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Home Meridian International

Full company profile

uuid000vg84

Namestring
Home Meridian International
Legal namestring
Hooker Furnishings Corporation
Company typeenum
Public
Founded yearint
1924
Descriptiontext

Home Meridian International is a US-based furniture company headquartered in High Point, North Carolina, that designs, sources, and distributes residential furniture under the Hooker Furnishings brand. Its portfolio covers the full residential surface — living room seating and accents, dining tables/chairs/bar furniture, bedroom furniture and vanities, home office desks and storage, and outdoor living/dining sets including fire tables and pergolas. The company monetizes a horizontal product strategy with a custom upholstery made-to-order program and an exclusive licensed Margaritaville resort-themed collection that spans indoor and outdoor categories. Its go-to-market is dual-channel: a wholesale network of independent furniture dealers supported by a B2B account program with dealer-exclusive pricing and content, alongside a direct-to-consumer e-commerce storefront at hookerfurnishings.com featuring a dealer locator and customization options. Product information is published through digital catalogs on the Publitas platform across Occasional & Accents, Custom Upholstery, Margaritaville, Bedroom & Dining Room, Home Office, and Upholstery categories, functioning as the primary top-of-funnel marketing surface. Public pricing is not disclosed; transactions are executed through dealer quoting or DTC inquiry, consistent with traditional mid-market residential furniture economics.

Short descriptiontext

Home Meridian International is a US furniture company that designs and distributes residential furniture across living, dining, bedroom, office, and outdoor categories under the Hooker Furnishings brand, selling through independent dealers and direct-to-consumer e-commerce, with a custom upholstery program and an exclusive Margaritaville licensed collection.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersHigh Point, United States
HQ citystring
High Point
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
residential furniture, custom upholstery, home furnishings, outdoor furniture, home office furniture
Industry4 codes
1CRAFAFAB
CodeCRAFAFABPrimaryYes
2CRAIAAAB
CodeCRAIAAABPrimaryNo
3CRAIAAAC
CodeCRAIAAACPrimaryNo
4CRAFABAC
CodeCRAFABACPrimaryNo
NAICS code2 codes
  • 4491
  • 449110
SIC code2 codes
  • 5712
  • 5700
Product category
Residential Furniture
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Furniture Product Sales
TypeOne Time License
Description

Revenue generated from manufacturing and selling residential furniture including living room, dining room, bedroom, office, and outdoor furniture. Products sold through dealer network and direct e-commerce channels.

hookerfurnishings.com
2Custom Upholstery
TypeOne Time License
Description

Made-to-order custom upholstery products with customer-specified fabrics and configurations, commanding premium pricing for personalization.

hookerfurnishings.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Dealer/Wholesale pricing through B2B account program
ModelOtherBilling cadenceMulti-year contract
Notes

B2B account program for dealers with dedicated pricing and access to dealer-exclusive content

hookerfurnishings.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1Margaritaville
Description

A licensed tropical-themed furniture collection under partnership with the Margaritaville brand, featuring living, dining, bedroom, office, and outdoor furniture.

hookerfurnishings.com
Core offering1 text field

Home Meridian International designs, manufactures, and markets a comprehensive residential furniture portfolio under the Hooker Furnishings brand, spanning living room, dining room, bedroom, home office, and outdoor categories. The company offers made-to-order custom upholstery and a licensed Margaritaville lifestyle collection, distributing products through an independent dealer network and a direct-to-consumer e-commerce storefront.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Home Meridian International operates through its Hooker Furnishings brand, offering a comprehensive furniture portfolio organized into distinct lifestyle collections. The core product lineup spans Living, Dining, Bedroom, Office, and Outdoor categories, featuring seating, accent pieces, tables, storage, and bedroom furniture. The Margaritaville Collection serves as a tropical-themed sub-brand targeting resort-inspired home decor. Custom Upholstery services enable made-to-order furniture customization. The portfolio includes both ready-to-ship and made-to-order offerings across multiple price points and design aesthetics.

Product and service3 records
1Hooker Furnishings Furniture Collection
CategoryResidential Furniture
2Margaritaville Collection
CategoryLicensed Lifestyle Furniture
3Custom Upholstery Program
CategoryCustom Furniture Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Public furniture manufacturer (NYSE: LZB) operating company-owned retail and wholesale channels across upholstery, case goods, and dining. Comparable to Home Meridian in multi-category residential mix, custom upholstery focus, and dual retail/wholesale distribution model.

TypeDirect peer
Description

Private premium residential furniture manufacturer based in Hickory, NC, offering case goods and upholstery across living, dining, bedroom, and outdoor. Directly comparable to Home Meridian on premium positioning, High Point-area supplier ecosystem, and dealer-led distribution.

TypeBroad incumbent
Description

Multi-channel premium home furnishings retailer owned by Euromarket Designs, operating Crate & Barrel and CB2 brands. Comparable to Home Meridian in mid-to-upper residential furniture positioning, multi-category breadth, and DTC plus physical retail distribution.

TypeDirect peer
Description

Public premium furniture manufacturer and retailer (NYSE: ETH) operating a vertically integrated design-services model with custom upholstery and made-to-order case goods. Directly comparable to Home Meridian's premium positioning and custom upholstery differentiator, with similar DTC plus design-center distribution.

