What Pasta Evangelists does

Pasta Evangelists is a London-based fresh pasta business founded in 2016 by Alessandro Savelli, Chris Rennoldson, and Finn Lagun. The company operates a vertically integrated, omnichannel fresh pasta platform spanning dine-in restaurants (including a flagship location at Harrods), on-demand hot delivery within 15-25 minutes across London and Manchester, cook-at-home recipe kit subscriptions (the Pasta Plan), corporate and wedding catering, pasta-making classes and experiences through its Pasta Academy, gift products, and a franchising programme. The company runs the UK's largest pasta factory — a 47,000 sq-ft facility producing over 50 tonnes of fresh pasta weekly — supported by a Shopify-based e-commerce stack with Stripe payments, Klaviyo email, and OnFleet delivery logistics. Revenue is generated through unit-priced recipe kits (from £7.50 per dish), subscription plans, restaurant transactions, per-person event packages (£50-£90), corporate catering contracts, gift products, and franchise/licensing fees. Customers include individual food consumers, corporate clients, wedding/event planners, students via Student Beans, and franchisees, with over 1 million individuals served cumulatively. Since 2024, the majority of the company has been owned by Barilla, the €4.8 billion Italian food multinational, which acquired its stake to accelerate UK and international growth.

Name

Pasta Evangelists

Legal name

Pasta Evangelists Ltd

Website

https://pastaevangelists.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Pasta Evangelists is a London-based fresh pasta company operating dine-in restaurants (including a Harrods flagship), 15-25 minute hot delivery, recipe kit subscriptions, a Pasta Academy, catering, and franchising — serving over 1 million UK consumers with produce from the UK's largest pasta factory.

Ownership category

akta.pro rank

Product category

Fresh Pasta Restaurant & Delivery

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Limited-Service Restaurants (722513), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Fresh pasta delivery
• Italian restaurant chain
• Recipe kit subscription
• Pasta making classes
• Corporate catering services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recipe Kit Sales: Fresh pasta and sauce recipe kits sold through subscription plans (Pasta Plan) and one-time orders. Kits are delivered to customers for home cooking, with options for regular delivery schedules or ad-hoc purchases.
2. Restaurant Dine-in: Multi-location restaurant operations including the flagship Harrods location and other UK sites. Customers dine in and enjoy freshly prepared pasta dishes at the restaurant.
3. Delivery/Takeaway: Hot fresh pasta delivered in 15-25 minutes in London areas. On-demand delivery service for immediate consumption rather than cooking at home.
4. Pasta Academy Experiences: Italian cooking classes and pasta-making masterclasses led by expert Italian chefs. Includes unlimited Prosecco and various package tiers (Bronze, Silver, Gold).
5. Catering Services: Corporate catering, wedding catering, party catering, and private event catering services delivering Italian cuisine for events.
6. Gift Products: Gift boxes, gift vouchers, pasta making kits, and merchandise including The Pasta Evangelists Cookbook, aprons, and tools.
7. Franchise Revenue: Franchise model allowing others to open Pasta Evangelists restaurants under the brand, with flexible site formats including Pasta Academy spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Pasta Evangelists manufactures and sells fresh Italian pasta through an omnichannel model: dine-in restaurants (including the Harrods flagship), on-demand hot delivery in 15-25 minutes, next-day recipe kit subscriptions (the Pasta Plan), Pasta Academy cooking classes, corporate and private event catering, and gift products. The company runs the UK's largest dedicated pasta factory (47,000 sq-ft, 50+ tonnes per week) and franchises the brand to third-party operators.

Product overview

Pasta Evangelists operates as a multi-channel fresh pasta business offering a unified portfolio of products and services. The core offering consists of fresh pasta delivery (hot food in 15-25 minutes), restaurant dining, and cook-at-home Recipe Kits. Supporting services include the Pasta Academy with pasta making classes (Bronze/Silver/Gold packages), private events catering, and corporate/event catering. The company also operates a flagship Harrods restaurant and offers gift products including gift boxes, vouchers, subscriptions, and pasta making kits. Recent additions include The Truffle Emporium collection featuring premium truffle products from Umbria. The business has expanded through franchising and operates the UK's largest pasta factory spanning 47,000 sq-ft, capable of producing over 50 tonnes of fresh pasta weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pasta Delivery On-demand hot delivery of freshly prepared pasta dishes to customers' doors in 15-25 minutes, available in London (via motorbike couriers) and Manchester (via DPD/Yodel/Royal Mail). Targeted at consumers who want restaurant-quality pasta for immediate consumption.
• Recipe Kits (Pasta Plan) Cook-at-home recipe kits containing fresh pasta, sauces, and accompaniments with step-by-step guidance. Available as one-time purchases from £7.50 per dish or via the Pasta Plan subscription with customer-selected delivery frequency. Next-day delivery across the UK (with Monday delivery exclusions in Northern Ireland, Channel Islands, and Scottish Highlands).
• Restaurant Dining Dine-in experience at Pasta Evangelists restaurants across the UK, featuring freshly cooked pasta dishes in a Tuscan-themed setting, including the flagship Harrods Pasta Bar in the Harrods Dining Hall (Brompton Road, London) and additional UK sites.
• Pasta Academy (Pasta-Making Classes) Italian cooking experiences and pasta-making masterclasses led by expert Italian chefs, including unlimited Prosecco. Offered in scheduled public classes and as private events at tiered packages (Off-Peak from £50, Bronze from £68, Silver from £75, Gold from £90 per person). For individuals, couples, families, and corporate/private groups.
• Private Events Bookable private pasta-making experiences for team building, corporate entertainment, hen nights, birthdays, and children's parties. Includes limited-edition seasonal packages such as the Summer in Amalfi experience at £75 per person.
• Catering Services Italian catering for office lunches, corporate events, weddings, private parties, and special occasions. Tailored menus delivered for group events with dedicated enquiries via [email protected] and +44 20 3514 9188.
• Gift Boxes Curated gift boxes featuring pasta products, sauces, and accessories suitable for gifting occasions, sold via the online store.
• Gift Vouchers Gift vouchers available in various denominations starting from £20, delivered by email or post, valid for 6 months from issue date. Separate Events Gift Cards are redeemable against Pasta Academy Events only.
• Pasta Making Kits DIY pasta-making kits with recipes from Head Chef Roberta d'Elia. Sold as Classic (£30), Intermediate (£50), and Ultimate (£65) tiers, plus tools (Pasta Making Tool Trio £15, Gnocchi Board £12, Artisan's Apron £35) and bundles.
• Truffle Emporium Premium truffle-based product collection sourced from Umbria, Italy, including Summer Truffle Honey (£18), Summer Truffle Sauce (£12), and White Truffle Butter (£18), sold through the online store.
• The Pasta Evangelists Cookbook Cookbook titled 'The Pasta Evangelists Cookbook | Perfect Pasta at Home' priced at £20, containing pasta recipes; also available as an Apron & Cookbook bundle at £49.

