What MEGA eG does

MEGA eG is a registered cooperative (eingetragene Genossenschaft) headquartered in Hamburg, Germany, founded in 1901 and operating as the central entity of the MEGA Gruppe. The company is a B2B wholesale distributor serving exclusively commercial customers (Gewerbekunden) — primarily professional painters, floor layers, and plasterers — through a network of over 130 branch locations across Germany and a 24/7 B2B e-commerce platform (shop.mega.de). It offers a full assortment (Vollsortiment) of more than 100,000 articles from its own MEGA and MEGAgrün brands alongside 30+ named industrial partners including Caparol, PPG, Sikkens, Sika, Festool, and Keim Farben, covering paints, lacquers, floor and wall coverings, insulation systems, building chemistry, and professional machines and tools.

Core technical capabilities are centered on the MEGA Mischzentrum in Hamburg, described as Europe's largest color mixing center, which uses automated paste technology and spectrophotograph-based color measurement to deliver machine-mixed paints with exact reproducibility at approximately 15-minute turnaround. Services beyond distribution include the MEGA Akademie training academy (offering foreman and office-manager certification), a mobile workshop repair service (Festool Service Partner), color and room design consultation, and financial services through wholly-owned subsidiary MKB Mittelstandskreditbank AG. The GoldCard Club loyalty program, billed as Germany's largest craftsman club, converts purchase points into cooperative shares and dividends, reinforcing the member-owned retention model.

Revenue is generated primarily through wholesale product sales (transactional net-price plus VAT pricing with €4.95 logistics fees and small-order surcharges below €125 net goods value), supplemented by color mixing services, workshop repairs, training seminars, and cooperative banking/insurance products. As a member-owned cooperative audited by Genoverband e.V., MEGA eG has no external venture capital or private equity investors, and the broader group structure includes wholly-owned operating subsidiaries such as SKV GmbH, Robert Schmid GmbH & Co. KG Farben- und Tapetengroßhandel, MSG MEGASERVICE GmbH, and MKB Mittelstandskreditbank AG. Revenue figures are not publicly disclosed.

Name

MEGA eG

Legal name

MEGA eG

Website

https://mega.de

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MEGA eG is a Hamburg-based German cooperative wholesale distributor founded in 1901, serving exclusively commercial painters, floor layers, and plasterers through 130+ branches and a B2B e-commerce platform offering 100,000+ articles from own brands and 30+ industrial partners.

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Wholesale building materials
• Paint and coatings distribution
• Floor coverings wholesale
• Professional tradesmen supplies
• Craftsman wholesale cooperative

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: MEGA eG generates the majority of revenue through wholesale product sales to professional tradespeople (painters, floor layers, plasterers). The company offers a full range (Vollsortiment) of more than 100,000 articles from MEGA branded products and named industrial partners. Sales occur through 130+ physical branch locations and the online shop (shop.mega.de). A logistics fee is charged per order.
2. Color Mixing Services: Revenue from machine-based color mixing services for paints and lacquers. Customers select base material, container size, quantity, and desired color tone. Materials are mixed on-site in approximately 15 minutes using automated mixing machines. Available at all MEGA locations, the Hamburg mixing center, and through the online shop.
3. Workshop and Repair Services: Workshop services including repair of defective equipment, maintenance, and VDE testing of electrical machines. Services are provided at the Hamburg headquarters with on-site mobile service to customer locations. Festool repair services are also offered as a Festool Service Partner.
4. MEGA Akademie Training: MEGA Akademie provides seminars and training courses for painters, floor layers, plasterers, and MEGA employees. Training includes foreman certification (Vorarbeiter) and office manager certification in painting and lacquering trades. GoldCard points can be used for seminar payments.
5. Bank and Insurance Services via MKB: MEGA Group offers banking and insurance solutions through MKB Mittelstandskreditbank AG partnership. Financial services for tradespeople including credit, insurance packages (MEGA HandwerkerSchutz), and other handyman-oriented financial products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MEGA eG is a B2B wholesale cooperative supplying a full assortment (Vollsortiment) of more than 100,000 articles to professional painters, floor layers, and plasterers across Germany. The product range covers paints, lacquers and varnishes, floor coverings, wall coverings, insulation systems, plasters, building chemistry, machines and tools, sold under MEGA and MEGAgrün own brands and 30+ industrial partner brands through 130+ branch locations and a 24/7 online shop with over 45,000 articles.

