Preventon

What Preventon does

Preventon, a trading brand of UK-incorporated Security Software Ltd headquartered in Mayfair, London, develops and distributes security and utility software for Windows desktops and servers. The core engine is a cloud-based antivirus offering tiered through Free, Pro, and Premium AntiVirus subscriptions, plus a Server AntiVariant targeting Windows Server environments with self-repairing crash-safe technology. Adjacent utility products — PC Revitalizer (registry cleaning and PC optimization) and Driver Updater (cloud-based driver matching via a proprietary "machine intelligence" database) — round out the portfolio, with additional browser-side tools (MySearchGuardian) for top-of-funnel acquisition. Differentiated components include the behavioral-analysis-based Zero Hour Protection layer, SurfGuard malicious-URL blocking, and a Game Mode feature, validated externally through multiple VB100 awards from Virus Bulletin.

The business operates a hybrid go-to-market combining product-led growth (freemium antivirus and utilities with 30-day premium trials and a 30-day money-back guarantee) and a white-label/OEM partner programme targeting ISVs, publishers, MSPs, and resellers globally. The white-label channel is the structural backbone: partners rebrand the full product set, retain subscriber ownership, share a CRM, and tap into a built-in marketing communications layer; over 1.5 million licenses have cumulatively been sold through this channel across every continent, with reported download-to-purchase conversion of up to 20%. Direct consumer distribution runs through preventon.com and an Avangate-powered storefront localized into English, German, Spanish, French, Italian, Dutch, Brazilian Portuguese, and Swedish.

Operationally the company is small (11–50 employees), privately held, and bootstrapped with no disclosed venture or institutional capital. The named customer base surfaced in source material is overwhelmingly individual/SMB consumers and a handful of sysadmins running Server AntiVirus; no enterprise logos or major-anchor accounts are disclosed. Most corroborating commercial signals (partner programme, product launches, copyright) are anchored in 2017, indicating a mature but slow-cadence operating profile.

Name

Preventon

Legal name

Security Software Ltd

Website

https://preventon.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Preventon, a UK-based Windows security and PC utility software vendor operating as Security Software Ltd, delivers tiered antivirus (Free, Pro, Premium), Server AntiVirus, Driver Updater, and PC Revitalizer to individual consumers, SMBs, and white-label/OEM partners (ISVs, MSPs, resellers) globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Antivirus Subscriptions: Subscription-based antivirus software with tiered pricing (Free, Pro, Premium). Premium offers advanced features including Zero Hour Protection, SurfGuard, removable device disinfection, and game mode.
2. PC Utility Software: PC Revitalizer and Driver Updater products sold with subscription model for unlimited repairs and updates after free scan
3. White-label Licensing: Revenue from licensing whitelabel antivirus, antimalware, driver updater, and PC optimization products to ISVs, publishers, and OEMs with revenue share arrangements
4. Partner Programme: Channel partners and resellers representing Preventon products in local territories with shared CRM network and potential revenue sharing through cross-sell and upsell built into products
5. Freemium Model: Free versions of antivirus (detects viruses, realtime protection, daily updates) and utilities (first 35 fixes free for PC Revitalizer, first 2 drivers free for Driver Updater) driving conversion to paid subscriptions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Preventon develops and sells Windows security and PC utility software, including a VB100 award-winning antivirus engine offered in Free, Pro, and Premium consumer tiers, a Server AntiVirus for Windows Servers, plus PC Revitalizer (registry/optimization) and Driver Updater utilities. The same engine and tools are also licensed as fully rebrandable white-label products to ISVs, publishers, MSPs, and OEM partners worldwide, supplemented by a formal Partner Programme with shared CRM, marketing, and sales support.

Product overview

Preventon is a software security and utility company offering a portfolio of Windows desktop and server security products, along with PC optimization utilities. The core product line consists of AntiVirus (available in Free, Pro, and Premium tiers) and Server AntiVirus for Windows Server platforms. These security products share a common AV engine that protects millions of computers worldwide and have won VB100 awards. Supporting utilities include PC Revitalizer (registry cleaner and PC optimization) and Driver Updater (cloud-based driver management), both offering free scanning tiers with paid subscriptions for unlimited fixes/updates. The company also offers white label/OEM versions of its software for ISV partners who wish to rebrand the products under their own brand. All products are available in multiple languages (English, German, Spanish, French, Italian, Dutch, Portuguese, Swedish) with a partner program for resellers.

Differentiator

Problem solved

Functional benefit

Brands

• PC Revitalizer: PC optimization tool and registry cleaner
• Driver Updater
• Server AntiVirus
• AntiVirus Premium
• AntiVirus Pro
• Free AntiVirus
• MySearchGuardian

Products and services

• Preventon AntiVirus

Quantifiable outcome

• Over 1.5 million white-label licenses sold
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Preventon Partner ProgrammecoreChannel Partner/ Reseller/ Distributor · 1 January 2017Preventon Partner Programme for ISV consultants, managed services providers, and resellers representing Preventon in local territories. Offers full marketing, sales, and training support along with shared CRM network for managing prospects from first contact to product delivery. Partners can resell antivirus, antimalware, driver updater, and PC Revitalizer products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IObit: IObit distributes Windows PC utilities (driver updaters, registry cleaners, security) with freemium tiers and white-label partnerships; closely comparable to Preventon's PC Revitalizer and Driver Updater offerings and similar GTM.
• Webroot (OpenText): Webroot (now an OpenText company) provides cloud-based antivirus and endpoint protection for consumers and SMBs with a strong MSP/partner program, mirroring Preventon's SMB focus, freemium-to-paid tiering, and channel-driven distribution.
• Trend Micro: Trend Micro offers consumer, SMB, and server endpoint protection plus an OEM/partner program; comparable to Preventon's Windows and Server AntiVirus lines and white-label channel.
• Bitdefender: Bitdefender offers consumer, SMB, and enterprise endpoint security with VB100 pedigree and a sizable OEM/partner licensing program for ISPs and ISVs, comparable to Preventon on both the consumer product line and the OEM/embedded revenue channel.
• Malwarebytes: Malwarebytes offers consumer and SMB endpoint security with behavioral/heuristic detection for Windows and an OEM/partner channel. Directly comparable to Preventon's freemium-to-paid antivirus and white-label motion in the Windows consumer/SMB market.
• Iolo (System Mechanic): Iolo sells consumer and small business PC optimization, driver update, and security products (System Mechanic and related tools); directly comparable to Preventon's Driver Updater, PC Revitalizer, and antivirus consumer stack.
• Avast (Gen Digital): Avast, now part of Gen Digital alongside Norton and AVG, runs a freemium consumer antivirus franchise with white-label/OEM partnerships for ISPs; directly comparable to Preventon's freemium funnel, OEM licensing business, and global multi-language go-to-market.
• Sophos: Sophos delivers endpoint and server antivirus for SMB and enterprise with a strong MSP/channel program; comparable to Preventon's Server AntiVirus product and partner-driven SMB distribution.
• ESET: ESET sells consumer and SMB antivirus with a multi-tier offering (including free ESET Online Scanner) and OEM/partner licensing; comparable to Preventon on Windows-first endpoint protection, freemium entry points, and white-label opportunities.
• Kaspersky: Kaspersky provides a wide consumer and SMB antivirus portfolio with free, tiered, and partner versions on Windows, comparable to Preventon's freemium-to-paid ladder and Partner Programme strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/preventonsecure
• Facebookfacebook.com/preventon
• LinkedInlinkedin.com/company/preventon-technologies-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preventon