In10sity Dance
In10sity Dance operates a regional tour of dance competitions across 30+ US cities plus an annual national championship (NAT10NALS), serving hundreds of dance studios and thousands of competitive dancers with proprietary registration (MyDanceRegister) and video (10Tube) platforms.
- Company typePrivate
- Founded2016
- HeadquartersFort Wayne, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What In10sity Dance does
In10sity Dance is a private, for-profit dance competition company headquartered in Fort Wayne, Indiana, founded in 2016. The company organizes a regional tour of competitive dance events across more than 30 US cities annually, culminating in a national finals competition (NAT10NALS) currently held in two cities. It serves dance studios and competitive dancers organized into age and skill tiers (Mini, Junior, Teen, Senior; Premier and Elite) and operates a multi-tier recognition system including Studio of Xcellence awards, In10SE Awards, Con10ders designations, and the In10sity Challenge competition format. Cash prizes are awarded at both regional events ($1,000 for first place) and the national finals ($10,000 for first place).
The company's core technology stack consists of three integrated components: (1) MyDanceRegister, a proprietary registration platform managing studio accounts, event registration, waivers, and media access; (2) 10Tube, a proprietary video hosting and streaming archive of competition performances dating back to 2016; and (3) a DaCast livestream integration enabling remote viewing of live events. The platform supports the full event lifecycle from studio registration through adjudication, video capture, and on-demand access to recorded routines.
Revenue is generated through three primary streams: per-event registration fees paid by studios and individual dancers (transaction-based), recurring studio administrator accounts (subscription), and negotiated hotel block bookings with partner properties. Distribution is direct via the MyDanceRegister self-serve platform and in-person at regional venues. The company is independently operated with no disclosed parent, institutional investor, or funding round, and operates with a headcount of 1-10 employees.
In10sity Dance firmographics
Firmographics- Name
- In10sity Dance
- Legal name
- In10sity Dance
- Website
- https://in10sity-dance.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In10sity Dance operates a regional tour of dance competitions across 30+ US cities plus an annual national championship (NAT10NALS), serving hundreds of dance studios and thousands of competitive dancers with proprietary registration (MyDanceRegister) and video (10Tube) platforms.
- Ownership category
- akta.pro rank
In10sity Dance industry classification
Industry- Product category
- Dance Competition Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where In10sity Dance is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In10sity Dance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Event Registration Fees: Dance studios and individual dancers pay registration fees to participate in regional tour events and national finals competitions.
- Studio Administrator Accounts: Dance studios maintain accounts for managing dancer registrations, accessing event waivers, and viewing media content.
- Venue and Hotel Partnerships: Block bookings at partner hotels for event participants generate revenue through negotiated room rates and group commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Registration fees for regional events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
In10sity Dance product offering
Product offeringCore offering
In10sity Dance organizes and operates regional dance competition tours across 30+ U.S. cities and an annual national finals championship (NAT10NALS), with cash prizes awarded to top routines. The company supports these events through a proprietary registration platform (MyDanceRegister), a video archive and streaming platform (10Tube), and live streaming via DaCast integration, serving dance studios and competitive dancers.
Product overview
In10sity Dance operates as a dance competition company organizing regional tours (2K26 TOUR, 2K27 TOUR) across over 30 U.S. cities and annual national championships (NAT10NALS). Their primary products include 10Tube for video content distribution, CA$H CLA$H for cash prize competitions, and a registration platform (MyDanceRegister). The company connects dance studios nationwide through their competitive event infrastructure, featuring multi-tier award structures (Con10ders, In10se Awards, In10sity Challenge, Studio of Xcellence) and comprehensive event services including livestreaming and photo/video documentation.
Differentiator
Problem solved
Functional benefit
Brands
- 10Tube: Video archive platform for regional tour competition footage
- 2K26 Tour
- 2K26 NAT10NALS
- CA$H CLA$H
- In10sity Challenge
- Con10ders
- Studio of Xcellence
Products and services
- 2K26 Tour Annual regional dance competition tour spanning over 30 U.S. cities, featuring competitive performances, awards, and cash prizes for participating dance studios and dancers.
- 2K27 Tour 2027 regional dance competition tour featuring scheduled city stops and event dates across the United States.
- NAT10NALS (National Finals) Annual national championship competition held in two cities, serving as the culminating event of the tour season with cash prizes awarded to top-ranking routines.
- CA$H CLA$H Cash competition event series featuring prize money awards for top-ranking routines and dancers at selected regional events.
- 10Tube Video Platform Proprietary video hosting and streaming platform for dance competition performances, enabling studios and dancers to access event recordings organized by year and location.
- MyDanceRegister Registration Platform Online registration and account management platform for dance studios and participants to register for events, access waivers, and view photo/video media.
