What ADHOC does

ADHOC is a Cairo-headquartered market and location intelligence company founded in 2007 that operates across Egypt, Saudi Arabia, and the United Arab Emirates. It serves enterprise clients in seven verticals — Consumer Packaged Goods, Pharmaceutical, Financial Services, Food & Beverage, Oil & Gas, IT & Telecom, and Construction Materials — with a B2B professional services model that combines field data collection, proprietary digital mapping, GIS tools, machine learning, and AI-driven image recognition.

The company's core offering is an integrated Geomarketing platform built around nine solution modules: Census, Route-2-Market, Merchandising, Sales Analytics, Network Development Planning, Store Observation, Asset Tracking & Tagging, Image Recognition, and Consumer Insights. Underlying the platform is a stack that includes proprietary digital maps, GIS-based geocoding and data matching, real-time sales analytics with heat-map visualization, a field automation mobile app for merchandising execution, and AI-driven computer vision for shelf auditing and product identification. ADHOC describes itself as Egypt's first automated merchandising service provider.

ADHOC generates revenue through direct enterprise sales engagements and ongoing professional services contracts delivered via regional offices in Cairo (two locations), Riyadh, and Dubai, supported by a secure client portal for existing customers. The company is privately held with no disclosed external funding rounds; leadership is concentrated in founder/management hands (Mohamed Hashem as Chairman and CEO, with co-founders Ahmed Sabra as CCO and Ahmed Hamdy as COO). Public pricing is not disclosed, and engagement is initiated via a 'Let's Talk!' sales contact motion typical of enterprise consulting relationships.

Name

ADHOC

Legal name

ADHOC

Website

https://adhoc-eg.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

ADHOC is a Cairo-headquartered geomarketing and market intelligence firm founded in 2007, serving enterprise clients across CPG, Pharma, Financial Services, F&B, Oil & Gas, IT & Telecom, and Construction Materials in Egypt, Saudi Arabia, and the UAE.

Ownership category

akta.pro rank

Product category

Geomarketing and Market Intelligence Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Geomarketing services
• Market intelligence
• Route-to-market
• Retail merchandising
• Consumer research

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Market Intelligence: ADHOC provides comprehensive market and location intelligence services including census, route-to-market optimization, network development planning, store observation, and consumer insights. These are delivered as professional services engagements to enterprise clients across multiple industries.
2. Merchandising Services: Offers merchandising execution services with AVA model (Availability, Visibility, Accessibility) including regular store visits, planogram implementation, promotional support, and stock monitoring. Egypt's first automated merchandising service provider.
3. Consumer Research Services: Provides consumer insight solutions including shopper understanding, in-market testing, consumption moments analysis, path to purchase research, brand tracking, customer segmentation, concept testing, and campaign effectiveness measurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ADHOC delivers geomarketing and market intelligence services to enterprise clients, including Census (market scanning), Route-2-Market distribution planning, Merchandising (AVA model execution), Sales Analytics with heat maps, Network Development Planning, Store Observation, Asset Tracking & Tagging, AI-driven Image Recognition, and Consumer Insights. The offerings are delivered on an integrated proprietary platform that applies GIS, AI, machine learning, and digital mapping to support route-to-market, retail execution, and consumer research objectives for clients in CPG, Pharma, Financial Services, F&B, Oil & Gas, IT & Telecom, and Construction Materials.

