New York Bagel Bar

What New York Bagel Bar does

New York Bagel Bar is a Hamburg-based quick-service restaurant chain that produces and sells authentic New York-style bagels, coffee, and sweet treats through company-operated retail stores in Germany. Founded in February 2021 by four co-founders (Laura Nahe, Jonas Conrad, Pia Westphal, and René Westphal) and inspired by their 2017 study-abroad experience at Leo's Bagels in Manhattan, the company opened its first 36 sqm to-go store on Mühlenkamp in Hamburg in June 2021 and has since expanded to seven locations across Hamburg (six) and Berlin Mitte (one), with Munich announced.

The core product line consists of thirteen signature bagel sandwiches (Liberty, Brooklyn, Manhattan, Bronx, etc.) and a "Dream-Bagel" build-your-own system covering nine bread types, six cream-cheese varieties, and tiered toppings (€0.70 to €3.00). All bagel doughs are vegan and a reduced-gluten option is available. Coffee is roasted as a proprietary "Manhattan Blend" and pulled on La Marzocco espresso machines. Sweet treats include vegan cinnamon rolls, brownies, cookies, and banana bread. The technology stack is conventional QSR infrastructure: in-store daily baking, branded mobile apps on iOS and Android for loyalty rewards, and delivery fulfillment routed through Uber Eats at four Hamburg locations.

The business model is primarily direct-to-consumer retail (dine-in and take-out) with unit pricing between €5.50 and €10.90 per bagel, supplemented by B2B event catering (mini bagels, fingerfood, salads, sweet treats) quoted per event for corporate and private clients. Distribution runs through owned physical stores, the Uber Eats marketplace, a proprietary mobile app, and a dedicated catering inbox. Named enterprise catering customers include Motel One, Ecover Deutschland GmbH, and Pensionskasse Berolina VVaG. The company is structured as New York Bagel Bar GmbH, registered in Hamburg, founder-owned, and shows no external funding or institutional investment in public records.

Name

New York Bagel Bar

Legal name

New York Bagel Bar GmbH

Website

https://newyorkbagelbar.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Bagel Bar is a Hamburg-based quick-service restaurant chain operating 7 stores in Hamburg and Berlin that sells authentic New York-style bagels, build-your-own Dream-Bagels, Manhattan Blend coffee, and sweet treats to urban consumers, with a growing corporate and private-event catering line.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Bagel and Beverage Sales: Direct food and beverage sales through 7 physical store locations in Hamburg and Berlin, including dine-in, take-out, and delivery orders via Uber Eats. Revenue from signature bagels, custom dream-bagels, coffee drinks, and sweet treats.
2. Catering Services: Corporate and private event catering offering bagels in mini-format, salads, sweet treats, fingerfood, soups, and other menu items for events of various sizes. Includes planning consultation and delivery/setup services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

New York Bagel Bar operates a German quick-service bagel restaurant chain selling freshly baked authentic New York-style bagels — including 13 Signature Bagels and a customizable Dream-Bagel builder — alongside a proprietary Manhattan Blend coffee served in La Marzocco machines, sweet treats (vegan cinnamon rolls, brownies, cookies, banana bread), and a corporate/private event catering service. The company runs 7 owned retail stores across Hamburg and Berlin and supplements counter sales with Uber Eats delivery and a proprietary iOS/Android loyalty mobile app.

