Planorama
Planorama is a Paris-based AI-driven retail execution and computer vision company that helps CPG manufacturers and retailers identify performance gaps and revenue opportunities at points of sale across 80+ countries.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Planorama does
Planorama is a Paris-based for-profit company founded in 2009 with 51-100 employees, positioned to identify performance gaps and revenue opportunities at points of sale for consumer goods manufacturers and retailers. The source material describes an AI-driven retail execution platform built around computer vision and image recognition technology, with a core product suite that includes a Cloud-based Image Recognition module for real-time shelf image analysis and an On-Device Image Recognition module for edge-based, offline processing on mobile devices. The platform supports planogram compliance verification, SKU detection, promotional execution, and shelf-level analytics, and is extended by a full-funnel Consumer Engagement Platform that addresses downstream customer loyalty.
The business model combines SaaS-based subscription revenue from the image recognition and retail execution platform with merchandising services revenue from in-store execution work. Distribution is executed through an enterprise field sales motion targeting major CPG companies, supported by regional sales teams in the United States, Japan, Greece, and the Middle East, with a stated operational footprint of more than 80 countries. Named enterprise customers include Sanofi, AB InBev, Heineken, Unilever, Opella, and Labatt, with a customer segmentation approach organized by CPG sub-vertical (alcohol, food & beverage, household, over-the-counter, baby & children, pet care) and by retail vertical (grocery, pharmacy, fashion). Pricing is not publicly disclosed and requires a sales engagement.
Strategically, the platform is the subject of a 2024 announced combination with FORM to create a global leader in image recognition and frontline execution, and has accumulated 55+ patents in computer vision since 2010, multiple industry awards in 2024-2025 (including Inc. Power Partner, P&G Partner of the Year, and The A.I. Awards), and an industry-standard reference base of tier-one CPG clients. Planorama's headcount range and Paris domicile indicate it is a focused operating unit within this broader retail technology franchise, with go-to-market executed at the enterprise rather than SMB level.
Planorama firmographics
Firmographics- Name
- Planorama
- Website
- https://planorama.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 51–100 employees
- Short description
- Planorama is a Paris-based AI-driven retail execution and computer vision company that helps CPG manufacturers and retailers identify performance gaps and revenue opportunities at points of sale across 80+ countries.
- Ownership category
- akta.pro rank
Planorama industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where Planorama is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Planorama business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription Services: SaaS-based platform providing image recognition, retail execution, and consumer engagement solutions. Delivered through cloud-based and on-device deployment models with real-time data capabilities.
- Merchandising Services: In-store merchandising capabilities and execution services for retail compliance, planogram management, and promotional activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Planorama product offering
Product offeringCore offering
Planorama helps customers identify performance gaps and revenue opportunities at all points of sale. The company delivers an AI-driven retail execution platform centered on image recognition, with cloud-based and on-device deployment options for digitizing, analyzing, and optimizing retail spaces. Offerings span real-time shelf visibility, planogram compliance, autonomous data collection, on-demand merchandising, and consumer engagement.
Product overview
Trax offers an integrated retail execution platform centered around its core Trax Image Recognition solution, which includes Cloud IR and On-Device IR modules for flexible image capture and analysis. The platform provides AI-driven shelf detection, planogram compliance verification, and real-time retail data insights. Additional capabilities include a full-funnel consumer engagement platform, autonomous data collection methods, and on-demand merchandising capabilities. The platform serves CPG companies and retailers across over 80 countries, providing coverage across industries including alcohol, food & beverage, household, over-the-counter, baby & children, and pet care sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Image Recognition Platform AI-powered image recognition solution that digitizes retail spaces by capturing and analyzing shelf images to verify planogram compliance, track SKU presence, and generate actionable insights for retail execution. Targets CPG companies and retailers.
- Cloud IR Cloud-based image recognition processing that enables real-time analysis of shelf images with scalable cloud infrastructure for data processing and storage.
