Dentalplanet
Dentalplanet (legal: DuraPro Health) is a Wichita Falls-based e-commerce retailer of new and refurbished dental, medical, and veterinary equipment serving private practices, DSOs, government, and animal health buyers with installation, repair, design, and financing services.
- Company typePrivate
- Founded2012
- HeadquartersWichita Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dentalplanet does
Dentalplanet, operating under its legal entity DuraPro Health, is a US-based dental equipment retailer founded in 2012 and headquartered in Wichita Falls. The company distributes new and refurbished dental equipment, consumable dental supplies, and adjacent medical and veterinary equipment through an e-commerce platform, with inventory spanning major manufacturers including A-dec, Carestream Dental, Beaverstate Dental Systems, Vatech, ADS Dental Systems, and Tuttnauer. The dentalplanet.com domain redirects to duraprohealth.com, indicating an ongoing brand consolidation toward the parent legal identity while preserving the established dental-keyword SEO footprint.
The business model pairs transactional e-commerce sales with a service-anchored revenue layer. Beyond equipment, the company sells delivery and installation, equipment repair and maintenance, dental office design and "complete office packages," upholstery refurbishment, financing, trade-in credits, Equipment Performance Evaluation, Section 179 tax consultation, and confidential listing services for practices being sold. Customer segments span private dental practices, group practices, dental service organizations, government healthcare facilities, medical equipment buyers, and animal health / veterinary buyers. Pricing is not transparently tiered; the company instead competes on assortment breadth between new and refurbished inventory, a published price-match guarantee, and financing/trade-in levers.
The go-to-market relies primarily on direct e-commerce with search-driven discovery, supplemented by a higher-touch direct sales motion for enterprise/DSO and government accounts. There are no disclosed AI/ML capabilities, no patents, no public funding events, and no third-party revenue validation. The strategic position rests on assortment breadth, refurbished-equipment pricing, and an integrated service offering rather than technological differentiation.
Dentalplanet firmographics
Firmographics- Name
- Dentalplanet
- Legal name
- DuraPro Health
- Website
- https://dentalplanet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dentalplanet (legal: DuraPro Health) is a Wichita Falls-based e-commerce retailer of new and refurbished dental, medical, and veterinary equipment serving private practices, DSOs, government, and animal health buyers with installation, repair, design, and financing services.
- Ownership category
- akta.pro rank
Where Dentalplanet is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Dentalplanet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels3 records
Dentalplanet product offering
Product offeringCore offering
Dentalplanet (DuraPro Health) retails new and refurbished dental equipment and consumable supplies — including dental chairs/operatories, digital X-ray systems, cabinetry, and autoclaves/sterilizers — from brands such as A-dec, Carestream Dental, Beaverstate, Vatech, ADS Dental System, and Tuttnauer. The company supplements equipment sales with lifecycle services: equipment repair and maintenance, dental office design consulting, complete office packages, financing, delivery and installation, upholstery refurbishment, trade-in/sell-back programs, equipment performance evaluation, and Section 179 tax-deduction consulting.
Product overview
Dentalplanet (operated by DuraPro Health) is a dental equipment and supplies retailer offering new and refurbished dental equipment, supplies, and comprehensive services for dental practices. The product portfolio includes dental chairs and operatory equipment, digital X-ray systems, cabinetry, and sterilization equipment from major brands including A-dec, Carestream Dental, Beaverstate Dental Systems, Vatech, ADS Dental Systems, and Tuttnauer. The company provides supporting services including equipment repair, dental office design, complete office packages, financing options, upholstery services, delivery and installation, and tax consultation. The offering operates as a single retail/e-commerce platform with associated service offerings rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Equipment (new and refurbished) New and refurbished dental equipment including chairs/operatories, cabinetry, X-ray equipment, and sterilization devices sold to dental practices, DSOs, and government buyers across major brands (A-dec, Carestream Dental, Beaverstate, Vatech, ADS Dental System, Tuttnauer).
- Dental Supplies Consumable dental supplies sold to dental practices for ongoing clinical use.
- Equipment Service and Repair Maintenance and repair services for dental equipment, including scheduled service and FAQ-supported support for existing customers.
- Dental Office Design Consulting services for dental office layout, design planning, and outfitting for new or renovated practices.
- Complete Office Packages Comprehensive dental office setup packages combining equipment and furnishings (also referenced as Total Treatment Packages) for new or expanded practices.
