What Seggiano does

Seggiano is a UK-registered specialty Italian food curator and direct-to-consumer brand, operating since 1985 under the legal entity Peregrine Trading Ltd. The company sources authentic, organic artisan products from a network of small producers across Italy — including its own signature Lunaio Extra Virgin Olive Oil (six-time UK Speciality Food Best Brand award winner) and partner brands such as Frantoi Cutrera olive oils, Felicetti alternative-grain pasta and La Macina Ligure pesto — covering 179 SKUs across olive oils, vinegars, semi-fresh herbs, antipasti, pasta (wheat and gluten-free), risotto rice, pestos, sauces, soups, flatbreads, cheeseboard items, jams, honey, biscuits, chocolate, liquorice, cakes/desserts, and curated hampers and gifts.

The underlying production methods form the company's technical backbone: bronze-drawn, slow-dried pasta using fully traceable organic Tuscan durum wheat; stone-milling fresh herbs and citrus directly with olives at harvest for infused oils; and a partial-curing process in Italian rock salt that extends shelf life while retaining fresh herb flavour. The Seggiano organic gluten-free pasta franchise uses legume and heritage-grain flours (chickpea, amaranth, teff, quinoa, green pea, red lentil, buckwheat) to deliver high plant-protein formulations. Three new Sicilian torrone SKUs introduced in September 2025 are handmade by a fourth-generation producer, and a five-SKU gluten-free pasta extension launched in November 2025.

The business model is a dual-channel commercial operation. The primary channel is direct-to-consumer e-commerce via seggiano.com, with free UK delivery on orders above £40 and unit pricing from £1.65 to £70 across individual SKUs. A secondary B2B trade motion supplies the same catalogue to delis, farm shops and food halls worldwide, including named stockists such as Selfridges, Terre à Terre and Whole Foods Market, under multi-year trade contracts with exclusive discounts. The customer base spans Italian food enthusiasts seeking provenance and traceability, specialty food retailers and hospitality buyers, and health-conscious consumers with vegan, vegetarian, gluten-free, organic or wheat-free requirements.

Name

Seggiano

Legal name

Peregrine Trading Ltd

Website

https://seggiano.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Seggiano is a UK-registered (Peregrine Trading Ltd), London-based specialty Italian food brand founded in 1985, curating 179 organic artisan SKUs from Italian producers and selling them direct-to-consumer via seggiano.com and through B2B trade accounts to delis, farm shops and food halls worldwide.

Ownership category

akta.pro rank

Product category

Specialty Italian Foods

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Artisan italian foods
• Organic olive oil
• Italian specialty pasta
• Gluten-free italian pasta
• Italian condiments sauces

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: B2C online sales through seggiano.com offering 179 products across condiments, savoury, sweets & gifts categories with free UK delivery on orders over £40.
2. Trade/B2B Sales: Wholesale supply to delis, farm shops, and food halls across the world through trade account program with exclusive pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Seggiano sells approximately 179 organic artisan Italian food products across olive oils, vinegars, semi-fresh herbs, pasta, rice, pestos, sauces, antipasti, flatbreads, biscuits, chocolates, cakes, hampers and kitchenware. Products are sourced from artisan producers across Italy and sold through the seggiano.com direct-to-consumer e-commerce site and a B2B trade channel supplying delis, farm shops and food halls worldwide. The range emphasizes organic, vegan, vegetarian, gluten-free, wheat-free and palm-oil-free options with full ingredient traceability.

Product overview

Seggiano is a specialty Italian food company founded over 30 years ago by David Harrison and Peri Eagleton. The company operates as a curated marketplace of artisan Italian food producers rather than a single unified product. Their portfolio centers on the Lunaio premium extra virgin olive oil brand, supplemented by partner brands including Frantoi Cutrera olive oils and Felicetti pasta. The product range spans olive oils and vinegars, organic semi-fresh herbs, antipasti and olives, organic wheat and gluten-free pasta, risotto rice, pestos and passatas, sauces and soups, flatbreads and breadsticks, cheeseboard essentials, chocolate spreads and jams, raw honey, biscuits and snacks, chocolate, liquorice, cakes and desserts (including seasonal panettone and torrone), gifts, hampers, and olive wood kitchenware. The company emphasises organic, vegan, gluten-free, and wheat-free product options with full traceability and ethical sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• Lunaio: Premium Italian extra virgin olive oil brand, including flavoured oils (basil, chilli, garlic, lemon, mandarin), cold pressed and stone milled
• Seggiano Organic Semi Fresh Herbs
• Seggiano Gluten Free Pasta