Product overview

New York Bagel Bar is a quick-service restaurant chain offering authentic New York-style bagels. The core product portfolio consists of Signature Bagels (pre-designed specialty sandwiches) and Dream-Bagels (customizable build-your-own sandwiches), complemented by house-blended coffee and Sweet Treats. The company also provides catering services for private and business events. All bagel doughs are vegan, and gluten-reduced options are available. The business operates 7 retail locations across Hamburg and Berlin, with Munich expansion planned.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bagels Pre-designed specialty bagel sandwiches with specific ingredient combinations, including both meat and vegan options such as cream cheese, smoked salmon, pastrami, falafel, and carrot salmon; sold to walk-in, take-out, and delivery customers across New York Bagel Bar's 7 stores.
• Dream-Bagel (Build-Your-Own) Customizable bagel sandwich where customers select their bagel bread (Plain, Sonnenblumenkern, Lauge, Sesam, Vollkorn, Everything, Special, Zimtrosine, glutenarm +€1), cream cheese (Classic, Frischlingszwiebel, Vegan, Trüffel, Chili, getrocknete Tomate) and a la carte toppings (€0.70–€3.00) such as Marmelade, Peanutbutter, Ei, Brie, Walnüsse, Mozzarella, Bacon, Avocado, Thunfischsalat, Pastrami, and Räucherlachs; priced from €5.90 and aimed at guests who want a personalized bagel.
• Coffee (Manhattan Blend) House-blended "Manhattan Blend" coffee roasted specifically for New York Bagel Bar and served via La Marzocco professional espresso machines; complementary beverage category to bagels and sweet treats for walk-in, take-out, and delivery customers.
• Sweet Treats Dessert items including vegan cinnamon rolls ("stadtbekannte vegane Zimtschnecken"), brownies, cookies, and nussiges Bananen brot (nutty banana bread), sold across all New York Bagel Bar locations and via catering.
• Catering Service Corporate and private event catering service offering mini bagels (8cm diameter), salads, finger food, soups, sweet treats, and breakfast options with planning consultation and delivery/setup; managed by Catering Manager Maria and supported by named clients including Motel One, Ecover Deutschland GmbH, and Pensionskasse Berolina VVaG.

Quantifiable outcome

• Grew from 1 store (June 2021) to 7 stores (2025) in Hamburg and Berlin within 4 years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order New York Bagel Bar products for home delivery through the Uber Eats platform. Available from multiple store locations in Hamburg including Eppendorf, Mühlenkamp, Gänsemarkt, and Kleiner Burstah. Both delivery and pickup options offered through the platform.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Starbucks: Global coffee chain with extensive German presence. Competes primarily on the coffee and 'third place' dimension, but increasingly overlaps on breakfast and light food offerings.
• Peter Pane: German premium burger restaurant chain. Competes for the urban casual dining occasion and share-of-wallet with NYBB, though in a different food category, with similar pricing tiers and German city expansion.
• Kamps: Major German bakery chain with deep retail footprint, focusing on traditional German breads and pastries. Represents the incumbent commodity-bakery alternative to New York Bagel Bar's premium positioning.
• Einstein Kaffee: Established German café chain combining coffee and light food offerings. Competes for the same breakfast/lunch/dine-in occasions in urban German locations, though positioned more on coffee than bagels.
• BackWerk: Largest German bakery self-service chain with hundreds of locations selling breads, pastries, and snacks. Competes for daily breakfast and snack occasions but at much lower price points and without an NYC brand story.

Direct peers

• Le Pain Quotidien: International bakery-café concept with locations in Germany, offering fresh-baked breads, pastries, and coffee in a sit-down format. Closely aligned on the cafe-bakery hybrid model with premium positioning.
• Mother Hood: Berlin-based bagel shop chain offering New York-style bagels, coffee, and breakfast items across multiple German cities. Closest direct competitor, particularly relevant since New York Bagel Bar just entered Berlin.
• Balzac Coffee: German coffee and light food café chain modeled on European café culture. Operates in similar urban locations with comparable price points and food+coffee bundle.
• Dean & David: German fast-casual chain serving fresh salads, bowls, wraps, and sandwiches in urban locations. Direct competitor for health-conscious lunch and takeaway occasions at comparable price points.

Regional players

• Jonas: Berlin-based specialty bagel and breakfast concept, serving authentic NYC-style bagels in Berlin Mitte. Provides a relevant direct competitor in the specific market NYBB just entered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newyorkbagelbarhh
• LinkedInlinkedin.com/company/new-york-bagel-bar-gmbh
• Instagraminstagram.com/newyork_bagelbar/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Bagel Bar