Irrijardin
Irrijardin (Irripiscine by Irrijardin) is a French franchise retailer selling swimming pools, spas, irrigation, and water treatment products to residential homeowners through 140+ stores and an e-commerce platform.
- Company typePrivate
- Founded1990
- HeadquartersNoé, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Irrijardin does
Irrijardin, now operating as Irripiscine by Irrijardin, is a privately held French specialty retailer specializing in swimming pools, spas and wellness products, garden irrigation, and residential water treatment. Founded around 1990 and headquartered in France, the company has built a national retail footprint of more than 140 franchise stores complemented by an e-commerce platform at irripiscine.fr. The catalog spans three core pillars: pools (above-ground, shell, mini-pools, kit and full construction, filtration, heating, automated treatment, covers, cleaning robots, and consumables), spas and wellness (inflatable, outdoor/built-in, swim spas, saunas, aromatherapy, and aqua-fitness), and irrigation/water management (surface, buried, and drip systems, pumps, rainwater harvesting, and fittings), with additional water purification (softeners, reverse osmosis) and eco-responsible offerings including a 'Seconde Vie' refurbished equipment program. The product mix combines partner brands such as Intex, Dolphin/Maytronics, Bayrol, hth, Rain Bird, Gardena, and Aiper with the company's own Irripool private-label line.
The business operates a dual go-to-market: a franchise-based physical retail network that provides local consultation, free water analysis, free quotes for installation/renovation, and after-sales support, alongside a direct-to-consumer e-commerce site with home delivery and in-store pickup. Revenue is generated primarily through hardware sales (entry-level above-ground pools from €299, mid-range robots €499-€999, and higher-end construction/services priced by quote) supplemented by professional services including pool construction, equipment installation, renovation, diagnostics, and maintenance contracts, with Oney-based installment financing available for larger purchases.
The primary customer segment is French residential homeowners with gardens seeking pool, spa, or irrigation solutions; a secondary segment consists of aspiring franchise entrepreneurs recruited into the network. The company holds memberships in the Fédération Française de la Franchise and Fédération des Professionnels de la Piscine, underscoring its institutional positioning in the French pool and franchise sectors.
Irrijardin firmographics
Firmographics- Name
- Irrijardin
- Legal name
- Irripiscine
- Website
- https://irrijardin.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Irrijardin (Irripiscine by Irrijardin) is a French franchise retailer selling swimming pools, spas, irrigation, and water treatment products to residential homeowners through 140+ stores and an e-commerce platform.
- Ownership category
- akta.pro rank
Irrijardin industry classification
Industry- Product category
- Pool and Spa Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)
- akta.pro secondary industries
- Sprinkler System Installation (New Systems) (HSAIAEAB), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)
Keywords
Where Irrijardin is headquartered
LocationHeadquarters
- HQ city
- Noé
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Irrijardin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Pool and Spa Hardware Sales: Sale of swimming pools (above-ground, outdoor, indoor), spas (inflatable, outdoor, fitness, swim spas), saunas, and associated equipment including pumps, filters, heaters, and automated treatment systems. Products range from entry-level to high-end, including their own Irripool branded products.
- Pool Construction and Renovation Services: Installation and construction services including kit pool installation, masonry services, equipment installation, renovation projects, leak detection, and maintenance. Offered as paid professional services.
- Irrigation and Water Management Products: Sale of garden irrigation equipment including surface and buried irrigation systems, drip irrigation, pumps, water recovery systems (rainwater tanks), and associated accessories.
- Water Treatment and Purification: Water softeners, reverse osmosis systems, and descaling products for household water treatment needs.
- Pre-Owned Equipment (Seconde Vie): Sale of refurbished and second-hand pool equipment including robots, pumps, and vacuums, providing lower-cost options and supporting sustainability goals.
- Maintenance and Care Products: Ongoing sales of treatment products (chlorine, pH adjusters, algaecides, maintenance chemicals), cleaning supplies, accessories, and consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level above-ground pools and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range equipment and accessories |
| Other | Multi-year contract | Professional services and installation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Irrijardin product offering
Product offeringCore offering
Irrijardin, operating as Irripiscine by Irrijardin, is a French specialty retailer selling swimming pools, spas, saunas, garden irrigation systems, and water treatment products through a network of 140+ franchise stores and an e-commerce platform. The company also provides pool construction, installation, renovation, and maintenance services, along with eco-responsible product lines and a refurbished equipment program (Seconde Vie).
Product overview
Irrijardin operates Irripiscine, a network of over 140 physical stores combined with an e-commerce platform, offering a comprehensive range of water and garden lifestyle products centered around three core pillars: swimming pools (encompassing above-ground pools, shell pools, mini-pools, pool construction and renovation services, filtration, heating, automated treatment systems, connected devices like smart salt electrolyzers and connected pool robots, safety covers, and maintenance chemicals), spas and wellness (including inflatable spas, outdoor/built-in spas, swim spas, BI Zone spas, saunas, and accessories like aromatherapy and aqua-fitness), and garden irrigation (covering pumping solutions, rainwater harvesting with underground tanks, surface and buried irrigation systems, drip irrigation, timers, and plumbing fittings). The company also provides water purification products (softeners, reverse osmosis, faucets), professional services (pool construction, installation, renovation, maintenance, water analysis, and diagnostics), eco-responsible solutions, and a 'Second Life' refurbished products program. The portfolio includes their own private label brand (Irripool) alongside partner brands such as Bayrol, hth, Intex, Dolphin, Rain Bird, and Gardena.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- More than 140 physical stores across France
- +1 more outcomes
Companies that use Irrijardin
Customer profileSegments2 records
Ideal customer profiles2 records
Irrijardin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Irrijardin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BayrolcoreGerman manufacturer of pool treatment and cleaning products. Irripiscine resells Bayrol products including disinfectants, pH adjusters, and specialized cleaning solutions for pools and spas.