Products and services

• Lunaio Italian Extra Virgin Olive Oil Cold-pressed extra virgin olive oil made from Olivastra Seggianese olives from southern Tuscany, available in 1L and 500ml sizes. Six-time winner of the UK Speciality Food Best Brand award.
• Organic Extra Virgin Flavoured Oils Stone-milled flavoured olive oils including basil, garlic, lemon, chilli and mandarin variants, produced by milling fresh ingredients with olives at harvest time.
• Frantoi Cutrera Primo DOP Olive Oil Premium Sicilian extra virgin olive oils from partner producer Frantoi Cutrera, including Primo DOP Monti Iblei and Organic Monti Iblei variants.
• Organic Aged Balsamic Vinegar of Modena IGP certified aged balsamic vinegar from Modena, thicker and sweeter with longer wood aging, awarded the Four Leaf quality mark.
• Organic Balsamic Vinegars & Glazes Four Leaf organic balsamic vinegars including Matured, White and Rosé variants, plus Super Dense balsamic glazes in classic, chilli, fig and raspberry flavours.
• Organic Semi Fresh Herbs Single-estate organic semi-fresh herbs (basil, coriander, dill, mint, oregano, parsley, rosemary, sage, thyme, Italian mix) grown on De Bartolomeis farm near the Amalfi Coast and partially cured in rock salt for long shelf life.
• Antipasti & Olives Organic olives (Bella Di Cerignola, Rosate di Bitetto), roasted artichoke hearts, grilled peppers, oven-roasted cherry tomatoes and vegetable tapenades.
• Seggiano Organic Pasta Organic Tuscan durum wheat pasta including Penne Rigate, Fusilli, Paccheri, Tagliatelle, Linguine, Pappardelle, Conchiglie, Calamarata, Toscani, Orzo, Busiate and Lumaconi, drawn in bronze and slow dried at low temperatures.
• Organic Gluten Free Pasta Range High-protein legume and gourmet alternative grain artisan pasta certified gluten-free, including Corn & Rice Spaghetti, Corn & Rice Tagliatelle, Chickpea & Rice Tagliatelle, Amaranth Teff & Quinoa Conchiglie, Corn & Rice Maccheroni, Green Pea Fusilli, Red Lentil Fusilli/Tagliatelle, Buckwheat & Corn Fettuccine and Rice & Teff Tagliolini.
• Felicetti Pasta Italian artisan pasta from partner producer Felicetti, including Organic Monograno KAMUT Khorasan Penne — alternative grain pasta positioned as easier on digestion with higher nutrient content.
• Organic Rice Premium organic Arborio and Carnaroli risotto rice, plus Black Nerone rice, farmed in the Po Valley, Piemonte and vacuum packed for quality assurance.
• Pesto & Passatas Raw Basil Pesto, Tomato & Basil, Wild Fennel and Kale pestos; pasta sauces including Arrabbiata, Puttanesca, Basil & Tomato and Marinara; San Marzano DOP tinned tomatoes and Sicilian Cherry Tomato Salsa. New additions include Tomato and Almond Trapanese Pesto, Pistachio Pesto and Artichoke & Garlic Sauce & Spread.
• Sauces & Soups Organic pasta sauces including Aubergine, Basilico and Marinara, plus a soup range with 15 Vegetables Soup, Golden Lentil Soup and Bean & Quinoa Soup.
• Flatbreads & Breadsticks Traditional handmade Lingue flatbreads (Classic, Taggiasca Olive, Parmesan, Tropea Onion, Rosemary) and Mini Tongues; Grissini breadsticks in Classic, Sesame, Wholegrain, Black Rice, Tropea Onion, Basil and Chocolate variants.
• Cheeseboard Essentials Crispy flatbreads, organic digestives (KAMUT, Rye, Spelt, Gluten-Free Buckwheat), Fig Jam/Conserve, Chestnut Honey, Acacia Honey, Baked Fig Ball, Taralli and organic honey varieties.
• Organic Chocolate Spreads & Jams Organic vegan chocolate hazelnut spreads (Smooth, Dark, Crunchy), grapefruit and mandarin conserves, and Fig Conserve.
• Raw Honey Unblended monofloral honey curated by individual beekeepers, including Orange Blossom, Wild Carrot, Wild Thyme, Sulla, Thistle, Eucalyptus, Wildflower, Heather, Woodland Honeydew and Sunflower varieties.
• Biscuits & Snacks Italian biscuits including Chocolate Sea Salt Biscotti, Cantuccini, Panforte, Saturnelle, Amaretti, Brutti ma Buoni, Orange Walnut Biscotti, and Ready To Eat Chestnuts.
• Chocolate Chocolate Covered Fruits (Calabrian dolci), Chocolate Panettone, Chocolate Fig Salame, Chocolate Clementines, Chocolate Cherry Figs, and Chocolate Rum Figs.
• Organic Liquorice 100% Calabrian organic and fully traceable liquorice including Liquorice Pebbles, Tronchettini lozenges, Ropes, and Spirals.
• Cakes & Desserts Italian Christmas and Easter cakes including Panettone (Classic, Chestnut, Limoncello, Chocolate, Chocolate Raspberry, Vegan), Colomba Easter Cake, Bonci Panbriacone, Torrone nougat (Pistachio, Chocolate, Coffee, White Almond), and Traditional/Chocolate/Fig & Walnut Panforte.
• Gifts & Kitchenware Olive wood kitchenware including chopping boards, cheese graters and pestle and mortars made from Tuscan olive wood.
• Hampers Gourmet food hampers featuring authentic artisan Italian specialities. Options include Vegan Hamper, Free-From Xmas Hamper, Valentine's Day Hamper, and Mothers Day Hamper.
• Gift Sets & Selections Curated gift selections including Balsamics Selection, Conserves Selection, Flavoured Oil Selection, Pesto Selection, Organic Semi Fresh Bundles, and Organic Pasta Sauce Selection.
• La Macina Ligure Organic Pesto Genovese Organic Pesto Genovese produced by partner artisan producer La Macina Ligure as part of the Seggiano artisan Italian food range.

