FinanceStream

What FinanceStream does

FinanceStream (legally Finance Stream Ltd) is a UK-based creative and digital marketing agency that designs, builds, and markets websites specifically for financial-services companies. Founded in 2016 and headquartered in Manchester with a secondary London office, the firm serves financial advisors, investment managers, capital markets firms, FinTech companies, fund and wealth managers, and accounting and advisory practices. Its service portfolio centres on bespoke website design and development (brand development, UX, visual and motion design, full-stack development, usability testing, and web hosting), supplemented by Conversion Rate Optimisation for existing client sites and a productized Financial Services Fast Track — a five-day intensive engagement designed to jump-start marketing and customer acquisition. The firm's underlying technology stack is conventional front-end and full-stack web tooling (HTML5, CSS3, SASS, LESS, JavaScript, jQuery, Node.js, npm, Grunt, Gulp, RESTful APIs, AJAX), deployed with continuous integration (Jenkins, Git) rather than proprietary AI/ML systems or unique platform architecture. No mobile app, API, SDK, or AI capabilities are disclosed in the source material.

The firm operates a sales-led, project-based professional services model with multi-year contracts and project budgets ranging from £5,000–£10,000 (template website, basic branding) up to £40,000+ (comprehensive digital transformation), alongside recurring marketing-support packages covering copywriting, campaigns, blogs, social media, and brand positioning workshops. Lead generation is driven by content marketing, SEO, social media, referrals through The Pride network, and free branding, website, and marketing audits. Distribution is direct — primarily UK-domestic via website enquiry forms, phone, and email — with no self-serve, marketplace, or international channels. The company is part of The Pride alliance of independent creative agencies and operates as a subsidiary of 22 Group, with senior leadership including Partner Andrew Gibbs (formerly co-founder of Radley Yeldar), Digital Director Eddy Bennett, Strategy Director Robin Arnold (also Group Creative Director at 22 Group), and Creative Director Alex McBurnie. Named enterprise clients include Lakestar, Zedra, and CBPE Capital; mid-market and SMB clients include Ablrate, Let Alliance, and Money Doctor. No funding rounds, M&A activity, or disclosed revenue figures are present in the input data.

Name

FinanceStream

Legal name

Finance Stream Ltd

Website

https://financestream.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FinanceStream is a UK creative and digital marketing agency that designs, builds, and markets bespoke websites for financial-services firms, including financial advisors, investment managers, FinTechs, and wealth managers, operating from Manchester and London as a subsidiary of 22 Group within The Pride agency network.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design and Development: Custom website design and development services for financial services companies, including brand-aligned design, UX, and full-stack development.
2. Digital Marketing Services: Ongoing digital marketing services including content marketing, social media management, SEO, and campaign planning for financial services clients.
3. Branding Services: Brand development, strategy, and visual identity services including brand storytelling and positioning workshops.
4. Marketing Support Packages: Comprehensive marketing support packages including copywriting for websites, campaigns, blogs, social media, and brand positioning workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FinanceStream is a specialist creative agency that designs, develops, and markets websites for financial services firms. It delivers bespoke financial services website design and development, branding and visual identity, conversion rate optimisation for existing sites, and the Financial Services Fast Track — a five-day intensive programme to accelerate marketing and customer acquisition.

Product overview

FinanceStream is a creative agency specializing in digital marketing and website services for the financial services sector. The core offering consists of bespoke website design and development services (Financial Services Websites), supplemented by Conversion Rate Optimisation services for improving existing website performance, and the Financial Services Fast Track—a rapid five-day programme for accelerating marketing progress. All services are specifically tailored for financial advisors, investment managers, and capital markets companies, with capabilities spanning brand development, digital strategy, creative design, full-stack development, content marketing, social media management, and campaign planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Services Websites

Quantifiable outcome

• Content marketing is up to six times more effective at driving consumer conversion than traditional marketing.
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The PridecoreStrategic or Co-development PartnerThe Pride is an alliance of independent creative and communications companies that FinanceStream is part of. The network includes complementary specialist agencies enabling collaboration on larger projects while maintaining specialist expertise. FinanceStream states 'small is good but collaboration can be better.'
• Gorilla GorillaminorStrategic or Co-development PartnerFilm and animation company within The Pride network that combines filmmaking flair with content strategy to help businesses make powerful connections.
• The Art of ExplainingminorStrategic or Co-development PartnerContent strategy and copywriting partner within The Pride network that helps brands find the right words to start conversations, drive action, and build relationships.
• Frank Bright & AbelminorStrategic or Co-development PartnerCreative brand communications specialists within The Pride network focused on creative brand messaging and communications.
• Property StreamminorStrategic or Co-development PartnerEstate agent branding specialist within The Pride network passionate about helping estate agents stand out and earn more business through branding.
• 22 GroupcoreStrategic or Co-development PartnerIndependent digital agency within The Pride network focusing on creating stunning, innovative websites and digital campaigns. Parent company for FinanceStream; Robin Arnold acts as Group Creative Director.
• Belonging SpaceminorStrategic or Co-development PartnerCulture and belonging consultancy within The Pride network that helps organisations create a sense of belonging and make culture work effectively.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bowery Creative: Creative agency with deep financial services and capital markets specialism (websites, branding, campaigns). Comparable on vertical focus and on serving investment managers, PE and capital markets clients.
• Fox Agency: London-based creative and digital agency working across financial services, technology and B2B. Comparable on service mix (web, brand, marketing), UK base, and project-based mid-market engagement model.
• Hatch: UK creative and digital agency serving financial services, property and professional services. Comparable on UK base, service mix (brand, web, digital marketing) and mid-market FS client profile.
• Luminous: UK-based marketing agency focused on financial services, asset management and FinTech, offering brand, content and digital services. Directly comparable in vertical focus, UK footprint, and target buyer (investment managers and advisers).
• Radley Yeldar (RY): Independent creative consultancy specialising in financial services and asset management marketing. Most direct comparable, and notably founded by Andrew Gibbs — FinanceStream's partner — making it the closest sibling in the UK FS-creative space.
• Stein IAS: B2B marketing agency with a strong financial services and capital markets practice (web, brand, ABM, content). Comparable on FS focus and on the mix of brand, digital and demand-generation work for investment and capital markets clients.
• The Frameworks: Independent creative agency with a strong financial services and B2B technology focus in the UK. Comparable on offering mix (brand, web, content) and on selling to similar mid-market and enterprise FS clients.
• Sparks: Brand experience and digital agency with financial services and capital markets clients. Comparable on the integrated brand/digital offering and on serving investment and FS buyers, though typically delivering at a larger scale.

Broad incumbents

• TMW Unlimited: Large UK marketing group (TMW, 18 Feet & Rising, etc.) with established financial services and B2B practices. Comparable on the creative and digital offering but operating at much larger scale and with a broader sector mix.
• Material (Havas): Global customer engagement agency with a recognised financial services practice, offering strategy, brand, content and digital services. Comparable on FS vertical and integrated offering, but materially larger and multi-geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Finance_Stream
• LinkedInlinkedin.com/company/financestream

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinanceStream