Woodside

What Woodside does

Woodside is a privately held, luxury health, fitness, and wellness club headquartered at 2000 W 47th Place in Westwood, Kansas City, Kansas, operating from a single location since its founding in 1972. The company serves affluent individuals and families in the Kansas City metropolitan area through a comprehensive, membership-based service stack that spans fitness (150+ weekly group fitness classes across dedicated Yoga, Cycle, Fitness, Pilates, and THE LAB/THE YARD studios; personal and small-group training led by Director of Training John Beane), racquet sports (indoor and outdoor tennis including bubble courts for winter play, USPTA-certified coaching, a Pro Shop, and structured subscription products such as the Ball Machine Club and Permanent Court Time), aquatics (adult and family pools plus the Woodside Waves youth swim team), and a full-service spa and recovery layer (massage, facials, and a dedicated Hydrotherapy Room with five temperature zones including Kansas City's only full-body cold plunge). The club further differentiates through its Insights Studio, which offers third-party-integrated, science-based assessments (Dari Motion Analysis, InBody Body Composition, and PNOE AMR/RMR metabolic testing), and a multi-concept food and beverage operation (The Kitchen restaurant by Executive Chef Gunner Hawkins, The Bar, the seasonal Pool Bar, the only Midwest Earthbar for post-workout nutrition, and Grab + Go), supported by on-site retail (The Shop), childcare and junior programming, and a native mobile app on iOS and Android.

Underlying the operation is a subscription-recurring revenue model anchored by membership dues, augmented by a-la-carte and ancillary transactional revenue from tennis court rentals, spa and training services, food and beverage, and retail. Go-to-market is direct-to-consumer, with member acquisition driven through the company website, online join via Jonas Fitness, Calendly-scheduled tours, and social media channels (Facebook, Instagram, Pinterest, YouTube). The technology stack relies on third-party commercial software (Jonas Fitness for membership management, Smart Health Clubs for the member portal, native iOS/Android applications) rather than proprietary platforms, and the firm employs between 251 and 500 staff across its integrated service lines. Ownership and operating leadership rest with President and Owner Blair Tanner, supported by Director of Training John Beane and Executive Chef Gunner Hawkins.

Name

Woodside

Legal name

Club Woodside

Website

https://clubwoodside.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodside is a privately held, luxury health, fitness, and wellness club in Westwood, Kansas City, founded in 1972. It offers a membership-based, all-in-one experience spanning 150+ weekly fitness classes, tennis, pools, spa, hydrotherapy, multi-concept dining, and wellness assessments to affluent Kansas City-area individuals and families.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Health club memberships
• Fitness training services
• Spa and wellness
• Tennis facilities
• Athletic club amenities

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, group classes, pools, tennis courts, spa amenities, and food & beverage outlets. The club offers various membership tiers and family plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Woodside is a private, membership-based health, athletic, and social club that provides access to group fitness classes, personal and small-group training, tennis courts and lessons, indoor and outdoor pools, a full-service spa, hydrotherapy, a wellness assessment studio, and multiple food and beverage outlets under a single dues-paying membership. Members and guests can also purchase tennis court time, spa services, restaurant meals, and retail products on an à la carte basis.

Product overview

Woodside is a luxury health, fitness, and wellness club in Westwood, Kansas City, offering a comprehensive suite of interconnected products and services organized as a single unified club membership. The core portfolio spans fitness (150+ weekly group fitness classes across Yoga Studio, Cycle Studio, Fitness Studio, THE YARD, and THE LAB; personal and small-group training; Pilates; and open fitness floors), racquet sports (indoor/outdoor tennis with USPTA-certified coaching, ball machine club, and a Pro Shop), aquatics (adult and family pools plus the Woodside Waves Swim Team), spa and recovery (The Spa with massage therapy, facials, and 90+ years of combined therapist expertise; a dedicated Hydrotherapy Room with five temperature zones including Kansas City's only full-body cold plunge; and The Shop retail), and food and beverage (The Kitchen restaurant by Executive Chef Gunner Hawkins, The Bar, Pool Bar, the sole Midwest Earthbar for post-workout nutrition, and Grab + Go). Ancillary offerings include the Insights Studio for science-based body composition (InBody), motion analysis (DARI), and metabolic rate testing (PNOE AMR/RMR), children's services, and a native mobile app on iOS and Android. All offerings are accessible through a single membership tier, with dining and spa services also available on a per-use or à la carte basis.

