22 Group

What 22 Group does

22 Group Ltd is a privately-held Manchester-based digital agency founded in 2011 by Robin Arnold (Strategy Director) and Eddy Bennett (Digital Director), operating from a Northern Quarter headquarters at 26 Dale Street with a secondary London office at 326 City Road. The firm delivers four core service lines under a sales-led, project-based professional services model: brand strategy and identity, website design and build (including WordPress CMS, multilingual sites, custom integrations), marketing and analytics (SEO, AI-search optimization, PPC, email, social media), and campaigns/creative production (brochures, packaging, signage, stationery). Pricing is bespoke and quote-based per project, with multi-year contract cadences; no public pricing tiers exist.

The agency serves UK-based businesses across multiple verticals, with two wholly-owned specialized sub-brands: PropertyStream, which handles approximately 75% of company work focused on UK estate agents and property networks, and FinanceStream, targeting wealth management, lending, pension advisory, and insurance clients. An additional operating subsidiary, 22 Manchester, supports core delivery. Notable enterprise and institutional clients documented in case studies include Konica Minolta, GasLog (LNG shipping), Zedra Global, NHS Smokefree, Hallmark (utility management), Assemble Technology (gaming), and Ewemove (estate agency). The company is privately held by its founding partners with no external investment, no disclosed funding, and no publicly reported revenue. It is incorporated in England and Wales as a private limited company and currently operates with approximately ten staff visible across founders, partners, project management, design, development, marketing, and sales functions.

Name

22 Group

Legal name

22 Group Ltd

Website

https://22group.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

22 Group is a Manchester-based private digital agency providing branding, website design/build, and digital marketing services to UK businesses, with two specialized sub-brands — PropertyStream (estate agents) and FinanceStream (financial services).

Ownership category

akta.pro rank

Product category

Digital Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Web design services
• Brand strategy
• Digital marketing
• Creative agency
• Website development

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Branding: Brand strategy, identity creation, visual language development, brand guidelines, and brand positioning services for businesses seeking to establish or refresh their brand presence
2. Website Design and Development: Custom website design and build services including UX design, responsive development, CMS implementation, multilingual support, and custom integrations
3. Marketing and Analytics: Digital marketing services including SEO, AI-search optimization, PPC campaigns, email marketing, social media management, and content marketing
4. Campaigns and Creative: Creative asset production including brochures, packaging, stationery, posters, signage, and marketing campaign launch materials

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

22 Group is a Manchester-based creative digital agency providing branding, website design and build, digital marketing, and creative campaign production services. The agency delivers full-service solutions including brand strategy, identity creation, responsive web development, SEO, AI-search optimization, PPC, and creative asset production through an in-house team of designers, developers, marketers, and copywriters. It operates specialized sub-brands PropertyStream (UK property sector) and FinanceStream (financial services).

Product overview

22 Group is a Manchester-based digital agency offering a unified suite of digital services organized around four core offerings: Brand & Strategy, Website Design & Build, Marketing & Analytics, and Campaigns & Creative. The agency operates two specialized sub-brands—PropertyStream (serving the UK property/estate agent sector) and FinanceStream (serving the financial services sector)—alongside its main 22 Group brand. The company combines creative design, web development, AI integration, and digital marketing capabilities delivered through a full in-house team of designers, developers, marketers, and copywriters.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Strategy Brand strategy and brand identity development services for businesses, including logo design, brand guidelines, visual language creation, and brand positioning. Designed for ambitious businesses seeking to establish or refresh their brand presence.
• Website Design & Build Website design, development, and build services for businesses, including responsive design, content management systems, SEO and AI-search foundations, multilingual support, and custom integrations. Aimed at ambitious businesses needing powerful, dynamic websites with greater visibility and increased ROI.
• Marketing & Analytics Digital marketing services for businesses, including SEO, AI-search optimization, PPC advertising, email marketing, social media management, and content marketing combined with analytics. Designed to drive engagement and visibility for ambitious business clients.
• Campaigns & Creative Creative campaign design and production services for businesses, including brochures, packaging design, stationery, posters, signage, and broader marketing asset creation for brand launches and campaigns.
• PropertyStream Specialized division of 22 Group focused on branding, websites, and marketing services for the UK property sector, primarily estate agents, property networks, and property investment companies. Handles approximately 75% of the company's work.
• FinanceStream Specialized division of 22 Group focused on branding, website design, and digital marketing services for financial services clients, including wealth management, lending platforms, pension advisory, and insurance firms.

Quantifiable outcome

• Lead enquiries increased 58% on all platforms and 96% on mobile after website redesign
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PropertyStreamcoreStrategic or Co-development PartnerSpecialized division of 22 Group focusing exclusively on the UK property sector. Handles approximately 75% of the company's work, specializing in estate agents, property networks, and property investment companies. Operates as a distinct brand under the 22 Group umbrella.
• FinanceStreamcoreStrategic or Co-development PartnerSpecialized division of 22 Group focusing on the finance sector. Created a website for Brades (wealth management firm formerly JH Fleming) following rebrand. Provides branding and digital services for financial services companies.
• Frank, Bright & AbelminorStrategic or Co-development PartnerPride partner agency that referred GasLog to 22 Group for website production. GasLog's branding was originally created by Frank, Bright & Abel. Collaboration on Konica Minolta Workplace Hub project where they served as Pride partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dentsu Creative UK: Global creative network with significant UK presence offering integrated advertising, brand, and digital services. Overlaps with 22 Group's offering at the top end of the client market but operates at far greater scale and breadth.
• McCann Manchester: Part of the global McCann Worldgroup network with a Manchester office. Provides integrated advertising, branding, and digital services at much greater scale and with deeper resources; a broader incumbent competing for similar regional clients.

Direct peers

• Code Computerlove: Manchester-based digital product and experience agency delivering web design, development, and digital marketing. Directly comparable on geography, full-service creative offering, and enterprise client base.
• Evoluted: UK digital agency offering web design, web development, and digital marketing services. Comparable in service offering, geography, and target B2B customer profile.
• Soup Agency: UK creative and digital agency providing branding, web design, and digital marketing services. Comparable integrated service stack and project-based engagement model.
• The Unit London: London-based creative digital agency offering brand strategy, web design/development, and digital marketing. Comparable on integrated service offering and B2B client focus, with overlapping enterprise clientele.
• Madebywave: UK digital agency offering web design, branding, and digital marketing for ambitious businesses. Closely comparable to 22 Group on service mix (brand + web + marketing), target market (UK SMBs and mid-market), and consultative sales approach.
• Think Creative: UK creative agency providing branding, web design, and digital marketing. Similar service suite and consultative sales-led GTM targeting ambitious SMEs and mid-market clients.
• Ultimate (Ultimate Web Design): UK digital agency providing branding, website design and build, and digital marketing services. Comparable service portfolio and project-based B2B model targeting ambitious UK businesses.
• Pixel Digital: UK digital agency offering web design, web development, and digital marketing. Comparable in scale, service offering, and B2B target market to 22 Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/22group
• Facebookfacebook.com/22group
• LinkedInlinkedin.com/company/22-group-limited
• Instagraminstagram.com/22groupltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22 Group