- Dental Equipment Financing Financing options to support dental practices' equipment purchases, structured to lower the upfront cost barrier.
- Delivery & Installation Delivery and installation services for purchased dental equipment to help practices get new or refurbished devices operational.
- Upholstery Services Refurbishment and repair services for dental chair upholstery to extend the usable life of existing equipment.
- Sell or Trade Your Equipment Trade-in and sell-back programs for used dental equipment, including a used equipment worksheet intake process, allowing practices to monetize older equipment and apply credit toward purchases.
- Confidential Listing Services Confidential brokerage/listing services for dental practices being sold, providing owners with a discreet channel to market their practice.
- EPE / Equipment Performance Evaluation Equipment performance evaluation service to assess condition and value of dental equipment for practices considering purchase, sale, or upgrade decisions.
- 179 Tax Deduction Consultation Tax consultation services related to Section 179 deductions for dental equipment purchases, helping practices optimize tax outcomes when buying equipment.
Companies that use Dentalplanet
Customer profileSegments5 records
Ideal customer profiles3 records
Dentalplanet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dentalplanet partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Dentalplanet competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Largest U.S. dental and medical distributor with full-line equipment, supplies, software, and services for dental practices and DSOs — the dominant direct competitor to Dentalplanet's offering.
- Benco Dental: Large privately held dental distributor with broad equipment, supply, and service lines plus dedicated DSO support; directly comparable in go-to-market to Dentalplanet.
- Patterson Companies: Major dental and animal-health distributor offering equipment, consumables, and service across North America; competes directly with Dentalplanet for practice and DSO equipment sales.
Direct peers
- Goetze Dental: Regional dental equipment and supplies distributor (Midwest U.S.) offering new and refurbished equipment, repair, and installation; highly comparable to Dentalplanet's equipment-led, service-rich model.
- Midwest Dental Equipment & Supply: Midwest-based dental equipment and supplies specialist offering new and refurbished products with installation and service support — a regional comparable to Dentalplanet.
- Burkhart Dental: Privately held full-service dental distributor serving practices across the Western U.S. with equipment, supplies, and practice-services — a closer mid-tier comparable to Dentalplanet in scale and model.
Emerging players
- Source One Dental: Specialty dental equipment supplier with refurbished and new inventory plus installation and repair services, overlapping Dentalplanet's pre-owned equipment and service offering.
- iMGC Global / Dental Planet International: Dental equipment specialist focusing on new and refurbished chairs, imaging, and sterilization equipment with multi-brand OEM partnerships; directly comparable niche equipment distributor.
- Net32: Online dental supplies marketplace aggregating pricing across multiple distributors; competes with Dentalplanet's e-commerce motion on selection and price transparency for dental buyers.
Regional players
- Atlanta Dental Supply: Southeast U.S. dental supplies and equipment distributor serving practices and DSOs with comparable catalog breadth and service offerings to Dentalplanet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dentalplanet social profiles
Digital presenceDentalplanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentalplanet leadership team
Management profileNumber of profiles
Profiles2 records
Dentalplanet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentalplanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentalplanet
What does Dentalplanet do?
Dentalplanet (DuraPro Health) retails new and refurbished dental equipment and consumable supplies — including dental chairs/operatories, digital X-ray systems, cabinetry, and autoclaves/sterilizers — from brands such as A-dec, Carestream Dental, Beaverstate, Vatech, ADS Dental System, and Tuttnauer. The company supplements equipment sales with lifecycle services: equipment repair and maintenance, dental office design consulting, complete office packages, financing, delivery and installation, upholstery refurbishment, trade-in/sell-back programs, equipment performance evaluation, and Section 179 tax-deduction consulting.
Is Dentalplanet a public or private company?
Dentalplanet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dentalplanet founded?
Dentalplanet was founded in 2012. It employs 11 to 50 people.
Where is Dentalplanet based?
Dentalplanet is headquartered in Wichita Falls, United States, in the North America region.
Who are Dentalplanet's main competitors?
Broad incumbents on record are Henry Schein, Benco Dental and Patterson Companies. Direct peers are Goetze Dental, Midwest Dental Equipment & Supply and Burkhart Dental. Emerging players are Source One Dental, iMGC Global / Dental Planet International and Net32. Atlanta Dental Supply is listed as a regional player.
Does Dentalplanet have an API?
No public API is recorded for Dentalplanet.