22 Group
22 Group is a Manchester-based private digital agency providing branding, website design/build, and digital marketing services to UK businesses, with two specialized sub-brands — PropertyStream (estate agents) and FinanceStream (financial services).
- Company typePrivate
- Founded2011
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 22 Group does
22 Group Ltd is a privately-held Manchester-based digital agency founded in 2011 by Robin Arnold (Strategy Director) and Eddy Bennett (Digital Director), operating from a Northern Quarter headquarters at 26 Dale Street with a secondary London office at 326 City Road. The firm delivers four core service lines under a sales-led, project-based professional services model: brand strategy and identity, website design and build (including WordPress CMS, multilingual sites, custom integrations), marketing and analytics (SEO, AI-search optimization, PPC, email, social media), and campaigns/creative production (brochures, packaging, signage, stationery). Pricing is bespoke and quote-based per project, with multi-year contract cadences; no public pricing tiers exist.
The agency serves UK-based businesses across multiple verticals, with two wholly-owned specialized sub-brands: PropertyStream, which handles approximately 75% of company work focused on UK estate agents and property networks, and FinanceStream, targeting wealth management, lending, pension advisory, and insurance clients. An additional operating subsidiary, 22 Manchester, supports core delivery. Notable enterprise and institutional clients documented in case studies include Konica Minolta, GasLog (LNG shipping), Zedra Global, NHS Smokefree, Hallmark (utility management), Assemble Technology (gaming), and Ewemove (estate agency). The company is privately held by its founding partners with no external investment, no disclosed funding, and no publicly reported revenue. It is incorporated in England and Wales as a private limited company and currently operates with approximately ten staff visible across founders, partners, project management, design, development, marketing, and sales functions.
22 Group firmographics
Firmographics- Name
- 22 Group
- Legal name
- 22 Group Ltd
- Website
- https://22group.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 22 Group is a Manchester-based private digital agency providing branding, website design/build, and digital marketing services to UK businesses, with two specialized sub-brands — PropertyStream (estate agents) and FinanceStream (financial services).
- Ownership category
- akta.pro rank
22 Group industry classification
Industry- Product category
- Digital Creative Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where 22 Group is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
22 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Branding: Brand strategy, identity creation, visual language development, brand guidelines, and brand positioning services for businesses seeking to establish or refresh their brand presence
- Website Design and Development: Custom website design and build services including UX design, responsive development, CMS implementation, multilingual support, and custom integrations
- Marketing and Analytics: Digital marketing services including SEO, AI-search optimization, PPC campaigns, email marketing, social media management, and content marketing
- Campaigns and Creative: Creative asset production including brochures, packaging, stationery, posters, signage, and marketing campaign launch materials
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
22 Group product offering
Product offeringCore offering
22 Group is a Manchester-based creative digital agency providing branding, website design and build, digital marketing, and creative campaign production services. The agency delivers full-service solutions including brand strategy, identity creation, responsive web development, SEO, AI-search optimization, PPC, and creative asset production through an in-house team of designers, developers, marketers, and copywriters. It operates specialized sub-brands PropertyStream (UK property sector) and FinanceStream (financial services).
Product overview
22 Group is a Manchester-based digital agency offering a unified suite of digital services organized around four core offerings: Brand & Strategy, Website Design & Build, Marketing & Analytics, and Campaigns & Creative. The agency operates two specialized sub-brands—PropertyStream (serving the UK property/estate agent sector) and FinanceStream (serving the financial services sector)—alongside its main 22 Group brand. The company combines creative design, web development, AI integration, and digital marketing capabilities delivered through a full in-house team of designers, developers, marketers, and copywriters.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand & Strategy Brand strategy and brand identity development services for businesses, including logo design, brand guidelines, visual language creation, and brand positioning. Designed for ambitious businesses seeking to establish or refresh their brand presence.
- Website Design & Build Website design, development, and build services for businesses, including responsive design, content management systems, SEO and AI-search foundations, multilingual support, and custom integrations. Aimed at ambitious businesses needing powerful, dynamic websites with greater visibility and increased ROI.
- Marketing & Analytics Digital marketing services for businesses, including SEO, AI-search optimization, PPC advertising, email marketing, social media management, and content marketing combined with analytics. Designed to drive engagement and visibility for ambitious business clients.
- Campaigns & Creative Creative campaign design and production services for businesses, including brochures, packaging design, stationery, posters, signage, and broader marketing asset creation for brand launches and campaigns.
