What Consulta Mitofsky does

Consulta Mitofsky (operating as MITOFSKY) is a privately held Mexican opinion polling and market research firm founded in 1995, headquartered in Mexico City (Benito Juárez). The company designs and conducts survey-based research products across political, consumer, and cultural domains, and distributes results primarily through recurring media partnerships rather than through a self-serve digital platform. Its core products include daily presidential approval tracking (AMLOTrackingPoll), monthly ranking of all 32 Mexican governors, ranking of 150 mayors and municipal presidents, exit polls and quick counts for federal and state elections, a general public opinion series (México Opina), government evaluation studies, and the BrandDesire consumer brand-preference research line. Specialized sports-fan products include the annual La Afición al Futbol Mexicano survey (running since 2001) and the recurring Rumbo al Mundial World Cup tracking series. Opinion analysis is delivered via Roy Campos' columns in El Economista and López-Dóriga Digital.

The firm operates a portfolio-based professional services model with three identified revenue streams: recurring media publication agreements (El Economista, Ovaciones), corporate market research engagements (BrandDesire studies for sectors such as automotive, personal care, food and beverage, streaming, and hospitality), and electoral polling contracts (exit polls, quick counts, pre-electoral surveys) for political clients and electoral commissions. Pricing is not publicly disclosed, no subscription tiers or rate cards are offered, and no digital platform, API, or SDK exists. Distribution is B2B2C: MITOFSKY provides data to media outlets, which then publish and broadcast to end audiences. The firm is led by President Roy Campos (a publicly recognized pollster with four Reed Latino awards and 13 consecutive years on Revista Lideres' 300 Lideres de Mexico list) and Co-founder/Director Marcelo Ortega (former CEDE president 2017-2020), supported by a research and projects team of approximately 51-100 employees.

Name

Consulta Mitofsky

Legal name

Consulta Mitofsky

Website

https://mitofsky.mx

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Consulta Mitofsky is a Mexican opinion polling and market research firm that conducts daily presidential tracking, monthly governor and mayor approval rankings, electoral exit polls, and brand preference research (BrandDesire) for media, government, and corporate clients across Mexico.

Ownership category

akta.pro rank

Product category

Market Research / Opinion Polling

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Public opinion polling
• Market research services
• Electoral surveys
• Brand preference research
• Political approval tracking

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Polls and Surveys for Media: MITOFSKY conducts regular polls and surveys published in major Mexican media outlets such as El Economista and Ovaciones. These appear to be recurring publication arrangements where the company provides opinion data and analysis in exchange for media exposure and compensation.
2. BrandDesire Research: Brand preference studies measuring consumer desires across various product categories (automotive, personal care, food/beverages, entertainment). These market research deliverables serve corporate clients seeking consumer insights.
3. Electoral Polling: Exit polls and election-related surveys conducted during electoral processes, including conteo rapido (quick counts) and public opinion studies for political clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Consulta Mitofsky is a Mexican opinion polling and market research firm that designs, fields, and publishes public opinion surveys on politics, government performance, and consumer brand preferences. It produces recurring political tracking studies (governor rankings, mayor rankings, presidential approval) and electoral polling (exit polls and quick counts), and sells consumer brand preference research through the BrandDesire product line. Survey results are distributed primarily via media partnerships with El Economista, Ovaciones, and López-Dóriga Digital.

Product overview

Consulta Mitofsky is a Mexican public opinion and market research firm offering a portfolio of polling and survey research products. The core offerings include political approval rankings (governors, mayors, presidential approval tracking), electoral polling services, and general public opinion studies. Consumer research is served through the Brand Desire study covering brand preferences, while specialized sports polling includes the annual football fan survey and Rumbo al Mundial World Cup tracking. Opinion analysis is provided through Roy Campos Opina columns. The company operates primarily as a traditional survey research organization without a digital platform or API products.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Desire: MITOFSKY product survey line tracking consumer brand preferences in Mexico across categories such as automotive, personal care, food/beverage, and streaming platforms.