Quantifiable outcome

• Served over 1 million customers in the UK
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Giancarlo PerbelliniflagshipStrategic or Co-development Partner2 Michelin starred Italian chef considered one of the top Italian chefs in the world. Works with Pasta Evangelists across all products including takeaway, Recipe Kits, and the flagship Harrods restaurant.
• ShopifycoreTechnology or IntegrationE-commerce platform provider for order processing and system administration services. Based in USA and Canada.
• StripecoreTechnology or IntegrationPayment processing provider for secure credit/debit card transactions. Processes payments for American Express, Visa, and MasterCard.
• Royal Mail, Yodel, DHLcoreTechnology or IntegrationLogistics and delivery partners for UK-wide package delivery. Central London deliveries via motorbike couriers.
• Student BeansminorGTM or Marketing PartnerStudent discount partnership providing exclusive offers for students and graduates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gousto: UK-based recipe-kit subscription company offering weekly home-cooking meal kits, the closest direct competitor to Pasta Evangelists' cook-at-home Recipe Kits and Pasta Plan subscription lines. Comparable target audience (UK foodies), DTC model, and ingredient-quality positioning.
• Pastaio: London-based fresh pasta restaurant group with a strong hand-made Italian pasta identity. Most directly comparable to Pasta Evangelists' dine-in restaurants and fresh-pasta counter concept, competing for the same UK fresh-Italian-pasta-eating occasion.
• Carluccio's: UK chain of casual Italian restaurants offering fresh pasta dishes and Italian retail products. Direct overlap with Pasta Evangelists' dine-in restaurants and gift/recipe-kit lines, competing for the same premium-casual Italian dining customer.
• Prezzo: UK-wide casual Italian dining chain serving freshly prepared pasta dishes in a restaurant setting. Comparable dine-in format, customer segment, and price tier to Pasta Evangelists' multi-location restaurants outside the Harrods flagship.
• Zizzi: UK casual Italian restaurant brand serving fresh pasta, pizza, and Italian dishes. Comparable format, customer demographic, and unit economics to Pasta Evangelists' restaurant business, with broader menu diversification as a key difference.
• Cook: UK producer and retailer of freshly prepared frozen meals, including pasta dishes, sold via its own shops, farm shops, and online. Comparable fresh-prepared food positioning, DTC channel mix, and UK-centric premium positioning.

Broad incumbents

• HelloFresh: Global leader in meal-kit subscriptions, operating in the UK and multiple international markets. Overlaps with Pasta Evangelists on recipe-kit GTM and scale of manufacturing/fulfillment, but with a broader cuisine portfolio and a public-market vantage on category economics.
• Wagamama: Major UK casual-dining chain (part of The Restaurant Group) serving freshly prepared Asian-inspired noodle dishes. Comparable UK casual-dining scale, delivery integration, and brand-led restaurant economics, though operating in an adjacent cuisine category.
• Barilla: Italy-based, €4.8B global pasta manufacturer and majority owner of Pasta Evangelists. Directly comparable in core pasta manufacturing IP, global distribution, and brand authority, with a much broader dry-pasta and ready-meals portfolio.
• Pasta Garofalo: Italian premium pasta manufacturer (Grano Armando, Garofalo brands) selling across UK grocery and foodservice. Comparable in fresh/dry pasta production and premium Italian-pasta brand positioning, though focused on retail grocery rather than restaurant/DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pastaevangelist
• YouTubeyoutube.com/channel/UCpvBXtywbSufwz9EyXqNBhQ
• Facebookfacebook.com/pastaevangelists
• Instagraminstagram.com/pastaevangelists
• TikToktiktok.com/@pastaevangelists?lang=en
• Pinterestpinterest.com/pastaevangelists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasta Evangelists