- PropertyStream Specialized division of 22 Group focused on branding, websites, and marketing services for the UK property sector, primarily estate agents, property networks, and property investment companies. Handles approximately 75% of the company's work.
- FinanceStream Specialized division of 22 Group focused on branding, website design, and digital marketing services for financial services clients, including wealth management, lending platforms, pension advisory, and insurance firms.
Quantifiable outcome
- Lead enquiries increased 58% on all platforms and 96% on mobile after website redesign
- +1 more outcomes
Companies that use 22 Group
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
22 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
22 Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PropertyStreamcoreSpecialized division of 22 Group focusing exclusively on the UK property sector. Handles approximately 75% of the company's work, specializing in estate agents, property networks, and property investment companies. Operates as a distinct brand under the 22 Group umbrella.
- FinanceStreamcoreSpecialized division of 22 Group focusing on the finance sector. Created a website for Brades (wealth management firm formerly JH Fleming) following rebrand. Provides branding and digital services for financial services companies.
- Frank, Bright & AbelminorPride partner agency that referred GasLog to 22 Group for website production. GasLog's branding was originally created by Frank, Bright & Abel. Collaboration on Konica Minolta Workplace Hub project where they served as Pride partner.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
22 Group competitors and assessment
Company assessmentBroad incumbents
- Dentsu Creative UK: Global creative network with significant UK presence offering integrated advertising, brand, and digital services. Overlaps with 22 Group's offering at the top end of the client market but operates at far greater scale and breadth.
- McCann Manchester: Part of the global McCann Worldgroup network with a Manchester office. Provides integrated advertising, branding, and digital services at much greater scale and with deeper resources; a broader incumbent competing for similar regional clients.
Direct peers
- Code Computerlove: Manchester-based digital product and experience agency delivering web design, development, and digital marketing. Directly comparable on geography, full-service creative offering, and enterprise client base.
- Evoluted: UK digital agency offering web design, web development, and digital marketing services. Comparable in service offering, geography, and target B2B customer profile.
- Soup Agency: UK creative and digital agency providing branding, web design, and digital marketing services. Comparable integrated service stack and project-based engagement model.
- The Unit London: London-based creative digital agency offering brand strategy, web design/development, and digital marketing. Comparable on integrated service offering and B2B client focus, with overlapping enterprise clientele.
- Madebywave: UK digital agency offering web design, branding, and digital marketing for ambitious businesses. Closely comparable to 22 Group on service mix (brand + web + marketing), target market (UK SMBs and mid-market), and consultative sales approach.
- Think Creative: UK creative agency providing branding, web design, and digital marketing. Similar service suite and consultative sales-led GTM targeting ambitious SMEs and mid-market clients.
- Ultimate (Ultimate Web Design): UK digital agency providing branding, website design and build, and digital marketing services. Comparable service portfolio and project-based B2B model targeting ambitious UK businesses.
- Pixel Digital: UK digital agency offering web design, web development, and digital marketing. Comparable in scale, service offering, and B2B target market to 22 Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
22 Group social profiles
Digital presence22 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
22 Group leadership team
Management profileNumber of profiles
Profiles8 records
22 Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
22 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22 Group
What does 22 Group do?
22 Group is a Manchester-based creative digital agency providing branding, website design and build, digital marketing, and creative campaign production services. The agency delivers full-service solutions including brand strategy, identity creation, responsive web development, SEO, AI-search optimization, PPC, and creative asset production through an in-house team of designers, developers, marketers, and copywriters. It operates specialized sub-brands PropertyStream (UK property sector) and FinanceStream (financial services).
Is 22 Group a public or private company?
22 Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 22 Group founded?
22 Group was founded in 2011. It employs 11 to 50 people.
Where is 22 Group based?
22 Group is headquartered in Manchester, United Kingdom, in the Europe region.
How does 22 Group make money?
Four revenue lines are on record. Professional Services - Branding is the primary driver. The others are website Design and Development, marketing and Analytics and campaigns and Creative.
Who are 22 Group's main competitors?
Broad incumbents on record are Dentsu Creative UK and McCann Manchester. Direct peers are Code Computerlove, Evoluted, Soup Agency, The Unit London, Madebywave, Think Creative, Ultimate (Ultimate Web Design) and Pixel Digital.
Does 22 Group have an API?
No public API is recorded for 22 Group.
What industry is 22 Group in?
22 Group's product category is Digital Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.