Guta.com
Guta.com is a founder-led international domain name brokerage firm that brokers premium .com, .cn, .cc, and .net domain transactions between Chinese buyers and global sellers, operating on a commission-based model from Xiamen, China.
- Company typePrivate
- Founded-
- HeadquartersXiamen, China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Guta.com does
Guta.com (古塔网) is an international domain name brokerage firm founded by Chinese-American entrepreneur George Hong (洪国樑) and headquartered in Xiamen, China. The firm operates as a cross-border bridge between Chinese and global domain communities, specializing in brokering premium domain name transactions—two- and three-letter .com domains, numeric domains, and Chinese pinyin domains—across .com, .cn, .cc, and .net TLDs. Its primary customer segments are Western domain sellers seeking Chinese buyers, Chinese sellers seeking international buyers, and Chinese end-users/investors acquiring premium .com domains for brand or investment purposes.
The company delivers three interconnected services: (1) brokerage, where it takes exclusive representation of sellers and runs targeted marketing and price negotiation through to closing; (2) acquisition services, where it represents buyers in sourcing and negotiating specific domains from third-party owners; and (3) a self-serve Premium Domain Marketplace listing hundreds of held inventory (e.g., 279.com, Monk.com, Elsa.com, 98.tv, FG.com, 88.cc). It also publishes quarterly Premium Domain Sales Observation Reports as thought-leadership content. The platform is essentially a service operation supported by a bilingual website and direct outreach rather than a software/SaaS product.
Guta earns revenue purely on a commission basis upon successful transaction completion, with no upfront fees and transparent take-rate disclosure. Notable brokered transactions include Beijing.com, OFO.com (seven-figure USD), DD.com, PPP.com ($290,000), 989.com ($818,181.81), BBB.com, and 6500.com ($120,000). The firm is founder-owned, operates with 1-10 employees, and maintains core partnerships with Escrow.com (transaction processing), NamesCon (industry events), the Internet Commerce Association (ICA), Payoneer (cross-border payments), and GoDaddy. Founder George Hong was recognized as the inaugural Escrow.com #1 Domain Broker of the Year in 2016 and as a Master of Domains at NamesCon 2017.
Guta.com firmographics
Firmographics- Name
- Guta.com
- Legal name
- Guta.com
- Website
- https://guta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guta.com is a founder-led international domain name brokerage firm that brokers premium .com, .cn, .cc, and .net domain transactions between Chinese buyers and global sellers, operating on a commission-based model from Xiamen, China.
- Ownership category
- akta.pro rank
Guta.com industry classification
Industry- Product category
- Domain Name Brokerage Services
- NAICS
- Wholesale Trade Agents and Brokers (4251), Wholesale Trade Agents and Brokers (42512)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- E-commerce & Digital Business Brokerage (FSAEAIAH)
- akta.pro secondary industry
- Business Sale / Business Brokerage Referrals (FSAEAMAG)
Keywords
Where Guta.com is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Guta.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Domain Brokerage Commission: Commission-based revenue model where Guta earns fees upon successful completion of domain transactions. Transparent commission fees disclosed upfront with no upfront costs to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom commission rates based on transaction value |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Guta.com product offering
Product offeringCore offering
Guta.com is a domain name brokerage firm that helps clients buy, sell, and acquire premium domain names (.com, .cn, .cc, .net) by bridging Chinese and global domain markets. The firm offers three core services: domain brokerage (exclusive representation of sellers and buyer-side acquisition), premium domain sales from its own inventory, and domain market consulting. It also operates a self-serve online marketplace listing hundreds of premium domains such as 2-3 letter .com, numeric, pinyin, and English dictionary-word domains.
Product overview
Guta.com is an industry-leading domain name brokerage firm operating as a unified platform that bridges Chinese and global domain markets. The company offers three interconnected core services: Domain Sales (a marketplace of premium domains from their portfolio including 2-3 letter .com domains, numeric domains, and brandable names), Domain Brokerage (professional transaction facilitation for premium .com, .cn, .cc, and .net domains), and Domain Acquisitions (buyer representation services to secure desired domains from third-party owners). Their business model centers on connecting Western domain sellers with Chinese buyers and vice versa, leveraging founder George Hong's expertise in both markets. The platform does not appear to be a traditional SaaS product with modules, but rather a service-based brokerage operation with an online domain marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Domain Brokerage Service Professional domain name brokerage service that represents sellers (exclusive agreements) and buyers (acquisition mandates) in negotiating and closing premium domain transactions. Specializes in 2-3 letter .com, 2-4 number .com, premium Chinese pinyin, and CVCV 4-letter domains across .com, .cn, .cc, and .net TLDs, connecting Chinese end-users with Western sellers and vice versa. Charges commission only on successful transaction completion.
- Premium Domain Sales (Direct Inventory) Direct sale of premium domain names from Guta's proprietary portfolio, including 2-letter .com, 3-letter .com, numeric, brandable, and English dictionary-word domains. Buyers contact Tina ([email protected]) to make offers on listed domains such as FG.com, Elsa.com, Monk.com, 98.tv, and 88.cc.
- Domain Name Acquisition Services Buyer-side assistance service for clients seeking to acquire specific domain names from third-party owners. Guta manages the outreach, price negotiation, and transaction process on behalf of the buyer, guiding them through every step until completion. Recent example: acquired 6500.com for a Chinese buyer in November 2019 for $120,000 USD.
