What Swiss Life Select does

Swiss Life Select Österreich GmbH is a Vienna-based financial advisory services company and wholly-owned subsidiary of Swiss Life Holding AG, the Swiss financial services group founded in 1857. Operating under the Best-Select principle, the company provides provider-neutral financial advice across investment, insurance, pension planning (Vorsorge), financing, and real estate services, distributing products from over 100 partner institutions. Its primary customer base is Austrian individual consumers and families, supplemented by business owners and commercial clients, with 100,000+ customers served nationwide.

The company delivers its advisory services through a field sales network of 300+ qualified Financial Planners operating across 32 offices covering all major Austrian regions, supported by a dedicated Customer Service Center in Vienna. The proprietary FiLiP (Financial Life Planner) digital customer portal consolidates client assets, contracts, documents, policies, and investment portfolios in a single dashboard, with integrated chat functionality, OMDS standard insurance data integration, and real estate services. The product portfolio spans investment products (Swiss Life Select Classic, INVEST, Delegate, Delegate Premium with €100K and €500K minimums respectively), a full range of personal and commercial insurance lines, pension and Vorsorge solutions, real estate financing from 100+ partner banks, and full-service real estate brokerage.

Revenue is generated on a commission-based transaction model from successful financial product placements and referrals to product partners. The company is licensed as a securities firm under WAG 2018 (MiFID II), holds insurance mediation and real estate brokerage licenses under GewO 1994, and is supervised by the Austrian Financial Market Authority (FMA). A 2025 expansion of wealth management leadership and the prior acquisition of a majority stake in Linzer WSS indicate ongoing strategic investment in the Austrian wealth management segment.

Name

Swiss Life Select

Legal name

Swiss Life Select Österreich GmbH

Website

https://swisslife-select.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Swiss Life Select Österreich GmbH is a Vienna-based provider-neutral financial advisory firm and subsidiary of Swiss Life Holding AG, serving 100,000+ Austrian customers through 300+ Financial Planners across 32 offices with investment, insurance, pension, financing, and real estate services delivered via the FiLiP digital platform.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Whole Life Insurance (FSAIABAA), Non-Participating Whole Life Insurance (FSAIABAJ), Participating (Dividend) Whole Life Insurance (FSAIABAI)

Keywords

• Financial advisory services
• Wealth management
• Insurance brokerage
• Pension planning
• Real estate financing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Product Distribution: Commission-based revenue generated from the sale of financial products including insurance policies, investment funds, pension plans, and real estate services through their network of 100+ product partners. Swiss Life Select acts as a provider-neutral advisor under the Best-Select principle, earning commissions from product providers for successful referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Swiss Life Select provides provider-neutral Financial Life Planning and advisory services through a network of 300+ Financial Planners across 32 Austrian offices. Under the Best-Select principle, the company selects from 200+ financial products across 100+ product partners, offering investment solutions, insurance brokerage, private pension planning, real estate financing, and commercial financing. All customer financial data is consolidated in the proprietary FiLiP (Financial Life Planner) digital customer portal.

Product overview

Swiss Life Select is a comprehensive financial advisory services provider offering a unified platform of financial planning, advisory, and management services. The core offering consists of Financial Life Planning and the Persönliche Finanzstrategie (Personal Financial Strategy), delivered through a network of over 300 financial planners across 32 locations in Austria. The product portfolio is organized into five main service areas: Vermögensverwaltung (Investment Management) with products including Swiss Life Select Classic, Swiss Life Select INVEST, Delegate, and Delegate Premium; Vorsorgen (Retirement Planning) including private pension insurance and property-based retirement solutions; Versichern (Insurance) offering accident, occupational disability, long-term care, life, household, homeowners, and motor insurance; Finanzieren (Financing) covering real estate and commercial financing from over 100 partner banks; and Immo Service for full-service real estate support. All customer-facing financial data and services are consolidated in the FiLiP (Financial Life Planner) digital customer portal, which provides centralized access to assets, contracts, documents, policies, and real-time communication with financial advisors. The company operates under the Best-Select principle, selecting optimal products from over 200 offerings across more than 100 product partners.

Differentiator

Problem solved

Functional benefit

Brands

• FiLiP: Digital customer portal for managing finances, insurance policies, investments, and real estate - Financial Life Planner platform
• Best-Select-Prinzip
• Swiss Life Select Classic
• Swiss Life Select INVEST
• Delegate
• Delegate Premium
• Financial Planning Center

Products and services

• FiLiP (Financial Life Planner) A digital customer portal consolidating all financial information including assets, contracts, documents, policies, and investment portfolios in one place, with real-time updates, chat functionality, and integrated real estate services for existing Swiss Life Select customers.
• Swiss Life Select Classic Portfolio investment solution using managed funds for first-time wealth builders, offering diversified managed fund portfolios selected through the Best-Select principle.
• Swiss Life Select INVEST ETF-based portfolio solution providing access to a diverse investment universe, allowing quick response to market fluctuations without additional purchase costs.
• Delegate Active asset management service for clients wishing to delegate investment decisions to professional management, requiring minimum investment of EUR 100,000.
• Delegate Premium Individual wealth management with customized concepts tailored to client wishes and requirements, requiring minimum investment of EUR 500,000.
• Private Rentenversicherung (Private Pension Insurance) Private pension insurance designed as an ideal complement to state pension insurance, providing greater financial flexibility in retirement.
• Immobilien-Rente (Property Pension) Property-based retirement solution offering recurring rental income now with usage options for the owner and descendants later.
• Unfallversicherung (Accident Insurance) Private accident insurance protecting the policyholder and dependents against drastic financial losses from accidents.
• Berufsunfähigkeitsversicherung (Occupational Disability Insurance) Insurance that compensates the difference between salary and disability pension, protecting against significant financial losses from occupational disability.
• Pflegeversicherung (Long-term Care Insurance) Care cost and care annuity insurance combinable with other retirement provisions, protecting relatives from high financial burdens.
• Risikolebensversicherung (Term Life Insurance) Life insurance recommending protection of five times annual net income as family reserve for the event of death.
• Haushaltsversicherung (Household Insurance) Insurance covering losses and damage in apartments or houses caused by external or own fault.
• Eigenheim-Versicherung (Homeowners Insurance) Insurance covering building damage from water pipe bursts, fire, storm, and snow pressure on the roof.
• KFZ-Haftpflichtversicherung (Motor Liability Insurance) Mandatory insurance for vehicle registration that protects against liability claims from third parties in case of damage.
• Lebensversicherung (Life Insurance) Life insurance providing long-term family protection or retirement savings with flexibility.
• Vorsorge-Immobilien (Pension Properties) Real estate investments offering recurring rental income, long-term retirement provision, and inheritable asset value.
• Bauherren-Modelle (Builder Models) Property participation investments generating savings from rental income returns.
• Gold-Sparpläne (Gold Savings Plans) Physical gold and precious metals savings plans offering preferential pricing from initial purchase for personal use or gifting.
• Immo Service (Real Estate Service) Full-service real estate offering covering property search, purchase, financing, and sale with nationwide team of qualified real estate agents.
• Immobilienfinanzierung (Real Estate Financing) Property financing solutions sourced from over 100 partner banks, optimized for client-specific conditions and requirements.
• Gewerbefinanzierungen (Commercial Financing) Commercial financing solutions supporting business investments in the future through equity and liquidity management.
• Financial Life Planning Holistic financial planning approach analyzing complete financial situations from current status to long-term goals, creating personalized financial life plans based on comprehensive client assessment.
• Persönliche Finanzstrategie (PFS) Personal Financial Strategy delivered to all customers, including detailed analysis of financial status and dreams, goals, and objectives for life.

Quantifiable outcome

• 5.00 out of 5.00 stars rating on ProvenExpert from 2,457 reviews (SEHR GUT/VERY GOOD)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• 100+ Product PartnerscoreOthersSwiss Life Select works with over 100 product partners including investment fund companies, insurance companies, and banks. Under the Best-Select principle, they select optimal products from this partner network for their customers. This provider-neutral approach allows selection from 200+ financial products.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• MLP SE: German financial advisory group with a field-sales model of qualified advisors offering provider-neutral advice across insurance, banking and wealth products. Closely comparable business model to Swiss Life Select's Best-Select approach in the DACH region.
• Horbach Wirtschaftsberatung: German financial advisory firm now integrated into Swiss Life Group's German advisory network. Mirrors the provider-neutral, advisor-led distribution model that Swiss Life Select operates in Austria.
• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory network with a similar field-sales structure and provider-neutral product selection. Directly comparable in distribution model and target customer base to Swiss Life Select.
• Schoellerbank: Austrian private bank focused on wealth management and financial planning for private clients. Comparable in Austrian market focus, premium customer segment and personal financial advisory delivery model.
• AWD Holding (Swiss Life Select Deutschland): The German sister operation of Swiss Life Select within the same parent group. Operates the same Best-Select principle with field advisors, making it the most directly comparable peer in product, model and ownership structure.

Broad incumbents

• Allianz Beratungs- und Vertriebs-AG: Large incumbent insurance and financial services group with a substantial tied advisory sales force in German-speaking markets. Overlaps with Swiss Life Select's insurance distribution but offers a wider captive product portfolio.
• Bank Austria (UniCredit) Private Banking: Austrian private banking arm of UniCredit offering wealth management and advisory services to affluent and HNW clients. Comparable in Austrian advisory market and target customer profile, with broader banking capabilities.
• Generali Versicherung AG (Austria): Major Austrian insurance and financial services provider with overlapping life, pension and real estate offerings. Competitor for the same Austrian household financial planning wallet but operates a captive model.
• Erste Group Bank AG (Wealth Management): Leading Central European banking group with wealth management and investment advisory services serving Austrian private clients. Comparable in target segment and advisory service depth but operates a broader financial services portfolio.

Emerging players

• Scalable Capital: European digital wealth manager and broker serving retail clients with low-cost ETF portfolios and advisory offerings. Represents the digital-native competitive threat to traditional field-sales advisory models like Swiss Life Select.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SwissLifeSelectAT
• Facebookfacebook.com/SwissLifeSelectOesterreich
• LinkedInat.linkedin.com/company/swiss-life-select-at
• Instagraminstagram.com/swisslife_select_at
• Xx.com/sls_at

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Life Select