Products and services

• Ranking MITOFSKY de Gobernadores Monthly evaluation ranking the approval ratings of all 32 Mexican state governors, published in El Economista, providing trend analysis across regions for political and media audiences.
• Ranking MITOFSKY 150 Alcaldes Evaluation ranking of 150 Mexican municipal presidents and mayors' approval ratings, including breakdowns by capitals, CDMX boroughs, border municipalities, coastal areas, and large cities, published in El Economista.
• AMLOTrackingPoll / Aprobación Presidencial Daily and monthly presidential approval tracking poll published in El Economista, monitoring approval ratings of the President of Mexico and generating continuous approval data over months and years.
• Elecciones (Encuestas Electorales) Electoral polls conducted for various elections, including federal, state, and local contests, with pre-electoral surveys supporting political and media clients during electoral cycles in Mexico.
• Encuesta de Salida y Conteo Rápido Exit polls (encuesta de salida) and quick counts (conteo rápido) conducted during electoral processes to estimate election results before official counts are released, as illustrated by the Coahuila June 2026 local election project.
• México Opina General public opinion surveys covering various national topics and current events in Mexico, providing ad hoc opinion research for media and other clients.
• Evaluación de Gobierno Government evaluation studies measuring citizen perception of federal, state, and municipal administration performance, used by media clients to track political accountability.
• Brand Desire Consumer brand preference studies measuring which products and brands Mexican consumers desire most, covering automotive, personal care, food/beverages, streaming services, and hospitality categories for corporate marketing clients.
• Rumbo al Mundial Monthly surveys tracking Mexican football fans' opinions, preferences, and expectations leading up to the FIFA World Cup, covering team selection, tournament predictions, and player nominations, published in Ovaciones.
• La Afición al Futbol Mexicano Annual national survey measuring Mexican football fan affiliation with professional league teams, conducted since 2001 for the Ovaciones sports newspaper.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Latinobarómetro: LATAM-wide public opinion survey covering 18+ countries including Mexico. Comparable in opinion polling methodology and longitudinal tracking, but operates at a regional rather than single-country level and primarily serves academic/policy clients.

Direct peers

• BGC Asociados (Beltrán, Juárez y Asociados): Mexican polling and strategic communications consultancy that produces electoral polls, approval trackers, and corporate research. Closely comparable in methodology, target buyers, and Mexican media publication model.
• GEA-ISA (Grupo de Economistas y Asociados): Mexican research and strategic advisory firm publishing economic, political, and consumer surveys. Direct peer in the Mexican syndicated polling and corporate research market with overlapping customer segments.
• Parametría: Mexican opinion polling and market research firm publishing regular political and consumer surveys. Directly comparable to MITOFSKY in scope (electoral, approval, consumer) and customer base (Mexican media, political parties, corporate clients).
• Oraculus (Demotecnia): Mexican polling and consulting firm producing electoral projections, approval tracking, and consumer studies. Comparable to MITOFSKY in methodology and customer base, with similar media distribution model.
• Buendía & Laredo: Mexican polling and electoral consultancy with deep experience in political campaigns and government evaluation. Comparable to MITOFSKY in political polling focus, methodology, and Mexican media/campaign client base.

Broad incumbents

• NielsenIQ Mexico: Global consumer measurement and analytics firm with a substantial Mexico presence serving CPG and retail clients. Comparable in the corporate/BrandDesire segment but with far larger scale and a technology-driven platform.
• Ipsos Mexico: Global market research firm with a major Mexico operation covering political polling, consumer insights, and brand research. Broader incumbent competing for the same corporate and political clients as MITOFSKY across many adjacent categories.
• Kantar Mexico: Global research and insights firm with operations in Mexico covering brand tracking, consumer behavior, and media research. Broad incumbent comparable to MITOFSKY's corporate research arm with significantly larger resources.

Emerging players

• Consulta Nacional de Mitosfsky / Encuesta UNAM (ENES): Mexican academic and independent public opinion research efforts (including UNAM-affiliated surveys) covering approval, electoral, and social attitudes. Partial overlap with MITOFSKY's political polling work, with a non-commercial, academic orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Mitofsky_group
• YouTubeyoutube.com/c/ConsultaMitofskyMx
• Facebookfacebook.com/ConsultaMitofsky
• Instagraminstagram.com/mitofsky_group
• LinkedInlinkedin.com/company/consulta-mitofsky

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consulta Mitofsky