Differentiator

Problem solved

Functional benefit

Brands

• The Kitchen: Seasonal restaurant at Woodside featuring locally-sourced ingredients, with a menu crafted by Executive Chef Gunner Hawkins, focusing on health and wellness-oriented cuisine.
• The Bar
• The Pool Bar
• Earthbar
• The Shop
• Hydrotherapy Room
• The Spa
• Insights Studio
• Woodside Waves

Products and services

• Club Membership Program Individual and family membership tiers providing access to all fitness facilities, group classes, tennis courts, pools, spa, dining, and club amenities at the Westwood, Kansas City club.
• Group Fitness Classes
• Personal and Small Group Training One-on-one personal training and small group training sessions delivered by certified trainers who build personalized fitness plans across low-impact to high-intensity programming.
• Pilates Instruction Group and individual Pilates instruction with dedicated instructors, included as part of the group fitness schedule with club membership.
• Tennis Program Year-round tennis program featuring indoor and outdoor courts, adult and junior clinics, private lessons with USPTA-certified teaching professionals, ball machine rental, permanent court time reservations, and a Pro Shop.
• Aquatics and Swim Team Aquatic facilities including adult pools, a family pool, and the Woodside Waves Swim Team for competitive youth swimming.
• The Spa Full-service spa offering massage therapy (deep tissue, Swedish, hot stone, cupping, visceral therapeutic, Theragun, prenatal), facials (brightening vitamin C, custom peel & collagen mask, men's facials), and hydrotherapy.
• Hydrotherapy Room Dedicated hydrotherapy facility offering five wet and dry temperature zones including a heated indoor therapy pool, hot tub, steam room, dry sauna, and full-body cold plunge for contrast therapy, with lounge seating, eucalyptus-infused towels, and a sound system.
• Insights Studio Assessments Science-backed wellness assessments including Dari Motion Analysis for movement, InBody body composition analysis, and PNOE Active Metabolic Rate (AMR) and Resting Metabolic Rate (RMR) breath-by-breath gas analysis to determine individualized training zones.
• The Kitchen Restaurant Seasonal restaurant menu featuring locally-sourced ingredients and farm-fresh produce, crafted by Executive Chef Gunner Hawkins, including breakfast, salads, handhelds, bowls, shareables, kids menu, and happy hour specials.
• Earthbar Post-workout recovery nutrition bar offering fresh-made-in-house smoothies and juices, natural supplements, shots, and tinctures, operated as the only Earthbar in the Midwest.
• Grab and Go Ready-to-take healthy meal and snack options for members on the move, supplemented with gift and novelty items from local and national brands.
• The Shop Retail Retail shop within the spa offering health and wellness products including Skinceuticals medical-grade skincare, Lululemon apparel, Therabody massage and facial devices, Greyson Clothiers, Varley fashion, and rotating seasonal products.
• Children's Services Childcare services for members' children plus junior development programs including junior tennis academies, camps, development clinics, and junior team tennis.

Quantifiable outcome

• Over 150+ weekly group fitness classes and 40 yoga classes per week
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Genesis Health Clubs: Regional chain of premium fitness and tennis clubs across the Midwest, including Kansas City-area locations that directly compete with Woodside for the same affluent family and tennis-playing demographic.
• Life Time Fitness: Operates premium, multi-amenity athletic clubs with fitness, tennis, pools, spa, dining, and family programming under a membership model — the closest large-scale analogue to Woodside's integrated concept, though at national scale.
• The Houstonian Club: Private, single-location premium athletic and social club with fitness, tennis, pools, spa, and dining — a strong small-scale analogue to Woodside's all-in-one member experience.
• Chelsea Piers: Large-format athletic and lifestyle complex offering fitness, tennis, swimming, spa, and youth programming under membership — comparable breadth of amenities and premium urban positioning.
• Equinox: Luxury fitness club operator offering premium group fitness, personal training, spa, and lifestyle amenities to affluent urban/suburban members — comparable to Woodside on positioning and member demographic.
• The Standard Club: Historic private athletic and social club offering fitness, tennis, aquatics, dining, and family programming — closely mirrors Woodside's structure as a comprehensive private member club.
• Bay Club: Premium, multi-amenity member club operating fitness, tennis, swimming, family programming, and dining across multiple locations — highly comparable to Woodside's integrated service portfolio.

Emerging players

• Club Pilates / Orangetheory Fitness: Boutique fitness franchise operators capturing share-of-wallet from traditional health clubs among Woodside's affluent, fitness-engaged member demographic through low-friction, single-discipline offerings.
• Canyon Ranch: Wellness-focused resort and club operator emphasizing spa, nutrition, and longevity services — overlaps with Woodside's wellness/recovery positioning (hydrotherapy, Insights Studio) but at destination scale.

Regional players

• The Kansas City Country Club: Local KC private club competitor — while golf-centric, it competes with Woodside for the same affluent KC family and corporate membership base seeking a comprehensive social and athletic club experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtAnIcHr7YT53VGTc4NxTUQ
• Facebookfacebook.com/woodsidekc
• Instagraminstagram.com/woodsidekc
• Pinterestpinterest.com/clubwoodside

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodside