Name

Generali Austria

Legal name

Generali Versicherung AG

Website

https://generali.at

Company type

Private

Founded year

1831

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Health insurance packages
• Vehicle insurance policies
• Property insurance coverage
• Nursing care insurance
• Business insurance solutions

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Generali Austria generates revenue through various insurance products including health insurance, accident insurance, vehicle insurance, home insurance, life insurance, and pension provisions. Premiums are collected on subscription/recurring basis.
2. Health Insurance Add-ons: Additional revenue streams from supplementary health insurance modules such as baby options, travel protection, spa and wellness benefits, and online consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Generali Austria is a comprehensive insurance and pension provider offering health, accident, vehicle, property, liability, legal protection, life and nursing care insurance products to private customers (Privatkunden) and business customers (Firmenkunden) across Austria. The portfolio is organized into tiered health insurance packages (MedPREMIUM, MedCLASSIC, MedSTART, MedGO, MedKIDS), nursing care products (BestCare), and business lines covering Betriebsversicherung, Kfz-Versicherung, Technik & IT-Versicherung, and Berufshaftpflicht. The offering is enhanced by digital services (Meine Generali portal, Generali Mobility app) and prevention programs (Home of Health, Rundum gesund, Smart fit).

Product overview

Generali Austria is a comprehensive insurance provider offering a portfolio of insurance and financial services for both private customers (Privatkunden) and business customers (Firmenkunden). The core product portfolio includes health insurance packages (MedPREMIUM, MedCLASSIC, MedSTART, MedGO, MedKIDS), nursing care insurance (BestCare: Pflege, BestCare: smart Pflege), accident insurance, vehicle insurance, household insurance, property insurance, liability insurance, legal protection insurance, retirement planning, and risk prevention. The offering is enhanced by digital services including the Meine Generali App and Generali Mobility App, as well as prevention programs like Home of Health, Rundum gesund, and Smart fit. Add-on modules such as Baby-Option, Prämienbonus, and Online Sprechstunde & Vorsorge allow customers to customize their coverage. A notable youth program is SMART Start for customers aged 15-25.

Differentiator

Problem solved

Functional benefit

Brands

• Generali Mobility: Mobility app for analyzing and optimizing mobility behavior with rewards
• HOME OF HEALTH
• SMART Start
• MedKIDS
• MedGO
• BestCare: Pflege
• MedCare
• MedGO
• BestCare

Products and services

• MedPREMIUM Premium health insurance package offering comprehensive coverage with extensive benefits for private and alternative treatments, targeted at customers seeking top-tier private health insurance beyond statutory coverage.
• MedCLASSIC Classic health insurance package providing balanced coverage with standard benefits for medical treatments, targeted at customers seeking core private health insurance coverage.
• MedSTART Entry-level health insurance package designed for young and budget-conscious customers seeking basic private health insurance coverage.
• MedGO Most affordable entry point into private health insurance with hospital daily allowance, option on private physician, and baby option, starting at €24.34 per month for 19-year-old policyholders with social insurance under ASVG (subject to health examination).
• MedKIDS Private health insurance for children that grows with them, providing coverage for accidents with hospital daily allowance and private physician & alternative treatment coverage up to €1,805 annually. Starting at €38.57 per month, with free coverage for first 6 months and no health examination required.
• BestCare: Pflege Nursing care insurance providing monetary support for temporary and permanent care needs, with coverage starting from care level 3 or 4, targeted at customers planning for elder care or needing support with care costs.
• BestCare: smart Pflege Cost-effective nursing care insurance covering care needs starting from care level 5, designed for 24-hour care situations exceeding 180 hours per month, targeted at customers needing comprehensive around-the-clock care coverage.
• Rundum gesund Wellness and prevention program offering over 300 choices including wellness, fitness, and medical check-ups with immediate entitlement from policy start and direct billing with contract partners, targeted at health-conscious insurance customers.
• Smart fit Innovative wellbeing and prevention extras program including Selfcare & Biohacking, Wellness & Spa Days, and Next Level Fitness options, targeted at customers seeking advanced health and fitness benefits.
• Home of Health Comprehensive health concept for a healthier life, integrating various wellness and prevention services to support customer wellbeing beyond traditional insurance coverage.
• SMART Start Special program for young customers aged 15-25 offering up to 3 months premium cashback and benefits for new customers, designed to attract young adults to Generali's insurance portfolio.

Quantifiable outcome

• 4.6/5 customer satisfaction rating based on 286,264 reviews

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Contracted Hospitals in AustriacoreTechnology or IntegrationNetwork of contracted hospitals providing direct billing services for private health insurance customers with special class coverage
• Automotive Repair Shops NetworkminorChannel Partner/ Reseller/ DistributorNetwork of approved automotive repair shops (Kfz-Werkstätten) offering vehicle repair services with Generali benefits
• Pixel MelangeminorImplementation/ SI/ Consulting PartnerExternal accessibility testing partner that verified WCAG 2.2 AA compliance of online applications

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vienna Insurance Group (VIG): One of the largest insurance groups in Austria/Central and Eastern Europe, operating multi-line life and P&C products. Directly competes with Generali Austria across private and commercial lines in the Austrian market.
• ERGO Austria: Austrian subsidiary of Munich Re's ERGO Group, offering life, health, and P&C insurance products. Comparable multi-line positioning with overlapping broker and direct distribution in Austria.
• UNIQA Insurance Group: Austrian-headquartered multi-line insurer offering health, life, vehicle, home, and business insurance with comparable broker and direct distribution. Closest direct competitor to Generali Austria in the Austrian retail and SME insurance market.
• Helvetia Insurance Austria: Swiss-headquartered insurer with Austrian operations covering life, P&C, and specialty lines. Comparable mid-sized competitor in the Austrian insurance market with similar product breadth.
• Zurich Insurance Austria: Austrian arm of Zurich Insurance Group offering P&C and life insurance to individuals and corporates. Comparable multi-line offering with similar broker and direct sales channels in Austria.
• Wiener Städtische (VIG brand): Austrian consumer-facing brand of Vienna Insurance Group providing life, health, and P&C products. Direct retail competitor to Generali Austria with overlapping product portfolio and geographic coverage.
• Donau Versicherung: Austrian mutual insurer offering vehicle, home, life, and health insurance to retail and SME customers. Comparable product mix and Austrian geographic focus, with similar broker-led distribution.
• Allianz Austria: Austrian subsidiary of Allianz Group, providing life, health, property, and motor insurance to Austrian consumers and businesses. Closely comparable product portfolio and distribution model to Generali Austria.

Broad incumbents

• Generali Group (Assicurazioni Generali): Ultimate parent company of Generali Austria and one of the largest global insurance and asset management groups. Same brand, governance, and product DNA, but operates at much broader geographic and product scope.

Regional players

• GRAWE Austria: Austrian arm of the Grazer Wechselseitige insurance group offering life, health, and P&C insurance. Comparable product portfolio with a regional/Austrian focus, though parent is headquartered in neighboring Graz/Steiermark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GeneraliVersicherung
• Facebookfacebook.com/GeneraliGruppeOesterreich
• LinkedInlinkedin.com/company/generali-austria
• Instagraminstagram.com/generali.at

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generali Austria