Quantifiable outcome

• Six-time winner of UK Speciality Food Best Brand award for Lunaio Extra Virgin Olive Oil
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Gozney Pizza OvensminorStrategic or Co-development Partner · 18 August 2022Collaboration between Seggiano and Gozney Pizza Ovens. Seggiano is passionate about the creation of great tasting, fabulously delicious meals and partnered with Gozney to inspire consumers on pizza cooking.
• BuglifeminorOthersA percentage of profit from Seggiano raw honey sales are donated to Buglife charity to support the wellbeing of bees and other insects. Buglife contributes independent scientific research to government policymaking.
• FelicetticoreOthersSeggiano distributes the Felicetti range of alternative grain pasta, described as being easier on digestion and containing more nutrients than modern wheat strains. This is a key brand partnership for premium gluten-free pasta offerings.
• La Macina LigurecoreOthersSeggiano offers La Macina Ligure Organic Pesto Genovese as part of their artisan Italian food range.
• Frantoi CutreracoreOthersPartner oil producer supplying Primo DOP Monti Iblei Extra Virgin Olive Oil and Primo Organic Monti Iblei Extra Virgin Olive Oil to Seggiano's range.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Daylesford Organic: UK premium organic food retailer and farm shop with own-brand organic pantry, dairy, and bakery products plus Italian-sourced specialties. Comparable to Seggiano on premium UK organic positioning and dietary-focused curation, though broader in category (own farm, dairy) with farm-shop DTC model.

Broad incumbents

• De Cecco: Major Italian durum wheat pasta manufacturer with global grocery distribution. Directly comparable to Seggiano's core pasta range but at much higher volume scale and broader mass-market reach; De Cecco competes on traditional bronze-draw heritage similar to Seggiano's positioning.
• Carluccio's: UK-based Italian restaurant and food retail chain offering Italian dining alongside packaged specialty products. Comparable to Seggiano's Italian-specialty positioning and UK consumer base, though primarily a restaurant operator with adjacent retail versus Seggiano's pure specialist retailer model.
• Filippo Berio: Global Italian extra virgin olive oil brand with broad grocery distribution across UK and international markets. Overlaps with Seggiano's Lunaio EVOO range and olive-oil category dominance, but operates at mass-market scale with commodity positioning versus Seggiano's premium artisan identity.
• Pasta Garofalo: Premium Italian pasta brand distributed internationally via grocery and specialty channels. Competes with Seggiano on pasta category at higher production volumes, with similar emphasis on traditional Italian production methods and quality positioning.
• Cirio: Heritage Italian canned tomato, sauce, and preserved vegetable brand with international distribution. Overlaps with Seggiano's antipasti, passatas, and sauces categories, particularly DOP San Marzano tomatoes, but operates as a mainstream heritage brand versus Seggiano's premium artisan positioning.
• Eataly: Global Italian food marketplace with physical stores, restaurants, and e-commerce offering curated Italian specialty products. Comparable to Seggiano's Italian artisan curation model but at much larger scale and broader category coverage, including fresh prepared foods and dining.

Direct peers

• Sacla': UK-leading Italian pesto, sauces, and antipasti brand stocked across major UK grocers. Most directly comparable to Seggiano on sauces/pestos category overlap and Italian-specialty positioning, though distributes at larger scale via mainstream grocery rather than specialty channels.
• La Tua Pasta: UK-based fresh pasta brand delivering Italian-style fresh and dried pasta direct to consumers. Competes with Seggiano on pasta category with overlapping DTC e-commerce model, though focused exclusively on fresh pasta rather than Seggiano's broader artisan assortment.
• Pasta Evangelists: UK-based fresh pasta delivery service offering restaurant-quality fresh pasta, sauces, and Italian meal kits via DTC e-commerce. Comparable to Seggiano on DTC e-commerce, Italian-specialty positioning, and UK consumer targeting, though focused on fresh pasta delivery rather than broad artisan curation.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seggianofoods
• Facebookfacebook.com/seggiano
• LinkedInlinkedin.com/company/peregrine-trading---seggiano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seggiano