TypeDirect peer
Description

The largest US furniture manufacturer and retailer with extensive multi-category residential offerings (living, dining, bedroom, mattress, outdoor) sold through both company-owned stores and a broad dealer network. Directly comparable to Home Meridian in product breadth, dealer-led GTM, and vertical integration.

TypeBroad incumbent
Description

Public premium lifestyle furniture retailer (NYSE: RH) with galleries and a strong DTC platform. Comparable to Home Meridian's premium residential positioning, brand-driven marketing, and DTC emphasis, though operating at much larger scale and with a different go-to-market model.

TypeBroad incumbent
Description

Public multi-brand home furnishings retailer (NYSE: WSM) operating Pottery Barn, West Elm, and other brands across furniture and décor. Comparable in multi-category residential breadth and DTC scale, with overlapping customer segments in mid-to-upper home furnishings.

TypeDirect peer
Description

Public furniture manufacturer and retailer (NASDAQ: BSET) selling custom upholstery, dining, bedroom, and occasional furniture through company stores and independent dealers. Closely comparable in custom upholstery capability, dealer channel emphasis, and custom-program-driven premium positioning.

TypeBroad incumbent
Description

Public parent company (NASDAQ: HOFT) of Home Meridian International, founded 1924. As the listed entity operating the Hooker Furnishings brand and broader furniture portfolio, it is the most direct corporate-level comparable and contextualizes Home Meridian's scale and strategy.

TypeDirect peer
Description

Private fourth-generation residential furniture manufacturer with broad case-goods and upholstery lines (living, dining, bedroom, occasional) sold primarily through independent dealers. Closely comparable dealer-channel model and multi-category residential portfolio at the upper-mid price tier.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Home Meridian International

Residential Furniturehomemeridian.com

Home Meridian International is a US furniture company that designs and distributes residential furniture across living, dining, bedroom, office, and outdoor categories under the Hooker Furnishings brand, selling through independent dealers and direct-to-consumer e-commerce, with a custom upholstery program and an exclusive Margaritaville licensed collection.

What Home Meridian International does

Home Meridian International is a US-based furniture company headquartered in High Point, North Carolina, that designs, sources, and distributes residential furniture under the Hooker Furnishings brand. Its portfolio covers the full residential surface — living room seating and accents, dining tables/chairs/bar furniture, bedroom furniture and vanities, home office desks and storage, and outdoor living/dining sets including fire tables and pergolas. The company monetizes a horizontal product strategy with a custom upholstery made-to-order program and an exclusive licensed Margaritaville resort-themed collection that spans indoor and outdoor categories. Its go-to-market is dual-channel: a wholesale network of independent furniture dealers supported by a B2B account program with dealer-exclusive pricing and content, alongside a direct-to-consumer e-commerce storefront at hookerfurnishings.com featuring a dealer locator and customization options. Product information is published through digital catalogs on the Publitas platform across Occasional & Accents, Custom Upholstery, Margaritaville, Bedroom & Dining Room, Home Office, and Upholstery categories, functioning as the primary top-of-funnel marketing surface. Public pricing is not disclosed; transactions are executed through dealer quoting or DTC inquiry, consistent with traditional mid-market residential furniture economics.

Home Meridian International firmographics

Firmographics
Name
Home Meridian International
Legal name
Hooker Furnishings Corporation
Website
https://homemeridian.com
Company type
Public
Founded year
1924
Operating status
Operating
Headcount range
251–500 employees
Short description
Home Meridian International is a US furniture company that designs and distributes residential furniture across living, dining, bedroom, office, and outdoor categories under the Hooker Furnishings brand, selling through independent dealers and direct-to-consumer e-commerce, with a custom upholstery program and an exclusive Margaritaville licensed collection.
Ownership category
akta.pro rank

Where Home Meridian International is headquartered

Location

Headquarters

HQ city
High Point
HQ country
United States
HQ region
North America

Markets served

Home Meridian International business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Furniture Product Sales: Revenue generated from manufacturing and selling residential furniture including living room, dining room, bedroom, office, and outdoor furniture. Products sold through dealer network and direct e-commerce channels.
  2. Custom Upholstery: Made-to-order custom upholstery products with customer-specified fabrics and configurations, commanding premium pricing for personalization.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractDealer/Wholesale pricing through B2B account program

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Home Meridian International product offering

Product offering

Core offering

Home Meridian International designs, manufactures, and markets a comprehensive residential furniture portfolio under the Hooker Furnishings brand, spanning living room, dining room, bedroom, home office, and outdoor categories. The company offers made-to-order custom upholstery and a licensed Margaritaville lifestyle collection, distributing products through an independent dealer network and a direct-to-consumer e-commerce storefront.

