Quest Partnership

What Quest Partnership does

Quest Partnership Ltd is a UK-based business psychology consultancy founded in 1996 by chartered psychologist Max Choi, operating from Hartpury in the Cotswolds with a core team of 1–10 employees. The firm publishes the proprietary Identity® Personality Questionnaire, a Level 2 BPS Accredited occupational personality instrument that assesses 36 business-related traits and generates seven fully interpreted reports per respondent across recruitment, development, onboarding, career, and remote working use cases. Quest also distributes the SHL product portfolio as a licensed Enterprise Reseller (including the OPQ family and the Scenarios SJTs co-authored by Max Choi), and resells third-party tools from publishers such as Talogy (Watson Glaser, EIP3), alongside its own Joint Verbal & Numerical Business Reasoning Test. The technology layer is a cloud-based Talent Assessment Platform launched in 2023 with mobile optimisation, custom branding, 24/7 access, and 30-day free trial onboarding.

Quest monetises through four primary streams: usage-based psychometric test credits (£1.00 down to £0.75 per credit at volume; £40 per Identity® respondent with unlimited reports), one-time BPS Test User training seats (£500–£1,100), bespoke consulting engagements (competency-based interview workshops at £3,650–£4,250; custom assessment centre and leadership development programmes), and a managed Practitioner Supported Bureau Service for clients lacking internal psychometric capability. Distribution combines a self-service e-commerce shop, direct phone/email enterprise sales, in-house classroom training at client premises, and the SHL reseller channel. Quest is a BPS Registered Training Provider, an SHL Enterprise Partner, and a winner of the ABP Award for Excellence in Leadership Assessment and CIPD Highly Commended at the Talent Management Awards. The firm serves enterprise, government, and SMB HR and talent management customers across the UK and internationally, including EDF Energy, Sky, Barclays, NHS, TATA, DHL, and SABMiller.

Name

Quest Partnership

Legal name

Quest Partnership Ltd

Website

https://questpartnership.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Quest Partnership is a UK business psychology consultancy that publishes the BPS-accredited Identity® Personality Questionnaire, resells SHL and third-party psychometric tools, and delivers BPS-accredited training and bespoke assessment services to HR and talent management professionals.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies (561311), Custom Computer Programming Services (541511), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Psychometric assessments
• Business psychology consulting
• Talent assessment platform
• BPS accredited training
• HR assessment tools

Headquarters

HQ city

South Cerney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Psychometric Test Products: Sale of online psychometric assessments including aptitude tests, personality questionnaires, and occupational reports via a self-service e-commerce shop. Revenue is generated per test credit or per-report pricing. The Identity® questionnaire is sold at £40 per respondent with unlimited reports. SHL and other third-party tests are sold alongside proprietary products.
2. BPS Test User Training Courses: Accredited distance learning and classroom-based training programmes leading to BPS Test User: Occupational, Ability & Personality (Level A & B) qualifications. Also includes Assistant Test User, Assessor Skills, Competency-Based Interview Training, and Identity conversion courses. Pricing ranges from £500 to £1,100 per course. Revenue is one-time per participant.
3. Practitioner Supported Bureau Service: Managed service where Quest sends candidate invitations, administers tests, generates reports, and delivers psychologist feedback support. This premium service supports clients who lack internal psychometric expertise.
4. Talent Assessment Platform Credits: Pay-as-you-go credit system following free trial. Credits purchased at tiered rates: £1.00 per credit (1-999), £0.88 per credit (1000-3999), £0.75 per credit (4000+). Identity® requires 40 credits per respondent; Business Reasoning Test requires 35 credits per respondent.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Quest Partnership provides psychometric assessment products, BPS-accredited training, and business psychology consulting to HR and talent management professionals. The company publishes its own Identity® Personality Questionnaire, operates a cloud-based Talent Assessment Platform for online test delivery, and resells a broad catalogue of third-party psychometric tools (SHL, Watson Glaser, EIP3, Mosaic, IP200). They also deliver accredited training courses (BPS Test User, Assessor Skills, Competency-Based Interviewing) and bespoke consulting on assessment centre design and leadership development.