Product overview

MEGA eG is a B2B wholesale cooperative offering a comprehensive product portfolio for painters, floor layers, and plasterers. The core offering consists of the MEGA and MEGAgrün own-brand product lines covering Farben (paints), Lacke und Lasuren (lacquers and varnishes), Bodenbeläge (floor coverings), Dämmsysteme und Putze (insulation systems and plasters), Bauchemie und Bautenschutz (building chemistry), Wandbekleidungen (wall coverings), Maschinen und Werkzeuge (machines and tools), and Bautechnik (building technology). The portfolio includes specialized sub-lines such as the MEGAgrün environmental paint brand and the MEGamur spackling/filler product line. Services include color mixing (MEGA Mischservice), workshop service, room design, color design consultation, and the GoldCard Club loyalty program. The company operates over 130 locations across Germany with a 24/7 online shop offering over 45,000 articles.

Differentiator

Problem solved

Functional benefit

Brands

• MEGAgrün: Own brand for paints including MEGAgrün Avira anti-mold paint and other color products
• GoldCard Club
• MEGA Akademie
• MEGA Junior Club
• MEGA HandwerkerSchutz
• MEGA Designer
• MEGA Raumdesign
• MEGA Innovationen
• MEGASilence

Products and services

• MEGA Mischservice (Color Mixing Service) Professional color mixing service for paints and lacquers using latest paste technology, available at all MEGA locations and online. Guarantees color accuracy and exact reproducibility from 750ml container size. Materials are machine-mixed in approximately 15 minutes.
• MEGA Werkstattservice (Workshop Service) Mobile workshop service for repair, maintenance, and VDE testing of electrical machines with just-in-time spare parts replacement and on-site repair at construction sites. Includes Festool Service Partner repair services.
• MEGA Raumdesign (Room Design Service) Interior design consultation service focusing on floor coverings and wall decoration, with professional design consultation for tradespeople and their clients.
• MEGA Farbgestaltungsservice (Color Design Service) Professional color design service for facades and interiors offering 2D and 3D color concepts from single-family homes to large projects, developed by experienced color designers and architects.
• GoldCard Club Germany's largest craftsmen loyalty club offering price advantages, discounts, and benefits including points on purchases convertible into MEGA cooperative shares (with dividends), redeemed for products, seminars, MEGA MESSE travel, vehicle discounts, rental cars, and Miles & More.
• MEGA Akademie Academy offering seminars and training for painters, floor layers, plasterers, and MEGA employees, including A-series technical seminars (Facade/WDVS, Floor Area, Technology, Coatings, Design, Drywall) and B-series management seminars (Management/Organization, Entrepreneur seminars). Includes foreman certification (Vorarbeiter) and office manager certification in painting and lacquering trades.
• MEGA HandwerkerSchutz (Craftsmen Insurance Package) Special insurance package with important insurance modules designed specifically for craftsmen professionals, offered through MKB Mittelstandskreditbank AG partnership.
• MEGA Planer- und Objektservice Planning and object service for architects and property managers providing technical consultation and project support.
• MEGA Onlineshop (shop.mega.de) 24/7 B2B online shopping platform with over 45,000 articles, customer account management, order tracking, online color mixing service ordering, and 3% online discount on many items.
• MEGA Fahrzeuge (Vehicle Services) Vehicle services including company cars from SDH and rental cars from Sunny Cars for MEGA customers, with special conditions accessible via GoldCard points.
• MEGA Recycling - Empty Paint Bucket Take-Back Sustainability initiative under which empty paint buckets are taken back free of charge and recycled into new products, supporting circular economy for paint containers.
• MEGA Junior Club Youth club for children of MEGA customers offering birthday greetings, advent calendar, and promotional actions via mail and email.