Companies that use In10sity Dance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
In10sity Dance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
In10sity Dance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and support.
- DaCast ExpocoreLivestreaming partner for competition events, enabling remote viewing of regional tour and national finals competitions.
- MyDanceRegistercoreCustom registration and media platform managing studio accounts, event registration, waivers, and photo/video content delivery.
- Allen County War Memorial Coliseum (Fort Wayne)corePrimary venue for Fort Wayne regional event, hosting competition performances and awards ceremonies.
- Battlefield High School (Haymarket, VA)coreVenue partner for Woodbridge 2K26 regional event at 15000 Graduation Dr, Haymarket, VA 20169.
- Higley Center for the Performing Arts (Gilbert, AZ)corePrimary venue for Phoenix 2K26 regional event at 4132 E Pecos Rd, Gilbert, AZ 85295.
- Highline Performing Arts Center (Burien, WA)coreVenue partner for Seattle 2K26 regional event at 401 S 152nd St, Burien, WA 98148.
- The Westin Kansas City at Crown CentersupportOfficial host hotel for Kansas City regional events with negotiated group rates ($193/night).
- Embassy Suites Northwest Arkansas (Rogers)supportOfficial host hotel for Rogers regional events with negotiated group rates ($169/night).
- Hartland Performing Arts Center (Howell, MI)corePrimary venue for Detroit 2K26 regional event at 9525 E Highland Rd, Howell, MI 48843.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
In10sity Dance competitors and assessment
Company assessmentDirect peers
- KAR Dance Competition: Established US dance competition tour with multi-city regional events, cash prizes, and adjudicator-driven rankings — operates in the same niche with overlapping studio customer base.
- Rainbow Dance Competition: Regional US dance competition tour serving similar studio and dancer customers with adjudicated events and national finals — directly comparable competitive positioning.
- Showstoppers Dance Competition: Established US dance competition tour with regional events and a national championship — competing for the same mid-market dance studios and dancers as In10sity.
- Applause Dance Competition: Multi-city US dance competition tour operating regional events and national finals for studios and competitive dancers in similar age divisions to In10sity.
- JAMZ Dance Competition: Multi-city US regional dance competition tour targeting studios and competitive dancers, with a national finals format similar to In10sity's NAT10NALS.
- Masquerade Dance Competition: Regional and national dance competition tour with adjudicator rankings and studio recognition awards — directly comparable in format and target customer.
- StarQuest Dance Competition: One of the largest US regional dance competition tour operators, running events in 30+ cities with a national finals — directly comparable format and customer base to In10sity Dance.
- Beyond the Stars Dance Competition: US regional dance competition tour with adjudicator rankings, video documentation, and national finals — closely comparable to In10sity's event structure and customer base.
- Turn It Up Dance Challenge: US-based dance competition tour with multi-stop regional events and studio-recognition awards, serving the same competitive dance studio customer segment as In10sity.
Broad incumbents
- National Dance Council of America (NDCA): Industry sanctioning body overseeing competitive dance across the US, setting rules and adjudicators used by In10sity and similar tour operators; comparable through its governing role in the same competitive dance ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
In10sity Dance social profiles
Digital presenceIn10sity Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
In10sity Dance leadership team
Management profileNumber of profiles
In10sity Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In10sity Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In10sity Dance
What does In10sity Dance do?
In10sity Dance organizes and operates regional dance competition tours across 30+ U.S. cities and an annual national finals championship (NAT10NALS), with cash prizes awarded to top routines. The company supports these events through a proprietary registration platform (MyDanceRegister), a video archive and streaming platform (10Tube), and live streaming via DaCast integration, serving dance studios and competitive dancers.
Is In10sity Dance a public or private company?
In10sity Dance is a private company. It is classified as unknown and is currently operating.
When was In10sity Dance founded?
In10sity Dance was founded in 2016. It employs 1 to 10 people.
Where is In10sity Dance based?
In10sity Dance is headquartered in Fort Wayne, United States, in the North America region.
How does In10sity Dance make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are studio Administrator Accounts and venue and Hotel Partnerships.
Who are In10sity Dance's main competitors?
Direct peers on record are KAR Dance Competition, Rainbow Dance Competition, Showstoppers Dance Competition, Applause Dance Competition, JAMZ Dance Competition, Masquerade Dance Competition, StarQuest Dance Competition, Beyond the Stars Dance Competition and Turn It Up Dance Challenge. National Dance Council of America (NDCA) is listed as a broad incumbent.
Does In10sity Dance have an API?
No public API is recorded for In10sity Dance.
What industry is In10sity Dance in?
In10sity Dance's product category is Dance Competition Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 711320 and its SIC code is 7900.