Product overview

Quest Partnership offers a portfolio of psychometric assessment products and business psychology services. Their core product is the Identity® Personality Questionnaire (a Level 2 BPS Accredited self-perception questionnaire assessing 36 business-related personality traits), which is delivered through their Talent Assessment Platform alongside the Business Reasoning Test (Joint Verbal & Numerical). They resell a comprehensive range of psychometric tools from publishers including SHL (OPQ, Scenarios, Verify tests), Talogy (Watson Glaser, EIP3), and offer Mosaic Personality Tasks. The platform generates seven fully interpreted occupational reports per respondent covering recruitment, development, onboarding, career, and remote working use cases. In addition to assessments, they provide accredited training courses including BPS Test User qualifications (Level A & B equivalent), Assessor Skills Training, and Competency Based Interview Training. The company operates as a licensed SHL Enterprise Reseller and BPS Accredited Trainers.

Differentiator

Problem solved

Functional benefit

Brands

• Identity®: Personality questionnaire - a Level 2 BPS Accredited Tool published by Quest Partnership, providing occupational reports for selection, development, and the employee life cycle
• Talent Assessment Platform
• Quest Partnership Online Shop

Products and services

• Identity® Personality Questionnaire Level 2 BPS Accredited occupational personality self-perception questionnaire assessing 36 business-related personality traits across models including Leadership Styles, Team Role Preference, Jung Type, Learning Styles, and Emotional Intelligence. Generates seven fully interpreted occupational reports from a single 30-minute test session for HR and talent management professionals.
• Talent Assessment Platform Cloud-based online psychometric assessment platform hosting Identity® and Joint Verbal & Numerical Business Reasoning Tests. Offers free 30-day trial, no-contract pay-as-you-go pricing, instant 24/7 access, mobile optimisation, and client branding customisation. For HR and talent management professionals.
• Joint Verbal & Numerical Business Reasoning Test Proprietary aptitude test assessing the ability to understand business information, including verbal critical reasoning, numerical calculations, and elements of inductive and deductive reasoning. Delivered through the Talent Assessment Platform.
• Identity® Interview Report Pre-interview report evaluating candidate work behaviours against eight leadership competencies with example interview questions and Quick-Look Summary. A sub-product of the Identity® Personality Questionnaire.
• Identity® Feedback Report Standard feedback report including profile and written text on preferences for interpersonal, cognitive, and internal drivers. Long-form includes secondary psychological models for team profile, leadership style, type preferences, and learning styles.
• Identity® Talent Development Report Comprehensive development report including key competencies for decision making, dealing with pressure, motivation, interpersonal, influencing, leadership, and organisation. Optional secondary models include Emotional Intelligence, Team Roles, and Leadership Orientation.
• Identity® Onboarding Report Report helping both line manager and individual ascertain key strengths and development needs for successful team integration, with clear measures and suggestions for managing new starters.
• Identity® Career Report Report providing insight into occupational preferences including learning style and vocation recommendations, with personal characteristics, learning orientation assessment, and career focus information.
• Identity® Manager's Remote Working Report Report supporting managers managing remote teams, covering Delivering (Strategic Mindset, Effective Decision Making, Remote Influence), Building Trust (Integrity, Visible & Accessible, Respect for Others), and Managing Self (Self Awareness, Self Motivation, Continuous Learning).
• Identity® Staff's Remote Working Report Report helping staff cope with challenges of remote working, focusing on Delivering (discipline, focus, motivation, quality outputs, autonomy), Building Trust, and Managing Self (self-awareness, emotional stability, continuous learning).
• BPS Test User Training (Occupational, Ability & Personality) BPS accredited distance learning and classroom-based training leading to Test User: Occupational, Ability and Personality qualification (formerly Level A & B). Covers test administration, ability testing, personality testing, and practical assessment sessions. Provides access to over 150 tests from 15+ UK publishers and awards 35 hours of CPD.
• Assessor Skills Training for Assessment Centres CPD accredited training aligned with the BPS Assessment Centre Standard, covering effective observation, recording, classification, evaluation, and feedback delivery. Approximately 35 hours to complete.
• Competency Based Interview Training One-day training course covering job analysis, competency frameworks, interview techniques, evaluation, scoring, and legal obligations. Available as standard or bespoke workshop for up to 6 participants.
• Observer Skills Training Training for observers involved in assessment centre delivery, aligned with the ORCEF model and the BPS Assessment Centre Standard.
• Graduate Recruitment Solution Package including Graduate Scenarios Test, Verbal & Numerical Business Test, and Identity Personality Test for graduate-level recruitment.
• Manager Recruitment Solution Package including Managerial Scenarios Test, Verbal & Numerical Business Test, and Identity Personality Test for management-level recruitment.
• Executive Recruitment Solution Package including Executive Scenarios Test, Verbal & Numerical Business Test, and Identity Personality Test for executive-level recruitment.
• SHL OPQ Interview Report SHL Occupational Personality Questionnaire assessing personality against core competencies with interview questions and user guide included, resold by Quest Partnership as a licensed SHL Enterprise Reseller.
• SHL Scenarios Tests (SJT) Situational Judgement Tests from SHL's Scenarios Suite covering Management, Graduate, and Executive levels. Tests the ability to make business judgements and handle real-life work situations. Co-authored by Max Choi of Quest Partnership.
• IP200 Integrity Measure Integrity test measuring key integrity traits for selecting individuals for recruitment, promotion, and development.
• EIP3 Emotional Intelligence Assessment Emotional Intelligence Profile assessment from Talogy, available as Executive Report with feedback, Development Summary Report, and Snapshot Report.
• Mosaic Personality Tasks Suite of objective personality tasks measuring personality and behaviours directly, comparing results to how individuals see themselves. Includes Leadership Selection, Leadership Development, and Interview reports.
• Practitioner Supported Bureau Service Managed service where Quest sends candidate invitations, administers tests, generates reports, and provides psychologist feedback support. Premium service for clients who lack internal psychometric expertise.
• SHL Enterprise Reseller Services As a licensed SHL Enterprise Reseller, Quest offers the full range of SHL tests including OPQ, Verify tests, and Scenarios SJTs. Quest is the only external company SHL trusts to design tests for them.

