walsh & Associates is a fee-only fiduciary Registered Investment Adviser that delivers comprehensive wealth management and financial planning services to affluent individuals and families with at least $500,000 in investable assets. The firm provides investment management, retirement planning, estate planning coordination, and tax strategy through an ongoing advisory relationship, supported by their proprietary Red Flag Audit assessment tool and LPL Financial as custodian and broker-dealer.
Is Walsh & Associates a public or private company?
Walsh & Associates is a private company. It is classified as family owned and is currently operating.
When was Walsh & Associates founded?
Walsh & Associates was founded in 1986. It employs 11 to 50 people.
Where is Walsh & Associates based?
Walsh & Associates is headquartered in Sarasota, United States, in the North America region.
How does Walsh & Associates make money?
Two revenue lines are on record. Assets Under Management (AUM) Fees are the primary driver. The others are commission and Flat Fee Products.
Who are Walsh & Associates's main competitors?
Emerging players on record are Wealthfront and Facet Wealth. Buckingham Strategic Wealth is listed as a direct peer. LPL Financial (Advisor Channel) is listed as an others. Broad incumbents are Fisher Investments, Edelman Financial Engines, Mariner Wealth Advisors, Carson Wealth, Mercer Advisors and Creative Planning.
Does Walsh & Associates have an API?
No public API is recorded for Walsh & Associates.
What industry is Walsh & Associates in?
Walsh & Associates's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.