Product overview

Home Meridian International operates through its Hooker Furnishings brand, offering a comprehensive furniture portfolio organized into distinct lifestyle collections. The core product lineup spans Living, Dining, Bedroom, Office, and Outdoor categories, featuring seating, accent pieces, tables, storage, and bedroom furniture. The Margaritaville Collection serves as a tropical-themed sub-brand targeting resort-inspired home decor. Custom Upholstery services enable made-to-order furniture customization. The portfolio includes both ready-to-ship and made-to-order offerings across multiple price points and design aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

  • Margaritaville: A licensed tropical-themed furniture collection under partnership with the Margaritaville brand, featuring living, dining, bedroom, office, and outdoor furniture.

Products and services

  • Hooker Furnishings Furniture Collection
  • Margaritaville Collection
  • Custom Upholstery Program

Companies that use Home Meridian International

Customer profile

Segments6 records

Ideal customer profiles2 records

Home Meridian International technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Home Meridian International partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Home Meridian International competitors and assessment

Company assessment

Direct peers

  • La-Z-Boy Incorporated: Public furniture manufacturer (NYSE: LZB) operating company-owned retail and wholesale channels across upholstery, case goods, and dining. Comparable to Home Meridian in multi-category residential mix, custom upholstery focus, and dual retail/wholesale distribution model.
  • Century Furniture: Private premium residential furniture manufacturer based in Hickory, NC, offering case goods and upholstery across living, dining, bedroom, and outdoor. Directly comparable to Home Meridian on premium positioning, High Point-area supplier ecosystem, and dealer-led distribution.
  • Ethan Allen Interiors: Public premium furniture manufacturer and retailer (NYSE: ETH) operating a vertically integrated design-services model with custom upholstery and made-to-order case goods. Directly comparable to Home Meridian's premium positioning and custom upholstery differentiator, with similar DTC plus design-center distribution.
  • Ashley Furniture Industries: The largest US furniture manufacturer and retailer with extensive multi-category residential offerings (living, dining, bedroom, mattress, outdoor) sold through both company-owned stores and a broad dealer network. Directly comparable to Home Meridian in product breadth, dealer-led GTM, and vertical integration.
  • Bassett Furniture Industries: Public furniture manufacturer and retailer (NASDAQ: BSET) selling custom upholstery, dining, bedroom, and occasional furniture through company stores and independent dealers. Closely comparable in custom upholstery capability, dealer channel emphasis, and custom-program-driven premium positioning.
  • Bernhardt Furniture Company: Private fourth-generation residential furniture manufacturer with broad case-goods and upholstery lines (living, dining, bedroom, occasional) sold primarily through independent dealers. Closely comparable dealer-channel model and multi-category residential portfolio at the upper-mid price tier.

Broad incumbents

  • Crate & Barrel (Euromarket Designs): Multi-channel premium home furnishings retailer owned by Euromarket Designs, operating Crate & Barrel and CB2 brands. Comparable to Home Meridian in mid-to-upper residential furniture positioning, multi-category breadth, and DTC plus physical retail distribution.
  • RH (Restoration Hardware): Public premium lifestyle furniture retailer (NYSE: RH) with galleries and a strong DTC platform. Comparable to Home Meridian's premium residential positioning, brand-driven marketing, and DTC emphasis, though operating at much larger scale and with a different go-to-market model.
  • Williams-Sonoma (Pottery Barn, West Elm): Public multi-brand home furnishings retailer (NYSE: WSM) operating Pottery Barn, West Elm, and other brands across furniture and décor. Comparable in multi-category residential breadth and DTC scale, with overlapping customer segments in mid-to-upper home furnishings.
  • Hooker Furnishings Corporation: Public parent company (NASDAQ: HOFT) of Home Meridian International, founded 1924. As the listed entity operating the Hooker Furnishings brand and broader furniture portfolio, it is the most direct corporate-level comparable and contextualizes Home Meridian's scale and strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Home Meridian International social profiles

Digital presence

Home Meridian International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Home Meridian International leadership team

Management profile

Number of profiles

Home Meridian International funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Home Meridian International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Meridian International

What does Home Meridian International do?

Home Meridian International designs, manufactures, and markets a comprehensive residential furniture portfolio under the Hooker Furnishings brand, spanning living room, dining room, bedroom, home office, and outdoor categories. The company offers made-to-order custom upholstery and a licensed Margaritaville lifestyle collection, distributing products through an independent dealer network and a direct-to-consumer e-commerce storefront.

Is Home Meridian International a public or private company?

Home Meridian International is a public company. It is classified as unknown and is currently operating.

When was Home Meridian International founded?

Home Meridian International was founded in 1924. It employs 251 to 500 people.

Where is Home Meridian International based?

Home Meridian International is headquartered in High Point, United States, in the North America region.

How does Home Meridian International make money?

Two revenue lines are on record. Furniture Product Sales are the primary driver. The others are custom Upholstery.

Who are Home Meridian International's main competitors?

Direct peers on record are La-Z-Boy Incorporated, Century Furniture, Ethan Allen Interiors, Ashley Furniture Industries, Bassett Furniture Industries and Bernhardt Furniture Company. Broad incumbents are Crate & Barrel (Euromarket Designs), RH (Restoration Hardware), Williams-Sonoma (Pottery Barn, West Elm) and Hooker Furnishings Corporation.

Does Home Meridian International have an API?

No public API is recorded for Home Meridian International.

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