Product overview

ADHOC is a geomarketing and market intelligence platform offering a comprehensive suite of nine integrated solutions. The core portfolio includes Census (market scanning), Route-2-Market (distribution optimization), Merchandising (AVA model execution), Sales Analytics (real-time reporting with heat maps), Network Development Planning (site selection and delivery zones), Store Observation (in-store execution monitoring), Asset Tracking & Tagging (data matching and tracking), Image Recognition (AI-powered shelf analysis), and Consumer Insights (research and brand tracking). These solutions work together as an integrated geomarketing platform leveraging GIS, AI, machine learning, and digital mapping technologies to help brands optimize distribution, enhance retail execution, and make data-driven decisions across markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Census Comprehensive market scanning service designed to support Route-to-Market objectives, providing digital mapping of market data across various retail channels including FMCG, telecommunications, consumer electronics, pharmaceuticals, and construction materials. Targeted at enterprises seeking market positioning, retail execution, and growth insights.
• Route-2-Market Strategic framework that optimizes how products reach end customers through efficient distribution channels, using GIS tools, data matching, geocoding, and route optimization. Targets distribution-heavy enterprises seeking to streamline sales territories and channels.
• Merchandising Merchandising execution service using the AVA (Availability, Visibility, Accessibility) model in weighted trade outlets, featuring field automation software and a mobile app for real-time data collection; ADHOC positions this as Egypt's first automated merchandising offering. Targets CPG, pharma, F&B, and other consumer-goods manufacturers needing in-store execution.
• Sales Analytics Real-time sales reporting service delivering comprehensive analysis at region, branch, sales zone, sales representative, and individual customer levels, with heat map visualizations of high-value areas and top-performing brands/SKUs. For sales and trade marketing leaders seeking data-driven territory decisions.
• Network Development Planning Comprehensive market analysis solution for strategic service positioning, including site selection for branches/ATMs/POS, delivery zone planning, and optimal location identification using GIS-based data-driven insights. Targets enterprises expanding physical networks such as banks, telecom operators, and distributors.
• Store Observation In-store execution monitoring service providing frequent distribution checks to monitor execution KPIs, ensuring product availability, pricing compliance, and shelf visibility. For brand and trade marketing teams needing instore execution oversight at scale.
• Asset Tracking & Tagging Asset management service ensuring accurate tracking through data matching and asset tagging, designed to enhance visibility, minimize asset loss, and improve operational efficiency. For enterprises with distributed physical assets such as telecom operators and financial services networks.
• Image Recognition AI-driven image recognition technology that processes store shelf imagery to identify products, verify planogram compliance, monitor shelf visibility, conduct competitive analysis, and detect out-of-stock items. For retailers and brands seeking real-time, AI-powered in-store insights.
• Consumer Insights Suite of consumer insight solutions including shopper understanding, in-market testing, consumption moments analysis, path-to-purchase research, brand health tracking, customer segmentation, concept testing, and campaign effectiveness measurement. For marketing, brand, and category teams targeting MENA consumers.

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Others

• Numeric Brain (formerly Octopia): Regional data and analytics provider focused on FMCG market intelligence and route-to-market solutions across MENA. Comparable to ADHOC's Census and Route-2-Market offerings, serving the same CPG and distribution-channel ecosystem.

Emerging players

• Infomineo: MENA-focused business research and market intelligence firm offering country-level research, industry analysis and on-the-ground data collection. Comparable to ADHOC's regional market-research depth across Egypt, KSA and UAE.
• Planorama (PARC/Resource Label Group): Retail-execution AI vendor specializing in image-based planogram compliance and shelf analytics for CPGs. Overlaps with ADHOC's image-recognition-led merchandising offering for multinational brand owners.

Broad incumbents

• IQVIA: Global data, analytics and consumer health intelligence firm with deep MENA presence in pharmaceuticals. Comparable to ADHOC's Pharma vertical — both provide distribution checks, sales reporting and retail execution insights to pharma manufacturers.
• Ipsos: International market research and consumer insights firm operating across MENA, providing brand health tracking, shopper research and public opinion studies. Overlaps with ADHOC's consumer research and market intelligence solutions.
• Kantar: Global insights company with strong Middle East presence, offering brand tracking, consumer panels and analytics. Directly comparable to ADHOC's Consumer Insights offering and overlaps on retail and shopper research in Egypt, KSA and UAE.
• Esri: Global GIS software and location-analytics platform provider, the foundational technology behind geospatial analytics. Competes with ADHOC at the GIS / mapping platform layer, supplying underlying technology and adjacent analytics offerings to many of the same enterprise customers.
• NielsenIQ: Global market intelligence and consumer insights firm that provides retail measurement, consumer research and analytics in MENA. Competes with ADHOC at the top of the market-research and shopper-insights stack across the same CPG, F&B and Pharma verticals.

Direct peers

• GeoMarketing Group: Europe-based geomarketing and location-intelligence consultancy offering GIS-based site selection, market analysis and route planning. Closely comparable business model to ADHOC's Census, Route-2-Market and Network Development Planning solutions, focused on a different geography.
• Trax: Computer vision and retail-execution platform that uses image recognition for shelf analytics, planogram compliance and in-store auditing. Most direct technology peer to ADHOC's AI-driven merchandising and image recognition solutions, competing for the same CPG/FMCG merchandising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADHOC-GeoMarketing-Research-100076292269442
• LinkedInlinkedin.com/company/adhoc-geomarketing-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADHOC