Content Beauty&Wellbeing
Content Beauty & Wellbeing is a UK-based curated e-commerce retailer founded in 2008, selling clean, natural, and organic skincare, cosmetics, and wellness products from 100+ vetted brands to conscious beauty consumers across the UK and 50+ international markets.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Content Beauty&Wellbeing does
Content Beauty & Wellbeing is a UK-based direct-to-consumer e-commerce retailer founded in 2008, headquartered in London. The company operates a curated online marketplace specializing in clean, natural, and organic beauty and wellbeing products, aggregating 100+ vetted third-party brands across skincare, cosmetics, body care, haircare, fragrance, and ingestible supplements. The platform is built on Shopify with integrated loyalty management powered by Rivo, and includes ethos-based product filtering (vegan, cruelty-free, B Corp certified, certified organic, plastic-free, gluten-free) to serve consumers seeking ingredient transparency and ethical sourcing. The company maintains a 4.7/5 customer rating across 4,322 verified reviews and offers free UK delivery over £35 and international delivery to 50+ countries with region-specific free-shipping thresholds.
Content Beauty&Wellbeing firmographics
Firmographics- Name
- Content Beauty&Wellbeing
- Legal name
- Content Beauty & Wellbeing
- Website
- https://contentbeautywellbeing.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Content Beauty & Wellbeing is a UK-based curated e-commerce retailer founded in 2008, selling clean, natural, and organic skincare, cosmetics, and wellness products from 100+ vetted brands to conscious beauty consumers across the UK and 50+ international markets.
- Ownership category
- akta.pro rank
Content Beauty&Wellbeing industry classification
Industry- Product category
- Clean Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Omnichannel (CRAFAEAB)
- akta.pro secondary industries
- Beauty & Personal Care Online Retailers (CRAFADAC), Beauty & Personal Care Marketplaces (CRAFABAB), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Natural & Clean Fragrance (CRABADAG), Everyday Makeup Application (HSALAHAA)
Keywords
Where Content Beauty&Wellbeing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Content Beauty&Wellbeing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Retail sale of third-party clean, natural, and organic beauty brands directly to consumers through e-commerce platform. Products span skincare, cosmetics, body care, haircare, fragrance, and wellbeing supplements. Revenue generated through direct product transactions with varying price points across 100+ curated brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Content Beauty&Wellbeing product offering
Product offeringCore offering
Content Beauty & Wellbeing is a UK-based direct-to-consumer e-commerce retailer, established in 2008, that curates and sells clean, natural, and organic beauty products from 100+ vetted third-party brands spanning skincare, cosmetics, body and haircare, fragrance, and wellbeing supplements. The retailer supports customers with a points-based loyalty program (Green Beauty Rewards) and offers paid beauty consultation services (Studio Sessions) with make-up artists.
Product overview
Content Beauty & Wellbeing is a UK-based clean beauty e-commerce retailer established in 2008, operating as a curated marketplace for natural, organic, and conscious beauty products. The platform offers a comprehensive portfolio organized into distinct categories: Skincare (cleansers, toners, masks, serums, moisturizers, eye/lip/neck treatments), Cosmetics & Colour (complexion, blush, bronzer, highlighter, eyeshadow, mascara, lipstick, nails), Body & Hair (body wash, lotions, hair care, fragrance), and Wellbeing & Supplements (vitamins, minerals, omega 3, collagen, medicinal mushrooms). The store features a loyalty rewards program (Green Beauty Rewards) powered by Rivo, and offers consultation services via Studio Sessions. Featured brands include RMS Beauty, Ilia Beauty, The Rising, Antipodes, Innersense, Nini Organics, and over 50 other vetted clean beauty brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Beauty & Wellbeing E-commerce Store Curated multi-brand online store selling vetted clean, natural, and organic beauty products across skincare, cosmetics, body and haircare, fragrance, and wellbeing supplements, with ethos-based filters, free UK delivery over £35, and international shipping to 50+ countries.
- Studio Sessions Consultation Service In-person and virtual (video/phone) consultation services with make-up artists and skincare experts in London, offering 1-1 make-up appointments and product consultations; £15 booking deposit redeemable on orders over £50.
- Green Beauty Rewards Loyalty Program Points-based loyalty program on the Rivo platform where customers earn 1 point per £1 spent plus bonus points for reviews, repeat orders, Instagram follows, and birthdays; points are redeemable for vouchers of £5, £10, £20, or £40 against minimum spend thresholds.