Quantifiable outcome

• 3% online discount on many items in online orders
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FestoolcoreTechnology or IntegrationMEGA is a Festool Service Partner. Customers can submit repair orders for Festool machines quickly and conveniently online through www.festool.de using a free myfestool account. Mobile service technicians also visit customer sites to repair machines on location.
• Sunny CarsminorGTM or Marketing PartnerSunny Cars provides rental car services with special conditions for GoldCard Club members. GoldCard points can be used for rental car discounts.
• SDH (Firmenwagen)minorGTM or Marketing PartnerSDH provides company vehicle (Firmenwagen) services with special conditions for GoldCard Club members. GoldCard points can be used for vehicle purchase discounts.
• Miles & MoreminorGTM or Marketing PartnerMiles & More frequent flyer program partnership allows GoldCard Club members to convert loyalty points to Miles & More miles.
• GoldCard Club Partners (Multiple)minorGTM or Marketing PartnerVarious unnamed partners (GoldCard Clubpartner) participate in the loyalty program where GoldCard Club members collect valuable bonus points on purchases of products and services.
• Industrial Partners (30+ brands)coreOthersMEGA distributes products from named industrial partners including MEGA, MEGAgrün, Alligator, Ardex, Bosch, Caparol, Conti Coatings, CWS-Wertlack, Döllken, Egger, Erfurt, Festool, FRIESS, Gerflor, Graco, Herbol, Keim Farben, Küberit, LUCITE, Marburger, Mesko Pinsel, Mirka, Moduleo, NMC, PPG, Pufas, SIA, Sika, Sikkens, Südwest, Tesa, Thomsit.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Carl Bechem GmbH: German paint and lacquer wholesale specialist serving professional painters and the coatings trade. Closely comparable to MEGA as a regional trade-paint distributor with technical consultation and a focused customer base.
• Sto SE & Co. KGaA: German specialist in building coatings, plasters and insulation systems (WDVS) with direct trade sales to plasterers and applicators. Highly comparable to MEGA in target customer (plasterers) and product focus (insulation systems, renders and facade coatings).
• EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG: German trade cooperative for building materials and DIY, organized similarly to MEGA as a member-owned Genossenschaft. Serves professional tradespeople with multi-location branches and a wide assortment of building materials, floor coverings, paints and tools.
• Handelshof Management GmbH: German B2B cash-and-carry wholesale group serving hospitality, trade and small businesses across multiple product categories. Comparable to MEGA in B2B trade-wholesale format, multi-category assortment and Germany-wide branch network.
• DAW SE (Caparol, Alligator, Alpina): One of Germany's largest paint manufacturers, producing Caparol, Alligator and Alpina brands — several of which are also distributed by MEGA. Comparable as a Germany-centric trade paint specialist with strong technical service and direct relationships to painters and plasterers.
• STARK Group (incl. Raab Karcher): One of Germany's largest distributors of building materials and products for craftsmen, with brands like Raab Karcher. Directly competes with MEGA in trade wholesale of building chemistry, insulation and renovation materials to professional customers.
• Brillux GmbH & Co. KG: German manufacturer and direct-to-trade distributor of paints, coatings and building protection products serving painters and plasterers. Directly comparable to MEGA as a B2B trade specialist with own-brand manufacturing, technical consultation and a multi-location branch network across Germany.

Broad incumbents

• BayWa AG: Large German group with significant building-materials and energy/hardware wholesale operations serving tradespeople and contractors. Broader conglomerate than MEGA, but its building-materials division is a direct trade-wholesale competitor in the German market.
• METRO AG: Major international B2B wholesale club operator with extensive German footprint (METRO Cash & Carry, MAKRO). Overlaps with MEGA in B2B wholesale-club format and broad assortment, though focused on hospitality/food service rather than building trades.

Emerging players

• Remmers GmbH: German manufacturer of wood coatings, paints and building-protection products with direct trade relationships to painters, carpenters and floor layers. Comparable to MEGA in trade-channel focus, though smaller and more niche in product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MEGAGruppe1901
• Facebookfacebook.com/megagruppe
• LinkedInlinkedin.com/company/10573414
• Instagraminstagram.com/megagruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEGA eG