- On-Device IR On-device image recognition solution that processes shelf images directly on mobile devices, enabling offline capability and immediate shelf compliance verification.
- Retail Execution Platform Integrated platform providing real-time retail data, execution capabilities, and consumer engagement tools across the retail execution portfolio, from planogram resets to customer loyalty programs.
- Consumer Engagement Platform Full-funnel consumer engagement platform that enables brands to transform shopping experiences and build long-term customer loyalty through AI-driven insights.
Quantifiable outcome
- Improves accuracy and reduces errors in retail compliance
- +2 more outcomes
Companies that use Planorama
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Planorama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Planorama partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FORM (Merging with Trax)coreFORM and Trax are coming together to create a global leader in image recognition and frontline execution. This strategic combination strengthens both companies' positions in the retail technology market, combining FORM's capabilities with Trax's existing AI-driven retail execution platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Planorama competitors and assessment
Company assessmentDirect peers
- Trax Technology Solutions: Parent/merged entity offering the same cloud and on-device image recognition retail execution platform. Planorama's data largely mirrors Trax's product, customer, and patent footprint, indicating close operational overlap.
- FORM: Direct peer merging with Trax to form a global leader in image recognition and frontline execution. Operates in the same retail execution and image recognition category serving CPGs and retailers.
- Vispera: Direct competitor providing image recognition-based retail execution and shelf analytics for CPG companies and retailers across multiple geographies, closely overlapping Planorama's core use cases.
- Scandit: Enterprise mobile computer vision and barcode scanning platform serving retail execution, inventory management, and shopper engagement use cases, overlapping directly with Planorama's IR capabilities.
- Repsly: Retail execution and merchandising SaaS for CPG field teams, including shelf audit workflows and image capture, overlapping with Planorama's planogram compliance and merchandising use cases.
Emerging players
- Bossa Nova Robotics: Autonomous shelf-scanning robots that capture real-time shelf data for retailers and CPGs. Competes in the retail shelf visibility category with a hardware-first approach versus Planorama's image-recognition software.
- Focal Systems: Retail computer vision provider using in-store cameras and AI for shelf monitoring, out-of-stock detection, and planogram compliance, directly competing with Planorama's retail execution solutions.
Broad incumbents
- AFS Technologies: Established retail execution and trade promotion management vendor serving CPG companies with merchandising, sales force automation, and image recognition-adjacent capabilities at scale.
- NielsenIQ: Global retail measurement and shopper insights provider for CPG companies, with adjacent capabilities in shelf data and category insights that overlap Planorama's shopper and retail insights value proposition.
- IRI: Major retail measurement and consumer insights incumbent serving CPGs with category, shopper, and shelf analytics that compete with Planorama's data-driven retail execution insights.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Planorama social profiles
Digital presencePlanorama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planorama leadership team
Management profileNumber of profiles
Profiles1 record
Planorama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planorama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planorama
What does Planorama do?
Planorama helps customers identify performance gaps and revenue opportunities at all points of sale. The company delivers an AI-driven retail execution platform centered on image recognition, with cloud-based and on-device deployment options for digitizing, analyzing, and optimizing retail spaces. Offerings span real-time shelf visibility, planogram compliance, autonomous data collection, on-demand merchandising, and consumer engagement.
When was Planorama founded?
Planorama was founded in 2009. It employs 51 to 100 people.
Where is Planorama based?
Planorama is headquartered in Paris, France, in the Europe region.
How does Planorama make money?
Two revenue lines are on record. Software Subscription Services are the primary driver. The others are merchandising Services.
Who are Planorama's main competitors?
Direct peers on record are Trax Technology Solutions, FORM, Vispera, Scandit and Repsly. Emerging players are Bossa Nova Robotics and Focal Systems. Broad incumbents are AFS Technologies, NielsenIQ and IRI.
Does Planorama have an API?
No public API is recorded for Planorama.
What industry is Planorama in?
Planorama's product category is Retail Execution Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 518210 and its SIC code is 7372.