- hthcorePool and spa chemical treatment brand. Irripiscine offers hth branded water treatment products including chlorine, algaecides, and maintenance chemicals.
- Rain BirdcoreLeading irrigation equipment manufacturer. Irripiscine resells Rain Bird products for garden irrigation systems including controllers, valves, and sprinklers.
- GardenacoreGarden tools and irrigation equipment brand. Irripiscine offers Gardena products for garden care and irrigation needs.
- IntexcoreAbove-ground pools, inflatable spas, and pool accessories manufacturer. Intex is a major brand in Irripiscine's above-ground pool and spa offerings including Prism Frame pools and PureSpa inflatable spas.
- Dolphin (Maytronics)corePool cleaning robot manufacturer. Irripiscine resells Dolphin branded robotic pool cleaners including the S200 model.
- AiperminorWireless pool robot manufacturer. Irripiscine offers Aiper's cordless pool cleaning robots including the SCUBA S1 model.
- Fédération Française de la FranchisecoreFrench Franchise Federation. Irripiscine is a member, demonstrating commitment to ethical franchise practices and industry standards. Provides legitimacy and recognition for the franchise model.
- Fédération des Professionnels de la PiscinecoreFederation of Pool Professionals. Industry association membership providing credibility, industry representation, and adherence to professional standards in the pool sector.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Irrijardin competitors and assessment
Company assessmentEmerging players
- ManoMano: French online marketplace specializing in DIY, home, and garden products, including pools and irrigation. A digital-native competitor exerting growing pricing pressure on specialist retailers like Irrijardin.
Direct peers
- Aquilus Piscines et Spas: French franchised pool and spa retailer with a network of local agencies. Closely comparable to Irrijardin on franchise-led residential pool and spa distribution in France.
- Poolstar: French manufacturer and distributor of pools, spas, and swim spas. Comparable to Irrijardin on spa and swim-spa product mix and on supplying the French residential market through specialist retail.
- Cash Piscines: Major French pool and spa equipment retailer with a multi-store physical footprint and e-commerce site. Competes head-to-head with Irrijardin on above-ground pools, equipment, consumables, and seasonal promotions.
- Distripool: French specialist pool equipment distributor and retailer. Competes with Irrijardin on filtration, treatment, heating, and accessories for residential pool owners.
- Desjoyaux: Leading French pool manufacturer and retailer with its own network of branded stores. Directly comparable to Irrijardin on core pool hardware, construction services, and franchised retail distribution in France.
- Piscines Magiline: French pool manufacturer operating a franchised dealer network for in-ground pool construction. Overlaps with Irrijardin on pool design, installation services, and franchise-based geographic expansion.
Broad incumbents
- Leroy Merlin: France's largest DIY and home improvement retailer, carrying a meaningful pool, spa, and irrigation assortment. Competes with Irrijardin on breadth, price, and convenience rather than specialist depth.
- Brico Dépôt: French discount DIY chain carrying entry-level pools, irrigation, and garden equipment. Competes with Irrijardin primarily on price-sensitive above-ground pool and accessory purchases.
- Castorama: Major French DIY chain (Kingfisher group) selling pools, spas, and garden equipment. Overlaps with Irrijardin's hardware offering but as part of a much broader home improvement assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Irrijardin social profiles
Digital presenceIrrijardin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irrijardin leadership team
Management profileNumber of profiles
Irrijardin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irrijardin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irrijardin
What does Irrijardin do?
Irrijardin, operating as Irripiscine by Irrijardin, is a French specialty retailer selling swimming pools, spas, saunas, garden irrigation systems, and water treatment products through a network of 140+ franchise stores and an e-commerce platform. The company also provides pool construction, installation, renovation, and maintenance services, along with eco-responsible product lines and a refurbished equipment program (Seconde Vie).
Is Irrijardin a public or private company?
Irrijardin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Irrijardin founded?
Irrijardin was founded in 1990. It employs 101 to 250 people.
Where is Irrijardin based?
Irrijardin is headquartered in Noé, France, in the Europe region.
How does Irrijardin make money?
Six revenue lines are on record. Pool and Spa Hardware Sales are the primary driver. The others are pool Construction and Renovation Services, irrigation and Water Management Products, water Treatment and Purification, pre-Owned Equipment (Seconde Vie) and maintenance and Care Products.
Who are Irrijardin's main competitors?
ManoMano is listed as an emerging player. Direct peers are Aquilus Piscines et Spas, Poolstar, Cash Piscines, Distripool, Desjoyaux and Piscines Magiline. Broad incumbents are Leroy Merlin, Brico Dépôt and Castorama.
Does Irrijardin have an API?
No public API is recorded for Irrijardin.
What industry is Irrijardin in?
Irrijardin's product category is Pool and Spa Retail. Its primary akta.pro industry code is CRAIAIAD, Irrigation, Hoses & Watering Systems Retail, with a secondary code of HSAIAEAB, Sprinkler System Installation (New Systems). Its NAICS code is 4442 and its SIC code is 3524.