Quantifiable outcome

• Reduces mis-hire risk and associated costs of unmotivated and skilled employees leaving
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and key.

• SHLcoreTechnology or IntegrationQuest Partnership is a licensed SHL Enterprise Reseller, distributing SHL psychometric tests, OPQ questionnaires, and Scenarios SJTs. Additionally, Max Choi (MD of Quest) co-authored SHL's Scenarios SJT suite. Quest is the only external company that SHL trusts to design tests for them, representing a deep co-development relationship beyond a standard reseller arrangement.
• Talent & Potential LtdkeyStrategic or Co-development PartnerQuest Partnership collaborated with Talent & Potential Ltd and a large international power utility to deliver an award-winning Emerging Talent Programme. This partnership produced measurable outcomes including a 30% shift in personal ownership for development actions and double representation of women in the leadership pipeline.
• British Psychological Society (BPS)coreStrategic or Co-development PartnerMax Choi, MD of Quest, was Co-convener of the BPS Assessment Centre Standard Working Group that authored the BPS Assessment Centre Standard published in 2015. Quest delivers BPS-accredited training programmes and is a BPS Registered Training Provider. The training is aligned with BPS Standards & Accreditations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHL: SHL is the world's leading occupational psychometric test publisher (OPQ, Verify, Scenarios). Quest is a licensed SHL Enterprise Reseller and the only external company SHL trusts to design tests for them, making SHL both partner and broadest incumbent competitor in the same product category.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, leadership development, and executive search. Quest's bespoke consulting and assessment centre design compete for budget allocated to Korn Ferry's Hay Group and assessment practices in enterprise HR departments.
• Aon Assessment Solutions (cut-e): Aon's Assessment Solutions (including cut-e) provides online psychometric assessments, situational judgement tests, and talent analytics. As a large multi-national HR consultancy with an in-house assessment catalogue, it overlaps with Quest's assessment products and consulting services at the enterprise level.

Direct peers

• Hogan Assessments: Hogan publishes the Hogan Personality Inventory and related assessments used globally in recruitment and leadership development. Quest resells Hogan products alongside its own Identity® and competes for the same HR buyer purchasing personality assessments for selection and development.
• Thomas International: Thomas International provides personality and aptitude assessments (PPA, GIA, HPTI) used in recruitment, development, and team building. Quest competes directly for HR buyers seeking personality profiling and offers some comparable products in the same mid-market pricing tier.
• Cubiks (PSI Talent Management): Cubiks, now part of PSI Talent Management, publishes personality questionnaires (PPA, OPQ32) and assessment solutions for selection and development. Quest offers comparable personality and ability products in the same market, including resold OPQ32-based reports.
• Saville Assessment (Wave):

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/talktoquest
• YouTubeyoutube.com/channel/UC4pf0B9vmFnRaoEfn8pMXAA
• Facebookfacebook.com/PsychometricAssessmentsSupportingHR
• LinkedInlinkedin.com/company/quest-partnership

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest Partnership