- Bundles & Sets Curated gift sets, travel and trial sets, and multi-product bundles that combine complementary clean beauty products from various brands such as Inlight Beauty, Nini Organics, This Is Silk, and Wilder Botanics, offered at savings versus individual pricing.
Companies that use Content Beauty&Wellbeing
Customer profileSegments2 records
Ideal customer profiles2 records
Content Beauty&Wellbeing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Content Beauty&Wellbeing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Content Beauty&Wellbeing competitors and assessment
Company assessmentDirect peers
- Naturisimo: UK-based natural and organic beauty online retailer. Directly comparable as a fellow UK-headquartered clean/natural specialist with overlapping brand portfolio.
- Cult Beauty: UK-based multi-brand beauty e-commerce retailer carrying 400+ brands including clean and prestige lines. Directly comparable to Content as a curated, content-led online beauty specialist targeting educated UK and EU consumers.
- The Detox Market: North-America-focused clean beauty retailer (online plus physical stores) curating vetted non-toxic brands. Highly comparable to Content in mission, vetting approach and category mix.
- Space NK: UK-based multi-brand beauty specialist combining physical stores with e-commerce. Comparable to Content on assortment strategy and UK clean/prestige beauty positioning.
- Credo Beauty: US-based clean beauty retailer with strong 'Clean at Credo' standards and physical stores alongside e-commerce. Directly comparable to Content on clean-beatuy curation and ethos-based positioning.
- Lookfantastic: THG-owned multi-brand beauty e-commerce platform with extensive global shipping and editorial content. Closely comparable to Content in assortment breadth and editorial-led acquisition, with significantly larger scale.
- Beauty Bay: Large multi-brand beauty online retailer with broad assortment of skincare, cosmetics and fragrance. Comparable to Content in channel (DTC e-commerce) and breadth, though less focused on clean/natural positioning.
- Mankind (THG): THG-owned UK men's and unisex beauty e-commerce platform with strong gifting and brand discovery. Comparable in UK e-commerce retail mechanics and brand curation model.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with a fast-growing clean beauty category and curated 'Clean at Sephora' seal. Relevant as a broad incumbent whose clean-beauty curation overlaps Content's positioning.
- Douglas: Europe's largest perfumery and beauty retailer with strong omnichannel presence. Relevant as a broad incumbent setting baseline expectations for assortment, pricing and loyalty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Content Beauty&Wellbeing social profiles
Digital presenceContent Beauty&Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content Beauty&Wellbeing leadership team
Management profileNumber of profiles
Profiles1 record
Content Beauty&Wellbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content Beauty&Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content Beauty&Wellbeing
What does Content Beauty&Wellbeing do?
Content Beauty & Wellbeing is a UK-based direct-to-consumer e-commerce retailer, established in 2008, that curates and sells clean, natural, and organic beauty products from 100+ vetted third-party brands spanning skincare, cosmetics, body and haircare, fragrance, and wellbeing supplements. The retailer supports customers with a points-based loyalty program (Green Beauty Rewards) and offers paid beauty consultation services (Studio Sessions) with make-up artists.
Is Content Beauty&Wellbeing a public or private company?
Content Beauty&Wellbeing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Content Beauty&Wellbeing founded?
Content Beauty&Wellbeing was founded in 2008. It employs 11 to 50 people.
Where is Content Beauty&Wellbeing based?
Content Beauty&Wellbeing is headquartered in London, United Kingdom, in the Europe region.
How does Content Beauty&Wellbeing make money?
One revenue line is on record: product Sales.
Who are Content Beauty&Wellbeing's main competitors?
Direct peers on record are Naturisimo, Cult Beauty, The Detox Market, Space NK, Credo Beauty, Lookfantastic, Beauty Bay and Mankind (THG). Broad incumbents are Sephora and Douglas.
Does Content Beauty&Wellbeing have an API?
No public API is recorded for Content Beauty&Wellbeing.
What industry is Content Beauty&Wellbeing in?
Content Beauty&Wellbeing's product category is Clean Beauty Retail. Its primary akta.pro industry code is CRAFAEAB, Beauty & Personal Care Omnichannel, with a secondary code of CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456120 and its SIC code is 2844.