- Quarterly Premium Domain Sales Observation Reports Published market intelligence reports offering quarterly analysis of premium domain sales trends, market valuation data, and investment insights for the Chinese and international domain markets.
Quantifiable outcome
- BBB.com sold in 2015 for undisclosed six-figure price
- +6 more outcomes
Companies that use Guta.com
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Guta.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Guta.com partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Escrow.comcoreEscrow.com is a trusted payment processor for domain transactions. Guta's George Hong won the inaugural Masters of Domains #1 Broker award from Escrow.com in 2017. The partnership enables secure domain transaction processing with Escrow.com facilitating payments.
- ICA (Internet Commerce Association)coreGuta is an ICA member, participating in association activities and celebrating ICA's 10th anniversary. ICA represents domain investors and professionals globally.
- PayoneerminorPayoneer Director of Strategic Accounts Brandon Abbey connected with Guta team at NamesCon 2018. Guta has been one of the best domain name brokers on Payoneer platform.
- GoDaddyminorGoDaddy Domains President Paul Nicks provided testimonial for Guta's Beijing.com sale. Guta brokered high-profile sales involving GoDaddy.
- NamesConcoreNamesCon is the premier domain industry conference. Guta participated in NamesCon 2017 (China), 2018, and George Hong delivered keynote speeches and hosted panels.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Guta.com competitors and assessment
Company assessmentDirect peers
- Dan.com: Dan.com (formerly Undeveloped) runs an installment-based premium domain marketplace and broker service with strong European and global reach. Closely comparable business model to Guta - commission-based domain sales, premium segment focus, similar enterprise customer base.
- Squadhelp: Squadhelp runs a curated brandable-domain marketplace with naming contests and brokerage. Comparable to Guta in brokerage of premium brandable digital assets to enterprise end-users and startups.
- MediaOptions: MediaOptions is a premium domain brokerage firm specializing in high-value .com sales, similar positioning to Guta with comparable enterprise and investor client base in the Western world.
- BrandBucket: BrandBucket is a curated marketplace for brandable business names and domains. Directly competes in the premium brandable/short domain sales category that overlaps Guta's LLL.com, numeric and English-dictionary inventory.
- Atomic Marcom (formerly Igloo / Domain Holdings): Atomic Marcom operates premium domain brokerage and portfolio management services, frequently handling 6-7 figure .com transactions - direct comparable in service tier and customer segment.
Emerging players
- Flippa: Flippa is an online business and digital asset marketplace covering domains, SaaS and content sites. Adjacent to Guta's brokerage model in intermediation of digital assets between private buyers and sellers.
Broad incumbents
- Afternic (GoDaddy): Afternic is GoDaddy's domain marketplace powering thousands of reseller listings. Operates at much greater scale than Guta in the same buyer-seller intermediation category; relevant given GoDaddy's testimonial relationship with Guta.
- Namecheap Marketplace: Namecheap operates a broad domain registration and aftermarket platform with peer-to-peer listings and brokerage. Overlaps with Guta on premium domain intermediation and end-user buyer acquisition channels.
- Sedo.com LLC: Sedo is the world's largest domain marketplace and brokerage, offering buy-now and broker-assisted premium domain sales globally. Most directly comparable in product/market fit - Guta is a specialized China-focused alternative for the same customer use case.
Regional players
- Enee.cn / 62.com.cn: 62.com.cn (易域网/Enée) is a leading Chinese-language domain marketplace and brokerage with deep local buyer network. Comparable to Guta on customer base and Chinese domain asset coverage, but addresses purely domestic Chinese buyers rather than the China-Western cross-border corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Guta.com social profiles
Digital presenceGuta.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guta.com leadership team
Management profileNumber of profiles
Profiles2 records
Guta.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guta.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guta.com
What does Guta.com do?
Guta.com is a domain name brokerage firm that helps clients buy, sell, and acquire premium domain names (.com, .cn, .cc, .net) by bridging Chinese and global domain markets. The firm offers three core services: domain brokerage (exclusive representation of sellers and buyer-side acquisition), premium domain sales from its own inventory, and domain market consulting. It also operates a self-serve online marketplace listing hundreds of premium domains such as 2-3 letter .com, numeric, pinyin, and English dictionary-word domains.
Is Guta.com a public or private company?
Guta.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guta.com founded?
Guta.com was founded in -1. It employs 1 to 10 people.
Where is Guta.com based?
Guta.com is headquartered in Xiamen, China, in the Asia region.
How does Guta.com make money?
One revenue line is on record: domain Brokerage Commission.
Who are Guta.com's main competitors?
Direct peers on record are Dan.com, Squadhelp, MediaOptions, BrandBucket and Atomic Marcom (formerly Igloo / Domain Holdings). Flippa is listed as an emerging player. Broad incumbents are Afternic (GoDaddy), Namecheap Marketplace and Sedo.com LLC. Enee.cn / 62.com.cn is listed as a regional player.
Does Guta.com have an API?
No public API is recorded for Guta.com.
What industry is Guta.com in?
Guta.com's product category is Domain Name Brokerage Services. Its primary akta.pro industry code is FSAEAIAH, E-commerce & Digital Business Brokerage, with a secondary code of FSAEAMAG, Business Sale / Business Brokerage Referrals. Its NAICS code is 4251 and its SIC code is 6211.